: Billboard Facade

2019

In this personal exercise, I explore the structural variations of a commonly seen billboard. I manipulate the structure to sustain a mixture of panels such as glass, screen, or plastics.

I wanted to address the spatial opportunities a billboard has in our urban centers and more so all around the world. Instead of solving for how to use already built billboards, I decided to re purpose elements of it, at a smaller scale, as a facade system.

Using other systems such as suspensions seen in automobiles, one can entertain the idea of having a facade that can absorb environmental feedback.

In this personal exercise, I challenged myself to produce something that is fictional but with elements seen in our reality. JellyBot is a product that is both machine and organism. Using a jellyfish as my starting point, I decided to stuff it with familiar elements seen in an engine. This exercise allowed my to explore modeling techniques in Maya through the assortment of engine-like systems. Rendering with Keyshot allowed me to deliver a product we can fictionally relate to.