SIZE UP VERY DENIM CONCEPT
THE CONCEPT Looking stylish in jeans is all about the fit and for many consumers they find the right cut and shape hard to define. We have developed a conceptual campaign that drives potential customers via social media to a new Very app called SizeWize, a service that using Very’s industry experience defines the users best fit.
THE CAMPAIGN By contrasting a bold and punchy headline relating to a denim cut, with a juxtaposed lifestyle image showing the very opposite we create a striking clash. This clash is playful, sometimes risqué (creating impact) but serves to underpin the key message of our campaign - that you can never ‘size-up’ anything at glance - especially denim. This metaphor is then reinforced with our pay-off which drives the user towards the app.
THE APP SizeWize will take your measurements, help define your body shape and then suggest purchases from the Very store, all of which can be completed within the application.
THE APP Conceptual Overview SIZEWISE
SIZEWISE THE TAILORED DENIM APP
SIZEWISE MY BODY SHAPE
TELL US YOUR MEASUREMENTS
SIZEWISE YOUR MATCHES
SWIPE TO FIND THE SHAPE THAT BEST SUITS YOU
WAIST [INS] LOGIN
INSIDE LEG BODY SHAPE VIEW RESULTS
LOGIN
MEASURE
PEAR
SHAPE
RESULT