Media Kit
2010
Australia’s No. 1 Series of Publications for Medical Specialists
Medical Life Publishing take a fresh and innovative approach that revolutionises the way information is presented to all medical professionals across Australia. ‘Medical Life’ is a unique set of 6 specialist magazines, each with content and brand identity relevant to the 6 major medical craft groups:
1. Anaesthetic Life 2. Pathology Life 3. Physician Life 4. Psychiatry Life 5. Radiology Life 6. Surgical Life
With a combined circulation of over 22,380, the Medical Life series offer advertisers the opportunity to target Australian specialists in the most appealing and cost-effective way.
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Market Leader There is no other commercially available publication in Australia allowing non-medical advertisers to reach the entirety of a pure medical craft-group covering all specialists and specialty-trainees.
Demographics Readership: Anaesthetic Life Pathology Life
Anaesthetists
3,300
Pathologists
1,280
(Anatomical, Microbiologists, Chemical, Hematologists)
Physician Life
Physicians
8,300
(Cardiologists, Respiratory Physicians, Renal, Endocrinologists Oncologists, Gastroenterologists, Paediatricians, Neurologists, Haematologists and Rheumatologists)
Psychiatry Life
Psychiatrists
2,900
Radiology Life
Radiologists
1,400
Surgical Life
Surgeons
5,200
(General, Vascular, Neuro, Cardiac, Urologists and Orthopaedic)
Medical Life Magazine is a complimentary magazine distributed to medical practitioners to their preferred mailing address.
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2010
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32 7 33
8, $3 9
6,
81
2
$4 7
$4 8
2,
34
4
5, $5 3
These groups of high net-worth individuals are difficult to access and time-poor. Medical Life provides a unique platform to educate readers about health, wealth and lifestyle.
8
Median Income
$6 7
,1
16 +
$2 2
6,
53
8
$2
88
$2 ,17 88 4 ,4 67
Median Incomes of Medical Life Group
1,280
Surgeons Radiologists Pathologists Anaesthetists Physicians Psychiatrists
2,900
General Practitioners Average Australian Salary *As per International Medical Recruitment 2010 Salary Survey + Australian Bureau of Statistics - Full-time earnings 2010
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2010
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Competition Distribution & Demographics Figures Distribution: 22,380
Distribution To Specialist Doctors Via Print Media *Figures as per published 2010 media kits.
Australian Doctor Medical Journal of Australia Medical Life Publications Media Kit
2010
05
Content Each of the 6 magazines has unique and original content serving the specialists they are targeting. The subject material covered has been designed to cover topics of great relevance and interest to doctors that are typically not covered in other publications. Business articles – exploring subjects which are never taught in medical school but are vital to the success of a doctor’s professional practice Lifestyle articles – exploring items of interest to high net worth individuals Current Affairs relevant to the target specialists Research news, clinical updates and cutting edge political articles relevant to the target specialist groups Reviews of New Technology and the latest advancements within each specialty Regular Features Running a medical practice is a necessity for all specialists, however, this business knowledge is rarely available in any medical publication. Medical Life tackle the key topics requested by doctors including business structuring, workplace relations, marketing and the financial aspects of running a successful practice. The Business of Medicine Highly regarded industry heavy-weights talk about optimizing the business aspects of specialty practice. Finance Financial industry heavyweights are invited to discuss strategies for wealth accumulation, management and protection for medical professionals. Medical Specialists have median earning in excess of $400,000 and their income-stream is non-fluctuating. In addition, their long career span and conservative investment profiles provide ideal candidates for stock and property investment companies. Alpha Each specialty area has the latest technological advancements reviewed. From portable ultrasound machines for anaesthetists to lasers for surgeons, this section brings innovative products to the attention of our specialist readers. Media Kit
2010
Specialty feature Articles Cutting-edge articles, written for each professional group by highly-regarded medical specialists, this section provides medical, political, welfare and lifestyle information to our informed and educated readership. Risk Management A major concern of every medical specialist is ensuring their clinical and non-clinical conduct meets best practice and minimises their risk of clinical error or litigious exposure. Experts from within the medico-legal world are invited to contribute stimulating and educational content including real-life clinical scenarios with detailed explanations of the unfolding legal outcomes. Careers Medical employment and recruitment are tackled headon with a section dedicated to sourcing medical jobs and maximising the chance of securing their chosen posts. Topics tackled include the ‘Perfect Medical CV’ and ‘Demystifying the Medical Interview Process’. Lifestyle Discerning consumerism at its finest with reviews of travel, food, wine, cars and luxury goods all neatly targeted to the medical professional.
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Why advertise with Medical Life? •
•
•
•
Largest vertical-market specific medical publication in
•
New technology reviews allow medical device and
Australia (22,380 printed copies bimonthly) .
pharmaceutical companies looking to promote an
Only commercial publication delivered to 100% of all
innovative product to present their new products to their
specialists and specialty trainees within a pure specialist
marketplace with independent review by nominated
group.
industry experts.
Only commercial publication covering the business and
•
High quality printing ensures the content and
economic aspects of professional practice and in-depth
advertisements are incredibly rich and crisp, giving a
review of the lifestyle opportunities available to high net
clear impression of class and quality to discriminating
worth individuals.
consumers.
Due to its unique specialty-specific content imparting business acumen, this magazine will be retained as a reference source by most specialists and repeatedly read on future occasions.
Media Kit
2010
this magazine will be retained as a reference source by specialists and repeatedly read on future occasions
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Specifications Technical Specifications
Guidelines For an accurate reproduction of your advertisement, please ensure:
Type
Area
Full Page (to edge)
275 x 210 mm + 3mm trim
Full Page (boxed)
245 x 190 mm
Half Page (boxed)
115 x 190 mm
Quarter Page (boxed)
115 x 82.5 mm
• • • • • •
The appropriate 3mm bleed is on full page and DPS ads RGB and Spot colours are converted to CMYK All text is converted to outlines where possible and all fonts are embedded Your artwork is at a minimum resolution of 300dpi Your file is saved as a high resolution PDF The PDF should be sent via email to media@Medical-Life.com.au and clearly named. e.g. yourcompany.pdf
Page Layouts This man is a physician. Today, he checked lab results before patient rounds, followed by an afternoon spent on paperwork and education. He also resolved a payroll tax issue, invested in the Chinese and Indian stock markets and set up his own super fund. How did he achieve all this in one day?
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psychiatry life - FINALDRAFT.indd 34
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Peloton assists medical specialists optimise their professional practice and personal wealth, providing a ‘family office’ style of service. We are your financial adviser, accountant and tax agent, your stockbroker, superannuation and retirement specialist and guide to personal financial wellbeing.
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Issue
Booking Deadline
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Distribution
September/October
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November/December
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08
every Australian Psychiatr free publication sent to interested in advertising i
Advertising Rates Distribution
Full Page
1/2 Page
1/4 Page
Anaesthetic Life
3,300
$2,000
$1,500
$1,000
Pathology Life
1,280
$1,500
$1,125
$750
Physician Life
8,300
$2,500
$1,875
$1,250
Psychiatry Life
2,900
$1,500
$1,125
$750
Radiology Life
1,400
$1,500
$1,125
$750
Surgical Life
5,200
$3,000
$2,250
$1,500
Premium Position Inside Front Cover add 50%
Special Package Price
Inside Back Cover add 50% Back Cover (full page only) add 100%
Full Page Advert Across all 6 magazines -
$6,000
Discounts 2 consecutive ads subtract 5% 6 consecutive ads subtract 10%
A
50% discount on individual pricing
Disclaimer All advertising is subject to publisher’s approval. The publisher reserves the right to accept or reject all advertising copy which, at it’s discretion’s deemed objectionable or misleading. Advertisers and their agencies assume liability for all content (including text representation and illustration) of advertisements printed and assume responsibility for any resulting claims against the publisher. Submission of copy is the responsibility of the advertiser, and no copy will be accepted after closing date.
contracts are made, and all existing clients are required to pay in full within thirty (30) days of the initial invoice date. Accounts exceeding ninety (90) days past due will be suspended and advertiser’s advertising will be removed from the publication until full payment is received. The publisher assumes no responsibility if, for any reason, it becomes necessary to omit an advertisement and/or cancel this agreement at any time upon advertiser’s failure to pay any bill when due.
First-time advertisers are required to provide payment in full at the time
Media Kit
2010
09
Contact Us Advertising & Sales
Editor
Business & Finance Editor
PO Box 2471 Mt Waverley VIC 3149
Selina Vasdev
Ravi Agarwal
e: selina@medical-life.com.au
e: ravi@medical-life.com.au
t: +61 (03) 9001 6373 f: +61 (03) 9923 6662 e: media@medical-life.com.au Media Kit
2010