iSolve Technologies Pvt Ltd
Importance of Analytics by iSolve Technologies on February 24, 2014
Table of Contents Importance of Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Intro: Importance of Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Step 1: How to implement Google analytics in Word press website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Step 2: Prompt Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Step 3: Website or Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Step 4: Other Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Step 5: Tracking Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Step 6: Installation in Word press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
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iSolve Technologies Pvt Ltd
Intro: Importance of Analytics In this fast paced world environment, it’s very difficult and critical to take a business decision easily. To take a good decision one must have good Analytic tools at hand to gather data for Decision Making. To make it simple this guide provides a step by step Google Analytic Implementation that helps in having Analytics system in place.
Step 1: How to implement Google analytics in Word press website Step 1: Creating a Google Analytics account. You need to visit Google Analytics Signup Page via Internet. You will see a screen like the one below. But if you already have a Gmail account, you can use that to sign-in with. If you do not have a Gmail account, then you would have to create an account for yourself.
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iSolve Technologies Pvt Ltd
Step 2: Prompt Screen Once you sign-in with your Gmail account, you are prompted to a screen like the one below. This is where you should sign-up for Google analytics with your Gmail account.
Step 3: Website or Mobile App On the next screen, you will have a choice to choose between a website or a mobile app. Make sure the website option is selected. Google offers a Universal Access account, which is in beta and comes with extra features or a Classic Analytics account. You may choose any one according to your needs. In case you even choose classic analytics, you will be upgraded to new features once they come out of beta.
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iSolve Technologies Pvt Ltd
Step 4: Other Details The remaining information required on the page is easy & self-explanatory. You have to enter your Website’s URL, Account name (it can be anything that you like), country, and the time zone.
Step 5: Tracking Code You will be presented with a Google Analytics tracking code. Copy this tracking code because you will need to enter it in your Word Press site. Leave the analytics browser tab open as you will need to revisit it once you have installed the code on your Word Press site.
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iSolve Technologies Pvt Ltd
Step 6: Installation in Word press There are 3 ways to install Google analytics in Word Press. Direct paste, functions.php, and plug-in. Plug-in Method (Recommended) there are tons of plug-in available to add Google Analytics to your site. However, it is probably best to just use a simple light-weight plug-in. Direct Paste Method Copy the code that you received in Step 5, and paste it in your theme’s “header.php” that comes right after the tag “Functions.php” (Note: only use this if you know what you are doing.) Tracking Code in Theme Function: Insert the java script code in “Theme.function” in word press setup. Once you have installed Google Analytics on your site, you can go back and click Save. You can now click on the Reporting tab to see your site’s analytics overview. It takes Google up to 12 – 24 hours to start providing you with the awesome site stats that you need. Thus in this Digitization world it is better to have Analytics tools that helps us in making better business decisions.
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