CONTACT
Ishan Sardana
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Social Media Content Creator
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Social media content creator with over 2 years of experience in implementing content strategies across various social media platforms with expertise in shooting content, organic lead generation and client satisfaction and retention.
WORK EXPERIENCE __________________________________________________________ VETASSESS, Melbourne, Australia Social Media Coordinator ●
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03/2022 – Present
Developing compelling visualization with the help of adobe creative suite and canva that regularly had engagement in excess of 5k likes, comments and shares. Excellent communication skills including ability to collaborate on shoots and in editing with enthusiasm and a positive attitude. Attending internal strategy and planning meetings helped me better grasp the needs of the business, and I came up with creative content marketing ideas that grew the company's revenue by 30%. Staying abreast of technological advancement and trends in the social media domain, and collaborating on the research, implementation of current and new technologies that can improve brand outreach and engagement across all social media platforms.
Key Achievements Introduction of Instagram stories in social media strategy ●
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Redirecting the audience to website pages with an increase in traffic of 50% by using Adobe Creative Suite to produce engaging visualization in the form of Instagram stories. A 30% decrease in email and customer service inquiries was reported, which translated into 10 hours fewer effort per month.
New Doors, Melbourne, Australia Social Media Content Creator ●
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+61452121079 sishansardanan@gmail.com LinkedIn Instagram Twitter
SKILLS
_______________________ Designing tools: • Photoshop • Indesign • Illustrator • Canva Social Media Management tools: • Hootsuite • Sprout Social • Buffer Email Marketing tools: • HubSpot • Mailchimp Content Management Systems: • HubSpot • Wordpress • Shopify Social Listening tools: • Brandwatch • Basecamp • Streem Paid Media tools: • Facebook Business Manager • LinkedIn Campaign Manager • TikTok Business Account • Pinterest Ads Manager EDUCATION
_______________________ 02/2021 – 03/2022
Revamped a monthly content plan and focused on shooting and editing organic posts to help clients establish an online presence on social media platforms such as Instagram, YouTube and LinkedIn. Developed a cross channel social media platform to engage different customer segments on facebook, Instagram and TikTok, resulting in 20% in annual incremental revenue. Moderated user content to ensure all engagement with the brand was appropriate and amplified company mission and vision.
Deakin University Masters of Communications Major in Digital Media Minors in Visual Communications Design Melbourne, AU — 10/2021
DCRUST University Masters of Communications Major in Digital Media Minors in Visual Communications Design Delhi, INDIA — 06/2017
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Authored intriguing blogs and articles having a minimum of 1500 words and are in accordance with the SEO Strategy to reduce the clients ad spend over the time, resulting in 35% increase in website traffic from search engine medium.
OTHER RELEVANT EXPERIENCE
_______________________ Dig Deep Event (FundRaising Event)
Key Achievements
Graphic Designer Melbourne, AU — 06/2022
High-End Hospitality venue Launch, Melbourne
Hamma Digital
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Managing the project launch and developing the strategy and social media plan to deliver the campaign to achieve the goals on social media. To have a successful and smooth launch of the project with increased brand recognition, coordinate with the external public relations agency and all the stakeholders participating in the launch.
Client’s 10- Year anniversary celebration ●
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Proposed and implemented a marketing strategy for the client’s 10th work anniversary celebration, which resulted in a 1200+ increase in followers and brand recognition among the target audience, as well as 40% increase in total social media engagement. Increase in the website traffic by 28% and lead enquiries by 45% over the period of time.
Build Social Con, Melbourne, Australia Social Media Assistant (Contract) ●
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08/2020 – 01/2021
Managed all customer queries that came in through all social media platforms pleasantly and professionally resolving 100% of issues without escalation. Cooperated with the editorial team to identify contemporary opportunities for the team exceeding clients projections by 70%. Interacted with social media followers on a daily basis, enhancing frequent engagements and client satisfaction and retention by 60%. Ensured that all written content was a 100% accurate representation of the clients.
REFERENCE __________________________________________________________ Available upon Request.
Marketing Internship Melbourne, AU — 01/2021
Floral Restrict (NFP) Content Creator and Community Management Melbourne, AU — 10/2020