CONFERENCE INFORMATION PACK Public Day Please do not print
Table of Contents Programme and Session Descriptions ………………………………………………………. Pg. 3 Speaker Biographies ………………………………………………………………………………… Pg. 8 Meet the ISEAL Secretariat Team ……………………………………………………………. Pg. 18 Lunch Hour Topic Tables …………………………………………………………………………. Pg. 20
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PROGRAMME 11 June 16:00 – 17:30: An Introduction to ISEAL Complementary overview of ISEAL suited for people and organisations looking to learn more about our objectives and what we do.
Evening Reception 16:30 – 18:00 Registration 18:00 – 20:30 Conference Networking Event and ISEAL Credibility Principles launch
Credibility Principles launch speech from Mike Barry, Head of Sustainable Business, Marks & Spencer
Keynote address from Miguel Veiga-Pestana, Vice-President Global External Affairs and Media Relations, Unilever
12 June: Public Day 08:00 – 09:00 Registration 09:00 – 09:15 Welcome from ISEAL Board Chair and Executive Director of Union for Ethical BioTrade, Rik Kutsch Lojenga
09:15 – 10:30 Opening Plenary
Morning Plenary: Impacts and Innovation Pathways to Impact The essence of a credible standard is to deliver impact. ISEAL and its member organisations are focusing their efforts on ensuring that sustainability standards are a trusted tool for contributing to long-term improvement in social, environmental and economic well-being. In this opening address we will look at how ISEAL's work is driven by the impact imperative and how our partnership with the Ford Foundation is helping ISEAL members demonstrate certification's impacts on poverty and pro-poor development.
Opening remarks from Frank DeGiovanni, Director, Financial Assets Unit, Ford Foundation
Technological Innovation in Supply Chain Management By transforming how today's complex global supply chains are managed technology has also re-defined the landscape in which standards operate. It is bringing businesses closer to producers, helping companies to turn sustainability pledges into practical action on sourcing, giving consumers a window into the sustainability of their products, and opening up unprecedented opportunities for transparency. For sustainability standards, harnessing technological advances is crucial 3
for increasing their share in the market and verifying that certification is having the intended social and environmental impact. From a leading technology company, we'll hear how standards and supply chains can innovate together.
Keynote address from James Farrar, Vice-President Sustainability, SAP
Response from Han de Groot, Executive Director, UTZ Certified
10: 30 – 11:00 Coffee break
11:00 – 12.30 Breakout Sessions
Session 1: Standards on the Global Stage Government and business appetite for sustainability tools is on the rise. But how can we build on this momentum and show that certification is an effective way for making sourcing more sustainable? Big commitments and demonstrations of leadership are often what drive the use of standards into the mainstream. The London 2012 Olympics showed that on a global stage there was a strong demand for credible standards from the private and public sector – in areas such as food sourcing and green building. Join this session to find out how we can capture the power of high-profile events to galvanise engagement, increase awareness of standards and transform sourcing and procurement practices in the long term. Panellists:
Kath Dalmeny, Policy Director, Sustain
James Bennett, Head of Brand and Out of Home Accounts, Fairtrade Foundation
Facilitated by Norma Tregurtha, Senior Policy Manager, ISEAL
Session 2: Digging for Data…Together ISEAL members are making huge strides to evaluate their sustainability outcomes by strengthening their monitoring and evaluation systems, being explicit about the long-term goals of certification programmes, and setting up data collection systems. But ISEAL members are not the only organisations setting out to track the performance of certified farms, fisheries, forests and factories. Researchers, companies, donors, and producer organisations are asking similar questions and attempting to collect similar data. This session will explore how collaboration could cut costs and make meaningful information about performance a reality and examine the barriers that still stand in the way of fruitful collaboration. Speakers:
David Boselie, Senior Expert Learning and Innovation, IDH
Daniele Giovannucci, Co-Founder, Committee on Sustainability Assessment (COSA)
Elizabeth Kennedy, Director of Evaluation and Research, Rainforest Alliance
Michael Opitz, Chairman of the Board of Management, Hanns R. Neumann Stiftung
Jason Potts, Senior Advisor to the Sustainable Markets and Responsible Trade (SMART), IISD
Facilitated by Kristin Komives, Senior Monitoring and Evaluation Manager, ISEAL
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Session 3: Innovations in Traceability For standards systems to respond to demand and support the trade in high volumes of certified goods, efficient traceability and transparency are a must. Sophisticated online systems are quickly becoming the norm for tracing large amounts of product from source to sale and ensuring trust in sustainability claims. As one innovative example amongst many, Forest Stewardship Council have developed an online platform for tracking products from responsibly managed forests at every step of the supply chain and provide a strong barrier against fraudulent claims. Learn about this initiative and hear a leading company's thoughts on traceability in this intriguing panel discussion. Panellists:
Jez Cutler, Head of Group Environment, Travis Perkins P.L.C.
Phil Guillery, Supply Chain Integrity Director, Forest Stewardship Council
Jakob Ryding, Technical Advisor, Verdens Skove
Tim Wilson, Director and Co-Founder, Historic Futures
Facilitated by Amy Jackson, Senior Credibility Manager, ISEAL
Session 4: Sustainability Standards as Policy Tools for Sustainable Development: An Introduction to the United Nations Forum on Sustainability Standards The UNFSS is the first initiative of its kind – a multilateral platform for international dialogue on voluntary sustainability standards. Initiated in 2012 and officially launched this past March, it was created in response to rapidly expanding sustainability markets and diverse players establishing standards. Jointly administered by the FAO, ITC, UNCTAD, UNEP and UNIDO, the forum is designed to foster dialogue to help developing country decision makers to understand how standards can relate to their sustainable development strategies. Take part in this session to learn more about the UNFSS and how it seeks to achieve its goals. Speakers:
Matthew Wenban-Smith, Managing Director, Initiative for Responsible Mining Assurance (IRMA)
Joshua Wickerham, Policy and Outreach Advisor, ISEAL
Facilitated by Chris Wunderlich, Coordinator UNFSS and Sustainable Commodity Assistance Network (SCAN)
12:30 – 13:30 Lunch and Topic Tables We will be offering a diverse and plentiful lunch with responsibly sourced ingredients, many of which are certified to ISEAL members' standards. There will also be lunch-hour discussion tables and participants are invited to browse through the venue’s wonderful sustainability exhibition area.
13:30 – 15:00 Breakout Sessions
Session 1: Sizing up Different Standards Not all standards are created equal – they can serve different purposes and follow diverse approaches, all of which can be effective at achieving larger social and environmental objectives. Governments and businesses want to know how different standards perform and are undertaking their own benchmarking initiatives to enable comparisons. ISEAL, along 5
with GIZ and the UN International Trade Centre is working on a ground-breaking tool to ensure that these comparisons are high quality and focus on the essentials of a credible and effective standard. In this session you'll learn more about this project, how it relates to the ISEAL Credibility Principles, and how it complements existing benchmarking programmes like the Global Social Compliance Programme. Users of standards will also learn how they can apply this tool to assess which standards best meet their requirements and priorities. Panellists:
Patrick Mallet, Credibility Director, ISEAL Alliance
Claudine Musitelli, Vice President, Ethical Sourcing and Food Safety Initiatives, Consumer Goods Forum
Philipp Schukat, Project Manager, GIZ
Joe Wozniak, T4SD project, International Trade Centre
Session 2: Certification and the IT Revolution Information technology, such as geomapping and remote sensing, has the potential to transform the assurance process and change the nature of how compliance with sustainability standards is verified. Standards systems are working hard to improve their assurance systems and make the audit process rigorous, accessible and efficient. This session will showcase how different types of IT can play a role in improving audit quality, with an emphasis on their practical application and interoperability. We will discuss how these opportunities can even be harnessed to find answers about impact. Panellists:
Pierre Courtemanche, Executive Director, GeoTraceability
Heather Franzese, Director, Good World Solutions
Facilitated by Don Seville, Co-Director, Sustainable Food Lab
Session 3: Innovations at the Field Level: Engaging Producers in M&E Bettering the lives of producers through sustainable livelihoods and healthier environments is a central reason that many standards have been established. So it is essential that standards systems keep producers in mind at every level of engagement, including monitoring and evaluation. This session will provide a platform for discussing how M&E can help improve the lives and performance of producers and how they can play an active role in processes, such as data collection, to ensure that they are benefiting. Ultimately this lively panel discussion will explore how to empower producers to get what they need out of M&E. Speakers:
Catharine Russell, Monitoring and Evaluation Manager, Fairtrade Africa
Vidya Rangan, Senior Research and Impact Manager, Fairtrade Foundation
Response from producers:
Alexandre Monteiro, New Products Manager, Cooxupé
Jan Bernhard, General Manager, Pronatur
Facilitated by Aimee Russillo, Managing Partner, Liseed Consulting
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Session 4: Capacity Building for Performance: The Sustainability Standards Resource Centre Capacity building for producers and putting them in contact with the right resources to help improve their sustainability and management practices is a common interest across standards initiatives. Since 2012, a joint undertaking led by Hivos, Helvetas, the Swiss State Secretariat for Economic Affairs (SECO), and IDH has aimed to create a shared online platform to bring together capacity building materials and resource persons to enable producer organisations and companies to increase their performance, thereby addressing a major bottleneck in the scaling up of sustainable products. This session will serve as the launch of this exciting multi-lateral project. Speakers:
Oliver von Hagen, Research Database Coordinator, International Trade Centre
Marjoleine Motz, Consultant Market and Value Chain Development and Corporate Social Responsibility, Fair and Sustainable Advisory Services
Michiel Schoenmakers, Founder, Fair Access to Quality (FAQ)
Facilitated by Frank Eyhorn, Co-Team Leader Rural Economy Head Organic and Fairtrade Competence Center, HELVETAS
15:00 – 15:30 Coffee break
15:30 – 17:00 Closing Plenary
Afternoon Plenary: The Future of Sustainability Standards Companies have embraced standards and are shifting to build supply, early pioneering standards are coming to scale and initiatives are appearing in new sectors. A high-level panel of sustainability leaders will debate the emerging trends influencing the whole standards movement. Some of the questions we’ll consider include: What is the future of labelling? How do we increase our profile in emerging economies? How do we adapt to bring in more producers and landscapes to deliver higher impact? How is government and business use of standards evolving and how should standards respond to changing needs? Panellists:
Mario Abreu, Director of Recycling and Base Materials, Tetra Pak
David Agnew, Standards Director, Marine Stewardship Council
Duncan Brack, Independent Environmental Policy Researcher
Cassio Franco Moreira, Global Lead Standards and Certification, WWF Market Transformation Initiative
Wouter van Tol, Head of Sustainability Communications, Nestlé
Darrel Webber, Secretary General, Roundtable on Sustainable Palm Oil
Facilitated by Tensie Whelan, President, Rainforest Alliance
17:00 – 17:30 Closing Remarks
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SPEAKERS Public Day Mario Abreu Global Director of Responsible Sourcing and Recycling, Tetra Pak International Mario is responsible for Tetra Pak’s global recycling activities regarding post-consumer beverage cartons, as well as for driving the environmental agenda with Tetra Pak’s suppliers of packaging materials (paperboard, polymers, aluminium and inks). A member of Tetra Pak’s Global Environmental team, Mario joined Tetra Pak in 1999. Since 2005 Mario has been a member of the board of The Alliance for Beverage Cartons and the Environment (ACE), the European association for beverage carton producers. Mario was an elected member of the board of directors of the Forest Stewardship Council (FSC International) between 2006 and 2012, and acted as Co-Chairman of the HCV Resource Network between 2006 and 2008.
David Agnew Director of Standards and Licensing, Marine Stewardship Council In the course of a career spanning over 25 years, David has developed an international reputation in the conservation and management of marine resources and has an extensive publication record. Prior to joining MSC, he was Reader in Fisheries and Population Dynamics at Imperial College, London, and also a fisheries director at the marine and fisheries consultancy MRAG Ltd. His career has included roles as advisor to the UK government on fisheries science and management; and as Chair of the scientific committee of CCAMLR, an international intergovernmental organisation concerned with the conservation and rational use of Antarctic marine living resources
Mike Barry Head of Sustainable Business, Marks & Spencer Mike was behind the development of Marks & Spencer’s Plan A, a 5 year plan to address a wide range of environmental and social issues, and now provides the vision and the energy to deliver it across its global retail operations. He is also leading the innovation work to understand what truly sustainable retailing looks like and how to get there. He is Chair of the World Environment Centre, a Senior Associate at the Cambridge Programme for Sustainable Leadership and sits on BiTC’s Environment Leadership Team. Prior to joining Marks & Spencer in 2000, he worked as an environment manager and as environmental consultant.
James Bennett Head of Brand and Out of Home Accounts, Fairtrade Foundation James is responsible for the team managing Fairtrade’s relationships with major brands (such as Ben & Jerry’s, Nestlé & Mondelez) and out of home partners (including Greggs, Compass and Sodexo). In his four years at Fairtrade James has introduced new channels (including a substantial Fairtrade offering at the 2012 Olympic Games), supervised major product conversions such as Kit Kat 2 Finger, and now leads his team in delivering Fairtrade’s mission to deliver life-changing benefits for farmers and workers in developing countries through trade. James previously worked for CBS Outdoor and completed the Graduate Training scheme for Anglo Beef Processers. 8
Jan Bernhard Producer and ICS manager, Pronatur Having grown up in Peru, Jan studied industrial mechanics and technical-commercial business in Switzerland, as well as agricultural irrigation systems in the US. For the past 20 years, he has been active promoting integrated organic agriculture and the creation of farmer organizations. He has co-founded several small farmers’ groups dedicated to growing and exporting small-farm organic certified produce to the US and Europe, and has served in different boards and secretariats related to standards in agriculture. From 2010 to 2012, he was a producer representative at the ISEAL Stakeholder Council. He is currently the ICS manager of the Pronatur, a strategic alliance of 2200 small farmers, and runs his exotic fruit farm in northern Peru.
Dave Boselie Senior Expert Learning and Innovation, the Sustainable Trade Initiative Dave is responsible for organising applied research to support mainstreaming of sustainability in agricommodity sectors. The research agenda addresses issues such as the viability and scalability of business strategies and business models, as well as the deliverance of evidence based impact. Dave has also been involved in impact studies in the tea, cocoa and cotton programs of IDH. He has dedicated most of his career to promoting sustainable supply chain development in the food and agri-business. His experience ranges from Fairtrade initiatives in fresh fruits and fruit ingredients to mainstream certification schemes such as Rainforest Alliance in tea.
Duncan Brack Independent Environmental Policy Researcher Duncan is an Associate Fellow of Chatham House (Royal Institute of International Affairs) and an Associate of Green Alliance. From 2010 to 2012 he was special adviser at the Department of Energy and Climate Change, focusing mainly on UK, European and global climate policy and low-carbon investment. Before that he worked for Chatham House, and from 1998 to 2003 was head of its Sustainable Development Programme; his work included international environmental regimes and institutions, the interaction between environmental regulation and international trade rules, and international environmental crime. He was also a specialist adviser to the House of Commons Environment Select Committee and Environmental Audit Committee.
Pierre Courtemanche CEO, GeoTraceability Pierre is a Forest Engineer with 30 years of work experience in forestry, international development programs, business management and supply chain management. His expertise covers natural resources management, environmental impact assessment and mitigation strategy, representation & lobbying, project management, logistics and wood processing. Pierre has established and operated different enterprises. In addition to his own ventures, Groupe Transforêt, Placages Mégantic and Rousseau Courtemanche Conseillers en Développement International, Pierre has worked for the Quebec Woodlot Owners Association, the Canadian Development International Agency and OXFAM. He’s presently the CEO of GeoTraceability Ltd a UK based company founded in 2012 with activities worldwide.
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Jez Cutler Group of Head Environment, Travis Perkins P.L.C Jez has worked in the environment space for almost 20 years, over half with Wickes and Travis Perkins. Jez has been an adviser to WWF’s UK Forest ad Trade Network and is currently a member of the Timber Trade Federations Forest Forever Board. Over his career he has demonstrated that he is a creative and strategic thinker with an ability to distil complex technical environmental issues into simple business processes. He has a global view of environmental issues, strong commercial awareness and a clear understanding of the demands and drivers for acting sustainably within business today.
Kath Dalmeny Policy Director, Sustain Kath is Policy Director of Sustain (the alliance for better food and farming) and member of the London Food Board. In the past, her commitment to food, sustainability and climate change had led her to work with organisations such as the National Consumer Council, the National Federation of Women’s Institutes, and Food Climate Research, before becoming a member of the Food Advisory Group to the London Organising Committee of the 2012 Olympics and Paralympic Games. Upon publication of the London 2012 Food Vision, Kath was involved in launching the London 2012 Food Legacy and Sustainable Fish City campaigns, as well as mapping the progress of uptake of sustainable food policies by London Boroughs.
Frank F. DeGiovanni Director of Financial Assets, Ford Foundation Frank is Director of the Financial Assets unit of the Ford Foundation’s Economic Opportunity and Assets Program. He leads the foundation’s worldwide efforts to build financial assets for disadvantaged people through grants and Program Related Investments (PRIs). His team makes grants through a set of focused initiatives on consumer financial services, savings, individual asset development, Social Security reform, and rural livelihood development. Prior to assuming his current position, he was Deputy Director of Program Related Investments at the Ford Foundation. Before joining the Ford Foundation in 1992, DeGiovanni was associate professor and senior research associate at the New School for Social Research in New York City.
Frank Eyhorn Co-Team Leader Rural Economy Head Organic and Fairtrade Competence Center, HELVETAS Frank is specialized in sustainable agriculture and value chain development with smallholders. He conducted research on the impact of organic cotton farming in India, West-Africa and Central Asia. From 2000 to 2005 he coordinated organic farming projects in Asia at the Research Institute of Organic Farming (FiBL). Working with HELVETAS Swiss Intercooperation since 2006, he heads the Organic & Fairtrade Competence Centre and co-heads the Rural Economy Team. Since 2011 he is serving on the World Board of the International Federation of Organic Agriculture Movements (IFOAM). He collaborates in a consortium led by the International Trade Centre to develop the Sustainability Standards Resource Centre.
James Farrar Vice-President Sustainability, SAP James is Vice-President Sustainability with SAP, a world leader in enterprise software and software related services. SAP helps businesses with their sustainability objectives in sourcing, supply chain management, and traceability through powerful software solutions. 10
Heather Franzese Director, Good World Solutions Heather has been working for over 12 years to improve the lives of vulnerable farmers and workers in global supply chains. She leads Good World Solutions, a social enterprise that leverages scalable technology to connect workers, farmers, and artisans to the companies that buy their products. Under her leadership, the Labor Link mobile platform has grown from a few hundred artisans in Peru in 2010 to over 20,000 producers in 6 countries in 2012, including India, China and Brazil. Previously, she launched the Fair Trade Certified Apparel & Linens program in the US and managed CSR for Columbia Sportswear Company’s licensed and collegiate categories.
Daniele Giovannucci Co-Founder and President, Committee on Sustainability Assessment (COSA) Daniele is the co-founder and President of the Committee on Sustainability Assessment (COSA), a global consortium of leading institutions advancing innovative ways to measure and manage sustainability. COSA houses the world's largest data collection of uniform indicators of sustainability in agriculture and it partners with leading firms and agencies to facilitate a real understanding of the impacts of agriculture projects and initiatives around the world.
Han de Groot Executive Director, UTZ Certified Han joined UTZ Certified in 2010, having worked for the Dutch government in various management positions at the Netherlands Court of Audit, the Ministry of the Interior Affairs, and the Ministry of Agriculture, Nature and Food Quality. While serving as Deputy Director for Nature, he was briefly seconded to the European Commission. Prior to that, Han worked at Novib for 12 years. As Head of Office Eastern and Southern Africa, he was responsible among other things for the implementation of Novib's project policy in the region. He was also project leader of Novib's partnership with Oxfam International, where the basis for the current Oxfam-Novib was established.
Phil Guillery Supply Chain Integrity Director, Forest Stewardship Council Phil coordinates the work of FSC International to implement the FSC Online Claims Platform and has been involved with FSC since 1997. He has been active in the development of the FSC national standards and numerous FSC policies, and served on the FSC-US Board for seven years. Phil has also worked directly with forest management operations and forest product manufacturers looking to achieve FSC certification and develop markets for certified products. He has worked for communities, conservation organisations, development agencies and industry on a wide range of projects in a diversity of countries.
Oliver von Hagen Market Analyst, International Trade Centre (UN/WTO) Oliver’s work as Market Analyst focusses on export promotion, export strategy development, sustainable supply chains, sustainability standards and their impacts on international trade. Oliver holds a Master in Business Administration and Communication from the Free University of Berlin and received additional education from INSEAD Business School and Kellogg School of Management at North-western University. 11
He has published numerous academic, peer reviewed papers in reputable journals and a wide range of practitioneroriented articles.
Elizabeth Kennedy Director of Evaluation and Research, Rainforest Alliance Elizabeth joined Rainforest Alliance in 2010. She serves as Director of Evaluation and Research, and is responsible for demonstrating the organization’s biodiversity and livelihood impacts through empirical research and a result based management approach. Elizabeth has worked in biodiversity conservation for over 30 years as a field biologist, academic scientist, and metrics specialist for conservation NGOs. She has an extensive peer review and technical publication record; convened international conferences and symposium focused on evaluating biodiversity conservation projects and programs; and served on several international committees dedicated to improving biodiversity conservation and evaluation methods.
Rik Kutsch Lojenga Executive Director, Union for Ethical BioTrade Rik is the Executive Director of the Union for Ethical BioTrade and the ISEAL Board Chair. Previously he worked with the United Nations Conference on Trade and Development (UNCTAD) for over 10 years, where he was involved in the creation of the BioTrade Initiative. A strong believer in the role that the private sector can play in sustainable development and biodiversity conservation, he helped to conceptualise the idea of the Union for Ethical BioTrade while at the UN. Rik has established the Union's offices in Geneva and has begun to roll out the organisation’s core services. As ISEAL Board Chair, he is also a champion and leader of the sustainability standards movement.
Alexandre Vieira Costa Monteiro New Products Manager, Cooxupé Alexandre has 25 years of experience working for Cooxupé – the largest coffee cooperative in the world with 12,000 members and the largest coffee green exporter in Brazil. Over the last 10 years, Alexandre has been in charge of coordinating sustainability programs such as Common Code for the Coffee Community – 4C, Nespresso, C.A.F.E. Practices, NESCAFÉ Plan, Rainforest Alliance and UTZ Certified. The implementation of these programmes entails training Agronomists and raising awareness among coffee growers – particularly small farmers – regarding the sustainable practices required by the different codes of conduct.
Cassio Franco Moreira Global Lead Standards and Certification, WWF Cassio has been the head of the Agriculture & Environment Program of WWF-Brazil and WWF´s global soy lead since 2008. He is also the Vice President of the Round Table of Responsible Soy and an Organic Gourmet Coffee Producer. Mr. Franco Moreira holds a PhD degree and an MSc degree in Agroecology from the ESALQ/USP - University of São Paulo, and an Agronomy degree from the Federal University of Lavras, Brazil. Among other relevant background: Technical and Commercial consultant for sustainable certified agriculture projects, auditor for Rainforest Alliance and Organic Projects, and President of the Brazilian Organic Coffee Association.
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Marjoleine Motz Consultant CSR and Value Chain Development, Fair and Sustainable Advisory Services Marjoleine is an advisor on managing and developing certification systems in combination with capacity building of organizations, including producer organisations. She also has experience developing Corporate Social Responsibility programmes and value chains for businesses and producer organisations. She facilitates learning in and between organisations and businesses and ‘builds bridges’ between them. Marjoleine has worked in Central America for four years and has managed the coffee programme of the Max Havelaar Foundation / FLO for eight years. Prior to that, she worked as trainer/advisor in the Netherlands for eight years.
Claudine Musitelli Vice President, Ethical Sourcing and Food Safety Initiatives, The Consumer Goods Forum Claudine joined CIES (now The Consumer Goods Forum) in 2001 in a coordinating role for the association's strategic management programmes. In 2006, she was appointed to develop the Global Social Compliance Programme and became its Director the following year. She was named Vice President, Ethical Sourcing and Food Safety Initiatives in 2011, adding the management of the Global Food Safety Initiative to her portfolio. Claudine gained a B.A. degree in international administration and politics after studying in France and Germany, and obtained her Post Graduate Professional Degree in International Public Law and Administration from the University of Paris (Sorbonne).
Michael Opitz Chairman of the Board of Management, Hanns R. Neumann Stiftung Michael is Chairman of the Board of Management in the Hanns R. Neumann Stiftung, a foundation that promotes the implementation of sustainable development in the coffee sector. Before joining the Neumann Kaffee Gruppe in 1992, he has worked for the German Development Organisation GIZ. Michael’s professional life is marked by a variety of agricultural projects in amongst others Brazil, the Dominican Republic and Ethiopia. Now based in Hamburg, he steers the activities of the Hanns R. Neumann Stiftung, following the vision of strengthening the living situation of coffee communities through a sustainable and long-term oriented business-based development approach.
Jason Potts Founding President, Finance Alliance for Sustainable Trade (FAST) Senior Advisor to the Sustainable Markets and Responsible Trade (SMART), IISD Through his roles at FAST and IISD, Jason actively promotes objective, information-based strategies for improving impact and efficiency of sustainability standards and supply chain initiatives. He is also Coordinator and co-founder of the Sustainable Commodity Initiative and co-founder of the Committee on Sustainability Assessment (COSA) and the Sustainable Commodity Assistance Network (SCAN). Prior to his current roles, Jason worked with the Trade, Employment and Competitiveness Program at the International Development Research Centre, as well as the North American Commission for Environmental Cooperation’s “Trade and Environment” Branch on issues at the nexus of trade, environment and international development.
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Vidya Rangan Senior Research and Impact Manager, Fairtrade Foundation Vidya joined the Fairtrade Foundation, UK in October 2011 as Senior Research and Impact Manager. Her work focuses on understanding, analysing and communicating how Fairtrade impacts farmers and workers in developing countries to internal and external stakeholders. She is also part of Fairtrade International’s global monitoring, evaluation and learning team that is responsible for system-wide coordination and strategic leadership of this work. She is a development researcher by training.
Aimee Russillo Managing Partner, Liseed Consulting Aimee has twenty five years of experience in project and operations management, monitoring and evaluation, organisational development and strategic planning. Her specialisations are in natural resource based sustainable development including agriculture, forestry and tourism certification schemes. Based in US Appalachia, she has lived and worked in Europe and Latin America. Aimee has provided consulting services and supported ISEAL in a variety of capacities, particularly the organisation's work on impacts and monitoring and evaluation.
Catharine Russell Monitoring and Evaluation Manager, Fairtrade Africa Catharine Russell is in charge of monitoring and evaluation (M&E). As M&E manager, Catharine is responsible for the development and implementation of knowledge and learning systems within Fairtrade Africa, as well as impact work assessment relative to internal and external goals. She is also in charge of engaging staff in all data analyses.
Jakob Ryding Technical Advisor, Verdens Skove Jakob has a Master’s degree in Sustainable Tropical Forestry and works as a forest advisor for the Danish environmental organization Forests of the World (Verdens Skove). For the last ten years he’s been working to promote sustainable forest management in the tropics, through such tools as forest certification, legality legislation and public procurement policies in consumer countries and by enabling small community forestry groups in the tropics to manage their forests responsibly and gain access to international timber markets.
Michiel Schoenmakers Founder, Fair Access to Quality Michiel is owner of FAQ, a private business-to-business advisory service supporting producers/exporters/importers in obtaining Fair Access to Quality markets. FAQ is specialized in smallholder production systems in Africa, Asia and Latin America. FAQ offers support in ICS and Quality Management for a wide range of sustainability standards: training, coaching, software (documentation and registration shareware), and GPS-mapping solutions. Michiel was project leader for the Sustainability Standards Resource Center market research, as presented at the ISEAL conference 2012. In a consortium with ITC, Helvetas and Fair & Sustainable Advisory services he now works on the implementation of the Resource Center.
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Philipp Schukat Director, Programme on Social and Environmental Standards, GIZ Philipp is the programme director of GIZ’s Programme on Social and Environmental Standards. The Programme supports development and improvement of standard systems, advises Governments around the globe on policy strategies using standards systems and supports in alliances with private sector conversion of value chains into sustainable value chains. Philipp has been with the programme since 2006 and previously worked as senior advisor at the German Ministry for Economic Cooperation and Development.
Don Seville Co-Director, Sustainable Food Laboratory The Sustainable Food Laboratory is a multi-stakeholder project with the mission of innovating ways to increase the sustainability of the mainstream food system. Don is leading the Sustainable Livelihoods Initiative, which is developing partnerships between companies and NGOs to pilot innovations that improve the competitiveness and sustainability of small-scale farming systems. Within the Food Lab Don is also managing the “New Business Models for Sustainable Trading Relationships” project, a 4 year project with NGO and corporate partners to improve market access and livelihoods of small scale producers in Africa in crops including cocoa, dried beans, bananas, and fresh vegetables.
Wouter van Tol Head of Sustainability Communications, Nestlé Wouter is responsible for Sustainability communications, stakeholder engagement and strategy at Nestlé UK & Ireland. He has been closely involved in responsible sourcing, from palm oil (all Nestlé UK’s palm oil is RSPO certified, with 70% fully traceable and the remaining 30% covered by GreenPalm certificates) to the development of the Nestlé Cocoa Plan and converting UK-made Kit Kat to Fairtrade.
Miguel Veiga-Pestana Vice-President Global External Affairs and Media Relations, Unilever At Unilever, Miguel is responsible for managing engagement with global stakeholders, issues and crisis management as well media relations. He has previously held various public affairs positions, including working as Research Assistant in both the UK Parliament and the US Congress, and he joined Unilever in 2001 to help establish Unilever’s EU External Affairs office in Brussels. He is actively involved in a range of business organisations including the World Economic Forum, the Executive of the World Federation of Advertisers (WFA), UN Global Compact LEAD and the Global Business Initiative on Human Rights.
Darrel Webber Secretary General, Roundtable for Sustainable Palm Oil Before joining the RSPO in 2011, Darrel was Senior Associate of Global Sustainability Associates, a role which required him to provide senior counsel to companies and organisations about agricultural development (including oil palm). Prior to that, he was Senior Manager Palm Oil Sector Engagement at WWF-International and regional manager for companies such as Permanis Sandilands Sdn. Bhd. and Shell Malaysia Ltd. From 2007 until 2009, Darrel Webber was a RSPO Executive Board Member representing the Environmental NGOs constituent through his position at WWF International. Darrel was also actively involved in the initial discussions and development of the RSPO Principles & Criteria. 15
Matthew Wenban-Smith Managing Director, Initiative for Responsible Mining Assurance Matthew came to IRMA in 2013 as Director of OneWorldStandards Ltd, a consultancy firm that he founded in 2006 specialising in social and environmental standards, verification and labelling. Clients have included Rainforest Alliance, IFOAM, MSC, The Carbon Trust, FSC, WWF, ISEAL and many others. He has worked in the area of social and environmental standards and conformity assessment since 1994. Prior roles include managing the Soil Association Woodmark programme and working as Head of Policy and Standards at FSC. Matthew has also served on the Technical Panel of the High Conservation Value (HCV) Resource Network and the Technical Advisory Board of MSC.
Tensie Whelan President, Rainforest Alliance Tensie has been involved with the Rainforest Alliance since 1990, first as a board member, and then later as a consultant, becoming the Executive Director in 2000. Tensie has been working in the environmental field for more than 25 years with organisations such as the New York League of Conservation Voters, the Environmental Defense Fund and Ambio - an international environmental journal based in Stockholm. Tensie serves on the advisory boards of Social Accountability International, Unilever Sustainable Sourcing Advisory Board, and is the co-chair of the steering committee of the Sustainable Food Lab. She has been recognised as one of the “100 Most Influential People in Business Ethics” by Ethisphere for several years, including in 2011.
Joshua Wickerham Policy and Outreach Advisor, ISEAL Joshua is an independent sustainable development advisor. Joshua works with the ISEAL emerging economies team on China engagement and helped form ISEAL's business engagement strategy. For the past decade, he has worked in Asia, Europe, and the Americas to build trusted networks of government, business, and civil society partners. Most recently, Joshua has worked with UNCTAD, WWF, UNEP, ITC, DotEco, GIZ and others. From 2007-2010, he was AccountAbility’s China Representative and has also worked for many years with Dr. Jane Goodall’s Roots & Shoots programme as volunteer and occasional Chinese interpreter.
Tim Wilson Director and Co-Founder, Historic Futures Tim Wilson is Director and co-founder of Historic Futures Limited (HF) - leading experts in supply-chain traceability. Tim has worked on "value-chain" traceability and product integrity for nearly 20 years, gaining real-world experience across multiple sectors including food, apparel and pharmaceuticals. Founded in 2003, HF is working with many of the largest brands and retailers in the world to deliver effective transparency mechanisms and online traceability tools throughout the extended supply-chain.
Joe Wozniak Manager T4SD, International Trade Centre Joseph is the Manager of the Trade for Sustainable Development programme (T4SD), where he is responsible for the development of Standards Map. He worked as Senior Economist with the Overseas Private Investment Corporation in Washington where he was responsible for M&E and impact 16
assessment of OPIC’s emerging markets investment projects in sectors such as agriculture, manufacturing, and consumer products. Joe has also worked on trade-related projects for Nomisma, Spa in Bologna, Italy and at KPMG LLP in the US and has significant field experience in Southeast Asia, the Middle East, and sub-Saharan Africa.
Christopher Wunderlich Coordinator, UNFSS and the Sustainable Commodity Assistance Network Christopher is coordinator of the Sustainable Commodity Initiative (SCI), a program of the United Nations Conference on Trade and Development (UNCTAD) and the International Institute for Sustainable Development (IISD), focusing mainly on the SCI's Sustainable Commodity Assistance Network (SCAN). In addition, he coordinates the UN Forum on Sustainability Standards (UNFSS), an information and dialogue platform guided by 5 UN bodies for decision makers in developing countries. Over the past 18 years, he has conducted many consulting projects on market-based approaches to sustainability and has worked with grassroots organisations, as well as with the Sustainable Agriculture Network and UNCTAD.
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Meet the ISEAL Secretariat Team ISEAL’s programmatic staff will be speaking at and facilitating a number of sessions during the conference
Paddy Doherty, Code Development Manager Paddy has been with ISEAL for five years, in that time managing the development of ISEAL’s Impacts Code and Assurance Code, the latter launched at the end of 2012. He works closely with the technical staff in the ISEAL Community and is an expert on assurance models and robust consultation processes. Paddy has a background in the organic sector, as a policy analyst and in the development of regulations for organic agriculture in Canada, where he worked with various levels of government.
Rosie Forsyth, Senior Community Support Coordinator Rosie is the first point of contact for existing and prospective ISEAL members and subscribers and works to strengthen engagement between organisations in the ISEAL Community. She also supports ISEAL members on their compliance with the ISEAL Codes of Good Practice, in particular the Standard-Setting Code. Prior to joining ISEAL Rosie held placements with the UN Research Institute for Social Development and ActionAid.
Amy Jackson, Senior Credibility Manager Amy has been leading the global consultation on the ISEAL Credibility Principles, which capture the essentials for standards systems to deliver impacts. Over the past year, she has organising workshops in Brazil, India and China and engaging with hundreds of stakeholders. Amy also manages ISEAL’s work to develop guidance on credible claims and ecolabelling and supports members to work collaboratively in areas such as joint audits. She worked for ten years at Marine Stewardship Council, serving in various roles relating to traceability and chain-of-custody.
Kristin Komives, Senior Monitoring and Evaluation Manager Kristin manages ISEAL’s work on the impacts of sustainability standards, primarily supporting members to develop their own monitoring and evaluation systems. She helps existing and potential members understand what they need to do to come into compliance with the ISEAL Impacts Code and is also leading ISEAL’s collaborative efforts with agriculture and forestry systems to develop common approaches to demonstrating and improving their contribution to poverty reduction. Kristin has an extensive academic and research background in sustainable development, working as a university lecturer and on impacts evaluations for a variety of international organisations.
Lara Koritzke, Director of Development and Communications Lara leads ISEAL’s fundraising and communications work, building and implementing strategies to raise the organisation’s profile among international donors and ensure high quality communications vehicles. She is responsible for all donor relations and funding proposals and has overseen the development of ISEAL’s new website and multimedia series. Before joining ISEAL, Lara worked for 11 years at Rainforest Alliance, most recently as Director of Institutional Giving, where she developed a global strategy for foundation, corporate, government and multilateral partnerships.
Karin Kreider, Executive Director Karin was appointed as ISEAL’s Executive Director in November 2012 after serving for three years as ISEAL’s Scaling Up Director, where she led the development of the Scaling Up Strategy, a blueprint for the standards movement to scale up its impacts by engaging a wide range of actors and reducing the 18
barriers to certification. In her new role, Karin has been spearheading the formulation of ISEAL’s next strategic plan and overseeing our work in Brazil, India and China. Prior to joining ISEAL, Karin was a founder of Rainforest Alliance, where she served as Director of Sustainable Agriculture.
Marta Maireles, Monitoring and Evaluation Coordinator Marta supports ISEAL’s work on the impacts of sustainability standards, assisting members and prospective members in understanding how to comply with the Impacts Code and helping to implement ISEAL’s Demonstrating and Improving Poverty Impacts project. Marta liaises with the M&E staff in the ISEAL Community, keeps up to date with the latest impacts research and coordinates various workshops, webinars and activities to advance collaborative learning. Marta has evaluated the impact of development projects for the FAO and previously worked for the Danish Ethical Trading Initiative.
Patrick Mallet, Credibility Director Patrick is ISEAL’s founder and was the Secretariat’s first Executive Director until 2005. He was integral in building a common vision between the founding members and spearheaded the Standard-Setting Code, ISEAL’s seminal document. As Credibility Director, he focuses on developing a shared understanding of how standards and certification can be more effective and on supporting standards to improve their systems, using ISEAL’s Codes and Credibility Principles as guidance. Before ISEAL, Patrick worked on a variety of NGO projects around the world dealing with certification, market access and alternative technologies.
Marcus Nyman, Policy and Outreach Coordinator Marcus is working on ISEAL’s three-year project to increase the use of standards in emerging economies and sustainable public procurement. He provides research, academic and strategic support and helps advance ISEAL’s relationships with various external organisations. Marcus is also responsible for monitoring shifting trends in the sustainability landscape and helping members to adapt to these changes. Prior to ISEAL, Marcus worked for the Prince’s Foundation for the Built Environment and Waste Watch.
Norma Tregurtha, Senior Policy Manager Norma is ISEAL’s policy expert, leading the organisation’s engagement with governments to advocate for the use of credible standards, particularly in sustainable public procurement. She is also in charge of monitoring global policy discussions and helping ISEAL members to coordinate collective responses, as well as responding to cross-cutting issues that affect all standards systems. Prior to joining ISEAL, Norma worked on pro-poor private sector development, helping South African businesses, government bodies and standards systems to comply with international standards requirements.
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TOPIC TABLES Public Day ISEAL's Demonstrating and Improving Poverty Impacts project: from indicators to impact evaluation Through support from the Ford Foundation, ISEAL and six agriculture and forest members are working to understand the contribution that certification has made towards sustainable rural livelihoods and pro-poor development practices. This includes agreement on a set of common indicators to track contributions to poverty reduction and collaboration on a set of impact evaluation studies. The project both aims to support members in developing effective monitoring and evaluation systems and to drive discussions within the Alliance about how to improve the ability of standard systems to deliver benefits for the poor. Come learn about our work to date and the studies that we will be embarking on over the next year. Host: Marta Maireles Gonzรกlez, Monitoring & Evaluation Coordinator, ISEAL Alliance (Please refer to ISEAL staff profiles)
Voluntary Standards Effectiveness and Integrating the Life Cycle Assessment Approach Learn about a study recently launched by the Swiss government to examine how international voluntary standards and certification contribute to reducing the ecological, social and economic footprint associated with the production and consumption of selected certified food and non-food commodities along the value chain. The outputs of this review will then be assessed against a Life Cycle Assessment (LCA) inquiry conducted by QUANTIS to reach conclusions about the effectiveness of standards in addressing key hot spots throughout the product life cycle. Host: Christine Carey, Director, Carey Research & Consulting Christine's work links conservation and development with corporate responsibility. She specialises in providing advisory, research and impact evaluation services that focus on understanding, promoting and scaling-up credible voluntary environmental and social standards and certification.
Roundtable on Sustainable Biomaterials (RSB): towards a sustainable bio-based economy! Biomass can be produced out of any living material and is being increasingly used as a climate-friendly alternative in sectors such as textiles, plastics, food, etc. However, a massive increase in biomass production and processing may create significant social and environmental impacts. Join us to hear about how the Roundtable on Sustainable Biomaterials is trying to create a sustainable bio-based economy through a credible standard and certification system and how it is expanding its scope to cover a wider range of biomass-derived products.
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Host: Sébastien Haye, Standards Director, RSB Sébastien joined the RSB in 2007 as Manager for Environmental Affairs and has been working on the environmental and social impacts of biomass and bioenergy production since 2006. At the RSB, Sébastien coordinates the development and update of sustainability standards in partnership with more than 100 members from all sectors.
FAST Lender impact in sustainable agriculture SMEs The Finance Alliance for Sustainable Trade (FAST) will present key highlights of the first report regarding FAST lenders impact for small and medium enterprises (SMEs) in sustainable agriculture. Issues concerning the common set of impact metrics used across lenders, the analysis of the reported transactions in light of leading development indexes, the key findings on the reported data referred to SMEs performance, and their relevant, social, economic and environmental results will be part of the discussion. Hosts: Jason Potts, Senior Advisor to the Sustainable Markets and Responsible Trade (SMART) Program, IISD and Founding President, Finance Alliance for Sustainable Trade (FAST) (Please refer to public day speakers) Matthew Lynch, National Representative, Finance Alliance for Sustainable Trade (FAST) As a research officer at FAST, Matthew has been leading FAST’s participation in IISD’s State of Sustainability Initiatives project, while also supporting research mandates on sustainability standards for the International Cotton Advisory Committee (ICAC), the Inter-American Development Bank (IDB), and FAST’s in house product market reports. Prior to joining the team at FAST, Matthew worked in the research arm of the Toronto-based investment bank Dundee Capital Markets.
Evaluating Impacts of WWF-supported Multi-Stakeholder Initiatives: For Improving standards and ensuring conservation success WWF is committed to key standard and certification bodies as a way of transforming business practices and reducing the negative environmental and social impacts of commodity production. The Impacts Programme aims to better understand on-the-ground impacts of standards by examining whether compliance with standards for better production reduces the threats associated with commodity production and thus conserves biodiversity and improves human well-being. At our topic table we invite you to help us further the global conversation on impact evaluations of standards. Hosts: Uli Frank Graebener, Performance Controlling and Evaluation, WWF Germany Uli has many years of experience in project management, monitoring and evaluation. The question of proving the effectiveness of certification schemes already occupies him several years. Together with Laura, he heads the WWF program for impact assessments of certification systems.
Laura Jungmann, Monitoring and Impacts Lead, WWF Market Transformation Initiative Laura focuses on better understanding the impacts of WWF-supported multi-stakeholder initiative to further WWF's work on reducing the production footprint of key soft commodities.
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