ThesisPrep_The Literary Agora_Rhett Bruno

Page 1

THE LITERARY AGORA

A NEW HUB FOR

PUBLIC ATION

Rhett C. Bruno



The Literary Agora: A New Hub For Publication Rhett Bruno November 29, 2012 Primary Advisor: Francisco Sanin Secondary Advisor:Terrance Goode


TABLE OF CONTENTS

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Photograph : Shoaei, Hanif. SFCB Blog, "Suspended Books."http://sfcb.org/blog/2012/04/14/suspended-books/.


PART I : INTRODUCTION Glossary of Terms Contention Thesis

PART II : HOW BOOKS OCCUPY THE CITY Manhattan Street Analysis Independent Bookstores Chain Bookstores Starbucks Conventional Libraries Book Clubs Traditional Publishers Publishing Shift Newsstands Spontaneous Libraries

Part III : THE LITERARY AGORA Publishing Hub Site

Part IV : PRECEDENTS New York Times Building Open Air Library Books & Books Paju Book City

Part V : WORKS CITED

7 8-9 10-11 12-13

15 16-17 18-25 26-31 32-33 34-43 44-47 48-57 58-65 66-71 72-81

82 84-87 88-105

106 108-111 112-115 116-117 118-121

122

PART I : INTRODUCTION

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART I : INTRODUCTION 7


GLOSSARY

THE LITERARY AGORA Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Newsstand

Store

City

Park

Subway/NJTransit

Planet Earth

Small House Publisher

Printers

Writer

Workspace

Print On Demand

Internet

Bookshelves

Traditional Publisher

Book

E-Book

Home Delivery

Mail Man

Self Publisher

Pedestrian

Reader


Agora

The Agora was the heart of Ancient Greek cities – where ordinary citizens bought and sold goods, politics were discussed and ideas were passed among great minds like Aristotle and Plato. By about 600 B.C. nearly every city of ancient Greece had an agora.

Big House Publisher

These are the traditional publishing houses of the United States. Most are located in the skyrises of New York City including the Sister Six, the most prominent publishers in the country. These are massive international companies which put hundreds of books into print per year.

Book Row

This was an area comprised of the seven blocks of Fourth Avenue between Eighth and Fourteenth Street. From the 1890s to the 1960s almost fifty book stores were located along this short walk.

Chain Bookstore

These are the stores such as Barnes & Noble and Borders. They are national entities with hundreds of locations that began emerging in the second half of the 20th century.

E-Book

A book-length publication in digital form that is accessible on computers electronic devices such as the Amazon Kindle or Nook.

Hub

Independent Bookstore

These are retail bookstores which are independentally owned. The growth of chain bookstores crippled them, but recent trends show that they are on the upswing.

Independent Publisher

Also known as Small Press, these are publishers in the United States with annual sales below $50 million. Most of them publish fewer than 10 titles per year.

Literary Public Sphere

According to German Philosopher Jurgen Habermas these It acts as a bridge between representative publicity and the bourgeois public sphere. People prepared “for political reflection by giving them the chance to discuss art and literature critically.”

Public Sphere

According to German Philosopher Jurgen Habermas the public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action.

The Sister Six

These are the six largest publishing companies in the United States: Macmillan US, Penguin Group, Random House, Simon and Schuster, HarperCollins Publishing, and Hachette Book Group

A center around which other things revolve or from which they radiate; a focus of activity, authority, commerce, transportation, etc.:

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CONTENTION

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


I contend that a new space for books is required, one that will give publishing houses an architectural presence at the pedestrian level of the urban fabric. I will call it, “The Literary Agora� - a place exposed to the street and the public sphere to serve as a creative forum where those who craft books will work in concert with those who read them.

PART I : INTRODUCTION

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As a mainstream entity books serve society as a form of recreation. Though they may teach or offer life lessons, they act no differently than movies or documentaries. They are a certain medium through which artists work to convey a particular message – entertainment with a heart. For a majority of the population this is the purpose of a book, and while they will benefit from the work which follows, the aim of this thesis is toward those who comprise what I will designate, “The

Literary Public Sphere.” These are the students, the editors, the bibliophile’s, the book club

members, etc., who engage in books as pieces of content that allow for enlightenment in an area of interest – that offer insight into the mind of authors that can be analyzed as deeply as a painting.

In our society the three prominent containers of books which are privy to the public eye are bookstores, libraries and the all-encompassing internet. The shift in how we read and access books is drastic, and it is one that I don’t feel can be stopped. While many fear that we will lose the physical nature of books as the popularity of e-books rise, I fear instead that it is the places which house books that will lose their dedication to the written word in order to survive. It shouldn’t matter in what way a book is read, but instead the content and how it may, or will impact those who read. “Some readers want to read on big screens, some on little ones, some like to be read to, some like to hold a book in their hands, and even more advantageous, some of us engage in all of the above.” While libraries have had the privilege of becoming architectural playgrounds for design, they have evolved a certain focus on research and quiet workspace which I would hesitate to disturb. Instead

I contend that a new space for books is required, one that will give publishing houses an architectural presence at the pedestrian level of the urban fabric. Most of the United State’s major Publishers (Right Image) are nested into the towering buildings of New York City, never to be seen or contacted by the public until their products reach physical or digital shelves. Since “audience connection and engagement are the most important part of the equation,” (Pride 2011) why not change the network entirely? Instead of the traditional model where authors write, publishers publish, vendors sell, and consumers buy, this new space will

I will call it, the Literary Agora - a place exposed to the street and the public sphere to serve as a creative forum where those who craft books will work in concert with those who read them. It will serve as a the hub of a publication network exploiting the ways books occupy the city in order to produce better works and eliminate the exclusive nature of publication houses.

forcethe consumers themselves into direct dialect with both publishers and authors.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode



 



W. W. Norton & Company

Kensington

John Wiley & Sons, Inc.

Hyperion

The Perseus Books Group

 

Harlequin


The "Literary Public Sphere” I claim to address is defined by German philosopher Jürgen Habermas as people prepared “for political reflection by giving them the chance to discuss art and literature critically.” (Habermas 1991). While my agenda does not have the same political undertones he defines, it will strive to redeem the “passive consumer public” as he claims was created by commercial mass media. To do this I will begin to analyze

all the ways which books occupy the city and apply the underlying networks toward the design of a new one. Instead of fighting the diffusion of technology, we must embrace how it offers new ways of

providing books, such as Print-On-Demand systems which can give book club members immediate access to new works. Or by following the precedent set by the Starbucks Digital Network “that gives Starbucks hot-spot users access to free premium content such as the Wall Street Journal and other news offerings, music and video, as well as access to a curated list of e-book samples from major publishers.” With all of this in mind, the

Literary Agora will act as a forum where groups such as book clubs can offer insight, critique and opinion on working titles. Unlike

bookstores or libraries, publishers are all about the books they produce, and by involving more parties in the production it will bolster their success and lower the potential of missing a classic. Publishers will have the opportunity to monitor a space of discussion on their products before or after they are published in the same way a television studio utilizes a test audience before green-lighting a show. The flexibility of such a space can also allow for author presentations more engaged with pedestrian traffic rather than shoved in the back of a Barnes and Noble outlet. The agenda can be equated to that of Paju Book City, a project which was imagined by its creators to generate a “city of publishing, attempting to reinstate South Korea as world leaders in the print industry.” While this model is focused on nationalistic ideals and the literal fabrication of books, in the United States I imagine such a place that would focus on content. In

the same vein, the Literary Agora will be a square of publishing, attempting to engage the public with the producers in the industry of books. In the future, “publishing houses will play an even greater role in an e-book world. Commodity content is everywhere (and largely free), so high-quality vetted, edited content — which takes a staff of experts — will be worth a premium.”

As entities which have never truly been architecturally defined, my design will give publishing houses a place in the urban fabric, providing the exposure necessary to drive success into the future.

i Habermas, Jurgen. The Structural Transformation of the Public Sphere:

An Inquiry into a Category of Bourgeois Society. First MIT Press, 1991.

ii Pride, Felicia. MediaShift, "The Book Publishing Industry of the Future:

It's All About Content." Last modified 2011. Accessed September 12, 2012. http://www.pbs.org/mediashift/2011/10/the-book-publishing-industry-of-the-future-its-all-about-content297.html iii Wolf, Michael. GIGAOM, "How Starbucks can become the Barnes &

Noble of E-books." Last modified 2010. Accessed November 22, 2012. http://gigaom.com/2010/10/22/how-starbucks-can-become-the-barnes-noble-of-e-books/.

iv Heathcote, Edwin. Financial Times, "A City Dedicated to Books and

Print." Last modified 2009. Accessed October 9, 2012. http://www.ft.com/cms/s/0/26852872-8de2-11de-93df-00144feabdc0.html

v Ruppel, Philip. Mashable Business, "5 E-Book Trends That Will Change

the Future of Publishing." Last modified 2010. Accessed October 9, 2012. http://mashable.com/2010/12/27/e-book-publishing-trends/.

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART II : HOW BOOKS OCCUPY THE CITY Photograph : Schwen, Daniel. Wikipedia, "NYC Top of the Rock Pano." http://en.wikipedia.org/wiki/File:NYC_Top_of_the_Rock_Pano.jpg.

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WHERE BOOKS OCCUPY MANHATTAN PUBLISHERS

NEWSPAPERS

BOOKSTORES

Commercial

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Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Industrial

Residential

Public Park


CAFE/COFFEE SHOPS

LIBRARIES

This is a brief glimpse of the main ways in which books occupy new york city. In most cases each entity is a part of a greater network. Through exploring these different means of occupation the program of the Literary Agora will begin to explain itself.

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INDEPENDENT BOOKSTORES

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Photograph : The Strand, . TF Cornerstone, "The Strand Bookstore NYC: Where You Can Read for Miles." http://www.tfcornerstone.com/new-york-city-life/strand-bookstore -nyc/.

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BOOK ROW

Duane Reade

Walgreens

News & Cafe

Grade School

enue

v 4th A

Starbucks Newsstand

K-Mart

8th Street

Cooper Union Library

THE LITERARY AGORA

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Think Coffee

14th Street

Alabaster Rare Bookshop


From the 1890’s to the 1960’s the area between 14th street an 8th street, bracketed by Union Square and Astor Place, was known as New York Booksellers’ Row, or Book Row. This short stretch of 4th Avenue held roughly 50 independent bookstores. With the growth of Chains and online sales there is today only one such bookshop left there (Left Image). “As the passing of Book Row and its era is mourned - Mr. Solano, a Manhattan Bibliphile, counts New York's used bookshops on 10 fingers.” From that era only one independent bookstore remains, The Strand, though it has since relocated to Broadway.

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INDEPENDENT BOOKSTORE : THE STRAND Since the 90’s, due to the rise of Chain bookstores and online sales, “over 2000 stores throughout the country closed for good, but around 1500 survived.” One of them is The Strand, located on Broadway and 12th Street. It is the largest Independent Bookstore in New York City and like most bookstores it is fit with rows of bookstacks, boasting a lofty 12 miles. These stacks develop almost a labyrinthian feel, fostering an environment that discourages interaction. It can be disorienting, but for those who wish to get lost alone amongst a forest of books it is an ideal situation. Independent also Bookstores typically have a certain space reserved to be cleared out for author presentations. In The Strand there is a Rare Book Room in the basement which can be utilized in such a manner (Images Below). Where The Strand differs from other stores, however, is that it

engages the street. A series of movable

bookcases line the sidewalk, selling used books at very affordable prices.

Rare Book Room

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Rare Book Room (Author Presentation)

Photographs : The Strand, "Rare Book Room." http://www.strandbooks.com/rent-rare-books/.


Broadway Broadway

12t

hS

tree

t

Bookcases filled with used books addressing the street.

Right Photograph : Villa Del Campo, Luis. Flickr, http://www.flickr.com/photos/maguisso/221136878/.

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Broadway Broadway

12t

hS

tree

t

Rows of Book Stacks lead to a sense of disorientation and disconnection.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Right Photograph : Lawton, Clair. Pheonix New Times, "A Downtown Phoenix Wish List: Seven Arts/Culture Resources We Need."http://blogs.phoenixnewtimes.com/jackalope/2012/09/do wntown_wishlist_phoenix_art_resources.php.


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CHAIN BOOKSTORES

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Photograph : Newscom, . "I Killed Borders." http://www.urbanfaith.com/2011/07/i-killed-borders.html/.

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CHAIN BOOKSTORES IN AMERICA From the late 90’s onward Chain Bookstores experienced a period of growth that forced hundreds of independents to close their doors for good. By 2005, however, the rise in online retail has led to a steady decline which claimed a juggernaut chain in Borders. The question arose as to wheth-

4,000 3,800

er or not “superstores,

which stock up to 200,000 titles, make as much sense in a world where nearly any book can be found online?”“The demise of large book-

3,600 3,400 3,200 3,000

Number of Stores

2,800 2,600 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400

Chain Bookstores

200

Independent Bookstores

0 1992

1993

1994

1995

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1996

1997

1998

1999

2000

2001

2002

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2003

2004

2005

2006

2007

2008

2009

2010

2011

stores; a general social identification with locally owned businesses, an offshoot of the ‘go-local’ movement in restaurants and grocery stores; and a number of store owners who have identified a small but viable market in their communities.” Independent Bookstores offer a more personal touch and specialized staff. The advantages Chain Bookstores held began to grow irrelevant for people who want an experience different than what the Amazon Books home page offers.


Barnes & Noble began to expand nationally when the company was purchased by Leonard Riggio in 1971. It was able to survive where borders failed by developing its own E-Reader known as the Nook, and pushing the device online and in all venues. The flagship store was and remains located on 18th street and 5th avenue (lower-right image), and today the chain operates 689 stores around the country. Despite the size, the layout of a typical store is very similar to many Independent Bookstores. The plan is filled with disconnecting bookstacks throughout. Though the location of each genre section may differ, most Barnes and Noble’s do have a children’s section. These areas serve as the only intentionally open spaces able to hold a presentation, but this is a discouraging fact for authors who may engage in other categories. One of the most successful endeavors the company undertook was the integration of Starbucks Cafes into their plans. This offered a space where people could read, interact and access the internet.

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BARNES & NOBLE

Children’s Section

Service

Service

Information

Cafe

Generic Barnes & Noble Floor Plan

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Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

“The old model was making the stores like a library (with a tacked on snack bar)--there was a hushed tone that discouraged interaction.”


Children’s sections are the only places which are designed to provide a space for presentation. Starting in 1993 in Springfield, Massachusettes Barnes & Noble began integrating Starbucks Cafe’s into their stores. It was successful addition of a program which offered interaction, but it remains separate from the books. It is an experience that could be had at any Starbucks on the corner, especially now that the Starbucks Digital Network is expanding its clientbase.

Children’s Section

Service

Information

Service

Cafe

Generic Barnes & Noble Floor Plan

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STARBUCKS Starbucks is beginning to make a move that will like lead to an end to their partnership with Barnes & Noble. In October, 2010 the massive coffee chain launched its free to use, Starbucks Digital Network. This will allow any Starbucks hot-spot users to access premium content such as the Wall Street journal. Also a selected list of e-book samples will be included from major publishers. Already signed on are Simon & Schuster, Hachette, Penguin Group, HarperCollins and New World City. A browser will allow anybody to look at these samples within the roughly 170 Starbucks venues in Manhattan.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Simon & Schuster new

Word

Penguin Group

Harper Collins

city

Free Wi-Fi

Wall Street Journal

Hachette Book Group

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CONVENTIONAL LIBRARIES

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Photograph : Meier Group, "The NY Public Library Schwarzman Building: A Unique History." http://www.meiergroupnyc.com/blog/?p=142.

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NEW YORK CITY LIBRARIES

New York Public Library: 82 branch libraries 35 in Manhattan 34 in the Bronx 12 in Staten Island New York Public Library

Queens Borough Public Library:

61 neighborhood branches throughout the borough 1 Bookmobile

Queens Borough Public Library

Brooklyn Public Library: 58 neighborhood branches throughout the borough Brooklyn Public Library

New York Public Library

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

4 Bookmobiles


Locations

With a collection of 53 million items overall throughout all of its branches, the New York Public Library system is the second largest in the United States below the Library of Congress. The Stephen A. Schwarzman Building, which is the main branch on 42nd street and 5th avenue. It was opened in 1911 and has been the flagship location of the NYPL ever since. It is known for its focus on research and scholars, with rooms dedicated to specific fields of study. The Reading Room is the highlight of the design, a massive workspace lined with reference works which can hold thousands of people at a time. Despite its openness it adheres to the quiet rule of most libraries, free from noisy tourists as it is nested on the upper floor at the back of the building.

Central Building. Fifth Avenue and 42nd Street Central Circulation Children's Room Library for the Blind Travelling Libraries Chatham Square.* 33 East Broadway Seward Park.* 192 East Broadway Rivington Street,* 61 Hamilton Fish Park.* 388 East Houston Street Hudson Park.* 66 Leroy Street Bond Street, 49. Near the Bowery Ottendorfer. 135 Second Avenue. Near 8th Street Tompkins Square.* 331 East 10th Street Jackson Square. 251 West 13th Street Epiphany.* 228 East 23rd Street Muhlenberg.* 209 West 23rd Street St. Gabriel's Park.* 303 East 36th Street 40th Street,* 457 West Cathedral. 123 East 50th Street Columbus.* 742 Tenth Avenue. Near 51st Street 58th Street,* 121 East 67th Street,* 328 East Riverside.* 190 Amsterdam Avenue. Near 69th Street Webster.* 1465 Avenue A. Near 78th Street Yorkville.* 222 East 79th Street St. Agnes.* 444 Amsterdam Avenue. Near 81st Street 96th Street,* 112 East Bloomingdale. 206 West 100th Street Aguilar.* 174 East 110th Street 115th Street,* 203 West Harlem Library.* 9 West 124th Street 125th Street,* 224 East George Bruce. 78 Manhattan Street 135th Street,* 103 West Hamilton Grange.* 503 West 145th Street Washington Heights.* 1000 St. Nicholas Ave. Cor. of 160th St. Fort Washington.* 535 West 179th Street

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NEW YORK PUBLIC LIBRARY Exhibition Rooms

Reading Room

Entry Floor

Third Floor

Offices Entry Floor

Entry Floor

Third Floor

Third Floor

Book Stacks

Focused Research Rooms

Entry Floor Entry Floor

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Third Floor

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Third Floor


Photograph : Prokos, Andrew. Andrew Prokos Photography, "New York Public Library Main Reading Room Interior I." http://andrewprokos.com/photos/new-york/landmarks/public-libr ary/interior/.

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CONNECTION WITH BRYANT PARK

Connection of stacks to Storage beneath Bryant Park

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

In 1983 the Bryant Park Corporation retained landscape architecture firm Hanna, now The Olin Studio, for the re-design of Bryant Park. As the park was transitioned into a beautiful and well used public space, the NYPL underwent a construction project of its own. Beneath the surface of the lawn, 120,000 square feet of book stacks were to be inserted. In 1988 a 30 foot excavation was begun, a void large enough to house “3.2 million books and 500,000 reels of microfilm,� almost double the main buildings storage capacity. They are connected to the seven tiers of stacks at the back of the Stephen A. Schwarzman Building by a 62 foot tunnel underground. In this week books can be transported by conveyer belts to and from the underground storage to inhabit the shelves of the library proper.


Seven Stories of Book Stacks

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BRYANT PARK READING ROOM In 1935 the Bryant Park Reading Room spawned as a public response to the Depression Era job losses in New York. It opened to provide a place for unemployed intellectuals to go where they didn’t need money, a library card or anything else in order to enjoy reading materials - an “Open

Air

Library” of sorts. At the time of WWII in 1944

the Reading Room was closed due to an increase in jobs and the war. Now, in recent timess, the past has been rekindled and the Reading Room has been recreated. “It is modeled after the original with the additions of custom-designed carts for an extensive and eclectic selection of books, periodicals and newspapers; readings and programs at lunchtime, after work and for kids; movable furniture to create a more intimate environment; and kid-sized carts and furniture for children to use. The programming, publications, and environment of the Reading Room are available to everyone for free, without any need of cards or identification.” This sort of entity brings me to the next chapter of this book, places I will title “Spontaneous

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Libraries.” Axon : "Bryant Park Fencing." http://bryantpark.org/plan-your-visit/fencing.html.


Photograph : Blough, John. Flickr, "bryant park reading room." Accessed December 11, 2012. http://www.flickr.com/photos/jblough/508443326 5/.

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BOOK CLUBS

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Books clubs arrive in this analysis, like publishers, as places which have not received any sort of architectural innovation. They have come to inhabit

existing spaces, switching locations at any time upon availability. Whether it be

libraries, bookstores or even a persons home they can occupy anywhere, but have never had a home of their own. As part of the Literary Agora they will extend beyond the hub to not only provide a

permanent place of meeting and discussion, but also connecting these groups with the publisher. In the same way

producers use test audiences for motion pictures, the opinions of avid readers could benefit both the publishers and authors since they are the eventual target in the first place. “In the past fifteen years, book clubs in the U.S. have become commonplace, if not ubiquitous. They are cultivated by celebrities, bookstores, libraries, community centers, municipalities, and of course the occasional beauty shop. According to Harvey Daniels’

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

According to Harvey Daniels’ Literature Circles: Voice and Choice in Book Clubs & Reading Groups, in 1990 there were about 50,000 book clubs in the U.S. By 2000, the number had almost doubled— low estimates count at least 100,000 book clubs. The sales power of these clubs are hard to measure, but the most conservative estimates point to some incredible numbers. If one assumes each club has ten members, and picks six books a year, that’s 60 books sold per club, and with 100,000 clubs in existence, that’s 60 million books.”

Store for sale Author

Publisher

Consumer Online for sale

Store for sale Author

Publisher

Consumer Online for sale

Book Club


CBS NEWS : TOP FIVE NYC AREA BOOKCLUBS Books That Make You Go Hmmm…! Meetup Location changes with each Meetup “Check out the website to see when and where the next meetup is.” Those are the words listed on their website and the different locations are spread out enough to inhabit different boroughs.

New York 1001 Books and Movies Meetup Location changes with each Meetup This Book Club ‘s location is so arbitry that it is listed only for members, despite that on the website they list it as fostering open discussion amongst newly met friendly readers.

The Last Monday of the Month Book Club Meetup Edgar’s Cafe, 650 Amsterdam Ave, New York, NY 10025 This is one of the two top clubs with a set location. “What is perhaps most interesting about the cafe where each meeting is held, is that it is themed after Edgar Allen Poe, with decor reminiscent of ‘The Black Cat’ and ‘The Fall of the House of Usher.’”

The New York Nonfiction Reading Club Meetup The meeting place changes

Oct 29

Past meeting places include the IBM Atrium and the SONY Wonder Studio, but it is open for change every month. Sep 15 Aug28 Jul 30

Word Book Store 126 Franklin St, Brooklyn, NY 11222 May 19

The Word Book Store has three different book clubs: Book Group, Classics Book Group and Music Writing Book Group. They all meet on different days every month, but these clubs all inhabit this single location.

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TRADITIONAL PUBLISHERS

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Big House Publishers in Manhattan

HarperCollins, Harper and Row Building 10 East 53rd Street, New York, 10022

The Hachette Book Group 237 Park Avenue New York, NY 10017

The Random House Headquarters 1745 Broadway, New York, NY

Macmillan US, Flatiron Building 1 East 23rd Street New York, NY 10010

Simon & Schuster Office, Rockefeller Center 1230 6th Avenue, New York, NY

The Penguin Group Headquarters 375 Hudson Street, New York, NY

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MACMILLAN NETWORK In order to understand how traditional publishers occupy our world I will look at Macmillan Publishers in Manhattan as an archetype. The Georg von Holtzbrinck Publishing Group based out of Stuttgart, Germany (Left Image) purchased Macmillan in 1991 and has owned the company ever since and most of the “Sister Six� exist under similar circumstances. They are but a small part of massive, multinational corporations. However the locations I will be looking at in New York City publish for the entirety of the United States.

Georg von Holtzbrinck Publishing Group Macmillan Parent Company, Stuttgart, Germany

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Macmillan Locations Around the World

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Macmillan US is the part of the company centered in New York City to serve the the United States. Based out of the Flatiron Building the titles published in their offices are printed by of Quad Grapics in Fairfield, PA, and R R Donnelley in Harrisonburg, VA. From these two printing companies the hundreds of titles printed per year can be shipped out to stores all over the country. In recent times the “Sister Six� have joined into the online ordering revolution and their products can be purchased to be delivered directly to personal addresses.

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Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


MACMILLAN US Flatiron Building 1 East 23rd Street New York, NY 10010

Macmillan Locations Around the World

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STREET CONNECTION

W2

Stre

Broadw

ay

Fift

hA

ven

ue

3rd

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Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

et

The Flatiron Building appears in the wedge where Broadway and Fifth Avenue converge. It is the home of Macmillan US and all of its imprints, but few people walking by would have any indication of its use. Like the other buildings housing the offices of the “Sister Six�, the majority of the streetfront is addressed by retail space with no relation to Macmillan in any way. There is a surplus of park space adjacent to the building and nearby that is completely disconnected from the nested lobby which leads up to the offices. Most of the publishers in New York City suffer from these aspects of which I will present Macmillan as an archetype.


Private

Public

Lobb

y

Lobby Entrance and Exposure to the Street Level

PART II : HOW BOOKS OCCUPY THE CITY

55


Retail

Retail Space addressing the street along the ground level

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Park

Public Park area surround the Flatiron Building

PART II : HOW BOOKS OCCUPY THE CITY

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PUBLISHING SHIFT

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Photograph : DaSilva, Peter. The New York Times, "The Bookstore’s Last Stand." Last modified 2012. http://www.nytimes.com/2012/01/29/business/barnes-noble-taki ng-on-amazon-in-the-fight-of-its-life.html?_r=0.

PART II : HOW BOOKS OCCUPY THE CITY

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NON-TRADITIONAL BOOK TITLES

“Small and midsize publishers have been multiplying, and often prospering, while the largest publishing companies have been consolidating.”

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


3,800,000

Number of Titles Licensed

1,200,000 1,100,000 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

The graph indicates how Non-Traditional Publishing rose from “32,000 to 3.8 million Titles between 2002 and 2012, a dramatic increase that can be attributed to the emergence of the e-book, print-on-demand and self-publishing outlets.” In 2005 “Under the Radar reports that approximately 63,000 publishers with annual revenues of less than $50 million generate aggregate sales of $14.2 billion, and that a subset of that population, roughly 3,600 publishers with annual revenues of $1 million to $49.9 million, generates $11.5 billion of that amount.” These numbers are generally not reported in an analysis of the Book Industry’s revenue and so one must add those numbers on top of the average annual revenue of the traditional sector which is $23.7 billion to $28.5 billion. This was at the start of the e-book revolution and the book industry outside of traditional publishing is rapidly growing.

PART II : HOW BOOKS OCCUPY THE CITY

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NEW MODEL

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Authors Self-Publish/Vanity Press Print on Demand

E-Book

Agents

Publishers

Small Press

Large Press

Print in mass

Online Sales Indie Store

Chain Store

Storage

As the diagram to the left depicts the emersion of new technologies added a slew of new options to what already existed. But it was not only this, the internet has also allowed for an unprecedented level of access for not only readers but writers themselves. “The impact of e-books on where trade books are bought is seen in the 35% growth by online retailers in 2011.” The Large Press houses have remained stubborn, but both they and brick-and-mortar stores have been vastly impacted by the dynamic shift. Self/Publishing has wounded the exclusivity of the industry, forcing small press to move away from the agent model and start using POD technologies to limit their risk. The architectural presence of this growing sector is absent. They exist within the screen of your computer.

Amazon has been the largest

beneficiary of the rise in online shopping. It is now sometimes refered to as the seventh member of the “Sister Six”. In 2011 the online retailer now sells 105 electronic books for every 100 printed ones, and even have a group of their own Self Publishing outlets.

PART II : HOW BOOKS OCCUPY THE CITY

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NEW MODEL

Amazon Storage Facility

There are technologies behind the e-book which are propogating this shift. Print-on-Demand machines have made storage facilities such as those on the left somewhat obselete. Yes there will always be used books, but publishers now have the technology to print a book only when it is ordered rather than mass produce copies and store them until they can be shipped out to stores. Not only is this more beneficial environmentally, but to the authors as well. It is no longer as great a risk for publishers to sign authors. Though the traditional publishers are straining to change, this technology can explain the recent growth of small publishing houses beyond considerign just self-publishing and e-books.

Amazon Storage Facility

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Bottom Photograph : Koch, Jens Ulrich. NYR, "How Books Will SurviveAmazon." http://www.nybooks.com/blogs/nyrblog/2012/apr/26/how-books -will-survive-amazon/.


Print

-on-

Dem

and M

achin

e

PART II : HOW BOOKS OCCUPY THE CITY

65


NEWSSTANDS

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Photograph : Jantzen, M.V. Flickr, "Manhattan News Stand." http://www.flickr.com/photos/mvjantzen/5429971122/.

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NEWSSTANDS

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


The newspaper industry exists in a very similar manner to how traditional book publishing works. Large offices, such as that of the New York Times shown to the right, develop and print thousands of of newspapers. Where it differs, however, is that new editions are made everyday and distributed either through delivery in residential areas or through newsstand type entities throughout the business/retail districts. My interest is here in that these stands serve as a series of interventions throughout which written information is conveyed. There is ample argument over whether unifying these stands is a wise move, but as units of dissemination could books not benefit from a similar move?

New York Post New York Times New York Press

NY Daily News

PART II : HOW BOOKS OCCUPY THE CITY

69


guin Pen p Grou

Newsstand

LED Panels with Ads

THE LITERARY AGORA

Typical CEMUSA Newsstand

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

In July 2005 NYC contracted CEMUSA, “a spanish street furniture company to design, manufacture, install and maintain the street furniture at no cost to the City.� They were to unify the street furniture of New York City - Bus Shelters, Newsstands and Automatic public toilets. Roughly 300 newsstands have been and will be coverted to their sleek, modern design.The CEMUSA Newsstand is fit with three LED panels around the outside which shuffle 8 ads on 30 second intervals. There is a frosted glass shading aperatus on top to ensure that they are places where people can congregate. They also mostly inhabit the streets of New York city where the sidewalks are more gracious of human circulation.


nue Ave dis on

dS

Ma

42n

tree

t

dS

tree

t

Ma

dis

on

Ave n

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42n

Three CEMUSA Newsstands addressing the sidewalk of 42nd Street.

PART II : HOW BOOKS OCCUPY THE CITY

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SPONTANEOUS LIBRARIES

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Photograph : Bordas, David Bravo. Public Space, "Open-Air-Library."http://www.publicspace.org/en/works/f 084-open-air-library.

PART II : HOW BOOKS OCCUPY THE CITY

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OCCUPY WALLSTREET : THE PEOPLE’S LIBRARY Occupy Wallstreet was a protest movement beginning on September 17, 2011 in New York City Wall Street Financial District. It’s main intention was to object to the growing income inquality and wealth distribution in the United States. In the early stages of the protest the emergence of a

Spontaneous Library can be traced back to

y Pl

ace

Betsy Fagen, a trained librarian from brooklyn who traveled to wall street to take part in the movement. She asked for any person, whether it be a protester or bystander, to donate books to the library. It is run on the honor system, with books taken out by anybody, no matter their origin, with the promise that they will return it. While literature of a political nature seems like the obvious choice, all sorts of genres were put on display. The Library didn’t last long however, and was raided and removed twice by law enforcement before evaporating entirely

Trin it

Lib

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epi

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Are a bly

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a Are

along with the movement. As an Open

Air

Library which began in contention it was bound

to undergo a sad fate, but like the Bryant Park Reading Room or the Open Air Library in Magdeburg not all such places come to that same end.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Photograph : Jamie. Flickr, "THE PEOPLE'S LIBRARY at OCCUPATION 2.0!" - Occupy Wall St. - Dec. 17th." http://www.flickr.com/photos/jimkiernan/6532456433/.

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Bookcrossing dedicated bookcase in Frankfurt, Germany

Book placed on bench as bus station in Sydney, Australia

PART II : HOW BOOKS OCCUPY THE CITY

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London Underground

1

2

3

Piccadilly Line District Line Overground Line

“The Book Swap idea is simple: shelves are established in the train stations, and commuters can use them to pick up books they would like to read, and drop off books that they would like to give away.” - Sarah Zakzouk PART II : HOW BOOKS OCCUPY THE CITY

79


PHONE BOOTH BOOK CASE In the Winter of 2012 a Columbia University Grad began his first project of his imaginary “Department of Urban Betterment.” He designed a system of easily fabricated, wooden shelves that can slip on the Titan Model phonebooths placed all around the city. So far he has built and installed the shelves in four locations, the most recent being at Amsterdam Avenue and West 87th street, but none have lasted more than two weeks. No matter where they are the books begin to disappear without being replaced and then the shelving itself is dismantled and taken. Worse than that, for Mr. Locke, is that people

aren’t sure if theyre supposed to be taking the books he

leaves behind. In the future he promises to include instructions to avoid any confusion. The apparatus itself leaves a void so that the phones can still be

accessed, but serves to re-program an object which has lost a great deal of significance with advances in technology. Picture of TzStreet

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Photograph : Metcalfe, John. The Atlantic Cities, "How New York Pay Phones Became Guerrilla Libraries." http://www.theatlanticcities.com/arts-and-lifestyle/2012/0 2/how-new-york-pay-phones-became-guerrilla-libraries/ 1288/.


Typical Block with Public Phones Marked

Amsterdam Avenue and West 87th

PART II : HOW BOOKS OCCUPY THE CITY

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART III : THE LITERARY AGORA 83


PUBLISHING HUB Publishing House Offices Bookwall/Lobby Discussion Space Presentation Space

Green Space Outdoor Reading Public Park PH Digital Network

PATH Transit Book Swap

+ THE LITERARY AGORA

+

+

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

+

+

+

PUBLICATION HUB


Hub - A center around which other things revolve

Book Club Store

or from which they radiate; a focus of activity, authority, commerce, transportation, etc.:

Book Club Store Book Swap

Book Club Store Book Swap

Publishing Hub

Book Club Store

Book Swap

Book Swap

Book Swap

Book Swap Book Swap

Book Club Store Book Club Store Book Swap

PART III : THE LITERARY AGORA

85


POTENTIAL CLIENTS

er

ks,

The Big Six Random House All types of Trade publishing 16 Imprints

Macmillan Educational, Professional, Scholarly and All Trade Publishing. 45 Imprints

Hachette Book Group All types of Trade publishing 21 Imprints

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

~ ~ ~ ~

900 Employees 650 Books Per Year

HarperCollins Professional, Scholarly, All Trade publishing. 38 Imprints

Penguin Group All Trade publishing 35 Imprints

Simon & Schuster All Trade publishing 19 Imprints


50-100 Employees 100-500 Books Per Year

Medium Sized

=

Perseus Books Group

W. W. Norton & Company

Literary Fiction and Serious Nonfiction 12 Imprints

Kensington Publishing The last remaining independent U.S. publisher of hardcover, trade paperback and mass market paperback books 11 Imprints

Stats From : http://www.bookjobs.com/view-publisher-profile

=

Educational, Professional, Scholarly and Adult Trade Publishing. 25 Imprints

Hyperion Books Adult Trade Publishing

PART III : THE LITERARY AGORA

87


SITE

Publishing Hub

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART III : THE LITERARY AGORA

89


SITE 6th Ave between 30th and 31st 32n

tree

t

7th

Ave n

ue

dS

31s

t St

6th

t

29t

hS

28t

hS

tree

tree

t

100 100 Feet Feet

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

t

Broadway

tree

nue

hS

Ave

30t

ree t


RELATION TO EXISTING PUBLISHERS The site of the Publishing Hub falls almost exactly in the center of the major Publishing Houses already existing in Manhattan.

PART III : THE LITERARY AGORA

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SITE AXIS The Publishing Hub will fall along an axis of major public parks and places which books occupy along 6th Avenue. It is the fulcrum on which this axis turns down Broadway toward Union Square Park.

100 Feet

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


TRAFFIC AROUND SITE

PART III : THE LITERARY AGORA

93


SECTION A

N

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART III : THE LITERARY AGORA

95


SECTION B

N

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART III : THE LITERARY AGORA

97


SECTION C

N

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART III : THE LITERARY AGORA

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BRANCHES OF HUB : BOOK CLUBS

Book Store PH Digital Network

Book Club

Discussion Space Presentation Space

Book Club Store

Book Club Store

Book Club Store

Book Club Store

Book Club Store Book Club Store Book Swap

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


“In 2012, however, Seaburn has closed down, forcing residents to have to travel into the city or take a bus to the two Barnes and Noble’s.” Queens : Seaburn Bookstore - Closed

Bro

adw

34t

hS

tree

t

33r dS

tree

t

ay

Brooklyn : Atlantic Bookshop - Closed

Stree

t

tic A

venu

e

Cour

Atlan

t Str eet

Clin

ton S

treet

State

PART III : THE LITERARY AGORA

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BRANCHES OF HUB : BOOK CLUBS

Book Store PH Digital Network

Book Club

Discussion Space Presentation Space

Book Club Store

Book Club Store

Book Club Store

Book Club Store

Book Club Store Book Club Store Book Swap

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


The Bronx : Books in the Hood - Closed “The only bookstore in the South Bronx, Books in the Hood, is closing this month due to financial problems.”

E 160

Union

Aven ue

th Str eet

ter

hes

stc We

nue

Ave

Book Row : Halloween Adventure - Closed

Stre

et

4th Aven ue

12th

11th 10th

Stre

Stre

et

et

PART III : THE LITERARY AGORA

103


7th

Ave nue

TRANSIT NETWORK : BOOK SWAP STANDS

New Jersey

Hoboken 33 St 23 St

Harrison

14 St

Hoboken

9 St

Newark Christopher Street

Journal Square Pavonia/ Newport Grove Street

Newark

Exchange Place

29t

hS

World Trade Center

Jersey City

28t

hS

tree

t

Bookstand in Subway Station 100 100 Feet Feet

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

tree

t


32n

dS

31s

tree

t

t St

hS

tree

t Broadway

30t

ree t

t

PART III : THE LITERARY AGORA

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART IV : PRECEDENTS Photo : Schlamann, Anja . e-architect, "Open-Air-Library Magdeburg, Germany : Architecture." http://www.e-architect.co.uk/germany/magdeburg_open_air_libr ary.htm.

107


THE NEW YORK TIMES BUILDING In 2000 an invited design competition was issued for a new, New York Times building to be located on 8th avenue between 40th and 41st street. Renzo Piano’s design was selected as it was “unlike all the others: an airy, six-story atrium rising onto an 830-foot curtain wall of white ceramic rods that reflect shifts in wind and weather.” The buildings presence on the street is undeniable, with its massive atrium directly addressing the street through retail spaces and restaurants. It draws in pedastrians by inverting the urban fabric and presenting an indoor garden. At the back is an auditorium which can be used by the New York Times as well as rented out by other organizations. What is essentially a publishing house engages the public in these ways, offering a unique experience to those who work there and those who may just be passing by.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


tati on rity S Aut ho Por t Circulation into Building Base Plan : Digital Tools for Architects, "New York Times Building (Renzo Piano)." Last modified 2012. http://www.digitaltoolsforarchitects.com/resources/architectural-p recedents/buildings/new-york-times-building-renzo-piano/.

PART IV : PRECEDENTS

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Offices

Newsroom Lobby

Botanical Garden

Auditorium Catering Hall

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Base Section : Digital Tools for Architects, "New York Times Building (Renzo Piano)." Last modified 2012. http://www.digitaltoolsforarchitects.com/resources/architectural-p recedents/buildings/new-york-times-building-renzo-piano/.


Ret a

il

Foo

dR eta

il

Ret a

il

Foo

dR eta

il

Retail

ium Aud

itor

Gar den

Lob b

y

Lob b

y

Por t

Aut

hor

ity

Sta

tion

The New York Times Building

Promenade

PART IV : PRECEDENTS

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OPEN AIR LIBRARY, MAGDEBURG, GERMANY

Site Before Intervention

The Open Air Library of Magdeburg, Germany evolved around 2005 when the community began a loose collection of books in a local shop. After 20,000 books were collected a petition for a design was made. Karo Architekten won the competition and in 2009 this building was complete with no true indoors. They used materials from a deconstructed city monument nearby and integrated a thick wall that would serve as a “book wall.� Now citizens come to freely rent and return books from the institution which is completely run by city residents. Crime has become a slight problem, especially with graffiti along the foundation.

Site During Construction

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Images: Bordas, David Bravo. Public Space, "Open-Air-Library." Accessed December 9, 2012. http://www.publicspace.org/en/works/f084-open-air-library.


Stage

ok

Bo ll Wa

Local Deconstructed Landmark

Reading Park

Exterior Cladding of Library Images: Bordas, David Bravo. Public Space, "Open-Air-Library." Accessed December 9, 2012. http://www.publicspace.org/en/works/f084-open-air-library.

Exterior Cladding

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Section A through Book Wall

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Section B through Book Wall


Book Wall

Green Space

Reading Space

Presentation Stage

PART IV : PRECEDENTS

115


BOOKS 7 BOOKS, MIAMI, FLORIDA Books & Books is a relatively new bookstore owned by Mitchell Kaplan in Miami, Florida. It has been lauded as an innotive new way to layout bookstores. Taking a page from renaissance design, the stores are built surrounding cafes

in outdoor courtyards. Jurgen Habermas would be

proud as “It is an expanded version of the old coffeehouse model—beer and wine is served along with good food—and buying a book becomes a backdrop, an essential organic part of the overall experience.” Inside the books aren’t arranged in the typical fashion of rows of stacks, but instead line View Inside Courtyard

the

walls like a wrapper. This leaves the floor space open and perfectly suited to host author presentations while the courtyard caters to live music. The store claims to hold 60 author events per month, that is roughly two presentations per day.

View Inside Store

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Cafe/Piazza

Cafe/Piazza

Circulation/Presentation

Circulation/Presentation


PART IV : PRECEDENTS

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PAJU BOOK CITY, SOUTH KOREA The idea of Paju Book City was to a create a place dedicated to re-establishing Korea as a world leader in the print industry. It was a city meant to “recover lost humanity,” escaping from the rampant sprawl of Seoul. Located a few Kilometers away from the city, it stands as a industrial estate along the major highway which passes through the capital city of Korea. It is a carefully organized place, with the buildings of each section restrained by specific dimensions. However despite this it has served as a sort of architectural playground, offering the opportunity the design of each building to firms around the world so logn as they fit into the overall master plan. “The idea that a city, right now, be dedicated solely to print and that an industrial estate could be a place of architectural pilgrimage could not be more heartening, more encouraging to anyone who delights in those very old information technologies – books and buildings.”

To North Korea

To Paju To Paju To Paju

aju To P

To Seoul

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Paju

Seoul

Relation of Paju Book City with Seoul, South Korea

PART IV : PRECEDENTS

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Lower level must be less than 8m, connected with either a roadway or a waterway. Maximum height is 15m in height. ution

Distrib

r

Cente

Bookshelf Unit Publishing Companies

ution

Distrib

r

Cente

Long and narrow buildings with 9-12m in width. Should be built parallel with 5-7m wide alleyways in-between. Should be designed to provide visual access and spatial linkage. Maximum height must be 15m.

Urban Island Unit Publishing Companies and Commercial Facilities

ution

Distrib

r

Cente

Highway Shadow Unit Large Manufacturing Plants

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode

Must be approximately 18m wide, lined up in two rows with a workshop in-between. Low-sloped roofs are to be partially covered with grass and the maximum height is 8m in height.


Buildings to be placed on a rock-like podium in the marsh with a translucent glass skin. Light-weight glass roof with regular-space lattice pattern. Should be connected with a narrow bridge. Maximum height is 8m.

nter

tion Ce

Distribu

Stone Unit Publishing Companies and Information Centers

nter

tion Ce

Distribu

Housing Housing

Building must have a long and narrow shape, or short and wide shape with approximately 18m in width. Open towards the waterway and Simhak Mountain. Space in-between buildings should have rubble-paved parkign space and wild-flower fields alternating. Maximum height is 15m.

Canal Loft Unit

Publishing Companies The remaining space at the site is reserved for independent projects, mostly for housing such as the project by Ken Min Architects shown to the left.

Independent Projects

Distribution Center and Housing

Bottom Photo : Jung-hun, Lee. ArchDaily, "Book City Hermann Houses / Ken Min Architects ." Accessed December 10, 2012. http://www.archdaily.com/113255/book-city-hermann-houses-ke n-min-architects/.

PART IV : PRECEDENTS

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


PART V : WORKS CITED 123


REFERENCES Andrews, John. The Ampersand, "A Snapshot: Open Public Library / Offene Bibliothek, Mainz, Germany.." Last modified 2012. http://the ampersandblog.wordpress.com/2012/03/23/a-snapshot-open-public-library-offene-bibliothek-mainz-germany/. Avlon, John. The Daily Beast, "Ode to the Bookstore." Last modified 2011. http://www.thedailybeast.com/articles/2011/10/12/ameri ca-s-greatest-independent-bookstores-and-why-they-should-survive.html. Biggs, John. TechCrunch, "The Future Of Books: A Dystopian Timeline." Last modified 2011. http://techcrunch.com/2011/09/27/the-fu ture-of-books-a-dystopian-timeline/. Bookcrossing, Last modified 2010. http://www.bookcrossing.com/. Book-Ish Territory. ISSUU, 2011. http://issuu.com/bookishterritory/docs/bookish Book Industry Study Group, "Under the Radar." http://www.bisg.org/news-5-19-new-study-reveals-billions-more-in-book-sales.php. Bordas, David Bravo. Public Space, "Open-Air-Library." http://www.publicspace.org/en/works/f084-open-air-library. Bosman, Julie. "The Bookstore’s Last Stand." The New York Times, January 29, 2012. http://www.nytimes.com/2012/01/29/busi ness/barnes-noble-taking-on-amazon-in-the-fight-of-its-life.html?_r=1&pagewanted=all Bosman, Julie. The New York Times, "Small Bookstores Struggle for Niche in Shifting Times." Last modified 2011. http://www.ny times.com/2011/01/24/business/media/24indie.html. Brustein, Joshua. The New York Times, "Superman, Grab a Book." Last modified 2012. http://www.nytimes.com/2012/09/09/nyre gion/ny-designer-puts-lending-libraries-into-pay-phone-kiosks.html?_r=0. Cellan-Jones, Rory. BBC News, "Publishing's digital switchover." Last modified 2012. http://www.bbc.co.uk/news/technology-19633603. Digital Tools for Architects, "New York Times Building (Renzo Piano)." Last modified 2012. http://www.digitaltoolsforarchitects.com/re sources/architectural-precedents/buildings/new-york-times-building-renzo-piano/. Epstein, Justin. NYR, "How Books Will Survive Amazon." Last modified 2012. 7. http://www.nybooks.com/blogs/nyr blog/2012/apr/26/how-books-will-survive-amazon/. Farrell, Jogn. Forbes, "The News From Book Expo? Publishers Still Dying Under The Consignment Model." Last modified 2012. http://ww w.forbes.com/sites/johnfarrell/2012/06/08/the-news-from-book-expo-publishers-still-dying-under-the-consignment-model/4/.

THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


Fels, Don. Crosscut, "Seeing books as commodities, with hand-scanners as evidence." Last modified 2010. http://cross cut.com/2010/10/03/books/20209/Seeing-books-as-commodities-with-handscanners-as-e/. Gauthier, Nick. CBS New York, "The5 Best Book Clubs To Join In New York." Last modified 2012. http://newyork.cbslo cal.com/top-lists/5-best-book-clubs-to-join-in-new-york/. Gilson, Chris. Books For London, "Guest post – Who says books are out of fashion?." Last modified 2012. http://booksforlondon.org.uk/. Godelnik, Raz. Eco-Libris, "Is There a Future for Barnes and Noble and Borders Bookstores? Is it a Green One?." http://ecolibris.blog spot.com/2010/05/is-there-future-for-barnes-noble-and.html. Gregory, Ted. Chicago Tribune, "Indie bookstores survive 'valley of death,' reflect changing consumer mindset." Last modified 2011. http://articles.chicagotribune.com/2011-02-26/news/ct-met-bookstores-survival-20110226_1_indie-bookstoresbarnes-and-noble-independent-bookstore. Habermas, Jurgen. The Structural Transformation of the Public Sphere. Cambridge: MIT Press, 1991. https://7b343b1e-a-62cb3a1a-s-sites.googlegroups.com/site/arditi02/Habermas_STRUCTURAL_TRANSF_PUBLIC_SPHERE.pdf?attachauth=ANoY7crxGKxxhvgc22DX46ThoKX7QcRKlMcdDmtuoM20DO KrMuj-SUT6l3IStr9DjjCKyvv2DgTVZbcXhXmbagbBrCHYprdHyg6wEody7v_JjFDdovD9nmsUdiYv3tspfMPh9s2c8QyPkIGD_K9j_cxxil8ijzgC H8_6Yz6k8M_yhuwtQR8RI48hlzYdeK_J5Chq3BKjirtB0tSwuYbSWSYol6ToPXL07956wn57N0w6sVWHNVz_tswF82aliCQyz7rm4x2OM4KH &attredirects=1 Heathcote, Edwin. The Financial Times, "A City Dedicated to Books and Print." Last modified 2009. http://ww w.ft.com/cms/s/0/26852872-8de2-11de-93df-00144feabdc0.html Heller, Nathan. Slate, "Book Clubs." Last modified 2011. http://www.slate.com/articles/news_and_politics/assess ment/2011/07/book_clubs.html. Hoffert, Barbara. Library Journal, "The Book Club Exploded." Last modified 2006. http://www.libraryjournal.com/article/CA6349024 Karo Architects. e-architect, "Open-Air-Library Magdeburg, Germany : Architecture." http://www.e-architect.co.uk/germany/magde burg_open_air_library.htm. Kaufman, Joanne. The New York Times, "Publishers Seek to Mine Book Circles ." Last modified 2007. http://www.ny times.com/2007/11/19/business/media/19bookclubs.html?_r=0.

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THE LITERARY AGORA

Rhett Bruno | Fall 2012 | Advisors: Sanin and Goode


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