lookbook ISA BELLE NORMAN S ÄL LST RÖM
ISA. ILLUSTRATOR & SURFACE DESIGNER. My name is Isabelle Norman Sällström but I am most known as
Isa Form. I decorated a room in the basement, from where I
Isa. I live in Piteå in the cold north of Sweden with my husband
designed and shipped away customized prints and many other
David, my two sons Theo and Eddie and our little dog Bosse.
products in small editions. Soon I quit my job and now been doing what I love since then.
I was born in 1981 and grew up in a crazy creative family - we actually had an interior shop in our garage. My father worked
In addition to my print shop I freelance in illustration and pat-
as a blacksmith in the evenings and created candelsticks that
tern design. I work with clients such as Me&I, Skip Hop, Nolia,
had long waiting lists.
Voksi, Spira Sweden, Norrmejerier, TePe, Spotlight Australia, Bigso and Unicef Sweden.
I’ve always loved everything related to color, shape and design and I knew only a few years old that I wanted to do something
My spare time I spend in our summer house by the sea. If you
creative when I grew up.
ask me, there is nothing better than the sound of wind and waves. I love drawing there to, sitting at the kitchen table with my
After high school, I competed in graphic design in Worldskills
eyes fixed on the horizon. I am a bit dependent on sushi and en-
Sweden. It ended up with me participating in the olympics at
joy a a glass of red wine now and then. I find inspiration in loud
Seoul in South Corea. A great experience, even though I don’t
music, good food, long walks in the woods and my two sons.
think you can compete in design. My style use to be described as playful, humorous, happy and I then studied design at Berghs School of communications in
with a little touch of retro, and my most popular patterns are in
Stockholm and worked as a designer for a couple of years at
the kids area
different advertising firms. It was during my maternity leave for my oldest son Theo in 2006 that I started my own business,
FLORALs
PINK BOUQUET
I LOVE TO USE Soft pastels together with musty v i n tag e co lo rs.
FLOWER BOX
VALENCIA
tree top
SPRAWLING
BLUE BLOSSOM
bitter sweet
monstera
GROWTH
lots mo r e i n my pat t e r n l i b ra ry. co n ac t m e fo r a cc e ss.
VIOL
GEOS
MOON GLOW
OVER THE MOUNTAINS
NORDIC SEA
CONFETTI
lots mo r e i n my pat t e r n l i b ra ry. co n a c t m e fo r a cc e ss.
NOBO
JUNGLE
CROCO
kangaroo
WATCH OUT
CARAVAN
clumsy
JUNGLE TREE
IN THE COLD OCEAN AVENUE
SELLE
STORMY SEA
fishy
lots mo r e i n my pat t e r n l i b ra ry. co n ac t m e fo r a cc e ss.
WHALE OCEAN
CITY
TINY DRIVER
CLOUD BURST
DOWNPOUR
TRAFFIC
lots mo r e i n my pat t e r n l i b ra ry. co n ac t m e fo r a cc e sss.
NOBO
furry friends
GARDEN CAT
BUDGIES
PUPPY POOL
PARROT
PURRFECT
COOL KIDS COOL DOODLE
COWBOY
SCATE CAT
fishy
ANGLE EYES
KICK BIKE
I AM FIERCE
COUNTRY SIDE
TIMBER TRUCK
SWANS
NIGHT FLOWER
MOUNTAIN BIKE HIKE
DUCK TALES
PEOPLE
NIGHT SWIM
D R AW I N G p e o p l e a n d c h a rac t h e rs a r e what I love to d o mos t.
JADE
MORNING SWIM
ISABEL
ANGLE EYES
MELISSA
JACK
MIA
NORTHERN WOODS
BIRD TREE
TREFOIL
HIDE AND SEEK
RABBIT
THORNY
MOOSE YOU GOOSE
FAIRYTALES UFO
ROBOT
CIRKUS
MERMAID
SNOWMAN
ALIEN
MUSCLES
SUMMER HITCH HIKE
BANANA STRIPES
SUNGLASSES
YOU ARE MY SUNSHINE
lots mo r e i n my pat t e r n l i b ra ry. co n ac t m e f o r a cc e ss
SUNDAE
DONKEY
APPLE STRIPES
SWEET AND SOUR
KRAA
BIRTHDAY BEAR
More? Are you intrested in the full pattern library with over 300 patterns? Please get in touch! Contact me at info@isa.nu.