CCS essay appendix

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nature vs nurture appendix Islay Pickup | h00107666 | Fashion communication | 2014


contents

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Appendix; Nature vs Nurture 1.0 Survey results pg. 4 2.0 Focus group study pg.15


survey results

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I decided to conduct an online survey as a source of raw material. This shows all answers from all 10 questions from 17 anonymous participants. What is home to you? Family, comfort 11/7/2014 2:01 PM Where my family is 11/4/2014 5:36 PM Family 11/4/2014 4:19 PM Where my family is 11/4/2014 11:25 AM Home is where I can feel relaxed and taken care of. Being surrounded by Family in a happy familiar environment. 11/4/2014 10:31 AM Love under a roof 10/30/2014 8:26 PM Family and being able to be myself 10/30/2014 2:08 PM Where I feel happy. 10/30/2014 7:44 AM A place to relax and be safe my bubble 10/30/2014 12:21 AM Where I live 10/29/2014 11:06 PM Comfort, countryside, familiarity, childhood memories 10/29/2014 10:12 PM Hugs 10/29/2014 10:10 PM Comfort, being safe, calming. 10/29/2014 8:58 PM Family, love, comfort 10/29/2014 8:49 PM Sanctuary 10/29/2014 8:43 PM Where your heart is, be it family of partner 10/29/2014 8:32 PM A happy house 10/29/2014 8:26 PM


What are your families values? I’m not sure we have values, we are always there I guess. 11/7/2014 2:01 PM Respect each other 11/4/2014 5:36 PM Making time for each other 11/4/2014 4:19 PM Love each other 11/4/2014 11:25 AM I’ve been brought up with the attitude to respect my parents and they will respect me. 11/4/2014 10:31 AM Honest and true 10/30/2014 8:26 PM Telling the truth 10/30/2014 2:08 PM Stick together, no matter what. 10/30/2014 7:44 AM Honesty and doing all you can to help each other 10/30/2014 12:21 AM To love, support and respect each other 10/29/2014 11:06 PM No judging 10/29/2014 10:10 PM Honesty, being a team. 10/29/2014 8:58 PM Respect, kind, loving 10/29/2014 8:49 PM Thankful for what we have 10/29/2014 8:43 PM To support each other 10/29/2014 8:32 PM Honestly love togetherness 10/29/2014 8:26 PM

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A taste that makes you think of home? Mince and tatties 11/7/2014 2:01 PM irn-bru ice-cream 11/4/2014 5:36 PM Homemade soups 11/4/2014 4:19 PM Macaroni cheese 11/4/2014 11:25 AM WINE! How bad is that?! - When I come home from uni, my mam always cracks open a bottle of fizzy!! 11/4/2014 10:31 AM Tea 10/30/2014 8:26 PM Sunday roast 10/30/2014 2:08 PM My mum’s cooking in general 10/30/2014 7:44 AM Tea 10/30/2014 12:21 AM Cakes 10/29/2014 11:06 PM Bacon and pancakes, cheese toasties 10/29/2014 10:12 PM Soda bread & butter 10/29/2014 10:10 PM Cooking family meals, tequila and arguing. 10/29/2014 8:58 PM Sunday roast 10/29/2014 8:49 PM Potato pie 10/29/2014 8:43 PM Dad’s signature BBQ 10/29/2014 8:32 PM Home cooking 10/29/2014 8:26 PM


What’s your favourite childhood memory? Running around in the back with the boys climbing trees 11/7/2014 2:01 PM Playing dolls with my sister 11/4/2014 5:36 PM Holidays to beach 11/4/2014 4:19 PM Boxing day - every year all of my family would get together in my grannies house and have a huge party, it was a chance to show off our new toys to all of our cousins as well!! 11/4/2014 10:31 AM Butlins 10/30/2014 8:26 PM Going to my local theatre 10/30/2014 2:08 PM Too many to chose from! 10/30/2014 7:44 AM Dad teaching me to swim 10/30/2014 12:21 AM Playing in the street with my brothers 10/29/2014 11:06 PM Saturday night after a bath, gran braiding my hair, watching blind date and the Saturday movie by the fire in my jamies 10/29/2014 10:12 PM Dropping a muffin down the toilet and then making my brother eat it 10/29/2014 10:10 PM Going out on a Saturday with my Nana, to everywhere in the whole of the town. 10/29/2014 8:58 PM Playing in the garden with my dog 10/29/2014 8:49 PM Motorbike racing watching with dad 10/29/2014 8:43 PM Going to visit family down south 10/29/2014 8:32 PM Brighton beach

10/29/2014 8:26 PM

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Do you think the town/city/village you grew up in has had an effect on you today? Please explain if yes/ no Yes, makes me 11/7/2014 2:01 PM Yes I think it has as it has made me more street wise, confident, loud, true aspects of being Glaswegian 11/4/2014 5:36 PM No 11/4/2014 4:19 PM Yes, I come from a city and its made me grow up thinking that I have to do something every minute of the day and constantly going out! 11/4/2014 10:31 AM Small village I live in has made me friendly trusting and honest 10/30/2014 8:26 PM Yes 10/30/2014 2:08 PM Yes - it’s the only town I ever knew until now so it must have done. 10/30/2014 7:44 AM Yes the value of friendship 10/30/2014 12:21 AM Yes, it has encouraged me to give myself more opportunity through education and getting the f**k out... 10/29/2014 11:06 PM Yes, made me ambitious and wanting to see the world, but also less adaptable to bigger new surroundings at first 10/29/2014 10:12 PM Yes, from farm to city 10/29/2014 10:10 PM Yes, because every time I leave I miss the chilled atmosphere it has but I want to leave cause its not got enough going on! 10/29/2014 8:58 PM Yes, it’s where my friends are who have known me for a long time, I feel your school shapes you to who you are today 10/29/2014 8:49 PM Yes, visit when go up north, it’s still the same place 10/29/2014 8:43 PM No, the place hasn’t had an effect. More the people 10/29/2014 8:32 PM


A smell that makes you think of home? Orange blossom 11/7/2014 2:01 PM Car fumes 11/4/2014 5:36 PM Pine/Christmas tree 11/4/2014 4:19 PM Baking cakes 11/4/2014 11:25 AM Home cooked food! 11/4/2014 10:31 AM Fresh washing 10/30/2014 8:26 PM Scent of febreeze 10/30/2014 2:08 PM Washing powder. 10/30/2014 7:44 AM Dogs 10/30/2014 12:21 AM Baking 10/29/2014 11:06 PM Cut grass, certain foods, fry up 10/29/2014 10:12 PM Whiskey and Cigarettes 10/29/2014 10:10 PM The smell of the fabric softener my mum uses. 10/29/2014 8:58 PM Cooking 10/29/2014 8:49 PM Woods, countryside, 10/29/2014 8:43 PM Fresh washing 10/29/2014 8:26 PM

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Are you part of a close-knit family?

The subjects that answered ‘other’ left these comments. I am an only child so I am close to my immediate family - my mam, dad, grandparents but I am not as close to my Aunt’s/uncles/cousins etc. 11/4/2014 10:31 AM Immediate family yes 10/30/2014 2:08 PM At times 10/29/2014 10:12 PM No 10/29/2014 10:10 PM I’m an only child, I cant divert the attention away from me. 10/29/2014 8:58 PM Was close to all family until dad passed away, now only see brother and mum once in a while 10/29/2014 8:43 PM Varied 10/29/2014 8:32 PM


What did you have emotional connection with as a child? E.g. T.V. Program, toy... I had a dolly, she was huge, but I took her everywhere, she’s completely wrecked, had to get sewn up a few times. 11/7/2014 2:01 PM My little ponies & Polly pocket 11/4/2014 5:36 PM Toy - teddy Simba 11/4/2014 4:19 PM Yes I’ve got a Mickey mouse teddy bear that I’ve had since I was pretty much born and I used to sleep next to it every night! 11/4/2014 10:31 AM Football 10/30/2014 8:26 PM A fluffy bear and bear of a TV/book character 10/30/2014 2:08 PM A toy - a teddy bear. 10/30/2014 7:44 AM Pillow 10/30/2014 12:21 AM Button moon 10/29/2014 11:06 PM Green blanket, Sabrina and sister sister, Barney, the Simpsons 10/29/2014 10:12 PM A teddy that my dad got me when I was born. I still have it. Its Burberry.. Fashion child. 10/29/2014 8:58 PM A pig that my sister knit, it’s really ugly and stuffed with cotton wool but I loved it and it still sits on my bed at home! 10/29/2014 8:49 PM A cuddly lamb my dad brought me in America 10/29/2014 8:43 PM “Bobo’s” - a blanket 10/29/2014 8:32 PM Not really 10/29/2014 8:26 PM

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Do you think what your parents dressed you reflects on you now? Yes, hated it then, but love colours n patterns and I think that’s because my mum dressed me in it. 11/7/2014 2:01 PM Yes , they dressed me in floral’s and pinks and that’s what I prefer to wear now 11/4/2014 5:36 PM Yes in terms of class 11/4/2014 4:19 PM Don’t know 11/4/2014 11:25 AM Yes, I have rebelled! No bright, garish patterns. I wear plain, dark clothes now! 11/4/2014 10:31 AM Yes 10/30/2014 8:26 PM No - I can’t really remember to be honest apart from spending my childhood hunting for a new pair of dungarees 10/30/2014 7:44 AM No 10/30/2014 12:21 AM Erm yes kinda 10/29/2014 11:06 PM Yes 10/29/2014 10:12 PM No 10/29/2014 10:10 PM Yes, I always had designer kids clothes cause my dad worked in fashion and my mum used to buy me fun things like spice girls puffa jackets and leggings 10/29/2014 8:58 PM Kind of, my parents were pretty ‘trendy’ as they like to say but I would say I dress different to them 10/29/2014 8:49 PM No 10/29/2014 8:43 PM No 10/29/2014 8:32 PM No 10/29/2014 8:26 PM


Name something you love and why? Having the fire on, just cosy, and normally everyone is around 11/7/2014 2:01 PM Fish supper , my Gran used to buy me one on Sundays when I was little , when I came to visit her 11/4/2014 5:36 PM Shopping, days out 11/4/2014 4:19 PM My baby because he is mine and yummy 11/4/2014 11:25 AM My home, I’ve lived in it since I was a few months old and I could imagine not being able to go back to it whenever I want! 11/4/2014 10:31 AM Carpets..... They reduce my stress and giving me a sense of satisfaction whilst increasing my wallet 10/30/2014 8:26 PM Going to the cinema, get to spend time with family/friends 10/30/2014 2:08 PM My family - always there for me no matter what, constantly supporting me 10/30/2014 7:44 AM Books they do so much for you, learn, relax, laugh, cry 10/30/2014 12:21 AM Travel and exploring, discovering new places is exciting. Learning because you will never know all of the answers. 10/29/2014 11:06 PM Music because I love how it can instantly make me so happy 10/29/2014 10:12 PM My duvet, it’s safe 10/29/2014 10:10 PM Friendships - cause I don’t have any siblings 10/29/2014 8:58 PM Having a lazy day at home in pj’s is my favourite thing to do. 10/29/2014 8:49 PM Daughter, very special treasure 10/29/2014 8:43 PM My family because they are always will 10/29/2014 8:32 PM My family because they are my world 10/29/2014 8:26 PM 14


focus group


Another aspect of my personal research was a focus group I held on Tuesday 28th October 2014 at 9.45pm. I carefully selected peers from different backgrounds and disciplines for a more a diverse group. Shona* from fashion marketing, Brian* former fashion technology student, Claire* from fashion communication, Olivia* from fashion design, womenswear, Alan* from fashion design, menswear and Joanna* from textiles, print. What are you family values and how do you think they have shaped you today? Brian* My family values as a whole are about looking after other people, that’s what its been like from a young age. My Dad the minister and he has always worked with the community. Joanna* I’d say my family is just to look after each other, were quite a tight family unit, there’s just the 5 of us. We’re quite traditional my mum doesn’t work and it’s all very much been about my fathers career while she raised the kids. Olivia* From my perspective I have quite the dysfunction family, mother an father don’t get along, It’s just the 3 of us and I often feel like I’m the grown up. Its influenced me quite a lot in the respect that I don’t want anything that they have. It has shaped me to want the opposite in all relationships. Shona* Yes, I come from a similar background where you learn not what to-do! We live under the same roof but their not together, were still quite close but not in the traditional sense. Claire* I would say that my family values to an extent are from my dad, I remember when they broke up I was about 6 but I remember the way they spoke about each other or to each other was nice, my dad would never say a bad word against my mum and vie versa. Staying with my mum I always got the choice of what to-do with my dad when I had days out with him, I think its very important to have choice. Alan* Well my parents split before I was even 1, its always been a tight family. Not having much money my mum was always trying to strive for the best for us, so we always pushed forward even when it wasn’t within our means. Be grateful for what you receive. Claire* Also I now have a step family, I think my step family have changed my family values because I look at my step mum and think she’s just as important as my mum and dad. Its strange to look back and what I felt when I was younger but now I essentially have 2 families and I love them both equally. Joanna* It’s weird because my parents aren’t Christians but they used to send me to Church, maybe for the Christian morals? Brian* See my mums, mum died when she was 16, so because their very religious no matter what happens to me, I know that your saved so I can see you again, So for my mum it was always no matter what happens you get an afterlife & I think for my family the root of everything is keep yourself humble by serving others, because if you keep yourself humble you’ll always remember there’s something bigger than you and that’s faith beyond that an afterlife and that should always reflect in who you are and what your doing with your life. Shona* I think that would change the family dynamic as my parents are highly religious but none of us are I think if they weren’t religious then our whole dynamic could have been even more different.

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Do you think that the town/city/village that you grew up in has had an effect on you today? Claire* without a doubt Joanna* I think the lack of town… Claire* I think it’s the people as well that make it, I think I could have done that in other towns but if it wasn’t for the people that I met, in that time in my life then maybe It wouldn’t be as special to me. For me its more so the people that you meet in that place. Shona* I live in small Irish town where there is a strong sense of community and I wondered If you ever had that in a city? Olivia* Well coming from a small village on the east coast of Scotland and moving to the city I saw a vast difference. I can go for weeks without seeing anyone that I live next to but when I lived in the middle of nowhere I would see more people on a daily basis then I do know, everyone knew each other. Shona* Walking through my hometown everyone just says hi to you, just because they know your local and from the town. I’d never do that here, I quite miss that. Brian* I think for me I come from a place with low ambition, Paisley is just stricken with poverty and unemployment and everyone usually does the least amount of high school they can and then majority of them stay on for EMA and If they go into university the majority do a first year and perhaps a second year then drop out, I think about 10% of those people then actually go onto to ‘do’ something with their lives. My friend just completed a degree in medicine then returned to work in o2 as a manager in their retail shop. It’s just coming from the area where so little is expected of you. Where I’m from has the lowest male expectancy life of any region in Scotland that how little we expect from you, we don’t expect you to live long. If I ever do, sorry when I do get successful if anyone asks me what it was it literally will be where I came from. There’s now no excuse for people from Paisley, If this wee boy can do it then anyone can. Shona* That’s quite a strong sense in my home town as well, there’s a lot of people just on benefit’s that don’t have any drive. Why do they not want to do anything with their lives? I always think there comfortable in that mentality in a small town with their family down the road. Olivia* That’s like where I came from also, its very much a farming community, many of them just automatically go into farming. Whether they wanted to-do anything else or not. Alan* There’s no opportunity’s close by, even if they wanted them. Olivia* Well one of the reasons my parents moved was because of education and when I see what friends from my primary classes are doing now, I’m horrified, I definitely wouldn’t be here and would never be doing fashion.


Do you think how your parents dressed you reflects on you now? Shona* Yes, I always wanted to wear something else. That’s where my love of fashion came. I told my mum to stop buying me clothes at an early age and give me pocket money and I’ll get it myself. Fashion was never a priority in my family and I always hated what my mum dressed me in! Alan* I never really understood fashion until I was 16/17 It wasn’t until then I stopped wearing just jeans and tees, now I think that reflects on what I wear today, always smart, shirts, ties. Brian* I was always dressed in a black trousers, a shirt, braces, a bow tie and knitted cardigans, sometimes dungarees, that was church style. That was a daily regiment. I must have been about 11, and my parents were very practical, they used to dress me and my older brother in matching joggy sets, like shell suits with white hi-tech trainers. We always shopped in Tesco or Asda because that was just purely practicality; everything has to be fit for purpose and affordable. I remember she picked out 2 shells suits and I said mum, I cant wear that again and at this point I was being home schooled it want like it was for anyone else was just for me, I couldn’t stomach another shell suit. So she gave me a limit of £5 and let me purchase something I wanted and that was it suddenly everything clicked for me. From that point on I was in charge of my wardrobe and my parents never shopped for me again. Claire* I dress very 70s now & I remember I demanded my mum to dress me like her. I lived with my mum only and we didn’t have TV so all my inspiration came from her. I remember I just wanted to match, I wanted to be her. Whatever my mum wore I just thought it was the best, my mum said I was very pushy about it and used to pull on clothes until she brought it for me. Joanna* My sister and I always wanted to match but our parents never let us, they thought it was tacky. Olivia* I was dressed in boiler suits and dungarees coming from a farming background it was all about practicality, but you couldn’t tell if I was a boy or a girl! I wear practical clothing now to get me through the day. But when I moved to Edinburgh I realised fashion was such a presence in the world but I was also effected by my school life as I went to an all girls school and that was quite competitive so I always got what everyone else had because it was what was in fashion. Shona* I felt the same way growing up as my dad as a farmer I never really had an interest but then I became intrigued by this fashion industry and that changed me and the way I dressed. Olivia* I was 8 when I moved to Edinburgh to so that was the age that I just knew I was interested in fashion and that’s when I knew I wanted to be a designer. Edinburgh must have had a huge impact; my life goals would have been completely different.

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Did you have an emotional connect with anything as a child? E.G. a TV program or a toy? Claire* It was all about Bette Midler in Hocus Pocus for me, I can still remember the dance we used to do. I had to stay at my auntie’s every Friday and I used to try out the hair with my aunt every Friday. I used to wrap my hair up to create her hair over night and I loved it. Olivia* My aunt and uncle gave me this pink and white, more grey and pinkish now but this little dog I named Bons and since then he’s always been in my bed. He even made it to gala! I literally couldn’t sleep without him, still can’t. I still hold that sense of security, when I couldn’t sleep I still remember my mum used to brush his ear over my face gently until I did fall asleep. I used to have nightmares that I’d lose him or that he would get in a dangerous scenario! I would wake up screaming! Shona* I had this green blanky, I used to rip it for some reason and my Grannie would sew it back together every weekend, its still covered in all these stitches. I still have it now and It’s still on my bed at home. Brian* Because when I was really young my dad used to move around a lot because of his job so we must of moved 14 times between the ages of 1-7 years. I remember we just used to leave toys and so we would also make toys with what we had, we used to make this game called mud spoons, which was literally just mud and spoons. We have pictures of me and my brother just head to toe in mud with our spoons; we just had to make do. Action man was the first toy I ever received, that was a real toy I used to make him clothes out of my own clothes and that led to my first sewing machine gifted from my aunt.


What is home to you? Shona* countryside, lots of space. Claire* I would have to say my dad, just because wherever he is I feel at home. Alan* It’s the same for me, but for my mum. Olivia* Yes, I speak to my mum everyday and very little my dad. I spent a lot of time in Edinburgh but countryside and Scotland to me is defiantly home to me. Brian* for me home is literally is the image of my mum next to the cooker and the smell of vegetable soup, when I see that I feel comforted. Joanna* For me its just getting the 5 of us in a room together, it doesn’t happen much. Claire* My dad likes to look after me when I’m home so he looks after me so much, If I’m hungry or thirsty my dad treats me like a Queen. Shona* I think it’s the home comforts, the fire, the food, the smells.

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Can you name a defining a moment when you realised you weren’t a child anymore? Joanna* My sister’s wedding I think I felt like I was pretending to be an adult I still feel like a child. Olivia* I think in our parents eye’s we shall always be their little girl or boy and I find that hard to avoid. Claire* I feel the first time I found out about death and realised not everyone gets a happy ending. That you don’t live forever, I didn’t understand the concept of age or time, kind or accepting that I don’t have control. Brian* The moment for me was when I was 18 and I took a year out for myself and I opened a store card & spent just over £100 on it. I got notices and notices and then turned to my mum for money & she said you’re an adult now, I’m not giving you the money and you sort it. That was just a realization that I’m completely along in my debt, my life. It was the point when my parents were just like, no that was the moment. Olivia* As a child the situations that fell on my family meant I had to grow up quickly and I think my mum and dad feel guilty for that so that’s why now I feel like their always there for me in strange way. I think they realised what they did and are trying to make up for it. But I think for me it was when I learnt to drive and realised, I’m in control of this huge piece of metal, I could kill many people, run away. Shona* Getting my first bankcard and moving over here from Ireland was definitely a big thing for me.


Do you ever think you can re-invent yourself or forget who you are? Olivia* I think your always going to have aspects of yourself in your life, I think you could if you desired but you will always have your memories and things you do without realising because that makes you, you! Shona* I think you always have your roots and you can change, but throughout your life I think you have natural changes too. Alan* I think its more obvious through your younger years, but when you get older it gets harder I believe. Brian* I think its when I left school, I realised I had to make a change. In school I had no friends for over a year and realised I didn’t want to be like that and I think no matter what happened I felt I had to be a certain way for people I changed this and became more myself and I’m happier today because of that. I don’t think you can re-invent yourself 100% I feel like your family values will always be with you no matter what you do. Claire* I just don’t think you can forget yourself, I think we grow up and if we had different circumstance or upbringings our lives could be different but there not and that makes us who we are, I couldn’t personally ever re-invent myself. There’s aspects I’d like to change but I don’t know how I would even do that. Shona* I think the same, I know people say you turn into your parents and lately I’ve been saying to myself God, I sound like my mum.

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