Brand Book Coronado Beach & Resort
Brand Book Coronado Beach & Resort
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Brand Platform Design Essence Logo Usage Sub-Brand Logos Color Palete Typography Gestural Applications
Brand Platform Brand Location
Brand Audience
Coronado Beach & Resort is located in Panama City, Panama; an hour drive from the city, making it the closest resort to the city.
Coronado is for families and for people who want to take a break and relax while having fun!
Brand Promise
Brand Personality
Coronado offers people developed infrastructure, beautiful landscapes, and the ability to relax in a family friendly resort. At the same time, an adventurous environment is guaranteed. With a Golf Club, a Beach Club, an Equestrian Club, and a Hotel, Coronado is guaranteed fun for all.
Engaging experiences Wide range of activities targeted towards people of all ages. Adventurous From horseback riding to jet-skiing, it’s for the laid-back, but also for the thrill seekers. Hospitable Coronado offers a home away from home experience to everyone. Global It’s a place for locals and also for internationals. Luxurious A ive star hotel with top ranked varied amenities.
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Design Essence Meaning The idea behind the design was to create a logo that mimicked Coronado’s community, how they have a little bit of everything. The goal was to bring in the idea of adventure, how Coronado offers many different activities for everyone; from horse back riding to a relaxing day at the beach or even goling. It’s organic, circular, relaxing, nature, connected, complex
CORONADO
BEACH & RESORT
Beach Club Ocean, pool, beach, water, abundance
Golf Club Land, nature, wilderness, green, range
Equestrian Club Mountains, nature, summit
Hotel Sky, freedom, tranquility, peacefulness
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Logo Usage Versions Coronado’s logo is the representation of the company, its surroundings, and activities as a whole. Here we show the colored version and the black and white version as well.
CORONADO CORONADO
BEACH & RESORT
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BEACH & RESORT
CORONADO CORONADO
BEACH & RESORT
BEACH & RESORT
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Horizontal Logo
The smallest size the logo should ever have is 16 mm, otherwise it will be illegible.
When the logo is at its minimum size, the text will transform into its vertical form, for legibility reasons. When used in the website, the words below Coronado can be deleted.
16 mm
Minimum Size
CORONADO
CORONADO
BEACH & RESORT
BEACH & RESORT
Blown Up Logo
Space
The logo may be blown up to further use its shapes in instances such as individual shapes in advertisements and in the hotel key card.
There should be a clear sense of space between the logo and information around it, about 7 mm all around.
When the green light appears, depress lever and open the door. Red light requires front desk assistance.
CORONADO
BEACH RESORT
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www.coronadoesvida.com
CORONADO
BEACH & RESORT
Incorrect Uses Do not alter the logo in any way. Do not change the color, skew, rotate, add drop shadow, bevel and emboss, or apply effects to it. Never change the typeface, delete it or make it lowercase.
CORONADO
BEACH & RESORT
coronado beach & resort
CORONADO
BEACH & RESORT
ORT ARD N ESO O & CORBEACH
CORONADO
BEACH & RESORT
coronado beach & resort
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Sub-Brand Logotype
CORONADO
HOTEL
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CORONADO
GOLF CLUB
Sub-Brands The brand is divided into four sections. The logo always stays the same, what changes is the type and the color of it.
CORONADO
EQUESTRIAN CLUB
CORONADO
BEACH CLUB
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Color Palete Sky Blue
Equestrian Green
This color references the sky, freedom, air and peacefulness one will encounter in the resort C= 31.52 M= 0 Y= 0.01 K= 0
This color references the Equestrian Club and the mountains where people will spend time with the horses C= 88.15 M= 27.95 Y= 100 K= 15.77
CORONADO
CORONADO
BEACH & RESORT
Corse Green
Ocean Blue
This color references the golf court, the green areas and nature all around Coronado C= 65.25 M= 3.96 Y= 100 K= 0.01
This color references the ocean and the beach C= 61.42 M= 0.22 Y= 0.13 K= 0
CORONADO
BEACH & RESORT
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BEACH & RESORT
CORONADO
BEACH & RESORT
Deep Blue
Complimentary Gold Yellow
This color references the deep blue ocean C= 62.00 M= 0 Y= 0 K= 88
This color compliments the other colors and references the sun. It also refers to the elegance of the resort. C= 37 M= 32 Y= 8.3 K= 5
CORONADO
BEACH & RESORT
Complimentary Mossy Green
Complimentary Bright Orange
This color contrasts all the colors and references nature and the adventure side. C= 69.18 M= 15.73 Y= 6.2 K= 1.09
This color contrasts the blues and greens perfectly, showing more of the fun aspect. C= 1.34 M= 56.87 Y= 85.82 K= 0
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Typography
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Gotham Rounded Medium
Abril Text
I utilized this typeface because I wanted to carry on the rounded aspect that the logo has. I picked a sans serif because I wanted to emphasize the relaxing atmosphere that the resort has and family environment.
This is utilized as a typeface that is part of the system. May be used for any titles and enlarged text such as in the advertisements.
ABCDEFGHI
ABCDEFGHI
ABCDEFGHI
ABCDEFGHI
Gotham Rounded Light Gotham Rounded Light Italic Gotham Rounded Book Gotham Rounded Book Italic Gotham Rounded Medium Gotham Rounded Medium Italic Gotham Rounded Bold Gotham Rounded Bold Italic
Abril Light Abril Light Italic Abril Regular Gotham Italic Gotham Semi Bold Gotham Semi Bold Italic Gotham Bold Gotham Bold Italic Gotham Extra Bold Gotham Extra Bold Italic
Gotham Book I utilized this typeface in the business cards or in any instance when the body of text has to be very small.
ABCDEFGHI ABCDEFGHIJ Gotham Light Gotham Light Italic Gotham Light Condenced Gotham Book Gotham Book Italic Gotham Book Condenced Gotham Medium Gotham Medium Italic Gotham Medium Condenced Gotham Bold Gotham Bold Italic Gotham Bold Condenced Gotham Black Gotham Black Italic
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Gestural Applications Hotel Key Card
Business Card
For the hotel, a hotel key card is necessary. The logo is blown up to create the abstract shapes.
Every company needs business cards. This one is an example of the president’s card. It uses the light blue referencing that he runs the resort as a whole. If it was for someone who ran a section in particular, the back of the card would have the section’s color.
This side up Insert and remove
617-378-7811 628-646-9876
www.coronadobr.com roberto@coronado.com When the green light appears, depress lever and open the door. Red light requires front desk assistance.
CORONADO
BEACH RESORT
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www.coronadoesvida.com
Roberto Eisenmann Roberto Vallarino III Coronado President
Calle 75 este Panama, Panama
Advertisements These are ad examples for each section. The silhouette that pertains to each section is used in each ad for clear differentiation.
Website While designing the website and considered the color scheme that identiies them and their culture, cool colors.
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Golf Ball
Employee Badge Holder
Employee Polos
For the Golf Club, it is necessary to have personalized golf balls to give to all the players.
Employee will use this to carry their badge. With the badge holder, they can clip it onto belt loops, purse straps, button holes, and more.
The front of the polo has the logo by itself on the left side. The name of the employee would go under the logo, always considering the space needed around it.
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