SWIMWEAR Project ( FIDM, Los Angeles )

Page 1

Embraci ngFo r ms


CONCEPT Thet he mei sf i nea r ta ndp a i nt i ng. I tt a l k sa b o u tt hef o r msa ndl i ne st ha t a r ena t u r a l l y mo l d e dt o ge t he r . Theb l e ndo fe v e r yl i newi t hc o l o r sa ndho w t he yc o met o ge t he ra nd c r e a t ef o r ms . Ho we v e r y t hi ngi sa b o u tl i ne sa ndf o r ms. Theme r gi ngo fe v e r yc o l o ri nt oe a c ho t he rs y mb o l i z e st hes t r e ngt ho fo u r s e ns e so fa na l y z i ngi ti nd i f f e r e ntwa y s . Ea c he y ewi t hd i f f e r e ntp e r s p e c t i v e . Tha t ’ st heb e a u t yo fi t .



CONCEPT BOARD


T endf or ec a s tf ors wi mwea r2014 T hemec ol or s Ur ba nDec a y

S t y l i ngdet a i l s Rebel l i ous Ar c hi t ec t ur a l

Abs t r a c tPr i nt s

F or ec a s tCol or s

hemeF a br i c s . I nt er l oc kS i ngl ej er s ey. J er s eyS i ngl eJ a c qua r dpoi nt el l emos sT


Merchandising plan Category – Swimwear for Girls Season –Spring /Summer Age – 13 to 17 years Size range – Group A – XS, S , M , L Group B – XS, S, M, L Price Range - 30 $ - 80$ Customer Lifestyle – The two collection aim at two different categories of girls. Group A- Group A focuses on girls who are extremely outgoing and extroverts , but when it comes to choice in clothing, they would prefer to go with lighter tones and elegant prints. Group B -Group B focuses on the girls who would love to carry on dark colors with dark prints. She is a girl with rebellious attitude and absolutely rough choice. Revolving around the same theme, the two groups depict extremely different client profile. Competitors – Nike , Roxy



COLOR BOARD These are the four main colors for Group A and Group B. Group A – Grey and white Group B – Brown and black Colors directly relate to the look of the whole collection. Group A being elegant And group B being rough and tough. The graphics are digital prints on fabric and they deal with the theme so their colors Correspond to the theme.



FABRIC BOARD


GROUP A Fabrics

Single Jersey 100 % Polyester

Interlock 77 %Polyester 23% Spandex

GROUP B Fabrics

Single Jacquard Moss

Jersey 90% VI 10% EA


LOGO The logo stands for the brand’s idea of abstract prints and its symbolism to lines and forms. How everything is about lines and forms . The merging of every color into each other symbolizes the strength of our senses of analyzing it in different ways. Each eye with different perspective. That’s the beauty of it.



GRAPHICS It’s the abstract merger of lines into colors. It appreciates the idea of different perspectives.


Group A

Group B


GROUP A



GROUPB



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