Social Media Content Creator Portfolio

Work Portfolio

Ishan Sardana (Social Media Coordinator + Content Creator)

“An Architect on a perpetual journey of making a difference in the field of marketing and communication”

About me

-

I am a multifaceted, fearless thinker that is constantly willing to attempt something new and devote my time and energy to imaginative, creative endeavours.I look for inspiration in unexpected places as a driven professional with experience of working in multiple projects which include a wide range of work from social media marketing, creative strategy, art direction and graphic designing.

I have a special talent for coordinating verbal communication and visual art direction to ensure that content and strategy are successfully communicated. Being passionate about brand storytelling, my desire to colour outside the lines is a result of my regular trips to art museums and galleries.

In case you are wondering -

● I earned my bachelor's degree as an architect and my master's degree in communications with major in digital media and minor in visual communication design.

● Double shot Iced Mocha is my go-to coffee order and sometime with ice-cream on summer days.

● I have a deep inclination towards aesthetically pleasing brand’s.

● I am passionate about creating content.

● Social media is my addiction, and my prefered channel (Instagram) for news consumption are - @Heraldsunphoto (Daily local news), @deliciousaus (Food and Lifestyle), @escape.com.au (Travel) and @nytimes (Around the world news).

Social Media Capabilities

● Design and implement social media strategy to align with the business goals and making sure to design along the brand guidelines.

● Write Creative copy for ads and organic posts.

● Schedule and find creative (Image, News Story and Video etc), edit content, and publish engaging posts across all the social media platforms (FB, Instagram, TikTok & LinkedIn) using various tools (Hootsuite & Sprout social).

● Collaborate with other team members such as marketing and communications manager and sales/business development team to ensure brand consistency.

● Perform research on current trends, open ears for social listening and understanding the needs audience.

● Communicate with followers and respond to queries in a timely manner and monitor customer reviews.

● Conduct hashtags research for organic growth on Instagram and TikTok.

● Setting up the paid media ads on Facebook, Instagram and LinkedIn using business manager and generating reports from the platform.

● Humanize the brand by embodying personable characteristics and relating to an audience in order to elicit positive emotional responses such as laughter and surprise.

● Making efforts to maximise the brand's SEO so that the website appears at the top of search engine lists when a relevant search is performed using “ALT” text.

Social Media

Victor Churchill

Goal - To engage the client's social media community and raise awareness of the new opened Melbourne-based high-end hospitality venue's Architect.

Result - Successfully managed all the post re-shares, shared media coverage on the clients' official social media pages, and engaged the community.

Platform - Instagram, Facebook & LinkedIn

How did I achieved this growth?

● Setting up Google Alerts will ensure that we are the first to learn of any online news and can inform the client of any re-sharing, giving the client the credit they deserve for being involved in the inauguration of such a significant hospitality facility.

● Directly managed 500+ of the engagement including comments and direct messages on Facebook and Instagram, or delivered the entire content to the design team for prompt responses.

● Creating the required pipeline using Instagram's link-in-bio tools(Linktree), generating UTMs to track traffic from different social media platforms, and reporting to the client on overall engagement and and tracking the follower growth of 25% on Instagram and 35% on LinkedIn.

● By asking audience on Instagram stories about their own dining experiences, I discovered I could promote conversation and interaction. The engagement rose by 65% over the previous month.

Source : Client’s social media official page

Victor Churchill

How did I achieved this growth?

● Using the right creatives - Working along with the outside PR agency to organise the high-quality photos, receiving client approval, and then positioningthe images strategically in the grid of nine while maintaining the content's exclusivity up until the day the venue is launched.

● Ensuring that no controversy is created within or around the design project and ensuring that all vendors and suppliers for this project are recognized for their contributions and the appropriate individuals are mentioned in social media postings to prevent damage after the post goes live.

R Architecture

Goal - To plan and execute a three-week campaign, advertise the client's entry into its tenth year of business, and generate website leads from an enquiry form.

Result - Successfully managed to come up with planning strategy of the campaign and was able to generate 45% more website enquiries.

Platform - Instagram, Facebook & LinkedIn

How did I achieved this growth?

● Developing a design plan, collaborating closely with the visual design expert to assemble all the elements, and incorporating fresh visual content into social media postings.

● The landing page was optimised to make sure that the data is accurately captured and the lead generating form is easy to navigate.

● Retargeting the audience who visited the landing page in the previous 60 to 90 days and creating a custom 3% lookalike audience to attract new clients.

● An important but frequently overlooked stage in online advertising is choosing the right Facebook Pixel. It is beneficial to get information from website visitors who came from Facebook ads. In order to have the most successful campaign and achieve the goals, placement of the ads on Facebook and Instagram is also being examined.

Source : Client’s social media official page

R Architecture

● Making the large film into a number of shorter ones helps in A/B testing for the advertising to have a wider reach and audience are engaging with the ads more effectively.

● We were able to generate 20% more leads than the client was promised thanks to owned and paid social media ads.

● An Instagram carousel was also developed with inspiration from Spotify (how to deliver the end-of-year songs you've listened to and which artist youloved the most).

Total projects completed in 10 Years.

A new logo & brand guidelines was created.

Our team grew from 2 to the team of 8 now.

Able to retain 50% of the client

A new website was launched in 10 Year.

Our team working collaboratively on design.

How did I achieved this growth?

Source : Client’s social media official page

VETASSESS

Problem - To write an article that summarises all ofthe company's offerings in one post

Solution - Creating the Instagram Carousel post and a PDF that can be used to post on LinkedIn at the same time and explain the service in a detailed manner.

How did I achieved this?

As a result, I decided to work on a carousel post that will contain all the necessary information andadhere to the brand guidelines. I noticed that people were frequently asking questions in the comments section, such as what does Skills Assessment support mean or how can I obtain a micro-credential badge from VETASSESS. So, after speaking with the communications manager, I created the posts that are shown below.

Urban Core

Goal - To produce organic content for client’s social media (Linkedin, Facebook and Instagram) and engage with the existing audience.

Result - I came up with the idea of delivering 9 posts per day with a single posting per day and gradually revealing the logo, as well as introducing the website to the existing audience.

Platform - Instagram, Facebook & LinkedIn

How did I achieved this growth?

● Working closely with the visual design specialist and following the brand’s new guidelines I came up with the idea of using small small elements from the logo and releasing them slowly on per day one post to keep the exclusivity ofthe content.

● Creating a story idea in which the CEO ofthe company will speak about the new branding and success the company has achieved in recent years.

● Introduced Instagram highlights by drawing inspiration from the brand guidelines.

● To engage with other external and internal stakeholders, a newsletter was created on LinkedIn on the company's official page.

● A link in bio tool was created to encourage audience members to visit the newly designed website.

● Creating engaging post copy to discuss the company values and mission as a sustainable construction company..

Source : Client’s social media official page

Urban Core

Result of the organic social media posts-

With a small following on social media page of the client, we were able to achieve a good number of engagement with the total impressions of around 30k with the total website visit of 250.

A fresh new look of the company’s website.

Meet the entire team behind the success of the company

Company Slogan with new colour palette

New Logo was revealed on 6th day

A glimpse of Logo was revealed Source

Picking elements from brand guidelines with overlaid image.

Using company’s new tagline as a overlaid text.

Resonating business goal - Women’s in Construction

An announcement was made to engage the community.

Art Direction & Photography

Dilly Daly Cafe

Scope of Work - To photograph high-quality images of recently added menu items that can be utilised on social media and the business website to create engaging content that will draw in new customers in the neighbourhood.

Result -

● Designed custom posts to promote restaurant events, deals and new menu items.

● Increase in the restaurant's footfall.

● People looking for new breakfast options can relate to the size of the servings and what they will be eating.

● With the help of images, a new menu was produced.

● By combining photos, the owner was able to create reels on their own.

● To engage their community, images were used as assets in Instagram stories.

Source : All the images are captured and edited by author

Everyday Clay

Scope of Work - A small portray business looking for a high-quality images of recently made items that can be utilised on social media as well as for the online shop on shopify and on Etsy to increase the business and grow consumer base.

Result -

● Increase in the number of social media followers.

● Due to the visually appealing composition of items, people re-shared the post several times, it helped the client to have a good brand recognition.

● The client was able to set up the Facebook and Instagram shops, as well as use the images to sell online through other online stores like Shopify and Etsy.

Source : All the images are captured and edited by author.

Noi Pizzeria

Scope of Work - A recently opened family owned Italian restaurant is searching for a content creator that can produce interesting social media posts as well as interesting Instagram and Tiktok reels in order to build its brand and increase the footfall into the restaurant.

Result -

● A highly engaging piece of content was delivered, which is now being used as social media posts.

● These images are still used as the background during an important announcement on stories, and text is overlaid.

Source : All the images are captured and edited by author.

Personal Projects

To look at some of the other work of mine for content creation and art direction please follow me on Instagram@artdirectionbyishan Source : All the images are captured and edited by author.

Copywriting

Graphic Designing

We Architects

Source : All the designs are made by author.

ADS Architecture

Source : All the designs are made by author.

Taneja Associates

Source : All the designs are made by author.

Hop & Pop

Source : All the designs are made by author.