Samoa Tourism Exchange 2023 Reconnecting with Samoa

There's a certain allure to Samoa that made returning to the islands after such a long absence feel like a homecoming. Indeed, re-engaging with the travel trade at the Samoa Tourism Exchange (STE) reminded us (and all the other attendees) about the rich travel experience that Samoa has to offer.

The resumption of the Samoa Tourism Exchange (STE) marked its 15th year, since its inception in 2008. It is the biggest annual event in Samoa's travel and hospitality sector, and the platform is crucial for building key business-to-business relationships that drive the industry.

The event format allowed for the all-important face-to-face meetings. Plus there was plenty of opportunity for attendees to get up close with Samoa’s tourism offerings with site visits, property inspections and live tour experiences.

All-in-all, It was great to be back and re-experience all that Samoa has to offer. There’s a raw natural beauty to the landscape, we were greeted with enthusiasm and warmth. It was also nice to once again experience 'Faa Samoa'—the Samoan way that values family and community.

Yes, the travel industry in Samoa is getting back on feet, but there’s a real positivity and genuine excitement about what the future holds. The people are resilient and with such a spectacular natural canvas to work with, we’re sure Samoa will go from strength to strength.

by Fran McDermott