elcome to the first edition of INCLEAN for 2025 and our sixth annual Industry Leaders Forum (ILF). This year’s ILF features commentary from leaders across a variety of categories of the industry, sharing their fluctuating experiences from the past year and their predictions for the year ahead.
As we step into 2025, I am thrilled to join you as the new managing editor of INCLEAN. This sector has long been the unsung hero of public health and safety, and it is my privilege to spotlight the people and innovations driving it forward.
This edition dives into pivotal themes shaping the year ahead. Our cover story, ‘Cleaning in 2025: Technology, sustainability and smarter solutions’, examines how rising costs, labour shortages and demand for greener practices are spurring innovation. From AI-driven equipment to data-powered tools, we explore how businesses are adapting to deliver smarter, sustainable solutions.
Also included, we highlight the industry’s strides toward sustainability. From ecofriendly formulas to refillable packaging, the push for a greener future is transforming practices and redefining what it means to clean responsibly.
We discuss how women in management are transforming the cleaning industry by breaking barriers, driving innovation and fostering inclusivity. Their leadership is reshaping the industry and inspiring a more balanced future.
Lastly, we touch on how to future-proof your cleaning business by employing innovative ‘hero’ packages. By aligning with customer needs and leveraging cutting-edge tools, these packages are setting new standards for excellence and long-term success.
As the cleaning and hygiene landscape evolves, one thing remains constant: the resilience and ingenuity of its people. I am honoured to be part of this journey and look forward to bringing you the insights and stories that matter most.
Here’s to a fresh start in 2025 – and to keeping our industry strong, innovative and sustainable!
Tim McDonald
Editor
Niche Media takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.
Your Essential Resource for Industry E ciency
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What’s on
International Women's Day
8 March 2025
Empowering women to choose careers in cleaning and facility industry. Visit the official ISSA Women’s Day page for more on how you can participate. issa.com/international-womens-day/
International Cleaning Week 23-29 March 2025
The worldwide cleaning industry association introduces new and innovative resources to empower cleaning industry professionals globally. issa.com/advocacy/international-cleaningweek/
ISSA Clean Advocacy Summit
31 March 2025 - 01 April 2025
The 2025 summit is a can’t-miss, unique opportunity to help shape the future of the cleaning and facility solutions industry. events.issa.com/events/2025-issa-cleanadvocacy-summit/
ISSA Cleaning & Hygiene Expo
29-30 October 2025
Australasia’s premier event for cleaning and facility solutions held at ICC Sydney. cleaninghygieneexpo.issa.com/
ISSA Show North America
10 - 13 November 2025
The premier tradeshow exclusively for the cleaning and facility management industry returns to Las Vegas. issashow.com
Abco appoints Nick Dileo
Abco is excited to announce Nick Dileo as its new chief executive officer, marking the start of a transformative chapter for the company.
Data-driven cleaning is coming to a bathroom near you
As facility managers deal with an exhaustive list of tasks each day to ensure the smooth running of their buildings, there is one element they cannot get wrong – restrooms.
MCG set to shine following Quayclean agreement
Quayclean Australia is awarded a fiveyear contract by the Melbourne Cricket Club for work at the iconic Melbourne Cricket Ground.
RapidClean expands national reach with eight new members
RapidClean grows, providing a one-stop-
shop solution for all cleaning and packaging needs, with a personalised service that only local, owneroperated stores can deliver.
Bidders offer a potential lifeline for Godfreys
Godfreys sees a glimmer of hope as "multiple leading retail brands and investment groups" show interest in its acquisition.
The importance of measuring cleanliness for facility and building managers
As a building or facility manager, are you measuring your cleaning process to ensure you are getting the best results? According to the Global Biorisk Advisory Council, cleaning professionals should use assessment tools to decrease the spread of infectious diseases.
IN THIS ISSUE
12 The value of clean
ISSA’s updated "Value of Clean"
toolkit is a resource aimed at equipping businesses with data and insights into the economic, health and social benefits of maintaining a clean environment.
16 Cleaning in 2025
With rising operational costs, labour shortages and consumer demands for sustainability, businesses are turning to innovation to stay competitive.
22 Green clean revolution
The hygiene industry is embracing sustainability with innovative solutions to thwart the disastrous fate of our planet.
26 Women in management
Women are reshaping the cleaning and hygiene sector, driving progress through innovative leadership while fostering inclusivity.
World-first water-free Clesana C1 mobile toilet reinvents hygiene
Clesana AU is bringing the world’s first mobile, waterfree toilet with a welded sanitary bag system to Australia, revolutionising portable sanitation solutions. This European innovation eliminates odours and the need for close handling of human waste, providing a clean and sustainable solution for remote and sensitive worksites.
The Clesana C1 is ideal for workplaces where access to traditional plumbing is impossible, such as wind towers, tower cranes and remote construction sites. Designed for both mobile and static applications, it serves industries like
mining, energy production, transport, manufacturing and food production.
“This innovation redefines hygiene, comfort and sustainability,” Clesana AU and Vanable Australia director Sebastian Langton says. “By heat-sealing waste in secure, odour-free bags, it removes health and environmental risks associated with traditional toilets.”
Key features of the Clesana C1 include:
• Heat-sealing waste: Odours and contaminants stay contained, eliminating the need for handling.
• Hygienic disposal: Bags can be safely treated as general waste, reducing pollution risks.
• Easy installation: The system retrofits to static or mobile machinery and temporary facilities.
• Proven reliability: Successfully used in RVs, marine applications and tiny homes, it handles human waste, sanitary products and more.
Clesana AU operates through Vanable Australia’s Sydney distribution hub, offering full engineering and technical support. ■
For more information, visit Clesana AU or contact Sebastian Langton for inquiries. Contact us https://clesana.au/pages/contact-1
Rubbermaid leads the way in supporting essential industries
Rubbermaid Commercial Products (RCP) is proud to announce the launch of its new brand purpose, showcasing a renewed commitment to supporting the essential tasks that keep the world running every day. From cleaning classrooms to maintaining hospital hygiene, these critical behind-the-scenes efforts are vital to our safety, health and productivity.
RCP’s innovative solutions are designed to make these tasks easier, safer and more efficient, empowering workers across key industries such as education, healthcare, hospitality, warehousing and public spaces.
RUBBERMAID’S PURPOSEBUILT SOLUTIONS FOR ESSENTIAL INDUSTRIES
Different industries face unique cleaning and hygiene challenges, and Rubbermaid has developed tailored solutions to meet their needs:
• Education: Cleanliness is fundamental in creating healthy learning environments. Rubbermaid’s durable mops, microfiber cloths and waste management systems help school staff maintain spotless classrooms,
minimising the spread of germs and fostering spaces where students can focus and thrive.
• Healthcare: Maintaining strict hygiene standards in hospitals is critical. Rubbermaid’s carts and cleaning tools are designed to control infections effectively, reducing crosscontamination risks. With ergonomic features, these tools also ease the physical demands of long shifts for healthcare workers.
• Hospitality: Guest satisfaction hinges on efficient housekeeping. Rubbermaid’s housekeeping carts are compact yet spacious, allowing staff to discreetly and effectively clean rooms. Their durable construction ensures reliability, even in high-turnover environments.
• Warehousing: In fast-paced warehouse operations, time and safety are paramount. Rubbermaid’s carts and bins streamline workflows, enabling staff to transport goods quickly and safely. Their robust, high-capacity designs support productivity and minimise downtime.
• Public venues: Quick and thorough cleanups are essential after events in
arenas and public spaces. Rubbermaid’s manoeuvrable carts and durable cleaning equipment help teams prepare venues efficiently, ensuring cleanliness for the next event.
BUILT TO LAST: QUALITY TOOLS FOR DEMANDING ENVIRONMENTS
Rubbermaid products are crafted to endure the rigours of daily use. For example, their housekeeping carts are engineered to withstand thousands of pushes and pulls while carrying heavy loads. These carts remain smooth and quiet in even the busiest environments, allowing workers to focus on their immediate tasks.
Rubbermaid’s cleaning tools – including microfiber cloths, mops and dusters – retain their effectiveness through regular washing and tough cleaning jobs. Their storage bins and containers, made from robust materials, resist cracking and warping under heavy loads for longlasting reliability.
By prioritising durability, Rubbermaid not only reduces the need for frequent replacements but also supports sustainable practices by minimising waste. This combination of performance and longevity delivers both cost savings and peace of mind for users.
WHY OUR PRODUCTS MATTER
Seemingly small tools can make a significant impact. A well-designed mop can prevent the spread of illness in a school, while an efficient cart can save time and energy in a bustling hotel. Rubbermaid products go beyond functionality by enhancing workflows and outcomes, allowing workers to perform their roles with greater confidence and efficiency.
By integrating durability, ergonomic design and efficiency, Rubbermaid empowers workers across essential industries to meet their challenges head-on. These tools are built for those who make it happen, ensuring our spaces remain clean, safe and productive. ■
For more information on Rubbermaid Commercial Products, visit their website to explore solutions built to last: rubbermaidcommercial.com.au
International Cleaning Week 2025 set to honour cleaning professionals around the world
International Cleaning Week (ICW) 2025 brings together the global cleaning industry with facility solutions to celebrate the transformative power of cleanliness. Organised by the global cleaning industry association ISSA in partnership with INCLEAN, the event highlights the vital role of cleaning professionals and their contributions to public health and safety.
International Cleaning Week 2025 represents a transformative moment for our industry.
WHY INTERNATIONAL CLEANING WEEK MATTERS
ICW 2025 is more than just a week of recognition – it’s a movement aimed at uniting the cleaning industry and highlighting its critical importance. Here’s why everyone in the sector should get involved:
• Elevating the industry: ICW raises awareness of the vital role the cleaning industry plays in creating safe, healthy spaces.
• Recognising professionals: The event honours the dedication and hard work of cleaning teams who make a difference every day.
• Building community: By participating in shared initiatives like the Spotless Spaces competition, industry members can strengthen their connections and showcase their expertise.
• Inspiring leadership: ICW inspires the cleaning community to lead the charge in promoting cleaner, healthier environments on a global scale.
SPOTLIGHT ON THE SPOTLESS SPACES COMPETITION
A highlight of ICW 2025 is the Spotless Spaces competition, which recognises the efforts of cleaning teams in maintaining pristine, safe and healthy environments. Organisations are encouraged to nominate their standout spaces by 14 February. From gleaming floors to impeccably maintained facilities, this is the chance to showcase the skill and dedication of your team.
“International Cleaning Week 2025 represents a transformative moment for our industry,” ISSA executive director John Barrett says. “The new Spotless Spaces competition, enhanced partnership toolkit and comprehensive programming provide significant opportunities for our industry to demonstrate its value and impact.”
Winning entries will be featured on a global platform, emphasising the essential role of clean spaces in public health.
JOIN THE CELEBRATION
Explore the newly launched ICW webpage for ideas on how to celebrate and share your ICW moments on social media using #internationalcleaningweek. Let’s flood social media with the stories, faces and achievements of the cleaning community.
ICW 2025 is an opportunity to celebrate, connect and lead as we highlight the indispensable role of the cleaning industry in safeguarding public health. ■
For more information and to get involved, visit issa.com/icw.
ISSA - Celebrating a year of community and connections
2024 was a year of incredible achievements for ISSA and its members. Together, we strengthened our community, built meaningful connections and made a lasting impact on the cleaning and facility solutions industry.
Here are a few of our highlights from the year gone by:
• Global Membership Growth: In 2024 we reached 11,000 global association members –a strong testament to ISSA's worldwide reach and influence.
• ISSA CIMS provided 875+ certifications to organisations globally.
• Our End Period Poverty Service Project filled 500 personal care bags for people lacking reliable access to hygiene products
• The ISSA Hygieia Network reached 6000+ community members, 400+ active members of our Mentorship program and 6500+ global registrations for conferences and webinars.
• ISSA selected as a 2024 Safer Choice Partner of the Year recipient by the U.S. Environmental Protection Agency (EPA).
• CMI certified 5000+ professionals and conducted a further 50+ global webinars reaching 7200+ professionals across the globe. “The participants were enlightened and inspired. We experienced a genuine cultural shift, and new ideas began to emerge from team members at all levels,” said Princeton University assistant director of building services Richard Brown.
• The ISSA Show North America, our annual event for manufacturers, distributors and facility service providers connected industry leaders, innovators and professionals to the hub where groundbreaking ideas collided with industry expertise. This year's event included the IEHA Housekeeping Olympics, a prestigious event that brings together elite teams from across the globe to showcase their expertise in a series of exciting challenges, such as the mop relay, johnny mop toss, buffer pad toss, vacuum race and the highly anticipated executive challenge.
As we look ahead to 2025, we’re excited to continue growing our community and advancing our shared mission. Thank you for being a vital part of the ISSA family. We can’t wait to see what we’ll achieve together next!
What’s the real value of “clean”?
A recent webinar demonstrated the role a new ISSA toolkit can play in helping businesses understand the importance of cleaning to their bottom line.
Words
Myke Bartlett
If you want to put a value on the idea of “clean”, take a look at the impact cleaning has on the economy. During a recent webinar on ISSA’s Value of Clean toolkit, ISSA’s chief global membership officer Rosie Rangel said the global cleaning services market was valued at US $392 billion (AUD$641 billion) in 2023, a figure projected to grow at a compound annual growth rate of 6.6 percent.
“By the time we hit 2030, that $392 billion is going to be well beyond $600 billion (AUD$981 billion),” Rangel said.
Hosted in September, the webinar was designed to offer an in-depth overview of ISSA’s updated "Value of Clean" toolkit, a resource aimed at equipping businesses with data and insights into the economic, health and social benefits of maintaining a clean environment. Alongside Alicia Morgan, ISSA Oceania’s membership coordinator, Rangel demonstrated that, while cleaning is often overlooked, it is a critical part of any business’s performance and organisational well-being.
Rangel described the toolkit as “a beacon” for ISSA members, intended to offer guidance and tools to help shine a light on cleaning’s often undervalued role in the workplace. The toolkit also acts as a “compass” for facility managers, guiding them in making operational decisions that promote health, safety and productivity.
“The toolkit empowers leaders to create environments that promote health, safety and morale. As a resource, it goes beyond
standard cleaning, equipping facility managers with the insights to drive not just employee satisfaction but also financial gains.”
A central theme of the webinar was explaining how cleaning practices can directly influence a business’s profitability.
Morgan gave a striking example of the way in which cleanliness and maintenance can play an important role in reducing costs associated with work-related injuries and illnesses.
“One direct cost of not maintaining a facility or a workspace is work-related injury and illness,” Morgan said.
“More than half a million Aussies sustain a work-related injury or illness each year at an estimated cost of AUD $6.21 billion a year.”
Investing in cleanliness can prevent costly disruptions, improve productivity and reduce absenteeism, she said.
“This is a story we’re eager to share with facilities and contractors alike. Cleaning isn’t just about budgets and staff—it’s integral to the bottom line.”
The Value of Clean toolkit has evolved over time to better reflect the changing needs of workplaces and the cleaning industry. Originally launched in 2012 and updated in 2020, the latest iteration incorporates new data and insights post-COVID-19, including a focus on healthcare-acquired infections (HAIs), sustainability, and indoor air quality.
The inclusion of HAIs reflects growing awareness of infection control measures, especially in healthcare and high-traffic
facilities. Indoor air quality has also become a priority, given its influence on worker health and productivity.
Cleanliness is also an investment in workforce morale and resilience. Morgan noted that poor air quality and substandard cleanliness can lead to significant costs related to presenteeism and mental health. UK data suggests that presenteeism related to poor mental health accounts for 46% of total workplace costs, amounting to approximately £24 billion ($48 billion).
“If the numbers in Australia are even half that, then there is a great return on investment in maintaining a clean environment, one by getting your staff back in the office, and two, by preventing the spread of germs to ensure that everyone is enjoying their time as well as being more productive,” Morgan said.
The revised toolkit also acknowledges the increasing importance of sustainability and Environmental, Social, and Governance (ESG) factors in the cleaning industry. Rangel said the focus on diversity was another “growing trend,” reflecting that businesses are increasingly measured by their environmental and social impact.
“Environmental impact includes energy consumption, waste and water management and whole of supply approach,” she said.
“Social factors focus on employee treatment and diversity, while governance emphasises leadership transparency and accountability.”
The toolkit is not only a guide for cleaning practices but also
on how to align these practices with broader ESG objectives—a priority for many companies aiming to meet shareholder and consumer expectations.
Wrapping up, Morgan said she wanted businesses to see the toolkit as a dynamic and evolving resource that reflected current research and industry trends.
“Resources like this used to be updated every four to eight years. We are updating this toolkit every year, with an increasing global focus,” Morgan said.
“That schedule means the Value of Clean toolkit will stay relevant and help businesses stay informed about best practices and developments that shape the cleaning industry’s impact on health, safety and sustainability.”
In an era where cleanliness has taken on heightened importance due to health and environmental concerns, ISSA’s Value of Clean toolkit serves as a crucial guide. For businesses, it is a reminder that investing in cleaning not only helps prevent illness and reduce costs but also supports employee well-being, while aligning with sustainability goals. In short, maintaining clean, safe and sustainable environments is an essential part of every successful business operation.
ISSA members can access the Value of Clean toolkit and report complimentary. Want to learn more about how this resource can benefit your business? issa.com/oceania ■
CLEANING IN 2025: TECHNOLOGY, SUSTAINABILITY AND SMARTER SOLUTIONS
The cleaning and hygiene industry is at a crossroads, facing a perfect storm of challenges and opportunities. With rising operational costs, persistent labour shortages and increasing consumer demands for sustainability, businesses are turning to innovation to stay competitive.
Words Tim McDonald
From autonomous robots to IoT-enabled devices and eco-friendly solutions, the future promises a smarter, more efficient and greener approach to cleaning. One of the most revolutionary advancements in cleaning is the rise of autonomous cleaning technology. Robots capable of navigating vast spaces, such as offices, warehouses and stadiums, are transforming how routine tasks are managed. These machines, equipped with advanced sensors and AI, operate with minimal human oversight, freeing up staff for more strategic and value-driven roles.
The Robot Factory founder Tom Culver says he has witnessed firsthand the evolution of cleaning robots since his entry into the industry. “I have travelled the world in search of the best automated cleaning technology, and I can assure you that this technology is certainly here now with amazing user benefits,” Culver tells INCLEAN. He says the leading robot companies have cleaning bots that work 300 percent better than they did just two years ago. “The best robots are now very easy to set up. They can clean to the edges, run for hours at a time and require very little human interaction. Automation and robots will definitely play a profound role in the Australian and New Zealand landscapes in 2025.”
With hygiene taking centre stage and labour shortages intensifying, many sectors – from healthcare to hospitality –have turned to automation to fill the gaps. However, integrating autonomous cleaners requires more than just an investment; facility managers must consider factors such as equipment features, training availability and long-term impact on team dynamics before committing to this technology.
SUSTAINABILITY A NON-NEGOTIABLE PRIORITY
Sustainability has shifted from a desirable feature to an essential component of the cleaning industry. In 2025, eco-friendly solutions are expected to dominate the market, driven by regulatory pressures, consumer awareness and corporate responsibility commitments. Companies that fail to align with these trends risk losing both clients and credibility.
Innovations in sustainability are taking various forms. “We are currently working with a leading cleaning company to develop an automated recycling system using robot arms and our Vision Technology,” Culver says.
Circular economy practices, such as reusing and recycling cleaning products and packaging, are also gaining traction.
Photography by Yaroslav Saprykin from Unsplash.
With hygiene taking centre stage and labour shortages intensifying, many sectors have turned to automation to fill the gaps.
Technologies that conserve water and energy, like low-water cleaning systems and renewable energy-powered equipment, are also on the rise. Moreover, the demand for biodegradable and non-toxic cleaning agents has skyrocketed, making them the standard in both residential and commercial settings.
THE INTERNET OF THINGS (IOT) AND DATA-DRIVEN CLEANING
The integration of IoT in cleaning is revolutionising operations, offering unprecedented efficiency and precision. IoT-enabled devices can monitor cleaning needs in real time, ensuring targeted attention to high-traffic areas while avoiding unnecessary cleaning in low-use zones. This data-driven approach improves cleanliness while reducing resource consumption. “With IoT sensors tracking foot traffic and surface cleanliness, cleaning schedules can adapt dynamically, reducing wasted effort and ensuring consistently high hygiene standards,” Culver adds.
In Australia, IoT-enabled cleaning solutions offer significant benefits to businesses by driving smarter, more efficient operations and sustainable resource management.
Predictive maintenance is another game-changer enabled by IoT. Sensors embedded in cleaning equipment can detect potential malfunctions before they occur, minimising downtime and extending the lifespan of machines. Smart sensors are helping businesses monitor and manage their water, energy and cleaning product usage, aligning operational goals with sustainability targets.
DATA AND AI – THE BACKBONE OF MODERN CLEANING
The use of data analytics and AI is reshaping the cleaning industry, offering actionable insights to optimise operations. In 2025, companies will increasingly rely on these technologies for performance monitoring, allowing managers to track the efficiency of both staff and equipment. The integration of IoT with
AI and data analytics will further streamline operations, helping businesses optimise water, energy and chemical use – critical in a country like Australia. This data will aid in identifying areas for improvement, ensuring consistently high service standards.
Customisable cleaning plans based on usage patterns and client preferences are another benefit of data analytics. AI-powered forecasting tools will enable cleaning companies to predict demand surges and slower periods, ensuring efficient allocation of resources and costs. “This smart approach will reduce operational costs and support businesses in meeting sustainability goals and maintaining cleaner, safer spaces,” Culver says.
INVESTING IN PEOPLE
Despite the surge in technology, or perhaps because of it, the human element of cleaning remains crucial. In 2025, forwardthinking companies will prioritise employee training and wellbeing to maintain a competitive edge. Culver says the best outcomes for adopting any new technology are achieved by bringing frontline employees into the discussion at the start.
“It’s very important that the employees don’t feel threatened by automation and that their ‘coal face’ experience is valued,” he says. Advanced training programs will focus on equipping staff with the skills to operate new technologies and implement eco-friendly practices effectively. “Let them become a large part of the robot or automation innovations and let them know these initiatives are for their safety and will also aid them in evolving their skills to higher functioning roles,” says Culver, who also believes employees should embrace new robots as if they were new employees.
Employee health and safety will also take precedence this year, with companies investing in ergonomic tools, mental health support and professional development initiatives. Recognition programs, aimed at improving retention and morale, will become increasingly common, helping businesses attract and retain top talent in a challenging labour market.
THE RISING MARKET OF RESIDENTIAL CLEANING
Photography by Jacek Dudzinski from Unsplash.
TECHNOLOGY ENABLED
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Split-blended microfibre products are split 16 times in over 95% of the strands
Dedicated in-house textiles engineer to support product development
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Laundered
GREEN CLEAN REVOLUTION: HOW THE HYGIENE INDUSTRY IS FIGHTING FOR A SUSTAINABLE FUTURE
More than ever, the hygiene industry is embracing sustainability with innovative solutions to thwart the disastrous fate of our planet. From eco-friendly formulas to refillable packaging, a green cleaning revolution is brewing, transforming practices for a brighter future.
Words Tim McDonald
Traditional cleaning products play an important role in maintaining hygiene, as certain chemical ingredients are necessary for effectively combating germs and bacteria. However, some of these components, along with packaging and disposal methods, can have an environmental impact. Substances such as phosphates, ammonia, and volatile organic compounds (VOCs) may enter waterways, potentially affecting water quality and aquatic life, which over time could contribute to ecological imbalances.
Additionally, the use of single-use plastics in packaging can increase waste, leading to landfill accumulation and the presence of microplastics in natural ecosystems, including soil and oceans.
Improper disposal further compounds these issues, as non-biodegradable waste accumulates, leaching toxins into ecosystems. As concerns over these environmental impacts grow, there is a clear need for reform. The hygiene industry is now under increasing pressure to adopt cleaner, greener practices.
Thankfully, a wave of solutions is transforming the industry landscape with innovations in eco-friendly cleaning formulas made from non-toxic ingredients, biodegradable packaging materials and refillable solutions that offer promising ways to reduce environmental harm.
These advancements promise to lighten the ecological footprint of cleaning products and encourage consumers and manufacturers to commit to ongoing sustainable practices.
INNOVATIONS DRIVING CHANGE
In response to raised awareness and the desire to embrace green cleaning, the industry is undergoing a transformation driven by innovation. Many companies are reformulating their products to eliminate harmful chemicals, opting instead for plant-based ingredients like vinegar, citrus extracts and essential oils, free from toxic additives. These natural alternatives are equally as effective at cleaning while posing fewer risks to both human health and the environment.
From a packaging perspective, biodegradable materials are shaping trends, with manufacturers recognising the benefits of plant-based plastics and compostable options that replace traditional petroleum-based packaging. This mindset evolution reduces waste and lowers the environmental impact of discarded bottles, allowing them to break down more quickly in landfill.
Los Angeles-based Ashton Group CEO and president Stephen Askin says “green cleaning is more than just chemical products”. “The definition of ‘green’ or ‘environmentally preferable’ is
Photography by Ron Lach from Pexels.
Green cleaning is more than just chemical products. It’s products and services that reduce the health and environmental impacts.
- Stephen Askin
products and services that reduce the health and environmental impacts compared to similar products used for the same purpose,” Askin says.
This definition can be used by purchasers to consider which options are the most preferable. In addition to chemicals, it addresses all products used in cleaning, such as paper, plastic can liners and equipment. It also addresses important issues like the training of workers. “Even a green product – if misused – places worker health and the environment at unnecessary risk of harm,” Askin says.
To solve the biggest environmental threat – single-use containers – refillable solutions are taking a conscious foothold, with some cleaning brands offering refill stations or subscription models that deliver concentrated refills, reducing the amount of packaging waste generated with each purchase.
A growing range of steam-based, multi-functional cleaning devices is also pushing the sustainability stance in cleaning. Steam cleaning offers an effective way to clean homes and industrial space without the use of harsh chemical exposure. Using minimal water, it is an eco-friendly alternative that conserves resources, making it a sustainable choice for those mindful of their environmental impact.
Ionised water products such as Z-Water, a purified pH12.5 ionised alkaline water made with advanced Japanese technology that is chemical free and requires no rinsing after use, are
biodegradable solutions that can be delivered in refillable bottles, reducing waste and minimising transportation-related environmental impact.
CORPORATE PLEDGES VERSUS GREENWASHING
Corporate pledges to sustainability have become a common response to consumer demand for eco-conscious practices. However, with the rise of these pledges, greenwashing has also surged. Using deceptive marketing tactics that give the impression of environmental responsibility while continuing harmful practices behind the scenes, some companies are eschewing genuine efforts to go green while still using language like "ecofriendly" and "natural" without clear evidence or third-party certification.
Freudenberg Home and Cleaning Solutions marketing director Lorenzo Tadeo says there are many examples on the market of products that claim to be green because they contain recycled materials. However, he says, “when you look closely, these products often have a very minimal percentage of recycled materials, making it just a marketing claim and nothing more”.
To hold companies accountable, transparency is crucial.
“The best thing that consumers and professional purchasers can do is to rely on third-party certifications,” Askin advises.
“The major eco-labelling organisations used in Australia are Good Environmental Choice Australia (GECA), along with
Australian Certified Organic (ACO) for organic cleaning products, Planet Ark’s Environmental Choice for environmentally friendly products and the EU Ecolabel or Nordic Swan. These organisations have clear standards and independently verify the products to meet the standards, so that consumers and professional purchasers can buy with confidence.”
Furthermore, regulatory bodies like the Australian Competition and Consumer Commission (ACCC) are stepping in to enforce truth in advertising, making it easier for consumers and activists to call out misleading claims.
“Sustainability reporting and meeting the needs of large customers will create real opportunities,” Askin says. “As such, I am currently co-chairing ISSA’s Sustainability Committee to help members address this emerging issue, which I think will be extremely helpful, especially for ISSA’s small and mediumsized members. The multi-billion-dollar companies can’t afford to employ experienced sustainability professionals and/or hire major consulting firms to help with their programs. Whereas the small companies, which are often the most innovative, simply can’t afford the same, which creates an opportunity to help them.”
CONSUMER POWER IN SUSTAINABILITY
Emerging as a powerful force driving the green cleaning revolution, eco-conscious consumers are fueling grassroots movements and increased awareness of their marketplace
habits. This sect of conscious consumers scrutinise product labels, demanding transparency to empower them to choose brands that align with their values. Even amid economic pressures, reports show that sustainability remains a priority with buyers willing to pay more for products and support brands that demonstrate genuine environmental responsibility.
Grassroots movements amplify this power, urging manufacturers to adopt sustainable practices or risk getting ‘cancelled’. Social media and online communities enable consumers to share information, boycott unethical brands and endorse companies they believe are making authentic progress.
This collective shift in consumer behaviour compels businesses to prioritise sustainable best practices and reinforce the message that environmental stewardship is not just an ethical imperative but also a competitive advantage. By voting with their wallets, society plays a pivotal role in advancing the green cleaning movement and ensuring that the industry stays on course toward a sustainable future.
Events such as Clean Up Australia Day and Earth Day demonstrate support for environmental protection, with the latter commanding the attention of one billion people in more than 193 countries.
As the green revolution accelerates, it is clear that consumer choices, backed by informed advocacy, are critical. Together with innovation and corporate accountability, this growing demand for sustainable practice is reshaping the hygiene industry and fostering a cleaner, greener planet. ■
WOMEN IN MANAGEMENT: TRANSFORMING THE CLEANING INDUSTRY
Women in management are reshaping the cleaning and hygiene sector, driving progress through innovative leadership while fostering inclusivity. Their contributions signal a shift towards a more balanced and empowered industry environment.
Words Tim McDonald
The cleaning sector has long been an industry with a male skew at the management level. Despite this, women are continuing to make up a significant portion of the global cleaning workforce, often performing roles that are essential yet not given adequate appreciation. According to industry leaders, their contributions extend beyond operational tasks to include insights into customer satisfaction, workplace hygiene and environmental sustainability. Yet, until recently, these voices went largely unheard in decision-making contexts.
Women have long been the backbone of the industry, ensuring operations run smoothly while managing workforce challenges and evolving customer needs. Despite their contributions, representation in upper management positions has historically lagged. This gap illustrates the challenges women face while advancing their careers in an industry that has traditionally been male-led.
However, a new chapter is unfolding with more women ascending to leadership roles, inspiring others to follow. Organisations recognise that by empowering women to lead, a more inclusive and effective workplace may result.
“The cleaning industry is welcoming gender diversity and inclusivity, with organisations actively taking steps to break down the barriers to women's advancement,” Logic Business Resources CEO Lorraine Rogic says.
RISING THROUGH THE RANKS
Female cleaning business owners in Australia have become role models for others in the industry. Their journeys highlight the importance of mentorship, resilience and a willingness to embrace change. By forging their respective paths, they not only build thriving enterprises but also inspire other women to take on leadership roles within their organisations.
A growing number of companies are adopting leadership styles that emphasise empathy and collaboration as they navigate a changing and adapting workplace.
This approach is transforming company culture, encouraging employee retention and fostering community-driven business practices. Such shifts not only benefit companies but also redefine industry standards, proving that diverse leadership teams drive innovation and progress. This approach is transforming workplace cultures, encouraging employee retention and fostering community-driven business practices. Such shifts not only benefit companies but also redefine industry standards, proving that women’s leadership drives innovation and progress.
THE FEMALE-LED APPROACH
Diverse management often brings distinct strengths to the cleaning industry. They tend to champion diversity in hiring, invest in training and prioritise sustainable practices – efforts that enhance both workplace culture and client satisfaction. Rogic says women are also influencing company policy, fighting for a more inclusive work environment and achieving higher employee satisfaction and retention. “These achievements are paving the way for the future and changing the narrative about women in leadership roles,” Rogic says.
Research from womensagenda.com.au suggests that women-led teams excel in problem-solving, particularly during crises like the COVID-19 pandemic. Their ability to adapt quickly and lead with empathy has reinforced the need for inclusive leadership to ensure long-term resilience. Female managers are often better equipped to understand the challenges faced by their predominantly female workforce, making them more effective in creating solutions that address those needs.
In addition, female leaders in the cleaning industry are driving
sustainable innovation. Many women-led businesses prioritise environmentally friendly practices, including the use of green cleaning products and waste reduction strategies. These efforts align with growing consumer demand for eco-conscious services and contribute to the industry’s broader sustainability goals.
OVERCOMING BARRIERS TO INCLUSION
Despite progress, challenges remain. Many women in the cleaning industry still face limited access to mentorship, unequal pay and gender biases that hinder career advancement. Organisations and policymakers must address these barriers to sustain momentum and ensure that the industry continues to evolve.
Rogic says the first step toward meaningful solutions is understanding these barriers. “Gender biases and stereotypes about women's ability to lead persist and can impact their progression. Many women must break through perceptions that define their role and abilities,” Rogic says.
The Royal Society for Public Health has been vocal about the need for targeted policies to support women in this sector. Initiatives like leadership training programs, wage equity
campaigns and workplace flexibility are critical steps in the right direction. Industry associations are also playing a pivotal role in these efforts, providing platforms for women to network, share knowledge and advocate for meaningful change.
For example, women in cleaning initiatives such as the ISSA Hygieia network, have been instrumental in highlighting female contributions to the sector. Through events, mentorship programs and policy advocacy, this initiative is helping to break down barriers and create new opportunities for women across all levels of the industry. Similar efforts are being replicated globally, underscoring the importance of collective action in driving progress.
LAYING THE FOUNDATION FOR SUCCESS
Education and skills development are crucial for empowering women to take on leadership roles in the cleaning industry. Many organisations now offer specialised training programs to help women build the technical and managerial skills needed to excel in their careers. These programs often focus on areas like team management, operational efficiency and emerging technologies such as automated cleaning systems.
“Mentorship programs provide women with invaluable advice and professional direction via direct access to experienced industry professionals,” Rogic adds. “These connections are essential for professional growth and frequently result in enhanced selfassurance and the management of intricate workplace dynamics.”
By equipping women with the tools they need to succeed, these initiatives are creating a pipeline of future leaders. They demonstrate a commitment to fostering a culture of growth and development, benefitting both employees and employers.
A VISION FOR THE FUTURE
As more women rise to management positions in the cleaning and hygiene sector, the industry is becoming a beacon of opportunity and innovation, but the journey is far from over. “The road to gender inclusivity in management roles in the Australian cleaning industry is one that has come a long way but still has its challenges ahead, from rising female representation to reimagining workplace cultures,” Rogic explains. As trailblazers pave the way for a more equitable and dynamic future, the cleaning industry’s transformation reflects broader societal progress where inclusivity and empowerment are more than mere aspirations but tangible realities.
Women in management are proving that leadership is not just about climbing corporate ladders, it’s about lifting others along the way. Through resilience, creativity and vision, they are setting new benchmarks for success in the sector to ensure the industry is cleaner – not just in hygiene but in opportunity and representation.
Ready to join an amazing community supporting women in the cleaning and facility industry? Sign up to become part of the ISSA Hygieia Network: hygieianetwork.org/join-hygieia/
Saturday, March 8 is International Women’s Day! Join to #AccelerateAction by empowering women in cleaning and facilities. Learn more at issa.com/international-womens-day/ ■
Photography by Darina Belonogova from Pexels.
Revolutionising cleaning with RFID: Rubbermaid’s HYGEN™ microfibre solution
Rubbermaid Commercial Products has unveiled an innovative update to its widely acclaimed HYGEN™ launderable microfibre mop pads and cloths by incorporating Radio-Frequency Identification (RFID) technology.
This advancement offers a high-tech solution to common operational challenges faced by facilities, enhancing inventory tracking, loss prevention and product lifecycle management. While these microfibre products have long been known for their exceptional cleaning performance, the integration of RFID adds a new dimension, streamlining operations without compromising on quality.
“We’re very excited to get this off the ground,” Newell Brands Asia Pacific senior marketing manager Praj Perera said. “What this means is that all microfibre can start utilising RFID technology, so you can actually track a product from its origin to [its] batch and further track the lifetime of the product.”
Functioning as a smart labelling system, RFID technology stores essential product details like identification codes and descriptions into HYGEN™ microfibre pads and cloths. These RFID chips serve as unique identifiers for each item, empowering facilities to maintain precise control over their cleaning supplies while ensuring greater efficiency in managing and monitoring inventories. “It also extends to new applications such as commercial laundries, healthcare, hospitality, facility management or whichever organisation uses RFID,” Perera says.
TRANSFORMING INVENTORY MANAGEMENT AND LOSS PREVENTION
One of the most significant benefits of RFID-enabled HYGEN™ microfibre products is the improved accuracy and ease of inventory management. Facilities that rely on outsourced laundry services or handle large volumes of cleaning supplies can now track every item in real time. By scanning the RFID tags, managers gain instant insights into stock levels, helping to eliminate manual counting processes and reduce the risk of shortages.
Loss prevention also becomes far more manageable with this technology. Misplacing cleaning supplies during laundering or transport has long been a challenge, but RFID provides precise identification for each microfibre item, making it easier to locate misplaced products and prevent unnecessary replacement costs. This tracking capability extends to usage patterns, enabling facilities to maintain accountability and reduce waste.
ENHANCING PRODUCT LIFECYCLE MANAGEMENT WITH RFID
Another advantage of RFID integration is its role in monitoring the lifecycle of HYGEN™ durable microfibre products. Facility managers can now access realtime data on how often each mop pad
or cloth has been used and laundered, providing valuable insights into wear and tear. This information helps managers decide when it’s time to replace products to maintain optimal cleaning performance. Furthermore, RFID tags facilitate better stock management by offering a clear picture of usage rates and inventory turnover. This not only prevents overstocking or running out of supplies but also helps optimise purchasing decisions. With this advanced level of control, facilities can ensure they are always prepared for their cleaning needs while maintaining cost efficiency.
STREAMLINING LAUNDRY OPERATIONS FOR MAXIMUM EFFICIENCY
RFID technology simplifies and enhances laundry operations, reducing manual errors and ensuring accurate tracking throughout the cleaning and redistribution process. The automated system eliminates the need for time-consuming manual checks, allowing staff to focus on other critical tasks such as quality control. With real-time updates provided by RFID, managers can monitor items as they move through various stages of laundering and redistribution, ensuring no product is misplaced or mixed up. Additionally, the system offers an added layer of accountability, highlighting any issues with
lost or unused items before they escalate into larger problems.
This streamlined workflow not only reduces the likelihood of errors but also creates opportunities for facilities to identify inefficiencies in their processes. Whether it’s spotting patterns in mishandled inventory or addressing bottlenecks in laundry handling, RFID technology enables facilities to respond proactively, keeping operations running smoothly.
A SMART UPGRADE FOR MODERN FACILITIES
Rubbermaid Commercial Products’ HYGEN™ microfibre mop pads and cloths have long been a trusted choice for cleaning professionals and the addition of RFID technology takes them to the next level. “There are three types of RFID chips: low frequency, high frequency and ultra-high frequency,” Perera explains.
“Rubbermaid Commercial use the ultra-high, called UHF technology, which communicates at a much higher speed, and this particular chip has the capability of data retention for a minimum of 50 years.”
With improved tracking, enhanced inventory management and efficient loss prevention, these updated products are designed to meet the high demands of modern facilities.
This integration of advanced technology with superior cleaning performance offers a glimpse into the future of smart cleaning solutions, where efficiency and innovation go hand in hand. Facilities looking to elevate their operational capabilities can explore these RFID-enabled products, set to launch soon. ■
For more information, visit
LAUREN MICALLEF ISSA Oceania Manager
How was 2024 and what is planned for 2025
A stand-out moment for the industry in 2024 was the ISSA Cleaning and Hygiene Expo. Over 2,700 attendees from 29 countries gathered at ICC Sydney for the sixth edition of the event. The expo has become a key date on the annual calendar, bringing the market and associated industries together to showcase innovations and address major challenges in cleaning and facilities solutions.
Key themes included advancements in products and technology, data management tools, sustainability and green initiatives, as well as government, legislative and social issues. The event also explored evolving business operations. In 2025 the ISSA Cleaning and Hygiene Expo will return on 29-30 October at ICC Sydney Australia.
The theme of innovation was reflected in the 2024 ISSA Excellence Awards, which recognised major industry advancements. Two new categories were introduced: ‘Innovation – Environmental Awareness & Sustainability’ and ‘People’s Choice’ awards. The level of engagement for the People’s Choice Awards was impressive. With attendance and interest increasing each year, the 2025 ISSA Excellence Awards are set to be another highlight.
In 2024 ISSA Oceania and the Asia Pacific region launched the ISSA Hygieia Network. This initiative focuses on education, mentoring and support programmes to help women succeed in the workplace. The launch at the ISSA Cleaning and Hygiene Expo featured a ‘Women in Cleaning and Facility Solutions’ breakfast, with the Honourable Jodie Harrison MP as guest speaker alongside a panel of industry leaders.
In 2025 the ISSA Hygieia Network will continue to offer education and networking sessions. The ISSA Oceania and Asia Pacific region will also introduce the ISSA Emerging Leaders Awards to foster young talent in the cleaning industry. This programme debuted at the ISSA North America show in 2024 with great success, and the local market is eager to see it expand across the region.
Education was also a strong focus at the ISSA Cleaning and Hygiene Expo, with record numbers attending sessions such as ‘Bidding & Estimating Made Easy’, ‘Leveraging AI in Business’ and ‘Air, Surface, Water – The Trifecta of Cleanliness’. This emphasis on education and training will continue to support members in 2025.
In 2024 ISSA launched an updated Value of Clean Toolkit, a resource providing the latest statistics and materials to support discussions on the value of cleaning. In 2025 we will introduce the ISSA Metric Cleaning Times, a directory designed to help service providers determine the time required to maintain facilities using verified products. This resource will offer average cleaning times for tasks and processes, providing benchmarks for improved operational efficiency.
What trends do you see in the cleaning industry?
Sustainability and environmental consciousness are major trends, with businesses under increasing pressure to reduce their carbon footprint. Companies are adopting eco-friendly cleaning solutions,
meeting Environmental, Social and Governance (ESG) criteria and embracing Corporate Social Responsibility (CSR) practices.
COVID-19 reinforced the industry’s crucial role in public health, and this focus will continue – particularly in hygiene and air quality.
Automation and data management are transforming the industry. Automated systems and intelligent scheduling are enhancing efficiency. AI is also being integrated into autonomous cleaning, data analysis, business strategy, research, procurement and customer service.
What are the biggest challenges facing the industry at the moment?
Cost efficiency remains a priority for the cleaning industry. The local market has been impacted by global economic and political factors, causing supply chain disruptions and rising costs in materials, shipping and equipment. Inflation, regulatory changes and operational costs have also affected profitability.
Workplaces are evolving due to AI automation. Job roles are shifting, requiring new skills, making learning essential for organisations and employees.
Technological developments have heightened concerns over data privacy. The first set of reforms in Australia, introduced in the Privacy and Other Legislation Amendment Bill 2024 (CTH), is under Parliamentary review, with a second phase expected soon. Businesses must stay informed, as these changes will impact compliance, customer interactions and overall operations.
What does good leadership mean to you?
Adaptability and resilience will remain key leadership qualities in 2025. Past years have provided the experience needed to be both strategic and agile. This will continue to be a focus moving forward.
The workplace has undergone significant changes, from rapid technological advancements to hybrid work environments and evolving team dynamics. Managers must be flexible in supporting their teams and building strong relationships. Emotional intelligence (EQ) will be an essential trait for leaders navigating these changes.
Upskilling and continuous learning are crucial for future-proofing teams. However, while leadership must prepare the workforce, they must also recognise the impact of change fatigue. Effective change management will be increasingly important in leadership strategies.
It is an exciting time to be part of the cleaning industry as it strives to lead the way to innovative solutions, sustainable initiatives, public health and business optimisation. At ISSA, we’re here to support our members' success and that of the industry we represent. Our focus has always been – and remains –promoting cleaning as an investment in human health, the environment and business profitability. We achieve this through our tools, training, networking, the ISSA Cleaning and Hygiene Expo and our leading publication, INCLEAN. ■
2024 has been an exceptional year for Rubbermaid Commercial Products (RCP), marked by growth and meaningful connections across Australia and New Zealand in the cleaning and hygiene industry. Our commitment to advancing the health and aged care sectors led to strong partnerships and tailored solutions that addressed specific market needs.
One of the standout initiatives of the year was the global rollout of ‘Behind the Scenes of Clean - Thank Your Cleaner Day’, where RCP celebrated the often-overlooked contributions of cleaning professionals. This initiative highlighted the vital role they play in maintaining health and hygiene standards while fostering appreciation and recognition within the industry.
The year has been a testament to our dedication to delivering quality, performance and value while staying attuned to the evolving needs of our customers.
What do you see as your main focus for 2025?
In 2025, our main focus will be to continue building on the momentum of 2024 by deepening our presence in Australia, New Zealand and the broader APAC region. We aim to strengthen our support for the health and aged care sectors by expanding tailored solutions and fostering long-term partnerships. This strategy is aligned with our strategic ‘Where to Play’ and ‘How to Win’ choices, ensuring that we prioritise the right markets and deliver impactful solutions to drive growth.
We are excited to see the launch of our HYGEN™ RFID Microfibre product range, which will further enhance operational efficiencies for our customers and reinforce our commitment to innovation and excellence.
What trends do you see in the cleaning industry?
The cleaning industry continues to evolve rapidly, with several key trends shaping its future. Sustainability remains a major focus, with increasing demand for environmentally friendly products and solutions that reduce waste and conserve resources.
Another significant trend is the adoption of smart technologies and data-driven solutions. Tools like RFID-enabled products, Internet of Things (IoT) devices, and robotics are enabling greater operational transparency, efficiency and precision, particularly in large-scale facilities. Autonomous cleaning robots, for instance, are being increasingly integrated into cleaning routines to tackle repetitive tasks, allowing staff to focus on more complex and valueadded responsibilities.
What are the biggest challenges facing the cleaning industry right now?
The cleaning industry is currently facing several significant challenges. Ongoing supply chain disruptions have resulted in delays and increased costs for materials and equipment, directly impacting the timely delivery of services and overall profitability.
Rising operational costs, driven by inflation, have further strained businesses. While the adoption of advanced technologies such as robotics and IoT devices offers potential efficiency gains, many companies face difficulties in integrating these tools, especially when lacking the necessary resources or expertise. Additionally, the growing demand for environmentally friendly practices is pushing businesses to invest in sustainable products and processes. However, balancing these investments with profitability remains a particular challenge. Addressing these issues requires strategic planning, investment in technology and training, and a strong commitment to sustainability to ensure long-term success.
What role does sustainability play in your plans for 2025?
We are working to embed sustainability practices in everything we do. In 2024, we have done foundational work to build a sustainability strategy based on facts that respond to our stakeholders’ expectations. Sustainability is a cornerstone of our 2025 strategy onwards. We're focused on several key areas:
• Product innovation: Developing more sustainable products with recycled content, durability, reduced environmental impact and consideration for their end of life.
• Greenwashing-free communications: Making communications with robust, factual and substantiated information to fight greenwashing.
• Operational excellence: Enhancing energy efficiency in our facilities, minimising waste throughout our operations and obtaining third-party certifications.
• Responsible value chain: Collaborating with upstream and downstream stakeholders to promote sustainable and ethical practices.
These initiatives align with our commitment to a more sustainable cleaning industry and reflect our understanding of the growing importance of environmental stewardship in our industry.
What does good leadership mean to you?
Good leadership is about inspiring and guiding a team toward achieving shared goals while fostering a positive and inclusive environment. It involves clear communication, accountability and the ability to adapt to challenges with resilience and innovation. Good leadership is not just about achieving results but about empowering others, cultivating trust and leaving a lasting positive impact on the people and organisation they lead.
What is one thing you want people to know about the cleaning industry in 2025?
The cleaning industry in 2025 is no longer just about maintaining cleanliness – it’s about driving innovation, sustainability and health outcomes in every sector it touches. It’s an industry that is evolving rapidly and deserves recognition for its critical impact on the future. ■
WAYNE HILL CEO, Rapid Group Co-operative Ltd
How was 2024 for RapidClean RapidClean in AU was coming off the back of an incredibly successful 2023 year. It was at the back end of this year that I stood before our membership at our annual conference with these great results, and I also recall mentioning that the year ahead (2024) would have its challenges. I talked about how rising interest rates and higher cost of living would impact customer spending and create tightening financial conditions and a weaker outlook for growth. Well, that all happened, and with greater veracity than predicted.
But what was not anticipated were the economic disruptions globally and the impact they would have on the Australian economy due to the wars in the Ukraine and Gaza. We saw impacts on our trade exports and rising commodity and fuel prices, as well as a direct impact on our cost of living and housing crisis.
Additionally, the aggressive nature of our competitor buying up Rapid members was not in our playbook.
It was a tough year, but there were plenty of achievements to celebrate. We must also recognise the challenges we faced to get there, as challenges are what make life interesting, and overcoming them is what makes life meaningful.
In response to these challenges, Rapid added eight new sites to their membership, five new preferred suppliers and additional Rapid branded products to our portfolio. We generated significant new business in our Key Account program and saw improvement in our website and social media volumes.
What do you see as your main focus for 2025?
Our broader priorities are to continue to expand RapidClean’s geographical reach and breadth of product offering so we can continue to offer our unique value proposition to the industry, as well as investing in the latest systems and processes to generate efficiencies and ease of interaction for our members, customers and suppliers.
What trends do you see in the cleaning industry?
Our customers, and the market in general, are continually evolving their needs and sophistication. Products and practices that will create efficiencies or benefits for them is how we see the market trending. These trends will focus on sustainability, innovation, automation and health and safety.
What are the biggest challenges facing the cleaning industry right now?
Greenwashing has been around for years and a constant battle to weed out the suppliers who make invalid claims that confuse the customer. Evolving regulations to tighten up on this issue – especially related to chemical usage and waste disposal –requires constant interpretation and adaptation and increases costs for those manufacturers who do the right thing. Balancing
innovation, regulatory compliance and resilience in the face of unforeseen challenges remains crucial for the industry's sustained growth.
Where are the biggest opportunities?
Opportunities in our industry lie in the growing emphasis on sustainability. Businesses can capitalise on the increasing demand for eco-friendly products and practices, reducing environmental impact. Integrating advanced technologies such as robotics and artificial intelligence presents another avenue for efficiency and improved service delivery. Specifically, for RapidClean, the opportunity is to leverage its unique platform of geographic reach with the ability to supply and service its vast network of locally owned and operated businesses with significant knowledge and expertise in this industry.
What role does sustainability play in your plans for 2025?
A key focus will be on sustainability for 2025, accelerated by the new reporting legislation. This is not limited to the cleaning industry and aligns with broader industry trends where ecofriendly products and practices are increasingly prioritised. RapidClean will continue to partner with our preferred suppliers, expanding our range of green and environmentally friendly cleaning products where they assist in operational efficiency and reduction of resources.
What does good leadership mean to you?
I have always been a hands-on leader. I prefer to roll up my sleeves and work alongside my team. Leadership is about being effective, and by following a few simple rules, you can be effective in driving towards a common goal. Providing a clear vision and direction, encouraging open communication, leading by example and adapting to change is very important in providing a platform for autonomy, which motivates your team and inspires trust. In turn, this contributes to a positive and productive work environment. And of course, have fun and enjoy a few laughs.
What is one thing you want people to know about the cleaning industry in 2025?
In 2025, the cleaning industry in Australia is expected to see a significant increase in the adoption of automated and technological solutions. This would include the use of robotic vacuums, autonomous floor scrubbers and smart building management systems that optimise cleaning schedules and processes. These advancements will improve efficiency, reduce labour costs and enable more consistent and thorough cleaning. As a result, the role of the cleaner will shift more towards monitoring, maintenance and specialised tasks that require human oversight and decisionmaking. Staying up-to-date with these changes will be crucial for our Rapid members and for our co-operative to support them in doing so with the assistance of our preferred suppliers. ■
SARITA SALATIAN CEO of Hospeco Pty Ltd
How was 2024 for Hospeco?
2024 was truly a landmark year for us – a year of transformation, growth and extraordinary achievements. It was a period where we not only reinforced our commitment to innovation but also expanded our market presence and strengthened our position as a leader in the hygiene and cleaning industry.
One of our proudest milestones was the acquisition of Davidson Washroom, which has significantly broadened our portfolio and capabilities. We also secured the distribution rights for Mediclinics Hand Dryers, widely recognised as the world’s most awarded hand dryers. These additions reflect our commitment to delivering cutting-edge solutions that meet the evolving needs of our customers.
Another highlight was the celebration of the 20th anniversary of our Philippine office. This milestone underscores our stability, resilience and the strong foundation we’ve built over the decades.
Looking ahead, we are excited to expand further into the Asia Pacific region and the Middle East, markets that are brimming with opportunity.
What do you see as your main focus for 2025?
Our main focus for 2025 is the seamless integration of Davidson and Hospeco. By combining our strengths, we aim to create a unified powerhouse capable of delivering unparalleled value to our partners and customers. This integration provides an opportunity to streamline operations, enhance collaboration and elevate our offerings to new heights.
We’re equally thrilled to introduce an array of innovative products. These include the Use~LESS Paper Product range, which champions sustainability; the Oxygen Air Guard, the world’s first non-aerosol insect repellent; and the Oxygen Supreme, an environmentally certified and intelligent air freshener.
These, alongside the MaxBIN range of comprehensive trash bins, represent our unwavering dedication to delivering practical, forward-thinking solutions that empower businesses and align with modern market needs. 2025 is about more than growth – it’s about driving innovation, embracing sustainability and deepening our partnerships.
Good leadership is about inspiring a shared vision and fostering collaboration and inclusivity.
What trends do you see in the cleaning industry?
The cleaning industry is undergoing an exciting transformation. Green cleaning has become a top priority, with growing demand for environmentally friendly products and sustainable solutions. Businesses and consumers are seeking products that minimise environmental impact without compromising performance.
At the same time, intelligent technologies are revolutionising the industry. From automated cleaning systems to smart dispensers and data-driven tools, these advancements enhance operational efficiency while delivering superior user experiences. Education and advanced training are also key trends, equipping professionals with the knowledge to effectively implement these innovations and set new standards for the industry.
What role does sustainability play in your plans for 2025?
Sustainability is central to our vision for 2025. Every product we develop and introduce is an opportunity to reduce waste, utilise ecofriendly materials and promote sustainable practices. By prioritising sustainability, we aim not only to contribute to global environmental efforts but also to inspire our partners and consumers to join us in building a greener future.
What does good leadership mean to you?
Good leadership is about inspiring a shared vision and fostering collaboration and inclusivity. It means creating an environment where everyone feels valued, heard and empowered to contribute their best.
Today’s leadership also requires adaptability to evolving organisational trends – whether embracing flexible work environments, leveraging technology for communication or navigating market changes. Above all, good leaders lead by example with integrity, empathy and resilience, ensuring that the journey benefits not only the company but also the people and communities we serve.
What is one thing you want people to know about the cleaning industry in 2025?
The cleaning industry is about much more than hygiene – it’s about creating spaces where people can feel safe, healthy and productive. In 2025, the industry continues to be a cornerstone of societal wellbeing, combining innovation and sustainability to address the evolving needs of businesses and communities.
What excites me most is how the industry is adapting by embracing intelligent technologies, prioritising sustainability and reimagining its role in shaping healthier and more resilient environments. It’s time for the world to see the cleaning industry not just as a support service, but as a driver of progress and a critical contributor to a better future. ■
SARITA SALATIAN
MICK ASKEW Sales Director Professional, Kärcher Australia
How was 2024 for Kärcher?
In 2024, Kärcher Australia celebrated its 40th anniversary, commencing its Australia subsidiary on 20 February 1984. Stefan Patzke, member of the board of management, joined the Australian team for the celebration.
2024 was marked by a challenging consumer market, with tightening conditions and rising costs across industries. This year, Kärcher focused on consolidating its core business in Oceania while accelerating growth in industrial categories. As part of its ongoing investment strategy, Kärcher’s latest key development is the Kärcher Center and Kärcher Clean Park in Hoppers Crossing. This new site offers consumers an immersive experience with Kärcher’s advanced car wash systems including automatic, manual and super bay for boats, caravans and trucks up to 4m. The Kärcher Center is a retail store stocked with a full range of commercial and consumer products as well as Kärcher machine servicing.
The professional business unit at Kärcher Australia had another year of steady growth off the back of key tender results, a growing industrial customer base as well as a continued focus in the retail and BSC sectors. Our established dealer network again was in growth with new additional key partners starting to gain traction in their respective regions.
Behind the scenes, we have seen continued investment in our people, with a range of different levels of leadership training programs externally facilitated throughout the year. Kärcher continued to support a growing service organisation as well as the implementation of a regional sales management structure to better support the sales teams across Oceania.
What do you see as your main focus for 2025? What role does sustainability play in your plans for 2025?
Kärcher's key focuses for 2025 are enhancing product awareness, further investing in people development and training, and driving sustainability and innovation. Insights from a recent customer experience project will guide initiatives to leverage identified
Sustainability is a driving force behind the ongoing transformation of the cleaning industry, as both consumers and businesses increasingly seek eco-friendly solutions.
MICK ASKEW
opportunities throughout the year, supported by a global sales excellence project. Kärcher is dedicated to meeting evolving customer needs by remaining at the forefront of sustainable and innovative cleaning solutions.
Sustainability is a core focus for Kärcher, both globally and locally. In Australia, we've completed a sustainability report with key findings and recommendations to guide our initiatives in 2025. Globally, Kärcher continues its innovation efforts, developing additional detergents to grow our current range that aligns with our sustainability goals and will be ready for market in 2025.
What trends do you see in the cleaning industry?
What are the biggest challenges facing the cleaning industry right now? Where are the biggest opportunities?
Sustainability is a driving force behind the ongoing transformation of the cleaning industry, as both consumers and businesses increasingly seek eco-friendly solutions. This has led to a significant rise in the demand for biodegradable, non-toxic cleaning agents and water-saving technologies. Kärcher continues to bring new products to market, addressing the key opportunities to align with the priorities of its customers.
Simultaneously, the rising costs of ownership and labour, coupled with market pressure for lower prices, has made training and people development a key area of focus. Kärcher is committed to addressing this by providing evolving training pathways, including online and in-person platforms, to ensure customers stay informed about the latest machines and cleaning practices.
What does good leadership mean to you?
Good leaders establish a vision and set goals, communicate clearly and delegate responsibilities. Great leaders, however, transcend these fundamentals by developing and executing impactful strategies, nurturing strong relationships, empowering their teams and exhibiting high emotional intelligence. They embrace change, priortise team growth and achieve results whilst fostering a positive high performance culture. These attributes set great leaders apart from good ones, enabling them to inspire their teams and achieve extraordinary outcomes. These attributes set great leaders apart from good ones, enabling them to inspire their teams and achieve extraordinary outcomes.
What is one thing you want people to know about the cleaning industry in 2025?
Kärcher is committed to continue to support and service the cleaning industry. We appreciate and thank all our partners and importantly all the cleaning staff that work tirelessly across the industry. In 2025 Kärcher has a range of new products hitting the market. Watch this space as the innovation starts to make its way to Australia and New Zealand. ■
SEONAID CLIFTON Head of Professional Services - Workforce Management, TEAM Software by WorkWave APAC
How was 2024 for TEAM Software?
2024 has been a jam-packed year for TEAM Software. One of the year’s highlights has been the release of our updated Timegate+ solution – now live on a new Azure cloud platform – where we have increased security options and will roll out new features in the coming months. We’ve been spending a lot of time focusing on how we can modernise the platform to make sure we’re keeping pace with industry requirements.
We acknowledge that 2024’s economic climate has been challenging for many businesses, so we’re prioritising changes to our platforms to help clients gain transparency over workforce costs and improve overall operational efficiency. We’re grateful that our customers continue to value our role in their business and we’re committed to supporting them as they navigate an ever-evolving landscape.
What do you see as your main focus for 2025?
2025 is shaping up to be a pretty exciting time for TEAM Software. Our main focus is to continue innovating and modernising our solutions to ensure we’re prioritising the needs of our customers. Building on the momentum of the recent release of Timegate+, we will be expanding its capabilities. We will continue enhancing features that help customers monitor and control their workforce costs more effectively. We have exciting plans to expand our Award Interpretation capabilities for our Australian clients, ensuring compliance and simplifying complex pay structures. While our core markets remain in Australia and New Zealand, we’re excited to explore new sectors beyond this, using our expertise to support a broader range of regions and industries.
What trends do you see in the cleaning industry?
We’ve observed for a long time that the cleaning industry is very interested in adopting digital tools to benefit their operations. Companies prioritise using mobile solutions such as Lighthouse and Timegate+ to monitor time and attendance and complete on-site audits and tasks.
We’re also seeing a heightened focus on cost visibility and compliance, especially in rostering. With economic pressures, businesses are paying closer attention to making sure they are scheduling staff members effectively, with the goal of minimising overtime and reducing unnecessary labour costs while remaining compliant.
Interest in AI and automation is growing too, as companies are starting to explore how these technologies can support some of the more complex aspects of their operations. As a company, we’re beginning to look into how we can utilise AI in our products to ease some of our customers’ challenges.
What are the biggest challenges facing the cleaning industry right now?
One of the biggest challenges continues to be staff retention. The industry consistently experiences high staff turnover, which means businesses are constantly working to retain skilled workers and maintain service quality. This issue, as well as rising operational costs, adds pressure for companies to find efficiencies wherever possible while also considering the staff experience.
Another challenge I often see is navigating the transition to digital tools. While many companies see huge benefits in the rollout of new technology, it’s important to acknowledge there can be employee concerns regarding data security and privacy.
Where are the biggest opportunities?
From where we stand, the biggest opportunities lie in the strength of consolidated platforms. Integrated solutions (like our products Timegate+, Lighthouse and TemplaCMS), allow businesses to connect the dots across all their functions – especially finance, payroll and operations – making it easier for everyone to access the full picture. From streamlining on-site scheduling to improving financial oversight and automating payroll, these efficiencies add up significantly over time, translating into substantial cost savings across departments.
What does good leadership mean to you?
For me, good leadership is all about connection and support. It means making sure I’m actively listening, asking the right questions and engaging with our team in meaningful ways. It’s not just about being there when someone asks for support but also recognising when they might need guidance or encouragement and offering it proactively.
When I think about our regional leadership team, we’re performing our best and supporting our team well when we’re united. As a leadership team, it’s crucial to stay connected and aligned on the goals you’re working toward. This sets the tone for the broader group and helps our teams stay focused and confident in the path forward. Ultimately, I believe good leadership is about fostering trust and encouraging collaboration at every level of the business.
What is one thing you want people to know about the cleaning industry in 2025?
In 2025, the cleaning industry will no doubt continue to push boundaries, embrace innovation and strive to improve the quality and efficiency of its work. The industry consistently rises to the challenge of a demanding workload and high client expectations. The cleaning industry is an essential part of everyday life, often working behind the scenes to keep our environments safe, clean and functional. Those working in the industry should be proud of the role they play and know that their efforts are valued. ■
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STEVE AGAR Managing Director, Agar Cleaning Systems
How was 2024 for Agar Cleaning Systems?
Firstly, and very sadly, we lost our Queensland state manager, Chris Jackson, after a courageous fight with a serious illness. Chris was instrumental in building the foundation of our distribution base in Queensland.
Known across the Queensland market for his chemical knowledge, especially in floor care, Chris earned the respect of many, including mine. He was a self-starter, very goal-oriented and conscientious, and our sympathy is with his family who have felt his loss very strongly.
From a business perspective, Agar has had another strong year with further growth in sales volume and revenue. We’re grateful for the work our distributors have done to promote our products. Increasing costs have been a major issue, but this was mitigated by a modest price increase and we greatly appreciate our customers accepting this.
What do you see as your main focus for 2025?
Our main priorities for 2025 are to build on the momentum we’ve gained in 2024 and push further with our sustainability goals. We’ve seen a healthy and growing interest in green alternatives and will continue investing in the research and development of new chemistry aimed at reducing environmental impact.
This means focusing on finding suitable plant-based surfactants and naturally derived solvents that are compatible with Australian surfaces, soilages and conditions, without compromising the product’s expected performance.
Internally, we remain committed to optimising the processes that support long-term growth within our operations. We are actively improving our logistics and investing in new machinery that improves our production efficiency.
What trends do you see in the cleaning industry?
Sustainability in cleaning will continue to be a big focus for businesses, with more emphasis on reducing water and energy use, cutting waste and switching to recyclable or biodegradable materials.
Advancements in software with AI that enhance contract management and delivery of specifications are also taking off. This practical adoption is making a noticeable difference to businesses by reducing errors, keeping everything compliant and making day-to-day operations easier.
Finally, we’ve noticed a bigger focus recently on controlling how chemicals are used, with smarter dispensers and improved formulations leading the way. With better chemical management, these changes are helping businesses cut down on costs and waste, improve safety and return more consistent results.
What are the biggest challenges facing the cleaning industry right now?
The biggest challenges we’ve seen facing the industry are mainly economic pressures, an evolving workforce and adopting new technological developments.
There’s been an increasing pressure to reduce cleaning service prices while simultaneously needing to increase productivity.
As younger workers enter the workforce, we’re seeing a generational gap that requires different approaches to leadership, engagement and guidance. Traditional management styles may not be as effective as they once were, and companies will need to adapt to attract, train and retain this new generation of workers.
The industry is also grappling with rapid technological advancements. Strategic evaluation and careful selection of innovations that genuinely enhance operations and deliver longterm value will be key to staying competitive and effective.
Where are the biggest opportunities?
• Utilising new technology to provide transparency, prove service delivery, and enhance processes, productivity and training.
• Meeting the increased demand for workplace cleaning as hybrid and traditional work models replace fully remote setups.
• Reinforcing the need for effective cleaning to protect employees from illnesses like influenza and COVID-19.
• Tailoring and adapting cleaning services to meet the evolving needs of the workplace.
• Helping property managers achieve their sustainability goals with minimal disruption to day-to-day operations.
What role does sustainability play in your plans for 2025?
Sustainability has always been a significant focus for us, and it remains central to our plans for the new year. We are focused on reducing waste, conserving resources and optimising processes to minimise our environmental footprint. Our green range exists to help our customers cater to a growing market. By offering reliable, environmentally preferable, we can help the industry adopt more sustainable cleaning practices.
What does good leadership mean to you?
Good leadership is about empowering our team to achieve collective success. It starts with ensuring that every team member understands their individual purpose and how their role contributes to our overall mission. Good leadership also involves clear communication, setting achievable goals and actively monitoring progress to ensure we stay on track and achieve our objectives. Ultimately, it's about creating a culture of purpose, collaboration, accountability and shared success. We’re a team, and that includes me, too!
What is one thing you want people to know about the cleaning industry in 2025?
You get what you pay for: the best in the industry are highly skilled, well-equipped and valuable. Professional cleaning doesn’t come for free. It requires a thorough, thought-out specification, well-trained and skilful staff, the right tools, knowledgeable supervision and contemporary management systems. ■
ANDREA GRASSINI General Manager Professional AU / NZ, Freudenberg Home and Cleaning Solutions Pty Ltd
How was 2024 for FHCS Professional Australia?
Australia is an important market for our company, even if the uncertain economic landscape has generated a more complex development. From one side, we have spent most of our time educating our stakeholders on how to “Spend to Save”, focusing the attention on how to clean in a sustainable and efficient way. From the other side, we have supported our partners to exploit new opportunities. As evidence that our strategy is heading in the right direction, we have won the 2024 ISSA Awards for the Best Innovation in the janitorial space with the Oates Professional R-Hypro Dry and the Best Innovation in the Environmental Awareness and Sustainability category with r-MicronQuick from Vileda Professional.
What do you see as your main focus for 2025?
In 2025, the focus will be to increase the support to our external stakeholders, delivering sustainable innovation and offering the best professional solution for each customer’s needs, with a clear intention to deliver an excellent service level. Our goal is to educate the end users on how superior quality and durability can simplify and support their daily cleaning tasks.
Innovation is in our DNA, so also this year we will present new products. One product is the Max Mops launch, a new range of flat mops made from recycled materials that are long-lasting and improve the ease of cleaning different types of floors with maximised performance.
Sustainability will also remain at the centre of the strategy. We’re focusing our efforts on a full range of sustainable products, partnering with external certificatory partners such as GECA, Nordic Swan Ecolabel, OEKO-TEX and Plastica Seconda Vita.
What trends do you see in the cleaning industry?
The external economic landscape is challenging the entire industry to choose between a short-term tactical plan where price competitiveness is becoming more and more important and a long-term strategy that focuses on the definition of the best ad hoc solution to solve the end users’ needs in a sustainable way. At FHCS Professional, we believe our role is to increase awareness around the correct behaviours we should adopt to grow the market sustainably. Important topics, such as “How to clean using only water while reducing 99 percent of viruses and bacteria” and “How can I reduce the waste and save money using a durable product”, will be at the forefront of our 2025 communication campaign. We have also developed a new model called “Spend to Save” to educate our customers towards this direction.
What are the biggest challenges facing the cleaning industry right now?
The cleaning industry faces the risk of focusing only on shortterm solutions to navigate today’s challenges, without fully understanding its vital role now and in the future. Our mission is
We expect to have 50 percent of our portfolio net sales to be circular by 2045.
clear: to create a cleaner, healthier world and take responsibility for reducing the spread of viruses and bacteria for the sake of future generations.
Where are the biggest opportunities?
The biggest opportunity is our team. We truly believe in developing a great place to work to enhance and develop the skills of each team member. We are a certified Great Place To Work, and it’s only the beginning. We believe that our new consultative model “Spend to Save” will be crucial in educating people on how to improve cleanliness, quality management and strategies for cost reduction.
What role does sustainability play in your plans for 2025?
At FHCS we have a bold vision. We expect to have 50 percent of our portfolio net sales to be circular by 2045. We are working with passion to minimise our footprint in order to maximise the handprint of our customers. We truly believe that this is our mission and we are ready to support our external stakeholders. For this reason we have created a new Brochure that explains our Sustainable Offer highlighting all the external certifications (ex. OEKO TEK, Nordic SWAN). At a global level, Freudenberg is a signatory of the renowned Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, and at a local level, we have just officialised a 2025 partnership with Clean up Australia, an association that inspires and mobilises communities to improve and conserve our environment.
What does good leadership mean to you?
The fast-changing scenario indicates that leadership styles need to adapt quickly and continuously to maintain a crucial role in this “infinite game”. As an “infinite player”, my goal is to lead the organisation to be in better shape in the future. My approach is to become a catalyst leader able to lead by example, visionoriented and people-focused. I would like to enhance the culture of open feedback and collaboration. This will be achieved with our committed and passionate team. We’re enjoying the journey as one big team and taking care of each other as we step up into our sustainable mission.
What is one thing you want people to know about the cleaning industry in 2025?
The vision of Freudenberg Home and cleaning Solution is to make our world cleaner. You can also be an active part in this journey, step aboard. ■
ANDREA GRASSINI
r-Ergonomic Handle
Designed with the highest standards of ergonomics and user-friendliness in mind.
Designed to reduce stress on elbows, shoulders, and wrists, it features a thoughtfully designed rotating comfort top grip and a mid-grip handle with a grip stop, making scrubbing easier without overextension. Made from durable aluminum and plastic, with up to 45% recycled materials.
JOHN SPIERS Director, Cleantech
Cleaning is vital for maintaining good health for people and infrastructure.
JOHN SPIERS
How was 2024 for Cleantech?
2024 was the most transformative in our company’s history. As a small family-owned business, we reinvented ourselves to showcase our exciting new range of products. I am especially proud of our 48Volt battery back vacuum and our comprehensive 60-page catalogue that offers solutions for every cleaning task.
What do you see as your main focus for 2025?
I’m looking forward to showing the cleaning industry that I can consistently deliver new and innovative solutions designed to save on time and boost efficiency.
What trends do you see in the cleaning industry?
There is a growing trend toward using robots due to the shortage of trained personnel to fill basic cleaning positions. However, this shift has limitations, as current technology isn’t advanced or affordable enough to make robotics a fully sustainable solution.
What are the biggest challenges facing the industry?
Training is the key challenge. Over the past decade, the industry has increasingly relied on a labour force made up of international students and transient workers earning an income while studying or traveling. Cleaning is a highly skilled occupation and without proper training, tasks take longer to complete and the quality of work falls short. This leads to hidden costs for operators. This issue isn’t a reflection on the cleaners themselves. Providing basic training through TAFE courses would equip workers with the confidence and skills they need to be successful and thorough. Employers would also benefit by hiring certified and competent cleaners.
Where are the biggest opportunities?
Opportunities lie in staying informed about industry trends, listening to those directly involved and delivering solutions that enhance efficiency and profitability. For over 50 years, our clients have trusted us for personalised support and extensive experience, and we see continued potential in strengthening these relationships.
What role does sustainability play in your plans for 2025?
Sustainability is central to our vision for 2025. Cleantech will keep developing products and machines that reduce chemical usage and operate more efficiently and for longer periods. These advancements will contribute to saving power and minimising environmental impact.
What does good leadership mean to you?
Good leadership is essential to any business. A company is only as strong as its employees. Even the most knowledgeable and skilled team will suffer under poor leadership. Strong leadership is critical for long-term survival and success.
What is one thing you want people to know about the industry in 2025?
Cleaning is vital for maintaining good health for people and infrastructure. In a country like Australia, where we have the resources to uphold high standards, it’s crucial to avoid compromising quality for the sake of cost savings. High standards benefit everyone in the long run. ■
Powered by the largest 48V battery pack on the market, experience freedom from cords without sacrificing a single watt of performance.
2 YEAR WARRANTY* on faulty workmanship & parts
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• Upholstery Tools
• Cloth Dust Bag
• Disposable Dust Bags
Extra padding, extra comfort back support & should straps.
2025 is a milestone year for our association. It’s been 50 years since its original formation in 1975 and 20 years since Accord was formed in 2005 as the combined voice of the hygiene, personal care and specialty products industry. We have some celebrations planned throughout the year, including a ‘heroes of cleaning’ dinner, to commemorate this special year. We look forward to connecting and celebrating with as much of the industry as possible.
We also have some cleaning sector-specific initiatives planned for 2025, including expanding our ESG commitments and programs, as well as our industry development programs to empower up-and-coming talent.
What are the biggest challenges facing the cleaning industry right now?
We recently conducted a member-wide survey on priorities and challenges for Accord and the industry. A few common themes emerged from our cleaning and hygiene member companies regarding the challenges facing this sector. These included a loss of local manufacturing capability and local suppliers, with the closure of input suppliers such as Qenos, which increased the costs of doing business. Rising gas and energy prices and the ability to attract and retain STEM graduates and skilled workers are among the other challenges faced by the industry.
Where are the biggest opportunities?
At a recent Accord Board of Directors meeting, business leaders in our sector identified the lack of an overarching and broadly applied industry policy across all sectors as a critical policy gap. Successful industries can only thrive if the ‘ecosystem’ they exist within is also thriving. From gaps, we can find opportunities and potential solutions to industry challenges such as those raised above.
So, what should be done? First, finding out what led to the closures of plants like Qenos seems sensible. Such findings would help inform what policy remedies may be needed to improve business conditions to avoid an ongoing loss of local manufacturing capability. From there, concerted policy action to tackle complexity, duplication and unproductive regulatory paperwork requirements—often resource intensive—is required to eliminate such barriers to innovation and investment and to ameliorate the rising cost of doing business.
What role does sustainability play in your plans for 2025?
One of the key priorities for members that came out of our survey was, of course, sustainability. Corporate sustainability reporting, new packaging waste legislation and obligations for companies are all set to progress in 2025. For small and medium businesses, like many in the cleaning and hygiene industry, these topics can be daunting and overwhelming. Our members can continue to rely on us to distil this information for them, so they get the need-to-know details, as well as practical guidance and education sessions to ensure they’re across the expectations and changes for businesses. We will continue to progress our active sustainability advocacy and initiatives on behalf of the hygiene and cleaning sector, including a focus on industry-led stewardship.
What does good leadership mean to you?
As I reflect on 25 years of leading Accord, through its various name changes, to me, good leadership is all about empowering and investing in your team. I’ve been privileged to work alongside many very strategic industry leaders as directors of our association. Their support of and commitment to me and my team to be the voice of their industry is not something we take for granted. And it’s the same support and commitment I show my team to be the best at what they do. My job as a leader is to make sure they feel confident to be that, whether through positive guidance, constructive feedback, investment in their professional development or simply being an empathetic and encouraging ear at the end of a long day. To use a famous quote – do what you can, with all that you have, wherever you are.
Corporate sustainability reporting, new packaging waste legislation and obligations for companies are all set to progress in 2025.
What is one thing you want people to know about the cleaning industry in 2025?
No industry exists in isolation. The fact that industries are fundamentally interlinked, and often functionally interdependent, is well understood by the cleaning and hygiene sector. Accord’s economic case study on disinfectants and sanitisers illustrates the connection between hygiene products and at least eight other sectors critical for community wellbeing, such as hospitals, aged care, food production and water utilities. Our products are essential and deserve greater government policy attention to boost innovation and investment in our sector, rather than hindering it. ■
BRONWYN CAPANNA
Revolutionising commercial cleaning with ACTIV8
Cleanstar has unveiled its groundbreaking innovation, the ACTIV8, a world-first Australian invention set to redefine commercial cleaning standards.
Designed for use with backpack and pull-along vacuum cleaners or as a cordless sweeper, the patented ACTIV8 is engineered to save time, energy and effort, rendering the product a game-changer for the cleaning industry.
The ACTIV8 features a battery-powered vacuum head that allows users to clean in a side-to-side motion while standing upright. This ergonomic design reduces operator fatigue and doubles cleaning efficiency by cutting vacuuming time by 50 percent. With its dual-speed settings and counterrotating brushes, the ACTIV8 delivers deep cleaning and edge-to-edge coverage across carpets and hard floors, all powered by a battery with up to three hours of runtime.
Beyond its functional advantages, the ACTIV8 promotes sustainability by reducing energy consumption and offering significant environmental benefits. Its durable construction ensures longterm reliability – further underscoring Cleanstar’s commitment to innovative and eco-friendly solutions.
Available through Cleanstar distributors, the ACTIV8 represents a bold step forward in cleaning technology by marrying efficiency with sustainability to boost productivity and profits for businesses.
SUPPORTING SUSTAINABILITY
VIA RIGHT TO REPAIR
Cleanstar’s launch of the ACTIV8 isn’t just about innovation – it is a testament to
the company’s dedication to sustainability through its support of the Right to Repair movement. By advocating for accessible and affordable repair options, Cleanstar addresses rising maintenance costs and environmental concerns and ensures equipment is repaired rather than discarded.
As part of this commitment, Cleanstar provides repair tools, manuals and parts to help businesses extend the lifespan of their cleaning equipment while reducing overall costs. This approach aligns with the principles of a circular economy, where products are built to last and remain in use for as long as possible.
Additionally, Cleanstar actively participates in yearly repair summits and supports government initiatives such as the Federal Treasurer’s $900 million fund to enhance competition and sustainability. These efforts include reforms to make repair tools and parts more accessible, a move that complements Cleanstar’s long-standing advocacy for the Right to Repair.
The ACTIV8 reflects this ethos – designed for top-tier performance and ease of maintenance and repairability. Cleanstar’s focus on creating high-quality and repairfriendly products ensures businesses can maximise the value of their investments while contributing to a more sustainable future.
By combining cutting-edge innovation with a dedication to repairability, Cleanstar is leading the pursuit for a more efficient, cost-effective and environmentally conscious commercial cleaning industry.
FUTURE-PROOF YOUR CLEANING BUSINESS: THE POWER OF A HERO PRODUCT
What if you could stop competing on price and start standing out by solving specific problems for your customers? That’s the power of a hero product.
Words Brad Horan
If you are a cleaning industry veteran, you’ve likely felt the squeeze of the “race to the bottom” – clients comparing quotes on price alone, undercutting competitors just to win jobs and watching profits shrink.
It’s exhausting, unsustainable, and frankly, unnecessary. What if you could stop competing on price and start standing out by solving specific problems for your customers? That’s the power of a hero product.
WHAT IS A HERO PRODUCT?
A hero product takes the long list of services you offer and transforms it into a specific solution to a key customer problem. It is an answer to customer frustrations and avoids overwhelming your customers with everything you can do.
This doesn’t mean you stop offering other services – it means you create a flagship product that makes your business easier to understand while communicating your value.
For example, a hero product could solve the problem of staying compliant with occupational health and safety standards by bundling essential hygiene tasks into one service.
WHY SHOULD YOU FOCUS ON A HERO PRODUCT?
Traditional quotes often leave customers feeling confused or overwhelmed by inconsistent inclusions or jargon-heavy explanations. Hero products eliminate confusion by offering a clear and focused solution to a real problem.
Key benefits of a hero product include:
1. Clarity – customers immediately understand the service and why it matters.
2. Trust – you become the go-to provider for specific and valuable solutions, making it easier to retain clients.
3. Adaptability – the hero product is your flagship offering and it opens doors to additional bespoke services based on the customer’s unique needs.
Customers will revel in the fact that they are not just hiring a cleaning service, but solving a problem, whether it’s compliance, cleanliness or staff morale. A hero product frames your services in terms of solutions and makes your value undeniable.
HOW TO GET STARTED WITH HERO PRODUCT PACKAGES
Building a hero product doesn’t require an overhaul of your business. It starts with understanding what you do best and how to align that with customer needs.
Here’s a simple high-level process:
1. Identify what you do best. Focus on the services your business excels in and is most “famous” for.
2. Know customer frustrations. What are the common fears or problems your customers face? Examples might include staying compliant, avoiding health risks, or creating a welcoming workplace.
3. Bundle for impact. Combine complementary services into a single and easy-to-explain product that addresses a specific problem. For example, “OHS Compliance Guarantee” or “Sparkling Workplace Solution”. Create different package levels ensuring both value to the customer and profitability increase at each level.
PROOF IS IN THE DOING
There are numerous proven examples of the positive effects of hero product packages in both commercial cleaning and waste management.
• After implementing hero product packages, Cleaning Star founder and former owner Igor Katelenets increased sales conversion rates from 60 percent to 85 percent and doubled profits on new clients.
• Need a Skip Now founder and managing director Anthony Tesler identified poor service and confusion at a competitor’s business and created a hero product for on-site tipping with easy-to-understand pricing. He reached profit margins five times higher than the industry standard.
Hero products are more than a tool – they are a strategy for transforming how your business operates and connects with its market. By solving specific problems with clarity and confidence, you position your business as a leader and not just another competitor in the price wars. ■
Photography by Polina Tankilevitch from Pexels.
AI enhances the human touch in infection prevention
From surveillance and education to automated disinfection, artificial intelligence plays a vital role in the fight against healthcare-acquired infections.
Words Kathleen Misovich
We encounter artificial intelligence (AI) every day in various ways, from voice assistants and travel directions on phones to facial recognition unlocking devices and chatbots that assist us online. Although we know AI can help make our lives more convenient, we may not realise that it can also help us stay healthier.
“AI is revolutionising infection prevention by offering innovative solutions to address challenges in healthcare settings,” Compass Health Consultancy healthcare advisor, trainer and infection prevention and control (IPC) consultant Bassel Molaeb says.
INTELLIGENT ROBOTS TO THE RESCUE
Hospitals and other healthcare facilities routinely use ultraviolet (UV) lights to disinfect patient areas. Recent AI technology has enabled these disinfecting lights to program themselves. “These AI-driven devices are positioned in the corner of a room,” Molaeb says. “They map the movement of people and monitor hightouch areas. Once the room becomes vacant, UV beams target the bioburden in the room.”
Molaeb said these AI-controlled disinfecting lights are very effective at removing pathogens in surgical and procedure rooms along with high-traffic areas. “It’s a very promising technology in areas where there is a high turnover of patients,” he says. “It solves the problem of frequently relocating and setting up the device.”
The technology also allows the UV rays to access areas that are hidden or in the shadows and decreases human error in programming the lights.
AI-driven robots can monitor indoor air quality and automate disinfection. Intelligent robots also can be programmed to clean and sterilise medical instruments, for example, automatically cleaning and packaging dental tools.
A HELPING HAND FOR STAFF TRAINING
AI is transforming training workers in healthcare by developing interactive, adaptive modules and simulations tailored to infection prevention. Interactive training frequently focuses on hand hygiene, personal protective equipment (PPE) use and aseptic techniques.
For example, an AI-driven app on mobile devices walks healthcare workers step-by-step through proper hand hygiene techniques and can track individual performance, provide personalised feedback and highlight areas for improvement. “You can watch an animated demonstration on applying hand sanitiser, then practice the technique, rubbing it into your hands,” Molaeb says.
The same AI technology interacts with users on other infection prevention practices, such as donning and doffing PPE. “The application can be uploaded on a tablet and placed in a unit, where it is available for workers to log in 24/7,” Molaeb adds. After completing their training, workers can confirm their compliance through AI sensor technology.
It’s a very promising technology in areas where there is a high turnover of patients.
- Bassel Molaeb
LEAVE THE SURVEILLANCE TO AI
Like many workers, healthcare staff can get bogged down with background responsibilities that distract them from the hands-on tasks they prefer. Infection prevention involves analysing data to find infection patterns and predict outbreaks. “Surveillance takes up a bulk of time,” Molaeb says. “Imagine if you had a tool that would help you with that surveillance and come up with a plan to integrate into your infection prevention practices.”
Instead of the infection preventionist sparing the time to check lab results, AI collects it for them. It can predict when and where infections like surgical site infections or multidrugresistant organisms might occur based on patient risk factors, environmental conditions and other variables.
NO SUBSTITUTE FOR THE HUMAN TOUCH
Healthcare facilities that integrate AI into their infection prevention strategies can enhance predictive capabilities, automate essential processes and improve workforce competency, ultimately reducing HAIs and improving patient outcomes.
Despite all the benefits of AI, Molaeb stressed that its primary purpose is to serve infection preventionists and environmental services staff, giving them the knowledge to follow infection prevention protocols more efficiently and the time to tend to the needs of the patients and healthcare facility.
However you look at it, AI is a tool to augment human expertise rather than replace it, and most would agree, it’s the best of both worlds. ■
Supa Sponge Range
Cleantech's Supa Sponge range offers an eco-friendly cleaning solution that eliminates the need for harsh chemicals. This innovative line includes handheld sponges, floor pads, and utility pads, all utilising advanced nanotechnology to effectively remove marks and stains with just water.
The Supa Sponge is crafted from a unique open-cell foam embedded with microscopic melamine resin particles, which act like tiny "mechanical hands" to lift away dirt and grime. This design ensures a thorough clean without damaging delicate surfaces. Cleantech
info@cleantechltd.com cleantechltd.com
Dish-Kleena
Dish-Kleena is a concentrated, GECA-certified, biodegradable dishwashing detergent specifically designed for professional kitchens. Its highperformance formula effortlessly cuts through stubborn grease, food residues and fats, leaving dishes, glassware and utensils spotless. Safe for delicate surfaces, this eco-friendly cleaner delivers exceptional results with minimal effort. With its GECA certification, Dish-Kleena supports sustainability while being gentle on hands yet tough on grime. Ideal for professionals seeking efficiency and environmental responsibility, it ensures sparkling cleanliness every time.
Agar Cleaning Systems
1800 301 302
sales@agar.com.au agar.com.au
Foaming hand wash
Foaming Hand Wash is a GECA-certified, eco-preferable hand cleaner crafted to deliver a rich, creamy lather while being gentle on the skin. Perfect for restrooms, kitchens and high-traffic areas, its biodegradable formulation effectively cleans without causing dryness, leaving hands soft and refreshed. With a light, pleasant fragrance, this hand wash is ideal for frequent use, combining environmental responsibility with superior performance. Certified by GECA, it ensures sustainability while providing a luxurious hand-washing experience for any setting.
Agar Cleaning Systems
1800 301 302
sales@agar.com.au agar.com.au
Tempo HD
Tempo HD is a multipurpose neutral detergent designed for use in commercial, institutions and industrial environments. Tempo HD rapidly emulsifies common food oils, mineral oils, and synthetic oils. Being pH neutral and solventfree Tempo HD is safe for use on most surfaces. Tempo HD can be used in any area where oil and grease are a problem, including supermarkets, commercial buildings, kitchens, factories, institutional, government and healthcare facilities.
` Concentrated formula
` Neutral pH & solvent free
` No anti-foam required
` 5L of Tempo HD makes up to 800L Whiteley
1800 833 566
sales@whiteley.com.au whiteley.com.au
Kärcher’s BVL 5/1 Bp
The game-changing Kärcher 36V Battery-powered BVL 5/1 Bp backpack vacuum makes cleaning effortless, weighing just 4.6 kilograms - 50 percent lighter than Kärcher’s previous models. It offers limitless mobility without sacrificing cleaning power. Constructed from ultra-light, durable expanded polypropylene, it features a 5-litre container, a 64-minute runtime, and is AGR certified for back friendliness, ensuring maximum comfort for extended use.
Kärcher Australia 1800 675 714
professionalcare@karcher.com
Timegate+
Introducing our latest innovation in workforce management: Timegate+. Effective workforce management is key to ensuring contract delivery, maintaining business profitability and enhancing employee relationships. Timegate+ brings confidence, clarity and visibility over your workforce by simplifying employee scheduling, ensuring contract compliance and streamlining time and attendance tracking. It accelerates payroll processing and offers easy mobile access. Additionally, Timegate+ drives employee engagement through self-service capabilities, providing a comprehensive solution for optimising workforce management and improving operational efficiency.
TEAM Software by WorkWave 03 8899 6683
sales.apac@teamsoftware.com teamsoftware.com
Fresh
Fresh is your all-in-one washroom cleaner and disinfectant that removes soap scum, dirt and grime. Fresh has a pleasant citrus fragrance while killing odour-causing bacteria. Fresh is designed for cleaning hard surfaces in washrooms including basins, showers, baths, toilets, tiles, glass & stainless steel.
` Biodegradable
` Concentrated formula
` Commercial-grade disinfectant
Whiteley
1800 833 566
sales@whiteley.com.au whiteley.com.au
RapidClean Interleaved Towels and Dispensers
RapidClean hand towel paper offers innovation with its wet strength technology that performs to the highest level. The RapidClean range begins with an economical Ultraslim hand towel, progressing to the premium technology ‘Point-to-Point ‘ (P2P) paper, delivering the highest level of performance. P2P is an innovative manufacturing process that delivers extreme strength and performance when required. Visit the RapidClean website or your local RapidClean member to learn more.
Durolla offers a complete line of stylish high-quality tissue and paper towel dispensers that are innovative, practical and durable. With a reputation for excellence in design and reliability, Durolla is able to provide cost-effective washroom hygiene dispensing solutions. Units may be customised to meet corporate branding and locking requirements, while catering for a range of paper specifications. Durolla is further able to meet specific customer requirements through problem solving and customised design.
Durolla dispensers@durolla.com durolla.com
Rubbermaid HYGEN™
Rubbermaid's HYGEN™ Microfibre mop pads and cloths now feature RFID technology, enhancing inventory management and loss prevention. RFID (Radio-Frequency Identification) integrates tiny chips into each product, allowing real-time tracking, accurate inventory counts and improved product life cycle monitoring. This technology streamlines laundry operations by reducing human error, preventing mix-ups and increasing accountability. Facilities can easily track items, ensuring efficient cleaning and quick identification of lost or misplaced products. The RFID upgrade doesn’t impact cleaning performance but boosts efficiency, reducing the time spent on manual checks and improving overall supply management. RFID-enabled HYGEN™ products will be available soon.
Rubbermaid Commercial rubbermaidcommercial.com.au
Aero
The Cleantech Aero Back Vac combines innovation with comfort. First of it's kind, the elliptical design shifts weight closer to the body, complemented by ergonomic back support developed with chiropractors. Featuring a 5L dust bag capacity, using jet stream technology that pushes the dirt away from the bottom of the bag and fills from the top down for optimal performance. Combined with a four-stage HEPA filtration system which picks up the carbon dust off the motor, the Aero filters the air cleaner than what you are breathing. The motor’s cocooned housing fitted with acoustical fire-retardant felt and noise-canceling technology, making it whisper-quiet at only 66 Db. Weighing just 4.2kg, the Aero is a lightweight powerhouse packed with advanced features suitable for commercial, domestic & medical environments. Cleantech info@cleantechltd.com cleantechltd.com
Mr Bean
Mr Bean is a commercial-grade disinfectant, air freshener and multipurpose cleaner designed for use in commercial facilities. Being pH neutral and solvent free, Mr Bean is safe for use on most surfaces and can be used in any area where soil build up is a problem, including floors, walls, bench tops, doors etc.
` Multi-purpose cleaner, gentle on surfaces
` Long lasting tutti fruitti fragrance
` Kills 99.99percent of bacteria Whiteley 1800 833 566
sales@whiteley.com.au whiteley.com.au
Sabco Professional EnviroPlastic Recycling Stations
Sabco’s EnviroPlastic recycling stations are a cost effective, environmentally friendly solution. Made in New Zealand from 98 percent recycled plastic, they are certified to ensure the highest environmental standards are met. Matching coloured lids and recycling stickers for paper and cardboard (blue), organics (green), landfill (red) and bottles and cans (yellow) is also an option. Each component may be purchased individually or as a complete set with the stickers applied.
Sabco Professional sabcoprofessional.com.au/product/enviroplastic-recyclingstation/
Sabco Professional EnviroPlastic 45 and 68 litre Garbage Bins
Available in 45 and 68 litre options, the Sabco Professional EnviroPlastic garbage bins and lids are made in New Zealand from 98 percent recycled plastic and certified to ensure every aspect meets the highest environmental standards. The lid locks on with heavy duty handles that double as a carrying aid. Popular in schools and all outdoor areas, these bins are the new generation of waste management.
Sabco Professional sabcoprofessional.com.au/product/enviroplastic-45lt-68ltgarbage-bin/
