Better Silver - WHOLESALERS_2024

HISTORY

Better Silver’s story began in 1977 when an entrepreneurial young man called Romano Bettinardi began making silver chains in his garage in a village close to Vicenza, the heart of Italy’s jewelry-making industry.

Four decades on and Better Silver has become a world-class industrial powerhouse specializing in classic, innovative, and customized silver chains, finished jewelry designed around chains, and other precious components.

The second-generation Bettinardi family—Paolo (CEO), Andrea (COO) and Anna (Marketing Director)—is committed to upholding Romano’s values of family, ingenuity, and courage as they strive for continuous improvement.

COMMITMENT

Better Silver serves major international players in the jewelry and fashion industries. Our world-class industrial capabilities allow us to produce significant volumes of the highest quality silver chains and jewelry designed around chains.

We invest heavily in innovative technologies that secure greater product variety and quality, and in cutting-edge IT that enables rich and rapid information flow. A desire to secure high performance product and service advantages for customers underpins everything we do.

The operational excellence of Better Silver is testified by our multiple supplier awards:

BEST SUPPLIER AWARD 2016

BEST QUALITY SUPPLIER AWARD 2021

BEST LEAD TIME REDUCTION AWARD 2019

BEST SUSTAINABILITY SUPPLIER AWARD 2021

BEST QUALITY SUPPLIER AWARD 2019

STRENGTHS

Better Silver is fully vertically integrated with state-of-the-art factories in Italy and Romania, ensuring our supply chain is discreet, fast, and reliable.

Our skilled workers apply craftmanship and ingenuity to machine technology to shape precious metals into the world-class Made in Italy chains for which we are renowned.

No two customers are the same, and neither are the solutions we offer. We use the full suite of our production technologies, supported by the Vicenza jewelry district we are part of, to craft the unique solutions you seek.

VALUE TO WHOLESALERS

Better Silver has been serving wholesalers worldwide for almost half a century and we understand your challenges, needs, and expectations. Always on trend, we design jewelry around our vast assortment of chains, adding to the thousands of existing references in our archive to inspire wholesalers seeking unique collections.

Our products are Made in Italy in ultra-modern factories guaranteeing consistent quality at competitive prices. Our wholesaler teams are ready to respond to your technical inquiries and to propose the best solutions.

Variety, quality, and competitive prices are promises you can count on.

PRODUCTS

Across a history that spans four and half millennia, chain jewelry has played many symbolic, decorative and functional roles.

At Better Silver, we combine inspiration from this heritage with evolving stylistic research to shape beautiful silver chains (plain or with stones) and finished jewelry designed around chains.

We invest heavily in innovation and bring the best of Made in Italy to our designs and manufacturing.

Applying our numerous production technologies, we develop solutions that brilliantly meet your aesthetic and functional requirements.

SUSTAINABILITY

Honoring the importance of sustainability, Better Silver acts responsibly and respectfully towards the environment, our employees, our local community, and all stakeholders who play a part in our story.

In 2017, Better Silver SpA became the first company in the silver jewelry sector to obtain SA8000 certification.

Since 2019, we have been a certified member of the RJC (Responsible Jewellery Council).

In 2020, our management team produced a sustainability report which set out our ethical vision for the business and which led to the creation of a Social Responsibility Management System in line with SA8000 and RJC COP standards.

In 2023, Better Silver obtained RJC COC, ISO 14001, and ISO 45001 certifications.

SOLIDITY

Better Silver enjoys healthy financials due to good governance and sound management. We reinvest all profits back into the company, particularly in production and information technologies, to bolster our competitiveness.

Every year we voluntarily request EY to audit our financial statements and Modefinance to issue a public credit rating to reassure customers and financial institutions as to our solidity.

Better Silver is well capitalized, owns the silver metal used in production, and keeps stock of more than 80% of all chains sold, enabling us to respond quickly to your orders.

TEAM OF EXPERTS