DIGIFIT Report Fostering Digital Transformation in the Grassroots Sport Sector

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Empowering Grassroots Sport with Digital Skills

Duration: 26 months

Funding: Co-funded by the Erasmus+ Sport Programme

Project Mission: Ensure grassroots sport organisations' sustainability & resilience through digital transformation

Strategy:

Tackle Challenges in Digital Innovation

Addressing Barriers to Progress

Unlock Grassroots Sport Digital Potential

Fostering Innovation and Growth

Strengthen International Collaboration

Building European Connections for Solutions

Kick-Off Meeting

Copenhagen, Denmark

Kick-Off Meeting

Copenhagen, Denmark

#DigiFit Megatrends

Pan-European Survey Results

Why this Survey?

Assess digital readiness of grassroots sport organisations

Identify challenges & opportunities in digital transformation

Understand current digital tool adoption in the sector

Survey Highlights

1000+ clicks - 351 completed responses

Conducted in English, French, Danish, Portuguese

Covered clubs, federations, and solution providers

Survey Period: June 19 - September 15, 2023

Observed Needs

Observed Solutions

Sample Identified Opportunities:

Increase digital adoption

Develop new revenue models

Enhance communication

Improve engagement

Smarter infrastructure & membership engagement

Kick-Off Meeting

Copenhagen, Denmark

2nd Project Meeting

Nantes, France

#DigiFit Megatrends

Pan-European Survey Results

Kick-Off Meeting

Copenhagen, Denmark

2nd Project Meeting

Nantes, France

#DigiFit Megatrends

Pan-European Survey

Results

#DigiFit Experience

Call for Participants

Kick-Off Meeting

Copenhagen, Denmark

2nd Project Meeting

Nantes, France

#DigiFit Megatrends

Pan-European Survey Results

3rd Project Meeting

Madrid, Spain

#DigiFit Experience Call for Participants

Kick-Off Meeting

Copenhagen, Denmark

2nd Project Meeting

Nantes, France

3rd Project Meeting

Madrid, Spain

#DigiFit Megatrends

Pan-European Survey Results

#DigiFit Experience Call for Participants

#DigiFit Experience Selection and On-Boarding

Paris, France

#DigiFit Bootcamp

Location: Le Tremplin, Paris

Duration: 2 days

Participants: 57

Objective: Help grassroots sport organisations navigate digital transformation

Global Digital Innovation Trends: Experts shared insights on the latest advancements shaping sport digitalisation

Creative Problem-Solving: Led by UCC, participants used LEGO and interactive methods to tackle digital challenges

Expert Mentorship: Industry professionals provided guidance to enhance digital strategies and implementation

Building Stronger Connections: Grassroots sport organisations collaborated with digital solution providers

10 Pilot Teams Formed: Teams developed tailored digital solutions to address specific challenges in sport

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Experience

Piloting Phase

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Experience

Capacity Building Webinars

#DigiFit Experience

Piloting Phase

Click on each logo on the map

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Experience

Capacity Building Webinars

#DigiFit Experience

Piloting Phase

#DigiFit Workshop

Fit for the Digital Age - Work Smarter, Improve Performance, Strengthen Community

Fit for the Digital Age - Work Smarter, Improve Performance, Strengthen Community

Moving People - Moving Europe, Ljubljana

November 12, 2024

Led by: ISCA, UCC and partners

Keynote: Digitalisation & Grassroots Sport

Miikka Neuvonen

“Digitalisation isn’t just about tech - it’s about mindset and adaptability”

Hands-On Learning: The LEGO Challenge

Facilitators: UCC Experts

Sinead Moynihan & Briony Supple

Activity: Build imaginary sports/apps

Use storytelling & creativity to shape digital solutions

Fireside Chat: Few Stories & Lessons from DigiFit Pilots

Christina Tsiligkiri: “After 15 years of using digital tools, DigiFit allowed us to refine specific areas, like developing an app for reselling season tickets. It’s been transformational for community engagement.”

Nova Fattal: “As a solution provider with over 100,000 users, DigiFit gave us invaluable feedback on how to enhance our app’s social and operational impact”

Eric Bosc: “Internal resistance slows digitalisation so stakeholder buy-in is crucial. Make sure to enter a digital transformation journey not only with good intentions but for the right reasons and while including all relevant internal stakeholders. ”

Renata Baptista: “It's been a year of overcoming, learning and achievements! My role was to help the team get new perspectives and a sense of focus.”

Name in Orange = views from Grassroot sport organisation

Name in Blue = views from solution provider

Name in Red = views from mentor

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Experience

Capacity Buildi W bi

Final Project Meeting Ljubljana, Slovenia

#DigiFit Experience

Piloting Phase

#DigiFit Workshop

Fit for the Digital Age - Work Smarter, Improve Performance, Strengthen Community

#DigiFit Bootcamp

Paris, France

#DigiFit Experience

Matchmaking Phase

#DigiFit Experience

Capacity Buildi W bi

#DigiFit Experience

Piloting Phase

Final Project Meeting

Ljubljana, Slovenia

#DigiFit Community Building Webinar

#DigiFit Workshop

Fit for the Digital Age - Work Smarter, Improve Performance, Strengthen Community

Date: 10 December 2024

Registrants: 330+

Key Insights:

Survey (355 clubs, 5 countries): Only 11% have a digital strategy

Challenges: Lack of time, uncertainty, and digital literacy

Priorities: Member engagement, infrastructure management, sport gadgets

Real-Life Success Stories:

Firies Club: Coaching platform with video tutorials

Firmasport: Custom Digital solutions via Nova Sport

Amager Boxing: Platform integration via Motivu & Hotspot

#DigiFit Online Training Course

The #DigiFit project concludes, but the journey of Digital Transformation in Grassroots Sport continues...

Why take this course?

Empowering Grassroots Sport with Digital Skills

Course Highlights

Cutting-Edge Digital Tools - Enhance operations & engagement

Developed with Experts

Real-World Applications - Practical strategies for immediate impact

Pilot Stories - Learn from real grassroots sport digital transformations

Learn at Your Own Pace - Fully online & flexible

Interactive Modules - Digital tools, engagement strategies & data management

DIVERSITY REQUIRES MORE RESOURCES

Grassroots sport volunteers & digital providers have different mindsets & work styles

More time & resources are needed for alignment & collaboration

TRUST THE PROCESS

Digital adoption is a step-by-step journey - patience leads to success

Small wins build confidence for long-term transformation

SIMPLICITY IS KEY

Avoid complex solutions - focus on practical, intuitive digital tools

Easy-to-use tools = higher adoption & better engagement

BOOTCAMP NEEDS MORE TIME

A 4-day format is optimal for deeper learning & impact

Future projects should schedule it earlier to maximise effectiveness

ADAPTABILITY IS ESSENTIAL

One-size-fits-all doens’t work - customisation is key

Flexible digital strategies lead to higher adoption & success

HANDS-ON LEARNING WORKS BEST

Practical experience accelerates digital adoption & problemsolving

FOR GRASSROOTS SPORT ORGANISATIONS

Invest in user-friendly management software that simplifies administrative tasks, communication, and scheduling.

Train staff & volunteers in digital literacy (fostering a culture of digital literacy)

Define needs before adopting tech

Ensure full commitment from board, coaches, members & parents

FOR NATIONAL DECISION MAKERS

Invest in digital infrastructure for grassroots sport

Develop national guidelines for digital transformation

Promote peer-learning & best practice exchange

Encourage partnerships between tech providers & sport organisations

FOR EUROPEAN POLICY MAKERS

Offer flexible funding & timeline extensions for digital projects

Ensure equal digital access for all sport organisations

Support cross-border collaboration for shared innovation

Recognise the need for ongoing funding, research & patience

FundedbytheEuropeanUnion.Viewsandopinionsexpressedarehoweverthoseoftheauthor(s)onlyand donotnecessarilyreflectthoseoftheEuropeanUnionortheEuropeanEducationandCultureExecutive Agency(EACEA).NeithertheEuropeanUnionnorEACEAcanbeheldresponsibleforthem.

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