BRANDS
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INDEX History
HISTORY
Better Silver’s story began in 1977 when an entrepreneurial young man called Romano Bettinardi began making silver chains in his garage in a village close to Vicenza, the heart of Italy’s jewelry-making industry.
Four decades on and Better Silver has become a world-class industrial powerhouse specializing in classic, innovative, and customized silver chains, finished jewelry designed around chains, and other precious components.
The second-generation Bettinardi family—Paolo (CEO), Andrea (COO) and Anna (Marketing Director)—is committed to upholding Romano’s values of family, ingenuity, and courage as they strive for continuous improvement.
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COMMITMENT
Better Silver serves major international players in the jewelry and fashion industries. Our world-class industrial capabilities allow us to produce significant volumes of the highest quality silver chains and jewelry designed around chains.
We invest heavily in innovative technologies that secure greater product variety and quality, and in cutting-edge IT that enables rich and rapid information flow.
A desire to secure high performance product and service advantages for customers underpins everything we do.
The operational excellence of Better Silver is testified by our multiple supplier awards:
BEST SUPPLIER AWARD 2016
BEST LEAD TIME REDUCTION AWARD 2019
BEST QUALITY SUPPLIER AWARD 2019
BEST QUALITY SUPPLIER AWARD 2021
BEST SUSTAINABILITY SUPPLIER AWARD 2021
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STRENGTHS
Better Silver is fully vertically integrated with state-of-the-art factories in Italy and Romania, ensuring our supply chain is discreet, fast, and reliable.
Our skilled workers apply craftmanship and ingenuity to machine technology to shape precious metals into the world-class Made in Italy chains for which we are renowned.
No two customers are the same, and neither are the solutions we offer. We use the full suite of our production technologies, supported by the Vicenza jewelry district we are part of, to craft the unique solutions you seek.
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VALUE TO BRANDS
Better Silver is the perfect partner for luxury, jewelry and accessories brands. Using creativity, ingenuity, and innovative production technologies, we meet our customers’ aesthetic and functional requirements within given constraints of quality, time, and price. Our ultra-modern factories perform all production processes internally, guaranteeing the quality and confidentiality that you demand. Further assurances are afforded by our continuous activity in the field of sustainability, as illustrated in our annual Sustainability Report. High volume, high quality, and rapid responses from our dedicated teams are promises you can count on.
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PRODUCTS
Across a history that spans four and half millennia, chain jewelry has played many symbolic, decorative and functional roles.
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At Better Silver, we combine inspiration from this heritage with evolving stylistic research to shape beautiful silver chains (plain or with stones) and finished jewelry designed around chains.
We invest heavily in innovation and bring the best of Made in Italy to our designs and manufacturing.
Applying our numerous production technologies, we develop solutions that brilliantly meet your aesthetic and functional requirements.
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SUSTAINABILITY
Honouring the importance of sustainability and social solidarity , Better Silver acts responsibly and respectfully towards the environment , our employees, our local community, and all stakeholders who play a part in our story.
In 2017, Better Silver became the first company in the silver jewelry industry to obtain SA8000 certification .
In 2020, our first Sustainability Report led to the creation of a Social Responsibility Management System in line with SA8000 and RJCCOP standards.
A member of the RJC, Better Silver uses 100% renewable energy , creates zero greenhouse emissions, and uses 100% recycled silver
SOLIDITY
Better Silver enjoys healthy financials due to good governance and sound management. We reinvest all profits back into the company, particularly in production and information technologies, to bolster our competitiveness.
Every year we voluntarily request Ernst & Young to audit our financial statements and CERVED to issue a public credit rating to reassure customers and financial institutions as to our solidity.
Better Silver is well capitalized, owns the silver metal used in production, and keeps stock of more than 80% of all chains sold, enabling us to respond quickly to your orders.
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TEAM OF EXPERTS
Better Silver S.p.A.
Via dell’Artigianato, 25 · 36050 Bressanvido (VI) · Italy · Tel. +39 0444 467711 · info@bettersilver.it
Better Silver USA Corp. 2005 Division Road · East Greenwich, RI 02818 · United States of America · +1 (401) 339-2715 · peter.englehart@bettersilver.com
www.bettersilver.it