+
+
+
+
+
+
– –– –––
“”
’ ’
1
2
3
C
B’ A’
D’
B A
D
4
5
6
7
8
9
’
Center of Site
Rotating courtyard towards south
Mandala on Site
Increasing daylight into courtyard
BLOCKING & VERTICAL CIRCULATION Podium
17 16 12
15 14 11. Imaging 12. Surgery 13. Medical Office Building 14. Central Sterile Processing Store 15. Laboratory 16. Pharamacy 17. Mechanical Rooms
11
Level 2
13
10
8 9 7
Wellness
2. Main Entrance/ Lobby 3. Child Care 4. Research & Education 5. Emergency Department 6. Public Food Service 7. Clinical Food Service 8. Facilities Management 9. Housekeeping 10. Information Technology
dis-passion
(dis-entaglement) Insight
dis-enchantment
(withdrawal, wider view)
6 5 Level 1
4
2 3
Knowledge & Vision
(Seeing reality as it really is)
Concentration
Tranquility
(Calm, serenity)
Joy
Calming/Stabilising
(Content, self-respect)
Faith
1
1. Service
CIRCULATION: Staff Clinical (Inpatient/Gowned Outpatient) Service
Basement
ENLARGED PLAN Nursing Unit
1. Floor Reception 2. Multipurpose Area 3. Clinical Seminar 4. MEP Shaft 5. Staff Conference 6. Consult 7. HOD 8. Terrace Garden 9. Children Play Area 10. Multifaith Room 11. Community Eating 12. Shared Waiting
7 6 12
5 11
4 3
2
10
FUNCTIONS: Diagnostic & Treatment Clinic Support Patient Support Public
Patient Viewing Angle Nurse Viewing Angle Nurse Viewing Angle
9
ELEVATORS: Clinical (Inpatient/Outpatient) Service Public
8
Site Plan Main Access Routes
0
100
50
200
Emergency Access Materials Access Public Access
7
2 3
6
5 8 4
1
CIRCULATION: Staff Clinical (Inpatient/Gowned Outpatient) Service 1. Medical Office Building 2. Imaging 3. Surgical Procedures
4. Central Sterile Processing Store 5. Laboratory 6. Pharamacy
7. Mechanical Rooms + Support 8. Reception/Waiting
ELEVATORS: Clinical (Inpatient/Outpatient) Service Public
Courtyard View towards Cafe
ENLARGED PLAN Imaging
21
A
20
23
A’
19
22
17 18
16 13 14
12
15
10
11
9 8
7
6
3 4
5 1
ntral Sterile Processing
Ce
Surgical Procedures
Imaging ED
Facilities Management Section AA’
1. Reception 2. Floor Reception 3. Changing Rooms 4. Staff Lounge 5. Consulting Rooms
17. Varium Intake Room 18. Hot Lab 19. Hot Waiting 20. PET/CT Nuclear Medicine 21. Non-Invasive Cardiology
6. General Radiography 7. Radiography Fluoroscopy 8. Inpatient Holding 9. Waiting 10. Ultrasound (4)
22. Endoscopy 23. Physiotherapy
11. MRI Waiting 12. MRI Room 13. CT Scan (2) 14. CT Scan Waiting 15. Mammography 16. Bone Densitometery
FUNCTIONS: Diagnostic & Treatment Clinic Support Patient Support Public CIRCULATION: Staff Clinical (Inpatient/Gowned Outpatient) Service ELEVATORS: Clinical (Inpatient/Outpatient) Service Public
2
WAITING EXPERIENCE Surgery
Individual Rooms: Headphones, tv, status screen, movabel furniture
1
2
Larger room (for bigger family size) Screen can be propped up
2
3
4
Courtyard View towards Lobby
15
16
17
18
19
20
21
22
23
24
25
26
27
B
B
A’
A
A
A’
B’
B’
28
29
30
31
32
33
34
35
36
37
“” 38
Architecture as a Branding tool - Giving Form to feeling Brand A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Brand-ism Brandism is a technique that connects ARCHITECTUREwith BRANDING in order to create a unique identity for a location, and thus increase the value of that location.
Spatial Dimensions of Architectural Branding 0D
1D
Idea
Different Types of Stores Concept Stores Flagship Stores Pop-Up Stores and Events Lifestyle Stores Endorsements & Collaborattions
Case Study I Product
Decor
Brand
Signage
3D
Product Itself
Packaging
?
Exterior Elements 1. Entrance Doors 2. Internal External Shopfront 3. Shop Window 4. Shopfront signage
Laying out the Roadmap
Drawing and Research
How does the 4d space work to enhance customer experience
Interior Elements 1. Entrance 2. Circulation 3. Pace 4. Sales
Graphics 2D
Cube within a Cube
Project - CAMPER SHOP London Glasgow Genoa Sweden Netherlands
Customer Experience
Logo
Principle Idea - “Creative Diversity across stores while keeping similar aspects in each design” “Camper Together” is a model of collaboration between leading designers and architects to create oustanding stores and products”. It responds to a new international reality that requires the capacity to integrate design, different cultures and creative know-how into a single project”.
Messaging
BRIDGING THE GAP ~ through Architecture
4D
Architectural Space ~ Retail
Retail Space in Numbers - Budget
20%
70%
10%
Branded Elements of Scheme Fixtures and Fittings
Case Study II Project Digital Audi City London
Principle Idea - “ Audi City is a new digital car showroom format that uses state-of-the-art technology to make clever use of precious city space. Visitors can experience every possible combination of the Audi range in a way never seen before in an Audi Centre.
Architecture of Building Lifespan of 20 years
Lifespan of 6 years
39
40
41