Isabella Di Fabio Secret Story How does the Google search algorithm work? Isabella Di Fabio More or less roughly if you search for digital marketing for example, Google will look if your content talks about digital marketing, if your site has authority for that subject.
if the author of the article is an expert and if the word digital marketing is present in the title, in the subtitles and you talk about it in the content. It is also able to know if you use the right jargon to talk about that topic.
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In addition, if your content is good, it is possible that it will be cited by other websites, so, under equal conditions, those contents that are more cited are better.
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And finally, Google uses artificial intelligence to analyze how the user interacts with your content, which is why it is so important that your page loads quickly and hooks the user you are looking for with content that offers differential value.