Company Profile
VOCATION
Better Silver produces large volumes of high-quality silver chains and jewelry designed around chains for major international players in the jewelry and fashion industries. We invest heavily in innovative manufacturing and cutting-edge information technologies to secure high-performance product and service advantages for customers.
Multiple supplier awards testify to Better Silver’s operational excellence.
VALUES
The ambition to constantly better ourselves and better everything we do characterizes our company.
Courage is the fuel that propels us to invest. Ingenuity is the spark that keeps us curious and resourceful. Family is the force that keeps our extended community united.
PRODUCTS
At Better Silver, we combine inspiration from the past with evolving stylistic research to shape beautiful chains, both plain and with stones.
We perform all production processes internally in our vertically integrated industrial factories, bringing the best of Made in Italy to our designs and manufacturing.
Applying the full suite of our production technologies – from shaping and laser cutting to casting and lathing by CNC – we develop customized solutions that meet our client’s aesthetic and functional requirements within the constraints of time, quality, and prices.
SUSTAINABILITY SOLIDITY
Better Silver enjoys healthy financials due to good governance and sound management. We reinvest all profits back into the company to bolster our competitiveness.
Every year we voluntarily request Ernst & Young to audit our financial statements and a national rating agency to issue a public credit rating to reassure clients and financial institutions of our solidity.
Better Silver will act responsibly and respectfully towards the environment, our employees, our local community, and all stakeholders who play a part in our story.
In 2017, Better Silver became the first company in the silver jewelry industry to obtain SA8000 certification.
STRUCTURE
The company remains solidly in the hands of the Bettinardi family since 1977, with the second generation occupying the CEO, COO and Marketing Director positions.
Better Silver is well-capitalized, owns the silver metal used in production, and keeps stock of more than 80% of all chains sold, enabling us to respond quickly to orders.
In 2020, our first Sustainability Report led to a Social Responsibility Management System aligned with SA8000 and RJC COP standards. In 2023, we were certified RJC COC. Better Silver uses 100% renewable energy and 100% recycled silver
more than 1000 machines 340 employees Pcs 20 Million*
CONTACTS: Tel. +39 0444 467711
E-mail marketing@bettersilver.it
www.bettersilver.it
social
network
2021 TURNOVER - 59.4 mil. Eur Sales revenues confirm a growth trend over the past years for the Group 2021 EBIT - 5.4 mil. Eur
€ 3% 2% 4% 4% 13% 15% 20% 28% 11%
* per year
2021 CAPEX - 4 mil. Eur Cash flow was reinvested to strengthen the Group’s capital structure.
Better Silver exports products to 80 countries around the world.
MARKETS
13000 m2, 2 in Italy and 1 in Romania 15 departments Mtrs 10 Million 80 Tons*