Old Style by I Fuller

Old Style CTY202A Type Generation Isabella Fuller 00134982T

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What is Old Style? A Brief Introduction

he Renaissance typographers developed the ‘Old Style’ type style in order to replace the type style, ‘Blackletter’. This particular type style began in the 15th century and continued to the mid 18th century. Even though many of these typefaces were 300 to 600 years ago, they are still very classic typefaces are still used in today’s modern era. The characteristics of Old Style typefaces are: A low contrast between thick and thin strokes, bracketed serifs and left leaning axis or stress. There are two subcategories within this type style which are Venetian Old Style and Garalde Old Style. Venetian typefaces began the Old Style type styles. Their characteristics were an obvious diagonal stress and slanted bar on the lowercase ‘e’. An example typeface of the Veneian style is Centaur. Depending on the classification system, Venetian was occasionally it’s own type style. Garalde typefaces appeared inbetween the fazing out of

Venetian type styles and before Modern type styles. Their characteristics were a horizontal bar on the lowercase ‘e’, a slight less diagonal stress than Venetian styles and more contrast between thick and thin strokes. An example of Garalde styles are Garamond, Goudy Old Style, Century Old Style, Palatino and Sabon. Within this type style, sometimes typefaces were furtherly categories by country of origin.

Ff 5 Adobe Caslon Pro

The Typeface ‘Caslon’ was originally created by William Caslon in between the years of 1720 and 1726. Caslon used Old Style Serif type design to create ‘Caslon’ and he handwrote the design using pen. The destinctive design of ‘Caslon’ is characterised by the cropped apex of the ‘A’, a high, horizontal crossbar of the ‘e’, the ‘C’ has a double serif, the italicised ‘A’, ‘V’ and ‘W’ appear to fall over, the bowl curve of the itallic ‘p’ overlaps he stem, there are long serifs on the middle arm of the ‘E’, there is a long arm on the ‘L’, the bottom arm of the ‘Z’ is longer, the narrow ‘c’ has a low stress, there is a large loop on the ‘k’ and the ‘T’ has long serifs tapering out from long arms, which lower at the center.

This digital-only version of ‘Caslon’ was designed by Carol Twombly in 1990. Her designs were based off the specimen sheets of ‘Caslon’ between the years of 1734 and 1770. This typeface is a part of the Adobe Originals programme.

Image One: Diana film poster by Concept Arts, 2013 Image Two: Knives (Sentiment) by Missy Weimer, 2013 Image Three: Editions Zulma by David Pearson, 2015 Image Four: Typographic Rain by Vlad Gerasimov, 2008 Image Five: A Specimen by William Caslon, 1730

Ff 5 Adobe Garamond Pro The Typeface ‘Garamond’ was originally created by Claude Garamond in between the years of 1530 and 1533. Garamond used Old Style Serif type design to create ‘Garamond’ and he handwrote the design using pen, but with a bit more structure.

The destinctive design of ‘Garamond’ is characterised by the apertures that are smaller than average and close off earlier at the ends, they contain a low line contrast, the serifs have slightly cupped bases, the serifd found on top of a character slope downwards, the terminals are reminiscent of hand caligraphy strokes, the serifs are heavily bracketed, the serifs are rounded at the ends, all of the stresses are diagonal, the x-height is improved it’s readibility by beaing higher and there is a large difference between the cap and descender, there are no apexes but others in counters and it’s italic family do not contain typical serifs.

This digital-only version of ‘Garamond’ was designed by Robert Slimbach in 1989. It is the most popular ‘Garamond’ used in print. This typeface is a part of the Adobe Originals programme.

Image One: Garamond Type Specimen designed by Julie Mathews, Unknown Image Two: Belo Center for New Media by Dyal and Partners, 2012 Image Three: Layered Urbanisms by mgmt., 2008 Image Four: Localâ&#x20AC;&#x2122;s Corner Restaurant by Unknown, 2012 Image Five: Room&Board 2014 Catalog by Pat Thompson and Julie Weil, 2014

Ff 5 8

Goudy Old Style The Typeface ‘Goudy Old Style’ was originally created by Fredrick W. Goudy in 1915 for the American Type Founders. Goudy used Old Style Serif type design to create ‘Goudy Old Style’ and he handwrote the design using pen. The destinctive design of ‘Garamond’ is characterised by the upward curl of the ‘g’, the diamond shaped title on the ‘i’,‘j’, the colon, the period, the exclaimation mark and the hyphen, the strong caligraphic quality of the ‘Q’ and the rounded/ curved serifs that have a slight venetian influence.

Image One: J.Crew logo by Unknown, 1983 Image Two: Black Girl Movie Poster by Unknown, 1972 Image Three: Psycho Killer by Talking Heads by Unknown, 1978 Image Four: Future Shock, 1972 edition by Unkown, 1972 Image Five: Rush - Signals by Hugh Syme, 1982

Ff 5 Minion Pro

The Typeface ‘Minion Pro’ was originally created by Robert Slimbach for Adobe Systems in 1990. Slimbach used Old Style Serif type design to create ‘Minion Pro’ by using multiple master technology. The name ‘Minion’ comes from the traditional meaning ‘sizes’. Minion Pro was intented for use as body text, as it is classic, netural and practical, whilst also being slightly condensed. Minion Pro is commonly known to have large font familys, especially in different languages. It’s well known to be used in print media and famously presented in the book, The Elements of Typographic Style, by Robert Bringhurst.

Image One: LOKREMISE AGENDA by Alltag, 2012 Image Two: STADTASPEKTE, SPECIAL ISSUE “LAND IN SICHT!” by Any Studio and Jakob Kornelli, 2016 Image Three: CATAN.COM by Michela Kienle, Gerrit Van Aaken, Annette Kara AND Michael Menzel, 2012 Image Four: UNIVERSITY OF OXFORD by Unknown, 2007 Image Five: OLIVIER CLAIRE by Brand Brothers, 2015

Ff 5 Palatino

The Typeface ‘Palatino’ was originally created by Hermann Zapf in 1949. Zapf used Old Style Serif type design to create ‘Palatino’ by hand with a calligraphy pen and took a softer approach to the typeface, unlike others which are more grotesquelike. The destinctive design of ‘Palatino’ is characterised by using larger proportions to make it more legiable, they have solid, wide structures and apertures also, to make it more readable on paper.

Image One: Ronrico ad: “Ron Rico” by Unknown, 1968 Image Two: carlyfiorina.org by Unknown, 2015 Image Three: Letters Home by Sylvia Plath, Harper and Row by Unknown, 1975 Image Four: Menu for Plantation Kitchen at Stardust Hotel, 1960 Image Five: Rush — Moving Pictures by Hugh Syme, 1981

Ff 5 Times New Roman The Typeface ‘Times New Roman’ was originally created by Stanley Morison and Victor Lardent in 1931. Morison and Lardent used Old Style Serif type design to create ‘Times New Roman’. Both Morison and Lardent were commisioned by the Brittish newspaper ‘The Times’ to create the typeface. It is now commonly used for books and other general printing. ‘Times New Roman’ was created for the purpose to have more legibility and economy of space.

Image One: “It’s the real thing.” Coca-Cola ad by Unknown, 1969 Image Two: The Man with the Golden Gun, New American Library edition by Paul Bacon, 1965 Image Three: Newspaper Blackout by Austin Kleon by Unknown, 2010 Image Four: Phyllis McGinley, Times Three by Janet Halverson, 1961 Image Five: Sings for I&I by Delroy Wilson by Gillian A. Gordon, 1975

Ff 5 16

Trajan Pro The Typeface ‘Trajan’ was originally created by Carol Twomby in 1989. Twomby used Old Style Serif type design to create ‘Trajan’ for Adobe. She found inspiration from doing rubbings. This digital-only version of ‘Trajan’ was designed by Carol Twomby in 1989. It is the most popular use is for film posters.

Image One: Age of Empires logos by Ensemble Studios, 1997 Image Two: 64 Cent Monarch stamp, USA 2010 by Unknown, 2010 Image Three: Aannemersbedrijf Niemiec by Unknown, 2013 Image Four: A London Symphony by Vaughan Williams, Chandos by Sean Coleman and Dave Partridge, 2001 Image Five: John Anthony wine label by Unknown, 2000

Rationale

I chose the type style, ‘Old Style’, specifically because it is a very classic style and many of the typefaces in this style have been around for many years. I find it interesting when researching about different ‘Old Style’ serif typefaces, because most of them look similar, but are yet different. I also enjoyed learning about each typgrapher who designed each typeface within this type style; they all had different purposes as to why they designed the particular typeface.

References

“It’s the real thing.” Coca-Cola ad by Unknown. (1969). [image] Available at: https://fontsinuse.com/ uses/9493/it-s-the-real-thing-coca-cola-ad-1969-debut [Accessed 12 Oct. 2017]. 64 Cent Monarch stamp, USA 2010 by Unknown. (2010). [image] Available at: https://fontsinuse.com/uses/16725/64-cent-monarch-stamp-usa-2010 [Accessed 12 Oct. 2017]. A London Symphony by Vaughan Williams, Chandos by Sean Coleman and Dave Partridge. (2001). [image] Available at: https://fontsinuse.com/uses/12779/a-london-symphony-by-vaughan-williams-chandos [Accessed 12 Oct. 2017]. Aannemersbedrijf Niemiec by Unknown. (2013). [image] Available at: https://fontsinuse.com/uses/4422/ aannemersbedrijf-niemiec [Accessed 12 Oct. 2017]. Age of Empires logos by Ensemble Studios. (1997). [image] Available at: https://fontsinuse.com/uses/18331/ age-of-empires-logos [Accessed 12 Oct. 2017]. Bear, J. (2017). Characteristics of Old Style Fonts. [online] ThoughtCo. Available at: https://www.thoughtco. com/old-style-typeface-1079103 [Accessed 11 Oct. 2017]. Bellerophon5685 (2017). Goudy Old Style. [online] En.wikipedia.org. Available at: https://en.wikipedia.org/ wiki/Goudy_Old_Style [Accessed 12 Oct. 2017]. Bellerophon5685 (2017). Minion (typeface). [online] En.wikipedia.org. Available at: https://en.wikipedia.org/ wiki/Minion_(typeface) [Accessed 12 Oct. 2017]. Belo Center for New Media by Dyal and Partners. (2012). [image] Available at: https://fontsinuse.com/ uses/11590/belo-center-for-new-media [Accessed 11 Oct. 2017]. Black Girl Move Poster by Unknown. (1972). [image] Available at: https://fontsinuse.com/uses/3580/blackgirl-movie-poster [Accessed 12 Oct. 2017]. 19 Blythwood (2017). Palatino. [online] En.wikipedia.org. Available at: https://en.wikipedia.org/wiki/Palatino [Accessed 12 Oct. 2017]. Blythwood (2017). Times New Roman. [online] En.wikipedia.org. Available at: https://en.wikipedia.org/wiki/ Times_New_Roman [Accessed 12 Oct. 2017]. Boardley, J. (2007). History of typography: Old Style — I Love Typography. [online] I Love Typography. Available at: http://ilovetypography.com/2007/11/21/type-terminology-old-style/ [Accessed 11 Oct. 2017]. carlyfiorina.org by Unknown. (2015). [image] Available at: https://fontsinuse.com/uses/9305/carlyfiorina-org [Accessed 12 Oct. 2017]. Catan.com by Michaela Kienle, Gerrit van Aaken, Annette Kara and Michael Menzel. (2012). [image] Available at: https://fontsinuse.com/uses/2813/catan-com [Accessed 12 Oct. 2017]. Diana Movie Poster by Concept Arts. (2013). [image] Available at: https://fontsinuse.com/uses/5469/diana-movie-poster [Accessed 11 Oct. 2017]. Éditions Zulma by David Pearson. (2015). [image] Available at: https://fontsinuse.com/uses/15394/editions-zulma [Accessed 11 Oct. 2017]. Future Shock, 1972 Pan Books Edition designed by Unknown. (1972). [image] Available at: https://fontsinuse.com/uses/7235/future-shock-1972-pan-books-edition [Accessed 12 Oct. 2017]. Garamond Type Specimen by Julie Mathews. (n.d.). [image] Available at: https://josielouisemat.wordpress. com/type-specimen-sheet/ [Accessed 11 Oct. 2017]. InternetArchiveBot (2017). Garamond. [online] En.wikipedia.org. Available at: https://en.wikipedia.org/wiki/Garamond#Adobe_Garamond [Accessed 11 Oct. 2017]. J.Crew logo by unknown. (1983). [image] Available at: https://fontsinuse.com/uses/17172/j-crew-logos-1983andamp-2012 [Accessed 12 Oct. 2017]. John Anthony wine label by Unknown. (2000). [image] Available at: https://fontsinuse.com/uses/16034/ john-anthony-wine-label [Accessed 12 Oct. 2017].

Kit (2011). Main Characteristics of Adobe Garamond Pro : The Golden Age (Group 1). [online] Blog.ocad. ca. Available at: http://blog.ocad.ca/wordpress/thegoldenage/2011/10/main-characteristics-of-adobe-garamond-pro/?doing_wp_cron=1507742706.0445380210876464843750 [Accessed 11 Oct. 2017]. Knives (Sentiment) by Missy Weimer. (2013). [image] Available at: https://fontsinuse.com/uses/9873/ knives-sentiment [Accessed 11 Oct. 2017]. Layered Urbanisms by mgmt. (2008). [image] Available at: https://fontsinuse.com/uses/1265/layered-urbanisms [Accessed 11 Oct. 2017]. Letters Home by Sylvia Plath, Harper and Row by Unknown. (1975). [image] Available at: https://fontsinuse. com/uses/10061/letters-home-by-sylvia-plath-harper-andamp-ro [Accessed 12 Oct. 2017]. Local’s Corner Restaurant by Unknown. (2012). [image] Available at: https://fontsinuse.com/uses/4181/local-s-corner-restaurant [Accessed 11 Oct. 2017]. Lokremise Agenda by Alltag. (2012). [image] Available at: https://fontsinuse.com/uses/5475/lokremise-agenda [Accessed 12 Oct. 2017]. Menu for Plantation Kitchen at Stardust Hotel. (1960). [image] Available at: https://fontsinuse.com/ uses/11410/menu-for-plantation-kitchen-at-stardust-hotel [Accessed 12 Oct. 2017]. Newspaper Blackout by Austin Kleon by Unknown. (2010). [image] Available at: https://fontsinuse.com/ uses/4021/newspaper-blackout-by-austin-kleon [Accessed 12 Oct. 2017]. Olivier Claire by Brand Brothers. (2015). [image] Available at: https://fontsinuse.com/uses/14790/olivier-claire [Accessed 12 Oct. 2017]. Phyllis McGinley, Times Three by Janet Halverson. (1961). [image] Available at: https://fontsinuse.com/ uses/7441/phyllis-mcginley-times-three-1 [Accessed 12 Oct. 2017]. Ronrico ad: “Ron Rico” by Unknown. (1968). [image] Available at: https://fontsinuse.com/uses/14915/ronrico-ad-ron-rico [Accessed 12 Oct. 2017]. Room & Board 2014 Catalog by Pat Thompson and Julie Weil. (2014). [image] Available at: https://fontsinuse. com/uses/5570/room-board-2014-catalog [Accessed 11 Oct. 2017]. 20 Rush — Moving Pictures by Hugh Syme. (1981). [image] Available at: https://fontsinuse.com/uses/16460/ rush-moving-pictures [Accessed 12 Oct. 2017]. Rush - Signals by Hugh Syme. (1982). [image] Available at: https://fontsinuse.com/uses/16115/rush-signals [Accessed 12 Oct. 2017]. Sings for I&I by Delroy Wilson by Gillian A. Gordon. (1975). [image] Available at: https://fontsinuse.com/ uses/17605/sings-for-iandamp-i-by-delroy-wilson [Accessed 12 Oct. 2017]. SpiritedMichelle (2017). Trajan (typeface). [online] En.wikipedia.org. Available at: https://en.wikipedia.org/ wiki/Trajan_(typeface) [Accessed 12 Oct. 2017]. Stadtaspekte, special issue “Land in Sicht!” by Any Studio and Jakob Kornelli. (2016). [image] Available at: https://fontsinuse.com/uses/16587/stadtaspekte-special-issue-land-in-sicht [Accessed 12 Oct. 2017]. Strizver, I. (n.d.). Guide to Typestyles: Old Style Typefaces - Fonts.com - Fonts.com. [online] Fonts.com. Available at: https://www.fonts.com/content/learning/fontology/level-1/type-families/oldstyle [Accessed 11 Oct. 2017]. Talking Heads - Psycho Killer 7” French Pressing by unknown. (1978). [image] Available at: https://fontsinuse.com/uses/17024/talking-heads-psycho-killer-7-french-pressing [Accessed 12 Oct. 2017]. The Editors of Encyclopædia Britannica (1998). William Caslon | English printer. [online] Encyclopedia Britannica. Available at: https://www.britannica.com/biography/William-Caslon [Accessed 11 Oct. 2017]. The Man with the Golden Gun, New American Library edition by Paul Bacon. (1965). [image] Available at: https://fontsinuse.com/uses/14927/the-man-with-the-golden-gun-new-american-libr [Accessed 12 Oct. 2017]. Typographic Rain by Vlad Gerasimov. (2008). [image] Available at: https://fontsinuse.com/uses/1241/typographic-rain [Accessed 11 Oct. 2017]. University of Oxford Visual Identity by Unknown. (2007). [image] Available at: https://fontsinuse.com/ uses/17067/university-of-oxford-visual-identity [Accessed 12 Oct. 2017]. Wikimedia Commons (n.d.). A Specimen by William Caslon. [image] Available at: https://commons.wikimedia.org/wiki/File:A_Specimen_by_William_Caslon.jpg [Accessed 11 Oct. 2017]. Wood, B. (2017). Caslon. [online] En.wikipedia.org. Available at: https://en.wikipedia.org/wiki/Caslon#Adobe_Caslon_.281990.29 [Accessed 11 Oct. 2017].