BRANDS
INDEX SoliditySustainabilityProductsValueStrengthsCommitmentHistoryToBrands14121008060416
HISTORYyear.
The history of Better Silver unfolds over four decades, starting in 1977 when Romano Bettinardi began making silver chains in his garage in a village just outside of Vicenza Italy, in the prestigious Gold District.
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Over the years the company has grown to become a vertically integrated industrial reality with factories in Italy and Romania. Today, some 20 million chains -- basic and fancy chains, as well as chains with stones and finished jewelry designed around chains -- and components are produced every
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BESTAWARDSUPPLIERQUALITY2021
COMMITMENT
Better Silver is committed to serving the major players in the world of jewerly and fashion, responding dynamically to the need for customized solutions with strong innovative content in large quantities.
SUSTAINABILITYBESTSUPPLIERAWARD2021
AWARDREDUCTIONLEADBESTTIME2019
BESTAWARDSUPPLIERQUALITY2019
BESTAWARDSUPPLIER2016
True to its DNA, the company continues to invest substantially in production and information technologies and to apply creative ingenuity to secure increasing product and service advantages for customers.
Better Silver continues to pursue operational excellence to secure higher performance advantages for customers, building on its experience with the largest brands and retailers of accessible jewelry in the world, from which it received:
STRENGTHS
Better Silver is able to produce large quantity orders and to rapidly scale capacity in its five industrial production plants to meet demanding deadlines.
The company invests strongly in the latest production and information technologies to offer innovative solutions to customers.
Better Silver applies creative ingenuity to technologies to satisfy the aesthetic and functional requirements of customers within the constraits of time, quality and price.
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The need for customization is supported by a dedicated team to interpret the ideas and transform the designs of customers using design and project management software.
Better Silver’s vertically integrated production line does not require outsourcing and guarantees customers greater reliability, speed, quality, traceability, and confidentiality.
Better Silver products are “Made in Italy”, as the greatest value to products is added there in its high technology plants.
VALUE TO BRANDS
Better Silver product variety is characterized by a stylistic research that is in continuous evolution to shape beautiful chains -- both plain and with stones, and as finished jewelry.
Better Silver jewelry products are made predominately in silver and some in bronze.
PRODUCTS
The design and development team creates innovative solutions by combining acquired technologies such as chain and tennis chain machines, CNC lathes, wax and resin casting and laser cutting, soldering, and engraving.
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Better Silver’s continuous activity in the field of sustainability is evident in the certifications obtained.
• Planet > to start our Plastic Free journey
For 2022, Better Silver is determined to reach the following goals:
• People > to reach 3.000 hours of internal employee training
• Profit > to regain our Credit Rating with CERVED of A3.1
SUSTAINABILITY
Better Silver reached its ambitious goals for 2021 to use 100% of electric energy supply from renewable sources, thereby reducing greenhouse emissions to 0 and saving 1500 tons of CO2 from entering the atmosphere every year, and to use 100% recycled silver, thereby reducing the need to excavate thousands of tons of earth every year.
SOLIDITY
Better Silver enjoys healthy financials due to good governance and sound management.
Every year, Better Silver reinvests all of its profits back into the company. This has also allowed it to invest strongly in production and information technologies to bolster its competitiveness.
Better Silver is well capitalized and owns the silver metal it uses in production. Access to bank financing to rapidly scale production capacity is another aspect of its solidity.
Better Silver is a family owned company, with three members of the second generation in the highest management positions to ensure fast and flexible decision-making. Professional management is also engaged to increase the company’s competitiveness on a global scale.
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TEAM OF EXPERTS
Via dell’Artigianato, 25 · 36050 Bressanvido (VI) · Italy · Tel. +39 0444 467711 · info@bettersilver.it
Better Silver S.p.A.
Better Silver USA Corp.
2005 Division Road · East Greenwich, RI 02818 · United States of America · +1 (401) 339-2715 · peter.englehart@bettersilver.com www.bettersilver.it