Isabel Parker 2023 Portfolio

Aura

Aura aims to reduce the 543,000 infant deaths each year directly linked to poor air quality by informing parents with digestible data, actionable guidance, and insights on their current exposure levels as well as, providing an app-based community that supports and empowers one another as a catalyst for environmental change.

The Problem

Regular exposure to high levels of air pollution significantly affects your chances of premature death, or developing a serious disease later in life.

92% of the world’s population live in areas that exceed WHO’s air quality guidelines.

543,000 deaths per year in children under 5 years are due to exposure to air pollution.

Opportunity

Reducing pollution levels requires collective change led by the public, pressuring the government to take action.

As infants are the most vulnerable to air pollution and their parents are natural advocates for their safety.

Providing parents with the knowledge to empower and inspire them to take action is imperative to create real change.

The Brief

Design an air pollution sensor and community platform that enables parents to take control of their child’s pollution exposure and empower a community of individuals to push for the government to take action.