Isabella Secret Story of Logo Design
Isabella Di Fabio Logo design is an important part of the corporate identity of any company.
All brands or companies need to have a suitable logo, at least if they want to convey the necessary sensations to sell to their target audience.
It is common for people to think that these logos are created in a random and even artistic way, when it is a totally strategic and professional procedure that follows a series of steps that ensure success at the end of the creation of this image.
In this article, Isabella Di Fabio wanted to explain to you what our work process and methodology is like, in what we consider (the logo) to be the tip of the iceberg in corporate identity.
Isabella Di Fabio Secret Story of Logo Design
The first thing we do as experts in logo design is to establish a clear strategy through the creation of the Briefing, in this way we can organize the client’s ideas without losing their objective, while applying our experience to reach the final objective. In this mood board, the client must specify what their brand positioning goals are.
Once the standards for the success of the project have been established through Briefing, our professionals will proceed to make several different versions of the logo, in this way it can be ensured that the client obtains the desired result. Below we explain the different stages of creation.
