President’s Message

The same intensity and veracity that I bring to my business, I also release through physical activity, enabling me to be my best self at work and home. Earlier this year I completed an Ironman 70.3 triathlon. It was an incredible experience all around. However, I noticed something quite interesting. The lead outs in the race were extremely calm as they cruised ahead through each segment. And behind them, there was a stirring frenzy of athletes trying their utmost to overtake them.

It reminded me so much of what I see in our business world. There are great organizations who take established measures to set themselves apart. They see the unfilled client needs and work to fill them, though other companies quickly add those same services. They find solid suppliers to partner with, though others soon begin using the same ones too. And they implement cutting edge technology, which is eventually adapted as the industry norm.

But these market leaders, these rabbits, continue to hop ahead leaving the rest to constantly catch-up. They have mastered speed, agility, and responsiveness. And their competitors are simply playing a chasing game.

In assessing what these leading companies have in common, I came to a simple conclusion. All companies experience noise, internal issues, breakdowns that lead to chatter. Instead of silencing it, which is the standard, organizations that pave the way within the industry, hear it and learn from it. It is precisely why there are so few at the front of the pack. Great companies don’t just hire amazing people and suddenly have a perfect environment. They still experience noise; the difference is they are receptive to it.

As the year concludes and a new one is on the horizon, will you accept the interference your business teams may be encountering and implement effective change to leap ahead of the competition?

In it Together,

Brock Miller, CSDS

i-SIGMA President