National University of Ireland, Maynooth | identity guidelines
introducing‌ The new identity for NUI Maynooth has been especially developed to express all aspects of the University - past, present and future. It is essential that the identity be applied in a consistent manner to ensure maximum and coherent impact for both the internal and external audiences. It is therefore vital that the following guidelines are in place in order to maintain and manage the new identity.
The logo is based on classic heraldic imagery. The mark
combines
four
images
reflecting
the
University’s historical roots and its challenging future. The yew twig and castle refer to the medieval origins of Maynooth and the role played by the Fitzgerald family in the founding of Maynooth and the original college. The yew is also a symbol of regeneration and wisdom. The sundial, a feature at the front of Stoyte House, is a symbol of history, time and enlightenment. The symbol of the open book represents academic learning.
the logo X X
The NUI Maynooth logo consists of the shield emblem with the logotype ‘NUI Maynooth’ with its subtitle ‘Ollscoil na hÉireann Má Nuad’. These should never be used separately or altered in any way.
X
X
The name of the University is ‘NUI Maynooth’ or
2X
‘Ollscoil na hÉireann Má Nuad’.
X The logo should ideally be reproduced on a white background (see recommended design templates). It is important never to crowd the logotype by
1.
placing text or other images so close that the branding impact of the NUI Maynooth name is lost. Always make sure there is enough clear space
N U I MAY N O O TH
around the logo (see diagram).
Ollscoil na hÉireann Má Nuad
Depending on how the logo is to be reproduced, you to be scaled no smaller than 60mm in width
to be scaled no smaller than 30mm in width
will need to use one of the following versions of the NUI Logo (please note the logo is available at two sizes and should be used according to the
2.
dimensions specified).
1. Full colour logo
NU I MAY NOOTH Ollscoil na hÉireann Má Nuad
N U I MAY N O O TH Ollscoil na hÉireann Má Nuad
2. Black & white logo 3. Logo reversed out in white - only to be used when logo is placed on solid colour.
to be scaled no smaller than 60mm in width
to be scaled no smaller than 30mm in width
3.
NU I MAY NOOTH Ollscoil na hÉireann Má Nuad
to be scaled no smaller than 60mm in width
to be scaled no smaller than 30mm in width
colour scheme The NUI Maynooth logo is to be reproduced in process colour as specified opposite.
These are the University colours which should never C:100 M:65 Y:0 K:31
C:0 M:30 Y:100 K:6
be altered or adjusted. These colours make up the primary corporate colour scheme for NUI Maynooth and should be applied consistently throughout all University literature, signage and livery.
C:100 M:0 Y:30 K:31
C:0 M:79 Y:65 K:47
Pantone Colour Reference Pantone 281 - Blue
Pantone 131 - Yellow
Pantone 3155 - Green
Pantone 188 - Burgundy
Pantone Spot Black
typefaces goudy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The logotype is set exclusively in Goudy - NUI
goudy regular upper case
Maynooth and in Trade Gothic - Ollscoil na hร ireann
ABCDEFGHIJKLMNOPQRSTUVWXYZ goudy bold upper case
Mรก Nuad, marrying the traditional with the modern.
abcdeghijklmnopqrstuvwxyz
The University will adopt these two typefaces as the
goudy regular lower case
standard NUI Maynooth family of fonts. These
abcdeghijklmnopqrstuvwxyz
should be used for all applications, externally and
goudy regular italic lower case
1234567890 trade gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ trade gothic upper case
internally.
Trade Gothic should be used primarily for body text, headings and all main University information.
ABCDEFGHIJKLMNOPQRSTUVWXYZ trade gothic bold upper case
abcdeghijklmnopqrstuvwxyz trade gothic regular lower case
abcdeghijklmnopqrstuvwxyz trade gothic regular italic lower case
1234567890
Goudy should be used for caption text, facts and figures and titles where deemed necessary.
stationery 210mm
In order to successfully implement the University’s 16mm
21mm
NATIONAL UNIVERSITY
OF IRELAND,
new identity, a consistent approach must be taken
MAYNOOTH
MAYNOOTH, CO. KILDARE, IRELAND
in the production of all NUI Maynooth stationery PRESIDENT’S OFFICE
N U I M AY N O O T H
President: W.J. Smyth, B.A., Ph.D., LL.D.
and literature.
Ollscoil na hÉireann Má Nuad
20mm
21mm
The NUI Maynooth stationery is set using the new University family of typefaces: Goudy and Trade Gothic. As with all University literature the logo is never to be used in the centre of a layout but positioned either extreme left or right of the page.
297mm
For stationery purposes the logo remains on the right hand side in the position specified.
20mm Tel: +353 1 708 3895
Fax: +353 1 628 6583
Email: president.nuim@may.ie
OLLSCOIL NA hÉIREANN, MÁ NUAD
13.5mm
20mm
90mm
210mm
10mm
6mm
14.5mm
NATIONAL UNIVERSITY
OF IRELAND,
MAYNOOTH
32mm
MAYNOOTH, CO. KILDARE, IRELAND
N U I M AY N O O T H
10mm
13mm
PRESIDENT’S OFFICE President: W.J. Smyth, B.A., Ph.D., LL.D.
NUI MAYNOOTH Ollscoil na hÉireann Má Nuad
Ollscoil na hÉireann Má Nuad
55mm
6mm W. J. Smyth, B.A., Ph.D., LL.D. President
5.5mm
National University of Ireland, Maynooth, Maynooth, Co. Kildare, Ireland.
99mm
Tel: +353 1 708 3895
10mm With compliments Tel: +353 1 708 3895
Fax: +353 1 628 6583
OLLSCOIL NA hÉIREANN, MÁ NUAD
9mm
Email: president.nuim@may.ie
14.5mm
Fax: +353 1 628 6583
Email: president.nuim@may.ie
Registrars Office
N U I M AY N O O T H
N U I M AY N O O T H
N U I M AY N O O T H
Ollscoil na hÉireann Má Nuad
Ollscoil na hÉireann Má Nuad
Ollscoil na hÉireann Má Nuad
1998
Administration guidelines
Department of
English
Department of
First Arts English - course outline
Chemistry
M.A. in analytical chemistry
course literature To ensure consistency across the range of NUI Maynooth print material, it is vitally important that what is produced by the University is visually consistent and coherent to both its internal and external audiences.
In order to achieve this unified look to the University’s new identity we suggest introducing a flexible set style template for all printed material.
The overall look should be clean and crisp with the NUI Maynooth logo taking the focus supported by graphic colour blocks. The photography should be heavily people based with an emphasis on white space.
logotype checklist • Use correct artwork from an authorised source.
• Specify clearly the version of the logo that you require - the right logo for the right job.
• Always use correct typefaces - Trade Gothic and Goudy, the University typeface family.
• The Logo should ideally be reproduced on white.
• Always use the black & white symbol for black & white reproduction.
• It is vitally important never to crowd the logo with images or text. This will reduce the impact and recognition of the NUI Maynooth name.
• Never create home-made derivatives of the logo.
• Never reproduce the logo in colours other than those specified.
NUI Maynooth Maynooth, Co Kildare, Ireland. telephone: + 353 1 628 5222
fax: +353 1 628 9063
world wide web: http://www.may.ie