INCLEAN NZ - November 2023 by INCLEAN powered by ISSA

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November 2023

Bianca

As an ambassador for Livi products, she’s seen the Livi approach to cleanliness become more popular everyday – all around New Zealand. Our team can work alongside you too. Delivering quality, value-for-money products, and timely service – with an enviable reputation for sustainability that is second to none. Give Livi a try. You’ll never look back!

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EDITOR’S LETTER

INCLEAN NZ is published by The Intermedia Group Pty Ltd on behalf of ISSA – The Worldwide Cleaning Industry Association. 41 Bridge Road, Glebe NSW 2037 Australia PUBLISHER: Simon Cooper MANAGING EDITOR: Claire Hibbit E: chibbit@incleanmag.com.au P: +61 2 8586 6140 ADVERTISING MANAGER: Samantha Ewart E: sewart@incleanmag.com.au P: +61 2 8586 6106 PRODUCTION MANAGER: Jacqui Cooper ART DIRECTOR: Chris Papaspiros NEW ZEALAND SUBSCRIPTION RATE: 12 months (4 issues) – NZD $44.00 (inc GST) To subscribe call +61 1800 651 422 E: subscriptions@intermedia.com.au

INCLEAN NZ is owned by ISSA ABN: 44 617 407 020 P: +61 2 9890 4951 A: Suite 1, Level 1, 52 O’Connell Street, Parramatta, NSW, 2150 W: www.issa.com

DISCLAIMER: This publication is published by The Intermedia Group Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by New Zealand and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2023 - The Intermedia Group Ltd

Editor’s letter

fter more than four years, the highly anticipated ISSA Cleaning & Hygiene Expo finally made its return to Melbourne, Australia, earlier this month. The event, held at the Melbourne Convention and Exhibition Centre, provided attendees with two days of education, networking, and business building, and featured more than 100 local and international exhibitors. The expo also featured an extensive education program, with more than 40 thought leaders sharing their expertise and knowledge. The sessions addressed a range of leading industry topics including technology and the rise of AI to cleaning for health, sustainability and ESG initiatives. There were also various business development sessions addressing better business outcomes for 2024, future-proofing business, tender writing, and customer centric business initiatives. Alongside the speaker theatre the event ran workshops, which were all well attended and received highly positive feedback. Innovation was also celebrated at the ISSA Cleaning & Hygiene Expo, with the winners of this year’s INCLEAN Excellence Awards announced during the event. Read our wrap-up of the 2023 ISSA Cleaning & Hygiene Expo, as well as more about the innovative products and services that took out the top spots in their respective categories in our exclusive coverage from page 18. Also in this issue, we examine the growing sustainability movement in the cleaning sector and speak to three industry leaders about what strategies are working for them and their businesses. We also debunk common myths about business marketing, explore the importance of business resilience and how successful businesses navigate economic uncertainty, as well as share highlights from the RapidClean Groups annual conference, held in Fiji. Finally, we would like to wish all our valued readers, contributors, advertisers, and associate partners a happy holiday season! We would also like to thank you for your ongoing support. Happy reading!

Claire Hibbit Managing Editor

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CONTENTS

What’s on 2024 ISSA Pavilion China Clean Expo 26-29 March 2024 The flagship exhibition returns to Shanghai in 2024 www.chinacleanexpo.com

Interclean Amsterdam 14- 17 May 2024 Leading manufacturers and industry

MOST CLICKED www.incleanmag.co.nz

professionals to gather in Amsterdam www.intercleanshow.com/amsterdam

ISSA Cleaning & Hygiene Expo 11-12 September 2024 Australia’s premier trade event for the cleaning and hygiene industry will be held at ICC Sydney www.issacleaninghygieneexpo.com

Industry celebrates workforce on Thank Your Cleaner Day Thank Your Cleaner Day aims to raise the profile of the industry as well as celebrate the role of professional cleaners.

Acquisition set to double the group’s facilities management footprint in Australia.

Office cleanliness boosts employee satisfaction, research finds

New research reveals link between clean, well-functioning workplace and employee satisfaction.

Study shows on-the-job training increases retention CleanNZ Expo 6-7 November 2024

Bidvest acquires Consolidated Property Services

The value of on-the-job training should not be underestimated, University of Auckland study reveals.

ISS reduces global food waste by 30 per cent

ISS on track to reach target of 50 per cent food waste reduction by 2027.

OCS announces first bolt-on acquisition under ownership of CD&R OCS acquires UK provider of facilities management services to the education and healthcare sectors.

Clean NZ Expo will take place at the Te Pae Christchurch Convention Centre in Christchurch www.cleannzexpo.co.nz

ISSA Show North America 18-21 November 2024 The premier tradeshow exclusively for the cleaning and facility management industry returns to Las Vegas www.issashow.com

4 INCLEAN NEW ZEALAND November 2023

ON THE COVER

Livi is a world-class paper and hygiene brand servicing New Zealand’s Away from Home market. Part of the home-grown Cottonsoft group, Livi is renowned for its quality, value, and wide range making it the ideal choice for Kiwi businesses that value flexibility and cost-effectiveness without compromising on comfort or hygiene.

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IN THIS ISSUE NOVEMBER 2023

ISSUE #4

Regulars 05 Editor’s letter 12 Industry news 14 Cover story 44 Opinion 45 Products

In this issue 18 ISSA Cleaning & Hygiene Expo An exclusive wrap up of the ISSA Cleaning & Hygiene Expo in Melbourne 22 INCLEAN Excellence Awards Highlights from the 2023 INCLEAN Excellence Awards 24 Going green Three industry leaders on the sustainable strategies working for them 30 Safe pair of hands Why infection prevention experts are calling on hand hygiene to be further ramped up 34 The rise and rise of Rapid The RapidClean Group reports another year of sales success

36 Dry, dehumidify, and disinfect watersoaked facilities Six steps to safely and efficiently remove water damage in buildings 38 Navigating economic uncertainty How successful businesses navigate challenges and build resilience 40 Three questions to ask to ensure you hire the right people Find the right talent with these three key questions 42 10 myths about business marketing debunked 10 common myths that hinder small businesses from taking control of their marketing 6 INCLEAN NEW ZEALAND November 2023

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“

We know that the workbased learning model is very effective for the more than 2,000 employers we work with. It also works for their staff as it is very practical based, and in many instances, simply formally recognises the skills and competencies they already have.

”

– Rod Bentham, Executive Director, Careerforce Te Pūkenga 10 INCLEAN NEW ZEALAND November 2023

ensure these programmes remained fit for purpose and leading to meaningful career pathways. Among the changes are the additional compulsory unit standards associated with infection prevention and customer service techniques. Careerforce also now offers a suite of targeted foundational packages for high school students. The packages are designed to provide core knowledge at Level 2 and Level 3 as part of the National Certificates of Educational Achievement (NCEA) Programme, and give secondary students experience of the cleaning and health sectors. Careerforce also offers a microcredential course to help these students get a taste for the cleaning industry, and pick up some valuable cleaning skills, such as infection control. “We know that the work-based learning model is very effective for the more than 2,000 employers we work with,” says Bentham.

“It also works for their staff as it is very practical based, and in many instances, simply formally recognises the skills and competencies they already have. “A key distinction is that workplacebased training programmes are competency based, and learners are able to work at a pace and place that meets their own development needs. Typically, staff do not need to leave the worksite, and the learning is done within their day-to-day work - they are ‘earning and learning’, and not incurring student debt.” “We are proud of the relationships we have established with the cleaning sector over the past decades. We listen, and we adapt, and this is reflected in the very high and stable levels of satisfaction and enrolments from the sector. While our name may be changing, and we are now part of a larger organisation, the one thing that won’t change is our absolute dedication to our employers and learners.” ■

Upskill your cleaning staff “Our investment in training has helped staff motivation, retention and client satisfaction.” Yvonne Percival, Kleenrite Customer Services Manager

Talk to us today about upskilling your staff via our workplace-based training programmes.

careerforce.org.nz/cleaning

INDUSTRY NEWS

Pacific Hygiene leads the way in sustainability Since 1992, Pacific Hygiene has been the heartbeat of the Australasian hygiene consumables sector, crafting a legacy as an eminent manufacturer and importer in the region. Leading the New Zealand market and beyond as one of the country’s top-tier suppliers of commercial hygiene tissue products, the company says its proud to showcase its expansive global footprint. Annually, Pacific Hygiene channels containers, reaching customers in Australia, Taiwan, Hong Kong, and the Pacific Islands. According to Managing Director Hamish Sisson, sustainability is the company’s mantra. At Pacific Hygiene, we don’t just talk the talk,” says Sisson. “Our unwavering commitment to the planet sees us embedding eco-consciousness into every step of our journey. From sourcing to distribution, our sustainability initiatives shine through, reaffirming our dedication to a greener, cleaner world.”

Pacific Hygiene’s key sustainability milestones include: • Carbon neutrality: In 2023, the company began measuring its carbon footprint. • Stringent standards: Pacific Hygiene products adhere to strict environmental, social, and economic standards, reflecting its commitment to sustainability. • Recyclable dispensers: Pacific Hygiene’s dispensers are designed for recyclability, minimising environmental impact. • Plastic reduction: The company has replaced plastic with cardboard packaging in its supply chain, eliminating more than 5,000 kilograms of single-use plastic. • Waste reduction: Sustainable practices across the organisation’s office and warehouse activities minimise waste and resource consumption. • Eco-friendly fleet: Vehicle replacement programme mandates electric or PHEV options.

• EcoVadis certification: Pacific Hygiene has consistently achieved the EcoVadis Silver Certificate since 2017 and aim for the Gold Certificate by year-end. • Reforestation: The company has planted 6,000 trees at its Auckland head office, contributing to a greener future.

CrestClean elevates carpet cleaning expertise with new trainers CrestClean has two new carpet cleaning trainers, after franchisees Fiza Rahiman and Mohammed Ashad successfully completed the Institute of Inspection Cleaning and Restoration Certification (IICRC) Carpet Cleaning Technicians course. As trainers for CrestClean’s Master Cleaners Training Institute (MCTI), they are responsible for training franchisees throughout New Zealand on how to clean carpets using the latest portable hot water extraction carpet cleaning machines. Rahiman and Ashad both own their own CrestClean franchises and are also regional trainers, qualified franchisee assessors and hard floor care trainers. Rahiman is also operations support for CrestClean’s Auckland central region. It is the first time that CrestClean has had two carpet cleaning trainers available to upskill its franchisees in this specialist trade. “With a heightened awareness of health and hygiene in the workplace in recent years, we have seen a growing demand for carpet cleaning,” says Liezl Foxcroft, general manager of training. “We now have the capacity to train and increase the number of specialist carpet cleaners across the country, to meet this demand.” According to Foxcroft, carpet cleaning is an art and a science. “There is much more to it than hiring a machine from your local supermarket. First, the fibre and type of carpet must be identified. You also need to know the carpet finish and backing type. Only then can you start pre-treating or cleaning. Different stains require different treatments to ensure the best outcome, depending on whether the stain is acidic or alkaline. “There is also the post-grooming to think about. It all boils down to CHAT – cleaning carpets is a mixture of chemical, heat, agitation and time. These combined correctly ensure a successful carpet clean. It is also important to ensure carpets are dried

12 INCLEAN NEW ZEALAND November 2023

properly after cleaning as most complaints after cleaning relate to wet carpets.” Regular carpet cleaning not only has health and hygiene benefits, it also extends the life of a carpet, explains Foxcroft. “Carpets act like enormous filters, capturing all sorts of microscopic contaminants, which wear away at the carpet fibres and reduce their life span,” she says. “Dry carpet cleaning processes can leave a detergent residue behind that can attract dirt. We use a hot water extraction process which forces hot water into the carpet, dislodging dirt and debris from the fibres and leaving the carpet warm so it dries quickly.”

Mohammed Ashad, left, and Fiza Rahiman, are CrestClean’s specialist, nationwide carpet cleaning trainers

INDUSTRY NEWS

Selfgard unveils new brand refresh Selfgard, New Zealand’s leading supplier of disposable and work protection products, has launched a brandnew look. As part of the rebrand, Selfgard has introduced a new logo, to symbolise Selfgard’s protection qualities and caring, sustainable philosophy, which is all presented in its brand-new website at www.selfgard.co.nz. Established almost 20 years ago, in 2004, Selfgard had its beginnings in a small rural office in Kumeu. Today, the company is still 100 per cent New Zealand-owned and operated and is a trusted and respected name across many key industries including cleaning, medical, dental, and food handling. Selfgard’s cleaning industry range offers five different types of disposable gloves including powder-free nitrile and powder-free medical grade vinyl and latex gloves. Selfgard also supplies rubber gloves, aprons, smocks, ponchos, bouffant hats, P1 rated dust masks, P2 rated valved dust masks, coveralls including microporous fabric, lab visitors coats, oversleeves, overshoes, and non-slip overshoes. The company’s product range, sourced from top international suppliers, is tested, and approved to the highest global standards, and all Selfgard gloves are manufactured in medical grade facilities using the very latest high-tech automated equipment. Plus, every Selfgard product is tested in its own market leading PGL Lab, the only one of its kind in the New Zealand market. “At Selfgard we pride ourselves on a fantastic range of highquality products, competitive pricing, technical knowledge, and outstanding customer service,” said Charles Kilvington, owner of Selfgard’s parent company PGL. “Our future vision for Selfgard is to be the leading sustainable product provider in New Zealand for gloves and work protection products.”

Whiteley Corporation celebrates 90 years of business at Export Conference Whiteley has celebrated 90 years in business at the company’s fifth biannual export conference in Sydney. The three-day Export Conference brought delegates together from Korea, Taiwan, Thailand, Indonesia, New Zealand, Japan, Switzerland, and Malaysia to discuss business opportunities for Whiteley products in the international marketplace. The conference also allowed delegates to tour Whiteley’s key Sydney facilities. The Export meeting was led by Whiteley’s vice president of international sales, Greg Pobjoy. Pobjoy focused on building and strengthening export customer relationships, product training, education, and team building. The meeting was also held alongside Whiteley’s 90-year celebration dinner. The gala dinner was held at Curzon Hall in Marsfield. More than 100 guests were in attendance from key industry bodies, export customers, researchers, academics, and customers. Associate Professor Greg Whiteley said: “The 90th gala dinner was fabulous for us and our family, I wanted to express my personal gratitude to everyone who joined us to celebrate 90 years of Whiteley. Not many companies get to 90 years of age, but we are one of those rare breeds, and we look forward to the next 90 years from here.” “On the night we did not have time to canvas all of the on-going work in which our team are engaged but there is much more to follow over the next couple of years.”

Compostable Cleaning

Probiotics for Cleaning BioChem Solutions is the largest manufacturer of Probiotic Bacteria and Enzymes in New Zealand. We have over 22 skus within our award winning Bio Range. Enquire about supply for Australia today by emailing simon@biochemsolutoins.co.nz.

We Make Wipes is a division of BioChem Solutions, an internationally award-winning chemical solutions business based in New Zealand. BioChem Solutions are specialists in Probiotic Bacteria, Enzymes and sustainable chemicals. We Make Wipes was acquired in March of 2022 and has since scaled significantly adding Bamboo as a sustainable and compostable option to our range, furthering our commitment to bringing environmental options to markets around the world. It is the only cartridge wet wipe manufacturer in New Zealand servicing Australasia and beyond. www.wemakewipes.com

www.incleanmag.co.nz 13

Murray Gale National Sales Manager

Meet Murray He’s proud to be part of Livi, for a couple of reasons. Firstly, Livi is growing fast, has an enviable reputation for quality products, and distributors know the team is one they can trust. Secondly, Livi is passionate about sustainability. In fact, a PEFC certification ensures the paper used to manufacture Livi products is entirely sourced from responsibly managed forests and ecosystems. And with a goal to be carbon neutral by 2050, Livi can help underpin your sustainability goals too. Contact Livi, your hygiene team on 0800 223 411, visit livi.co.nz or follow us on LinkedIn.

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INDUSTRY NEWS

Office cleanliness boosts employee satisfaction, research finds

In a recent study by Tork, an Essity brand, 86 per cent of surveyed office employees emphasised the importance of cleanliness in their work environment. According to the report, this data underscores the role of hygiene in enhancing

employee satisfaction and the need for facility leaders to adopt top-grade hygiene products and solutions. Other key findings from the study revealed the importance of clean restrooms in workplace facilities. 85 per cent of employees believe that the state of workplace restrooms reflects the overall hygiene of the building. 67 per cent of employees are more prone to voice concerns about restroom conditions than any other part of the office. Restroom complaints account for more than 45 per cent of office building complaints.

Tork’s study also found that even though facility managers rank cleaning quality as their top concern, they allocate only around 18 per cent of their time toward enhancing cleaning efficiency and standards. The study indicates that by prioritising efficient restroom maintenance, facility managers can greatly decrease grievances from office employees. The report suggested that streamlining restroom upkeep will allow for additional cleaning time in other spaces, leading to a tidier office environment, increased employee contentment, and enhanced job satisfaction.

instance, take the reins on vital projects such as improving and mandating levels of indoor air quality, which could have great health impacts, ensuring urban areas play a part in a predator-free Aotearoa, increase the longevity of assets saving billions of dollars, and driving energy efficiency deep into our built environment – slashing bills and carbon pollution.” Prior to the report’s release, the economic impact of this profession in Aotearoa New Zealand has been largely unmeasured and limited to short sections as part of larger international reports. The research reveals that the facilities management sector is greater than the 2,775 people reportedly employed in facilities manager and facilities administrator occupations and includes employees across a broad range of roles and industries. Collectively, facilities management professionals are estimated to be responsible for $7 billion of direct expenditure in the New Zealand economy each year, directly contributing $3.5 billion to New Zealand’s GDP and supporting the employment of almost 22,800 full time equivalent employees (FTEs). As this expenditure circulates through the economy, additional indirect and induced expenditure adds about another $8 billion to expenditure, bringing total expenditure to almost $15 billion in the national economy

in 2022, adding a total of $7.4 billion to GDP, and supporting just under 48,000 FTE jobs. However, these figures might be conservative, the reports say, as it could not capture all the industries and occupations that might be involved in facilities management. That’s mostly because the full scope of the industry employment is not fully captured by ANZSCO, the standard classification of occupations, and the contribution to GDP and employment is spread across multiple industrial classifications. Nick Robertson, project lead at BERL, said the research begins to unveil the large economic impact the industry has, and is just a first step. “Facilities management includes a diverse range of occupations, and rather than fitting within the standard industry classifications it operates across almost all parts of the economy. “Because of this we still don’t know exactly how the full scope of the facilities management industry is made up, which means we can’t see how much spending it makes, and where this spending is going. “The figures in this report are conservative, and further in-depth research will be needed to capture the exact composition of the facilities management industry, its true expenditure, and contribution to GDP and employment.”

New report reveals FM in NZ as a multi-billiondollar industry A new report commissioned by the Facilities Management Association of New Zealand (FMANZ) has unveiled the significant economic impact of the facilities management industry – a sector that has largely remained unmeasured until now. According to the report, the economic impact of facilities management totalled $14.9 billion in expenditure, added over $7 billion to GDP and supported more than 47,000 jobs last year, the research by BERL uncovered. However, the report says that the economic effect of the industry could be even greater, and the figures are likely to be too conservative given the difficulties capturing all industries and occupations involved in facilities management. Jo Duggan, CEO of the FMANZ, said facilities managers are providing solutions for the most important issues facing the general population. “They’re responsible for keeping the air we breathe when indoors safe and healthy, helping to prevent sicknesses spreading. They help drive down operating costs by running places efficiently, and they optimise the use of energy, helping to reduce climate pollution. And now we know that the industry is making a multi-billion-dollar contribution to the economy, and supporting tens of thousands of New Zealand jobs. “Yet the solutions we can provide often fall through the gaps at the highest level of government. That’s why the next government should create a new cabinet-level portfolio for a minister of the built environment. “This would focus exclusively on making the most of our existing buildings – rather than building new ones. It could, for 16 INCLEAN NEW ZEALAND November 2023

Meet Irena To you, this is probably just a paper towel. But to Irena, it’s a pack of 200 Livi Impressa 2-ply premium paper towels designed with a unique embossed pattern for a softer feel. Just like the rest of the Livi team, Irena knows the range inside out. Which means distributors always get the appropriate, high-quality Livi products that ensure toilet roll dispensers are full, soap never runs out, hands have something to dry them, and spills have the right wipe within arm’s reach. Contact Livi, your hygiene team on 0800 223 411, visit livi.co.nz or follow us on LinkedIn.

You can’t

your partner in paper and hygiene solutions

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Irena Iordan Marketing

ISSA CLEANING & HYGIENE EXPO

ISSA Cleaning & Hygiene Expo 2023: ‘Think Clean, Experience Clean’ An exclusive wrap up of the industry event of the year

he long-awaited ISSA Cleaning & Hygiene Expo returned to Melbourne, giving the industry the opportunity to come together for two days of education, networking, and business building. Held at the Melbourne Convention and Exhibition Centre, the free-to-attend event is the only show in the southern hemisphere dedicated to the cleaning and hygiene industry. Featuring more than 100 local and international exhibitors, the expo welcomed building service contractors, facility managers, business owners, suppliers, and purchasing officers. 18 INCLEAN NEW ZEALAND November 2023

“It was great to return to Melbourne after more than four years, said Lauren Micallef, Oceania Manager, ISSA. “We saw record stand numbers, record hall size, and quality attendees coming through the door.” This year the ISSA Cleaning & Hygiene Expo saw a 33 per cent increase in show floor space and hit a record number of more than 100 exhibitors. Stuart Nicol, ISSA Oceania Advisory Council Chair, said it was amazing to see the development and growth of the show. “It really highlights the strength and significance of the industry as well as the recognition and value it garners from the broader market,” he said.

For a consecutive year, the expo has seen the largest number of overseas attendees to date, with attendees from more than 22 countries including China, India, Singapore, Middle East, United States, Taiwan, Malaysia, New Zealand, United Kingdom, Fiji, and the Solomon Islands. “The ISSA Cleaning & Hygiene Expo is really becoming a key show on the global map,” said Nicol. “We have seen tremendous growth in local industry support, but also in international exhibitors and attendees.” Dr. Gavin Macgregor-Skinner, Senior Director – GBAC, ISSA, said the expo highlights the importance of connectiveness and partnerships.

ISSA CLEANING & HYGIENE EXPO

“Industry events such as the ISSA Cleaning & Hygiene Expo are about the coming together of the entire cleaning industry community,” he said. This year, the show saw attendees stemming from multiple sectors including government, healthcare, aged care, residential, education, hospitality, hotel management and retail. “I think it is really important in our industry that we turn up and support these events,” said Rohan ToblerWilliams, General Manager, ARA Indigenous Services. The two largest attendee groups were facility managers (26 per cent) and building service contractors (17 per cent attendees). More than 55 per cent of attendees were of CEO/management/ director/ owner status with 69 per cent stating they were responsible for making

fantastic job and promoted it really well,” he said.

There was something for everyone at the event from education seminars, training workshops, and networking opportunities. This year there was more than 40 industry thought leaders taking part in speaker sessions and panel discussions. The sessions addressed a range of leading industry topics including technology and the rise of AI to cleaning for health, sustainability, and ESG initiatives. There were also various business development sessions addressing better business outcomes for 2024, futureproofing business, tender writing, and customer centric business initiatives. One of the highlights was a panel

undergoing a phenomenal revolution,” he said. “As cleaning professionals, our ability to verify and validate our work has become a strategic part of our business.” During the presentation, Dr. MacgregorSkinner stressed the need for education and training in the industry to help drive awareness on current health issues such as indoor air quality. “Every government around the world is focused on indoor air quality right now. Who manages indoor spaces? We do. It’s so important that we provide the correct training and education to be able to sit at the table and have those indoor air quality conversations.” Another highlight was a panel discussion on sustainability. Nora Potter, Managing Director, Ecofy; Ginny Bebbington, Account Manager, Cleanstar; Ina Peukes, Standards & Technical Manager, GECA; and Felicity Kelly, Head of Sustainability,

purchasing decisions. “It’s been great to connect with our existing customers, but this year in particular we have met so many new people,” said Michelle Hood, Commercial Strategy and Marketing Manager, Solaris Paper. “Those relationships build long term business. It’s been fantastic,” added Gordon Cornish, Managing Director, Blue Tongue Industries. This year, 43 per cent of attendees stated that their number one reason for attending the show was to meet with suppliers and expand business networks. Garth Michalson, Managing Director, Cleanstar XPOWER, said the connections and quality of leads was superb. “I think the event co-ordinators have done a

discussion on the role of technology. Panellists included Matt Marsh, Managing Director, Sebastian Group; Hamish Matheson, Region President - Oceania, Kärcher; and Mark Fermor APAC Director of Operations, TEAM Software. During the panel discussion, Fermor emphasised the importance of implementing the right solution for your business’ needs. “Technology doesn’t help you win business if you don’t know how to use it,” he told delegates. The panel discussion was followed by a presentation by Dr. Gavin MacgregorSkinner, Senior Director – GBAC, ISSA, on the importance of cleaning for health, and what he described as “the cleaning revolution”. “The cleaning industry right now is

Bunzl Australia New Zealand; discussed the future of sustainability in the cleaning industry, including the right to repair movement. “It’s become very apparent that repair is one of the best ways organisations can move towards the circular economy,” said Bebbington. “It’s something simple that everyone can introduce into their businesses, and they should start as soon as possible because an organisation’s environmental impact is increasingly becoming as important as any other aspect if their business.” Alongside the speaker theatre ran four workshops: Winning in a competitive market: Strategies for success in the cleaning industry; Water damage restoration and drying chamber

INDUSTRY LEADERS SHARE INSIGHTS

www.incleanmag.co.nz 19

ISSA CLEANING & HYGIENE EXPO

“

If you are part of the cleaning industry then you need to be here

”

- Tom Culver, Founder, The Robot Factory fundamentals; Cleaning and thriving: Unleashing the power of your cleaning for health story; and navigating challenges in the cleaning industry. “It was great to see the audience drive and investment in the workshop sessions,” said Dr Macgregor-Skinner. “Everyone deserves to live their best, healthiest life and ISSA prioritises the health and safety of the built environment. The cleaning industry plays a critical role in applying the science of cleaning and the benefits for health, safety, and the productivity of people. This was a common thread across workshops and speaker theatre sessions throughout the two-day event.” Thursday morning commenced with a Breakfast Session run by the Facility Management Association of Australia’s (FMA) Victorian Chapter addressing ‘Complying with Labour Legislation’. The panellists addressed the risks to businesses not operating within the correct framework and the impacts to the Facilities Management Industry. “ISSA was proud to collaborate and be a venue partner for the breakfast session,” said Lauren Micallef, ISSA Oceania. “It was great to hear such engaging insights from these industry thought leaders. Nicholas Burt, CEO of the Facility Management Association of Australia (FMA) joined JLL Senior Director, Janene Hansford; and Mermaid Property Services CEO Lou La Delfa as they addressed mounting pressures and greater concerns surrounding health and hygiene across facility managers, contractors, and suppliers. Discussing how cleaning protocols have changed post-pandemic, La Delfa noted: “Prior to the pandemic, a client would certainly come to us and say: ‘How dusty is my building? After the pandemic, the main question that we get asked is: ‘How safe is my building for my occupants and my tenants to come into?’” Hansford said another change postpandemic is the ebbs and flows of the 20 INCLEAN NEW ZEALAND November 2023

volume of staff in buildings and how that has impacted cleaning schedules. “Thursday is the new Friday; Mondays are quiet, and Tuesdays and Wednesdays are busy… so the protocol and changes in which a cleaning contactor needs to manage that is now different.” Burt said from facilities management perspective, there is now a higher expectation of the indoor environment, including cleaning standards. “Some of our members have expressed that they’re now bringing cleaning staff in so that people can actually see them during

the day during different periods to make sure that people are really aware that the cleaning is happening”.

CANISTER VACUUM INNOVATION ON SHOW

This year 25 per cent of attendees stated that their primary reason for attending was to uncover the latest products and innovations, while a further 18 per cent stated it was to learn new industry trends and developments. “There have been a lot of changes and developments within the industry, and it was really easy to see when walking

ISSA CLEANING & HYGIENE EXPO through the expo,” said Adam Baker, General Manager – Marketing, Makita Australia. The show was a buzz with live demonstrations, roaming robots, and products readily available to touch and feel. Leading manufacturers, wholesalers, and suppliers showcased innovative products and technologies demonstrating new solutions and the future of the industry. “It was great to get in amongst all the different companies that attended the expo. To look at all the latest innovations within the cleaning industry,” said Andrew Dillon, Business Development, Brain Corp. A special note must be given to the incredible support that the ISSA Cleaning & Hygiene Expo receives from its exhibitors and sponsors. “Our exhibitors have continued to raise the bar year-on-year, with their products, services, and stands on display,” said Micallef. “The sponsors help us to support

the growth of the industry, raise market recognition, and drive product and trend awareness.” A special thanks to this year’s sponsors who included retuning Platinum Sponsor – Makita, retuning gold sponsor – Dettol Pro Solutions, Gold Sponsor – Blue Tongue Industries, Silver Sponsors – ACCO Brands, Brain Corp, EcoPower, Freudenberg Home & Cleaning Solutions, Gurru Solutions, Spillz, Coffee Cart Sponsor - RapidClean, Lanyard Sponsor – Cleanstar XPOWER, Product Placement Sponsors – Tennant Australia & NZ and Dettol Pro Solutions, Sanitising Station Sponsor – Dettol pro Solutions, Popcorn Stand sponsor – GRENKE Australia, Ice-Cream Sponsor- Symbio “If you didn’t get a chance to make it to the 2023 expo then we look forward to seeing you at the ISSA Cleaning & Hygiene Expo in Sydney at the ICC on the 11-12 September 2024,” said Micallef. ■

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INCLEAN EXCELLENCE AWARDS

A celebration of innovation

nnovation was celebrated at the ISSA Cleaning & Hygiene Expo, with the winners of this year’s INCLEAN Excellence Awards announced at the highly anticipated two-day event in Melbourne. This year, there were more than 60 award submissions across six categories: equipment (small), equipment (large), paper and dispensing, cleaning agents, services, and technology, and janitorial. This year’s judging panel included John Taylor, Geoff Thorpe, and Claire Hibbit. “For a consecutive year, we had another stellar number of submissions,” said Lauren Micallef, ISSA Oceania Manager. “From this year’s finalists and winners, along with all the award submissions received, we have witnessed a showcase of innovation that has set a new benchmark in our industry. “It is truly an exciting time to be a part of this market.”

CATEGORY: INNOVATION EQUIPMENT (LARGE)

The winner of this year’s highly coveted Innovation Equipment (Large) award was the VR-55 by FloorBotics/AotingBot. The VR-55 robot is designed to simplify floor cleaning tasks with cutting-edge features. The VR-55 offers unmanned and waterless cleaning, encompassing sweeping and vacuuming. 22 INCLEAN NEW ZEALAND November 2023

“Winning the INCLEAN Excellence Award is a huge accolade for us,” said Murray McDonald, Director, Duplex Cleaning Machines. “We started FloorBotics in 2000, but the commercial market wasn’t ready for robotics back then. But, like any industry, there seems to be times of quantum leaps of technology and I think we’re seeing that in the cleaning industry now, so we’re thrilled to be a part of this shift and for the recognition.”

CATEGORY: INNOVATION EQUIPMENT (SMALL)

The Duplex Lithium Hybrid, a versatile compact floor-cleaning machine was named winner of the Innovation Equipment (Small) award. “We’ve been developing our battery technology for the past 15 years so to be recognised for our innovation is a huge achievement for us,” McDonald said. With its optional steam vapour cleaning capability, the Duplex Lithium Hybrid can also effectively degrease, disinfect, and eliminate unpleasant odours, which can maintain hygiene without the use of harsh chemicals. “Simplicity and versatility are key for us when it comes to innovation and that is front of mind for us when developing new products for the market. For us, having the combination of hybrid battery, we believe is unique for the market and we’re

so pleased to be recognised by the industry for our innovation.”

CATEGORY: INNOVATION PAPER & DISPENSING

Tork PeakServe Advanced was named winner of the Innovation Paper & Dispensing award. Tork PeakServe is designed for high-traffic washrooms where staff need to maximise cleaning time and maintain a good flow of people. “The INCLEAN Excellence Awards is one of the major highlights of the ISSA Cleaning & Hygiene Expo and we are so proud to have won the Innovation Paper & Dispensing award for our Tork PeakServe Advanced Hand Towels,” said Robin Craigie, Marketing Manager Washroom, Essity Australasia. The Tork PeakServe system has a very high capacity of more than 1,400 of these Advanced (100589) quality towels, which can be dispensed quickly and without interruption to keep the flow. The compressed refills are fast to fill, can be topped up at any time and are easy to store and transport, enabling staff to focus on cleaning. “Innovation is at the heart of what we do at Essity. It’s core to our purpose, and it’s also important as an industry to recognise and highlight new technologies and advancements that are being made.” The Tork PeakServe Advanced refill is FSC certified, HACCP certified, carries the EU Ecolabel, and is also certified as Easy-to-Use

INCLEAN EXCELLENCE AWARDS

by the SRA (Swedish Rheumatism Association) helping to make hygiene accessible for all. “At Essity, we are constantly innovating in response to what the needs of the market are, and we look forward to continuing to deliver innovation to the industry and being involved in next year’s awards!”

CATEGORY: INNOVATION SERVICES & TECHNOLOGY

Dynamic Rostering by Vivid Property Services took out the Innovation Services & Technology award. Vivid’s customised dynamic rostering system embodies the essence of purpose-driven technology, offering clients transparency, accountability, seamless integration with diverse operating systems and the ability to effortlessly generate real-time, data driven informative reports. Chris Grant, Vivid Head of Innovation, said entering the INCLEAN Excellence Awards presented an exciting opportunity for Vivid to showcase its dedication to excellence and innovation in the field. “The awards seek to distinguish progressive products and services within the Australian commercial cleaning industry and at Vivid we’re curious, passionate and committed to continuous improvement for our diverse portfolio of clients,” said Grant. Dan Carpenter, Vivid CEO, said being named a winner of the 2023 INCLEAN Excellence Awards signifies a significant milestone and a moment of immense pride for the business. “It serves as a validation of the hard work, dedication, and innovation that we have consistently strived for. This recognition reinforces our position as a leader in the field, instilling a sense of trust and confidence in our current and prospective clients. “Moreover, this accolade serves as a testament to the exceptional quality and standards we uphold, solidifying our reputation as a trusted and results-oriented partner. Winning this prestigious award is a testament to the collective efforts of our team and reaffirms our commitment to maintaining the highest levels of excellence and service in all that we do.”

Congratulations to this year’s finalists and winners Innovation Equipment Large Finalists:

• LionsBot R3 VAC with Magic Tag, Central Cleaning Supplies • T391 Mid-Size Walk Behind Scrubber Dryer, Tennant Company • VR-55, FloorBotics/AotingBot Winner: VR-55, FloorBotics/AotingBot

Innovation Equipment – Small Finalists:

• Activ8, Cleanstar • Duplex Lithium Hybrid, Duplex Cleaning Machines • HAKO Scrubmaster B5 ORB, Hako, Australia Winner: Duplex Lithium Hybrid, Duplex Cleaning Machines

Innovation Cleaning Agents Finalists:

• BioLogical Bug Grower, BioChem Solutions • iClean FLO3, Tersano • Thymox, Achtichem Winner: Thymox, Achtichem

Innovation Paper and Dispensing Finalists:

• Tork PeakServe Advanced, Essity Australasia • Tork Washstation, Essity Australasia • Tork Clarity Foam Soap, Essity Australasia Winner: Tork PeakServe Advanced, Essity Australasia

Innovation Janitorial Finalists:

• Rapid Response Cone C/W Door, JTY Australia • Scale-Away, Ecofy • 5D Clean eTROWEL Black Light, Creative Products International Inc Winner: Rapid Response Cone C/W Door, JTY Australia

Innovation Service and Technology Finalists:

• Dynamic Rostering, Vivid Property Services • Hyundai T1 Cleaning Robot, Hyundai • BOTANICA by Air Wick Automatic Spray + Refill, Reckitt Pro Solutions Winner: Dynamic Rostering, Vivid Property Services

36-inch four-sided cone in 1994. So, for a company that has led the industry for so many years in the janitorial category worldwide to win the INCLEAN Excellence Awards award this year, I suggest it is a long time overdue.”

CATEGORY: INNOVATION CLEANING AGENTS CATEGORY: INNOVATION JANITORIAL

Winner of this year’s Innovation Janitorial award was the Rapid Response Cone C/W Door, available from JTY Australia. The Rapid Response Cone C/W Door is a highly visible, tall mobile safety cone, complete with lockable door and internal shelves, durable fold away mop holders, top handle, and braked castor to prevent movement once locked. “We decided to enter this year’s INCLEAN Excellence Awards because we knew we had an amazing product and wanted to share it with the industry, “explains Craig Jones, Director, JTY Australia. “It is nice reward for SYR that have invented many of the iconic products of the cleaning industry. SYR introduced the window squeegee in 1954, the press wringer bucket in 1974 and the

The winner of this year’s Innovation Cleaning Agents award was Thymox by Actichem. Thymox is a botanically derived disinfectant, with a unique blend of power, safety, and biodegradability. “Winning the 2023 Inclean Excellence Award is a tremendous honour,” said Everard Paynter. Thymox is used as a spray disinfectant for hard and soft surfaces. It is applied to the surface by means of direct pour, moistened cloth, spray, ULV fogger, or electrostatic sprayer. It finds application in healthcare, aged care, childcare, public space disinfection, disaster restoration, hospitality, residential and food preparation. “This recognition serves as a testament to the effectiveness and versatility of our product in meeting the diverse needs of industries ranging from disaster restoration to healthcare, residential to commercial, and industrial environments.” ■ www.incleanmag.co.nz 23

SUSTAINABILITY

Going green With a growing sustainability movement in New Zealand delivering better hygiene and environmental results for businesses and their customers, we speak to three industry leaders about what strategies are working for them Words Cameron Cooper

ffshoot general manager Wesley Binedell remembers having a light-bulb moment about four years ago that has changed the direction of the family business. The Auckland-based supplier of cleaning products – including chemicals, paper products and wet wipes – had for years been selling polypropylene wet wipes made from the widely used No.5 class plastic. However, Binedell and his team became aware that such wipes were not conducive to best-practice recycling. 24 INCLEAN NEW ZEALAND November 2023

“We were of the understanding that the wipes were being recycled, but instead they were going to landfill,” he says. “By our calculations, at that point we had already put millions of wipes into landfill and knew that we needed to change products.” A decision was made to steer Offshoot towards sustainable products that continued to be cost-effective for customers. Based on market feedback, the business has since developed and sold its own range of certified biodegradable wet wipes that are made in China by

a manufacturer that is committed to providing sustainable options. The wipes are made from natural fibres and are 100 per cnet biodegradable, 100% commercially compostable and have Forest Stewardship Council (FSC) certification. Offshoot is a major supplier of wipes in New Zealand gyms, with staff and members using them to wipe down and sanitise fitness equipment, rather than relying on traditional measures such as a spray bottle and paper towels or rags. Binedell says the biodegradable wipes give customers the comfort of knowing

SUSTAINABILITY

they are using a quality hygiene product while still protecting the environment. “Some of them are a bit shocked that the wipes are 100 per cent biodegradable and they ask more questions about them. But the biggest question is still around how many wipes are they going to use, and what it’s going to cost their business. When we opted to switch from plastic to biodegradable, we decided not to be like every other company and double the price just because it’s a more sustainable product, but instead implement cost-saving packages allowing customers to choose their level of commitment.”

ON THE MONEY

Green cleaning products have become big business, in New Zealand and internationally. While the size of the market is hard to calculate, one study by Grand View Research valued the global green cleaning products market at US$3.9 billion in

2020 and predicted it to grow to US$5.9 billion by 2027. Such expansion would be driven by increased consumer awareness about the benefits of ecofriendly cleaning solutions. As New Zealand commercial cleaning equipment and products supplier Proquip pursues its own sustainable agenda, sales and marketing director Kerry Boon says there is no doubt that the demand for eco-friendly cleaning solutions is on the rise. “Whether it be in machinery, hygiene products, or cleaning chemicals, businesses are looking for effective cleaning solutions that not only save them time and money but lessen their impact on the environment,” he says. One of the biggest challenges for many players in the sector is to strike the right balance between ecofriendliness and effectiveness. “Many ‘green’ products fall short of their traditional counterparts, often consuming more energy or water to achieve the desired outcome,” Boon says.

“

One of the biggest challenges for many players in the sector is to strike the right balance between ecofriendliness and effectiveness.

”

SUSTAINABILITY

In terms of cleaning chemicals, he says Proquip has diligently worked to source alternatives that match or surpass the performance of caustic and toxic cleaners, with the emphasis being on prioritising user and environmental wellbeing. This includes supplying the Agar range of green chemicals that have Good Environmental Choice Australia (GECA) certification, and the non-toxic Bio-Zyme portfolio of products. With machinery, Proquip has partnered with brands that are at the forefront of innovation around sustainability and efficiency. Boon says one of the best examples of this is the revolutionary Blue Evolution S+ 10-bar steam cleaning machine, which eliminates the need for cleaning chemicals completely. It also saves up to 93 per cent of water usage to achieve clean, germ-free surfaces. Geoff Hughes, national manager at cleaning supplies business RapidClean NZ, says the cleaning and hygiene the market is broadly switching back to more environmentally friendly cleaning chemicals again after concentrating on stronger, harsher chemicals at the height of COVID-19. The choice between eco-friendly and harsher chemicals typically depends on 26 INCLEAN NEW ZEALAND November 2023

the hygiene requirements from industry to industry. “Those industries that have always used stronger chemicals will continue to use them regardless,” Hughes says. He believes some cleaning operations became “panic stricken” during the pandemic and felt they needed stronger chemical options. “Sales were great on products like that at the time, but that has scaled back.” Hughes says feedback from members across the RapidClean network points to environmental, social and governance (ESG) factors being strongly on the radar in the New Zealand market for the foreseeable future.

MADE TO MEASURE

While a commitment to sustainability initiatives is important in the modern cleaning and hygiene landscape, it is no longer enough – the best organisations are measuring their performance to ensure they are truly practicing what they preach. Boon says Proquip is actively examining ways to measure and track its environmental impact. “We believe that our most significant contribution lies in our commitment and advocacy in extending the lifespan of the machinery we provide to prevent unnecessary waste from entering landfills,” he says.

“In an age of consumption and waste, we believe it’s important to source machinery that is not only manufactured in a green-conscious way but that is robust, easily repaired, and stands the test of time,” Boons says. “This is evidenced by the countless machines that pass through our service doors that are as old as 25 years or more and still operating strongly.” At Offshoot, the business has been conscious of backing up its claims of products being biodegradable and compostable. “A lot of companies will greenwash and say a product is biodegradable without a certification,” Binedell says. “So just because our wipes are bamboo, we didn’t want to say, ‘It’s bamboo, so therefore it’s biodegradable’. We actually went out and got the proper certification. We did a biodegradability test and then we did a compostability test. And now we’ve also got the FSC approvals.” Conscious of budgetary pressures on businesses in a New Zealand economy that has slipped into recession in the past year, Binedell says Offshoot is conscious of offering customers alternative products for all purchases. This incorporates what it calls its “costeffective” range for standard cleaning products, plus a selection of biodegradable product options within that range.

SUSTAINABILITY

“New Zealanders are very conscious about the price they’re paying at the moment, but with the biodegradable wipes we haven’t lost customers due to price.”

STRATEGIES FOR SUCCESS

As the cleaning and hygiene sector ramps up its focus on sustainability, market players will have to get on board or risk being left behind. RapidClean board member Lee-Ann Kemp says the business is committed to meeting customers’ demand for sustainable and green products. “It’s becoming increasingly apparent that our customers want us to provide environmentally friendly ranges,” Kemp says. They expect it, and it’s a big part of our presentations to our customers.” At Proquip, Boon makes the point that embracing a sustainable agenda takes time and effort. “We know that sustainability is not just a one-off task, but an ongoing journey.” For facility managers and cleaning companies, sourcing the best environmentally friendly and recyclable products from reliable manufacturers and suppliers will be crucial, too.

In Offshoot’s case with wet wipes, it outlined the business’s sustainability needs with its Chinese manufacturer and struck a deal that satisfied both parties. “By that point, we needed a decent volume of wipes, so they saw the value in our business,” says Binedell, who adds that Offshoot has focused on building a trusted relationship with the Chinese supplier. He agrees that businesses “really need to invest time and resources into finding these sustainable solutions”. “They are out there, but I think a lot of companies that have been operating for 15 years or so have one set way of doing things and they don’t like to veer from that approach. But they will find themselves in a very difficult position if they’re not offering some sort of sustainable solution moving forward.” Unlike the “old-school companies”, Binedell says Offshoot will continue to embrace change, including on the sustainability front. “You’ve got to be continuously looking at what’s going on in the market and adapt to it.” ■

“

In an age of consumption and waste, it’s important to source machinery that is not only manufactured in a greenconscious way but that is robust, easily repaired, and stands the test of time.

”

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SUSTAINABILITY

”

Brushing up on carpet care

In this Q&A, Proquip NZ’s Kerry Boon discusses the keys to minimising resource usage while cleaning carpets, and why a one-size-fits-all approach to carpet chemicals is flawed. What are some of the key trends in the carpet-care space in the wake of COVID-19 and the hyper-focus on clean and hygienic floors? Following the COVID-19 lockdown, we observed a substantial upswing in the demand for carpet-cleaning machines, with a particular surge from the aged care sector. This sector demonstrated a heightened commitment to maintaining cleaner carpets through more frequent cleaning, often opting for inhouse solutions rather than less-frequent deep cleans. Additionally, a broader industry trend emerged, with customers seeking to enhance their carpet-cleaning standards, and no longer settling for base spec, cold-water machines. Instead, they showed a preference to upgrade to hot water heaters and rotating power brushes. In response, Proquip introduced three carpet-cleaning packages: Silver, Gold and Platinum. These packages, when paired with any of our Santoemma carpet extraction machines, offer progressively improved levels of performance and productivity, equipping carpet-cleaning operations of all sizes with the essential tools and equipment necessary for achieving a high level of carpet cleanliness. How can facility managers and cleaning contractors pursue better carpet-care results while also being conscious of sustainability outcomes? The primary sustainability challenge in carpet cleaning is resource consumption, but it can be reduced by using the right equipment and cleaning methods. For best results, cleaners should prioritise hot water extraction machines that boast a high-water lift capacity, typically measured in millimetres of water column (mm H₂O). A common misconception is that high water pressure equates to superior cleaning. In reality, excessive water pressure just pushes more water into the carpet, necessitating increased energy and time for extraction, which results in prolonged drying times. In terms of methodology, Proquip’s ‘7 steps of carpet cleaning’ have been designed to optimise cleaning efficiency, minimise

28 INCLEAN NEW ZEALAND November 2023

water and chemical usage, and expedite drying times. Two key elements are: the pre-spray method – by applying diluted cleaning solutions directly to the carpet and extracting with just clean water in the machine’s tank, cleaners can conserve water, reduce drying periods, and guarantee a residue-free carpet post-cleaning. machinery upgrades – adding hot water heaters and rotating power brushes to the machine enhances one-pass cleaning results, leading to more efficient and effective carpet cleaning. Indoor air quality is another important issue following the pandemic –and floor and carpet care is crucial to IAQ. What advice do you have for facility managers as they seek to clean carpets and deliver better air quality? We recommend investing in specialised carpet chemicals tailored to specific needs, steering clear of a one-size-fits-all approach. Additionally, choosing enhancing accessories such as rotating power brushes and hot water heaters can significantly enhance cleaning efficiency and results. Implementing a regular maintenance schedule, especially in high-traffic areas, helps prevent allergen and contaminant buildup, while utilising equipment with HEPA filters, like our Numatic backpack vacuum, captures airborne particles during cleaning. For a day-to-day solution to IAQ, our product San-Air provides the highest indoor air quality by employing cutting-edge, sustainable technology that reduces airborne pathogens. San-Air is a gel that can be used in any closed-air environment. What is Proquip doing to increase understanding of the role of HEPA filters as part of floor and carpet care? We have placed a lot of importance on our team educating customers about the difference that a certified HEPA filter can make in reducing the presence of airborne pathogens and improving air quality. We are very pleased that, since the onset of COVID-19, the increased demand for higher levels of IAQ has seen HEPA filters become a standard feature in some vacuums, rather than an optional add-on.

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HAND HYGIENE

Safe pair of hands Infection-prevention experts often point to hand hygiene as being the first line of defence in the fight to stop diseases from spreading, but signs of complacency in the New Zealand market are leading to calls for smarter hand-hygiene practices Words Cameron Cooper

hile New Zealand hygiene experts may still be preaching the importance of hand hygiene, the sales trends at one leading cleaning supplies business paints a different picture. Geoff Hughes, national manager of RapidClean New Zealand, says demand for products such as hand sanitiser, masks and PPE gear have dropped significantly in the past six months as public fears about the pandemic have lessened. 30 INCLEAN NEW ZEALAND November 2023

“People are still conscious of infection risks, but in terms of sales the market for things like hand sanitiser and gloves has absolutely reduced,” he says. Hughes adds that the New Zealand Government’s move to drop mandates for protective gear such as masks has had a significant, detrimental impact on sales. “Financial pressures are probably ruling the decision-making (for customers). People are looking to cut costs, so hygiene standards just aren’t receiving the attention they did during the height of COVID-19.”

HAND HYGIENE

CLEAR AND PRESENT DANGER

The emphasis on hand hygiene in healthcare, commercial and community settings remain crucial to New Zealand’s health environment, according to Whiteley chairman Dr Greg Whiteley, one of the world’s most respected infectionprevention experts. He warns that while many healthcare facilities are winding back the last of the pandemic’s restrictions, such as mandatory mask-wearing, the reality is that “there are more people dying now from COVID-19 than there were in the first phase of the pandemic”. Dr Whiteley says heightened risk comes in the form of the explosion of ‘gram negative’ bacteria that are a major cause of healthcare-associated infections, or HAIs. “These bugs are largely spread by touch and they’re fantastic biofilm producers and they move from place to place, surface to surface,” he says. The threat they pose underlines the importance of proper hand hygiene, says Dr Whiteley, who cites research by the late Professor Mary-Louise McLaws indicating that, despite hospitals claiming that they have a 90 per cent compliance rate with hygiene requirements, the true compliance rate is probably closer to 30 per cent. “Let’s assume the best outcome and say that you’ve got a one in two chance that the healthcare professional who touched you has not washed their hands in accordance with World Health Organisation (WHO) and Australian requirements. That’s terrifying,” says Dr Whiteley, who adds that infection of wounds through poor hygiene can be life-threatening. For cleaning contractors and facility managers who are dealing with customers who are scaling back on hand-hygiene and other protective products, education and patience is required. Lee-Ann Kemp, a board member of RapidClean New Zealand, says it is important to keep the channels of communication open with customers who are becoming more budget conscious. “It’s a matter of working with your customers closely,” she says. “If they want to reduce their spend, you can do that, but reduce their spend by offering different product options, or different procedural options. That way you can still keep your relationship with them. You are still selling products to them, even if it’s not at the same level as before, and hopefully that will come back.”

Kemp says as an example of budget cuts, some RapidClean customers are switching from the more expensive cartridge-based sanitisers and soaps to a cheaper 5-litre dispenser. “Sometimes those action may not be what you think is best for the customer, but if it’s helping them make a cost saving, even if it’s in the short term, it’s worthwhile putting those options out there.” On the product front, Dr Whiteley says it is important for facility managers to know that at the top end there are alcohol-based hand rubs and other antimicrobial hand rubs that are registered by the Medsafe New Zealand. “These products are registered as medicines, so there are very strict manufacturing controls and very strict efficacy requirements. Basically, this means when you use those products, you’ve got a safety guarantee or a quality guarantee out in the general marketplace.” For home-based hand cleaning, old-fashioned soap is usually fine. However, after emptying bed pans or cleaning up bodily fluids in a healthcare setting, Dr Whiteley says it is crucial to wear PPE gear, including gloves, and to use an approved hand-hygiene product. “During COVID-19, every man and his dog wanted to make alcohol-based hand rubs. And there was a lot of cheap rubbish that came in from overseas and most of it will destroy your skin.”

“

In high-traffic sites there should be a focus on hightouchpoint areas such as door handles and hand dryers, as well as using signage as a reminder to guests to practice good hygiene through proper handwashing.

”

SMART, COST-EFFECTIVE PROCESSES THE KEY

Dr Lisa Ackerley, the director of public health and hygiene at Reckitt, the parent company of Dettol Pro Solutions, believes businesses and others can meet appropriate hygiene standards without blowing the budget. Her confidence comes from lessons learnt at the 2022 Commonwealth Games in Birmingham in the United Kingdom, where Dettol Pro Solutions facilitated a ‘Targeted Hygiene’ approach in its role as an official hygiene partner at the event. The strategy involves putting in place hygienesurface and hand-hygiene interventions when and where they are most needed. Dr Ackerley says good hygiene outcomes are not only reliant on whether hygiene interventions are practised with efficacious products, but at what moments, how frequently and how well. In high-traffic sites, for example, there should be a focus on high-touchpoint areas such as door www.incleanmag.co.nz 31

HAND HYGIENE

“

The emphasis on hand hygiene in healthcare, commercial and community settings remain crucial to New Zealand’s health environment.

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handles and hand dryers, as well as using signage as a reminder to guests to practice good hygiene through proper hand-washing. “The whole concept is to take a risk-based and a pragmatic approach, not to get people to do too much cleaning, but to do the cleaning and disinfection when it really matters,” Dr Ackerley says. “That saves resources, deploying them at the times when it will make a difference.” With COVID-19 slipping from media and public attention, she says many facilities are not offering hand sanitisers in reception or areas or entrances. “Yet it’s the most cost-effective way of reducing the incidence of infectious diseases, so we need to just keep reminding ourselves that the very, very simple first thing that people can do when they enter a hotel lobby or a restaurant is to use sanitisers.”

GLOVES CRUCIAL, WHEN USED PROPERLY

Poor hand-washing habits aside, Dr Whiteley says the other elephant in the room with hand hygiene is the improper use of gloves. “Most people wear gloves as though it’s going to be a force field to protect them,” he says. With gloves often becoming the means by which bugs move from place to place, Dr Whiteley says the rule of thumb – whether reusable or stronger 32 INCLEAN NEW ZEALAND November 2023

The fab 5 The Hand Hygiene New Zealand program endorses the World Health Organization’s ‘5 Moments for Hand Hygiene’ approach, which provides advice around when health professionals should pay particular attention to cleaning hands. Moment 1: Before touching a patient – to protect the patient against acquiring an infection from the hands of the healthcare worker. Moment 2: Before a procedure – to protect the patient from pathogens (including their own) from entering their body during a procedure. Moment 3: After a procedure or body fluid exposure risk – to protect yourself and the healthcare surroundings from patient pathogens Moment 4: After touching a patient – to protect yourself and the healthcare surroundings from patient pathogens. Moment 5: After touching a patient’s surroundings – to protect yourself and the healthcare surroundings from patient pathogens.

HAND HYGIENE vinyl gloves are being worn – is to use an alcohol-based hand rub as often as possible. “Either that, or you change your gloves. Of course, no one gives cleaners enough money to change their gloves often enough, but if they can wash their hands, that’s a good outcome.” While much of the hand-hygiene focus is rightly directed at elements such as antiseptic hand rubs and the most effective dispenser solutions, Dr Whiteley says there is one hallmark of healthcare facilities that exhibit best practice – culture. This includes proper training of staff on hygiene practices, and communicating handhygiene rules and regulations to visitors at healthcare facilities. He points to published research by his team showing that once a person touches biofilms and gets bugs on their fingers, those bugs will stay on hands for up to 19 subsequent touches. “If you don’t clean surfaces properly, the biofilms and the bugs remain. So, you’ve got to have effective cleaning, but you’ve really got to make sure you’ve also got effective hand-hygiene compliance. A good culture reinforces it, and there’s a lot to be said for a broader and more

widespread understanding of the need for the right culture when it comes to hand hygiene.” At RapidClean, Hughes confirms that the sale of gloves for cleaning and safety purposes has declined in the past year, along with the market for hand sanitisers. The hope is that a rebounding tourism market will provide impetus for hand-hygiene products and complement traditional markets such as GP and dental clinics that will always need to conscious of public safety measures. “We’re hoping that more tourism will drive market demand,” Hughes says. ■

Environmentally Responsible Specialist Cleaning Services CrestClean offers a range of specialist cleaning services to help maintain buildings and premises, including Hard Floor Cleaning and Maintenance, Carpet and Upholstery Cleaning and Pure Water Window Cleaning. Our cleaning services meet the strict environmental criteria set by Environmental Choice NZ. This helps to improve the sustainability of our cleaning services and allows our customers to verify sustainable procurement.

Find out more at crestclean.co.nz

www.incleanmag.co.nz 33

DISTRIBUTION

The rise and rise of RapidClean

The RapidClean Group continues to build on its five-year growth strategy, reporting another year of sales success.

he Rapid Group has celebrated another successful year of growth at the co-operative’s annual conference held in Fiji. Launched with a traditional kava opening ceremony, the conference saw RapidClean CEO, Wayne Hill, sharing the group’s key achievements with more than 150 Australian and New Zealand members and suppliers.

“A VERY GOOD YEAR INDEED”

The 2022/23 financial year had a number of highlights for the Rapid Group, which continues to build on its five-year growth plan launched at last year’s conference. 34 INCLEAN NEW ZEALAND November 2023

This year, the group reported a 13 per cent increase in preferred supplier purchases, as well as “excellent” growth across many of its major product groups. Paper recorded growth of 20 per cent in Australia and 13 per cent in NZ; chemicals increased 18 per cent in both Australia and NZ; cleaning accessories grew 16 per cent in Australia and 12 per cent in NZ; while packaging was up 12 per cent in Australia and 14 per cent in NZ. Machinery also rose 5 per cent in Australia and NZ. In 2022/23, the group also expanded its footprint, welcoming three new members in Australia: MBL Food and Packaging, PFI Supplies, and RapidClean Kimberly. It

also welcomed RapidClean Northland in New Zealand. The new sites now take the total number of RapidClean members to more than 70 across Australia and New Zealand, with Hill noting that the group will “continue to review opportunities to fill geographic gaps”. The Rapid Group also welcomed three new suppliers: APOLLO, CleanLIFE, and IPC. The organisation also retained its Quality Assured status and expanded its head office team, with new appointments in marketing, procurement, and key account support. “In summary, a very good year indeed,” Hill said.

DISTRIBUTION OPPORTUNITY AWAITS

Despite the impressive results, Hill told attendees RapidClean is not one “to rely on luck” and is implementing changes as part of its long-term growth strategy to ensure the group is maximising opportunities. “To be the cleaning and hygiene industry leader is surrounded by a number of key strategies,” Hill explained. Launched last year, ‘the New Plan’ is a strategy for optimal performance throughout 2022 to 2027. It includes six ‘pillars’ of success and strategies for achieving them, as well as set targets for the 2027 financial year. “The group has a robust plan. The building blocks are all there, with the pivotal goal at the centre to be the cleaning and hygiene industry’s leading supply group in Australia and New Zealand, and there’s no reason why we can’t be that and should be that.” The six strategic pillars are: 1. Member benefits – Facilitate rebate returns and services that meet member needs and attract high quality members in desired geographic locations. 2. Preferred supplier partnerships – Deliver to the expectations of preferred suppliers and maximise return to members. 3. Marketing – Effectively market the RapidClean brand and product offering to deliver results for members and position the brand as a market leader. 4. Key account customers – Secure and maintain profitable key account customers across multiple industries. 5. Financial performance – Deliver the surplus results, balance sheet structure and cash flow certainty to sustain and grow the business. 6. Organisational capability – Invest in the people, systems and processes needed to support growth.

Congratulations to this year’s RapidClean Award winners: New Zealand

• Members of the Year: Bay Direct / Diverse Distributors • Member of the Year Runner Up: Cleancare Supplies • Supplier of the Year: Filta NZ

Australia

• Member of the Year: Abcoe Distributors • Member of the Year (second place): RapidClean South Coast NSW • Member of the Year (third place): Whereabout Supply • Supplier of the Year: Huhtamaki – Tailored Packaging • Supplier of the Year Runner Up: Edgar Edmondson (Edco)

MEMBERS AND SUPPLIERS CELEBRATED

The RapidClean conference concluded with its annual gala awards dinner, where Member of the Year and Supplier of the Year were both named for Australia and New Zealand. New Zealand Members of the Year was awarded to Bay Direct Diverse Distributors. Bay Direct Diverse Distributors was acknowledged for “pushing the boundaries”, with expansion into new markets and strong growth across core categories including food packaging and paper. Member of the Year Runner Up was awarded to Gisborne-based Cleancare Supplies, which was acknowledged for continually supporting the local community throughout Cyclone Gabriel earlier this year. “We had a very difficult year, but we are really appreciative of this award,” said Lyndsay Ball. Filta NZ was awarded Supplier of the Year. “We work hard for RapidClean and all the members and very appreciate all of your support,” said Liz Nicols, National Sales Manager, Filta. Sydney-based Abcoe Distributors won Australian Member of the Year award. Rodney Macnamara, Managing Director of Abcoe Distributors, thanked his team and the Rapid Group for their ongoing support. Supplier of the Year was awarded to Huhtamaki – Tailored Packaging, while Edgar Edmondson (Edco) was named Runner Up. The generosity of RapidClean members and suppliers was also on show once again when $18,500 was raised for the Cancer Council following an auction at the gala dinner and the Sharon Lees Memorial Afternoon Tea. Sponsors of the RapidClean conference included Diversey, Solaris Paper/Cottonsoft, Huhtamaki-Tailored Packaging, Clean Plus Chemicals, Filta NZ, Makita, Essity, Aotearoa NZ Made, Davidson Washroom, Royal Touch, Biopak, MaTtek, Uropa, SCJ Professional, Gojo/Purell, and Seko. Next year will see RapidClean host two dedicated conferences for its Australian and New Zealand members and suppliers. The RapidClean Australia conference will be held in Perth and the RapidClean New Zealand conference will take place in the Bay of Islands. ■ INCLEAN attended the RapidClean conference as a guest of RapidClean www.incleanmag.co.nz 35

RESTORATION

Dry, dehumidify, and disinfect water-soaked facilities Six steps to safely and efficiently remove water damage in buildings

ater damage can be a devastating occurrence in any building, leading to structural issues, mould growth, and potential health hazards. Often the cleaning team is called in as the first responders to start the renovation process. Swift and thorough cleanup is crucial to minimise further damage and prevent longterm complications. While each situation might differ, there is a proven approach for effectively managing water damage restoration. Follow these six steps to restore the affected area to its pre-damaged state. 36 INCLEAN NEW ZEALAND November 2023

1. ASSESS AND ADDRESS HAZARDS

Before embarking on any cleanup process, ensure the safety of your team. Begin by identifying potential hazards such as compromised structures or electrical dangers. Shut off power to the affected area to minimise the risk of electrical shock. To avoid slips and falls, don’t enter the flooded area without wearing slip-resistant shoes or boots. Also wear personal protective equipment (PPE) like gloves, goggles, and respirators, especially if the damage is extensive and involves contaminated water.

RESTORATION

2. REMOVE STANDING WATER

Utilise pumps, wet/dry vacuums, or professional extraction services to promptly remove standing water to prevent further damage and inhibit mould growth. Follow equipment safety guidelines and instructions as found in the product manuals. Consider purchasing water-removing equipment before you have a flood, so you won’t waste time securing the equipment during an emergency and competing with other buyers for limited supplies.

3. DRY AND DEHUMIDIFY

Excess moisture left behind after a flood can lead to mould growth, structural damage, and health hazards. Therefore, thoroughly drying the affected area is essential. The best drying system depends on various factors such as the extent of water damage, the size of the building, and the available resources. However, many restoration workers choose the “controlled drying” or “balanced drying” approach. The key components of a controlled drying system include: Moisture measurement: Accurate moisture measurement is crucial for assessing the extent of water damage and monitoring the progress of the drying process. Use moisture meters or hygrometers to measure moisture levels in building materials and the air. Water extraction: Remove as much water as possible through extraction to facilitate the drying process. Dehumidification: Dehumidifiers help reduce humidity levels and accelerate the drying process. Strategically place high-capacity dehumidifiers throughout the building to extract moisture from the air. This helps prevent secondary water damage and inhibits mould growth. Air circulation: Proper air circulation helps remove moisture from surfaces and improves the overall drying efficiency. Strategically position high-powered fans to promote airflow and enhance evaporation. Temperature control: Maintaining optimal temperature conditions can expedite the drying process, which helps increase evaporation rates. Use heating systems or portable heaters to maintain the desired temperature. Monitoring and adjustments: Continuously monitor moisture levels, humidity, and temperature, adjusting the drying equipment and conditions as needed to optimise the drying process. Regular

inspections ensure that you don’t overlook areas and that the drying system is working effectively. It is important to note that the drying process can vary depending on the specific circumstances and the type of building materials involved. In complex or extensive water damage situations where you don’t have the internal resources, it is advisable to engage professional water damage restoration services. These professionals have the expertise and specialised equipment to implement an efficient and effective drying system tailored to the specific needs of the building.

4. SALVAGE OR DISCARD DAMAGED MATERIALS

Evaluate affected materials such as carpets, drywall, insulation, and furniture. You might be able to salvage some materials through professional cleaning, disinfection, and drying processes. However, discard porous materials that have been extensively damaged or exposed to contaminated water to prevent mould growth and maintain a healthy indoor environment.

“

Water damage can be a devastating occurrence in any building, leading to structural issues, mould growth, and potential health hazards.

”

5. CLEAN AND DISINFECT

Thoroughly clean and disinfect all affected surfaces, including walls, floors, and furniture, to eliminate potential microbial contaminants. Use appropriate cleaning agents and disinfectants recommended for water damage restoration, ensuring they are safe for the specific materials. Scrub and sanitise surfaces following manufacturer instructions and safety precautions.

6. PREVENT MOULD

Conduct thorough inspections for visible mould or signs of moisture, focusing on both obvious and hidden areas. If you detect mould, engage professional mould remediation services to safely remove and remediate the affected areas. Implement preventive measures such as improved ventilation, moisture barriers, and regular inspections to minimise the risk of future mould growth. ■ Tim Poskin is the former director of ISSA Consulting and is one of the world’s leading authorities on custodial workloading. He can be reached at tposkin@gmail.com. This first appeared in ISSA Today and has been republished with permission www.incleanmag.co.nz 37

MANAGEMENT

Navigating economic uncertainty: Building resilience and managing risk

he cleaning industry, much like many others, faced its share of challenges during the pandemic. However, it proved to the world its importance in keeping everyone safe and its mettle by continuing to trade profitably even amidst the storm. To remain successful and thrive, businesses in the cleaning industry need to prioritise resilience. In this article, we will explore the importance of business resilience and share insights on how successful businesses navigate economic uncertainty and build resilience. 38 INCLEAN NEW ZEALAND November 2023

WHAT SETS BETTER PERFORMING BUSINESSES APART?

In uncertain times, the most successful businesses stand out due to their realistic approach and ability to adapt. They acknowledge the prevailing conditions, identify key drivers in their industry, and act swiftly and decisively. No matter the industry or financial strength, the key is to face the facts head-on and make informed decisions. Opportunities can arise amidst chaos, and prepared businesses are best positioned to seize them. That’s why it is important to…

MANAGEMENT

1. Understand the trading conditions Business owners that keep their ears to the ground and stay across the changing conditions are generally better placed. The one’s that do well in this environment continue to monitor where they are in the business and economic cycle, learn from their peers and get advice. At this moment in time, they know that whilst there is some indication that inflation is stabilising, future cost pressures remain uncertain. This uncertainty has resulted in a decline in spending in some areas of the economy and we’ve seen more clients report incidences of theft of both physical equipment and of information in recent times. In these conditions, successful businesses know that they need to adopt more calculated, informed, and timely decision-making strategies to stay on top of the changing conditions.

2. Think long-term The foundation of resilience lies in thinking long-term. This means having a clear vision, mission, and set of values. Businesses must make their vision more profound than merely providing products or services. For instance, cleaners protect people and maintain safety, they don’t just wipe down surfaces. By instilling pride and purpose in employees and communicating your long-term objectives, businesses create a culture of resilience. Thinking long-term does not mean that if something isn’t working that you should hold on to it, it means focussing on your objectives. Sometimes you do need to cut your losses when it comes to a strategy that is not working - doing nothing is still a decision. So be honest with your business performance and don’t be afraid to pivot your strategy when necessary. It can be painful, especially if you have invested a lot into a strategy, but the first thing you should do when you find yourself in a hole… is to stop digging.

3. Make cashflow a priority Cash flow management is critical for business survival. Start by understanding fixed costs and potential changes for the coming year. Aligning your business strategy with cash flow forecasts can help anticipate challenges. Create a financial forecast to gain insights into potential cash flow hurdles and seek advice from external advisors to refine your strategy. Regularly monitor and

manage your cash flow plan to stay proactive in dealing with uncertainties.

4. Nurture business culture Don’t forget that your people are also feeling the pinch. The cost of living is going up and this can put significant strain of your people and their families. Those businesses that perform well know that a good culture is an asset. People stay with businesses they like working for, even when things are tough. Don’t allow your culture to be another reason that your employees look elsewhere. Nurture those rituals that reflect the company’s values and involve employees to help foster a sense of belonging and security no matter what the environment.

5. Ask the right questions In an ever-changing landscape, those business owners that succeed also tend to consistently ask the right questions and seek out answers. Including: • How are our clients’ needs changing during this period? • What sets us apart from our competitors? • Have we prepared for worst-case scenarios? • What risks are we not prepared for? • Can we optimize operational efficiencies? • Are there any opportunities within the uncertainty? • Do we need external assistance to bolster our efforts or protect against risk?

“

By understanding the trading conditions, making informed decisions based on what works for other business, and managing cash flow effectively, businesses can steer through uncertain times and position themselves for long-term success.

”

The cleaning industry has demonstrated incredible resilience in the face of adversity during the covid years. As the economic landscape continues to shift, building business resilience is more important than ever. By understanding the trading conditions, making informed decisions based on what works for other business, and managing cash flow effectively, businesses can steer through uncertain times and position themselves for long-term success. Cultivating a strong culture focused on the long-term will create a united and strong organisation. During uncertain waters, resilience becomes the lifeline that enables businesses to sail through and thrive. ■ Andrew Ash is director - business advisory, HLB Mann Judd www.incleanmag.co.nz 39

MANAGEMENT

Three questions to ask to ensure you hire the right people

iring is always a hit-and-miss affair, but over the years I’ve gotten better at it. I now ask candidates three questions that help me filter out who is most suitable for the task at hand, who will get the job done and who is most likely to stick around. These questions have proven remarkably efficient in helping me hire A-grade players, spot B-grade players who can be coached to become A-grade players, and actively avoid C-grade players. I ask these questions because I’ve been burned in the past by people who say one 40 INCLEAN NEW ZEALAND November 2023

thing, and do another. They tell me how good they are, how much they want the job, how hard they’ll work. They get the role, but their hype doesn’t live up to their reality; they’re not half as good as they say, and they can’t do the job at hand. That’s a costly own goal. I need to prevent that from happening. These three questions help elicit emotional reactions that are imperceptible to the untrained eye. But if you are good at reading people and noticing the non-verbals, as I am, you get a better picture of how truthful their answers really are. I can see when a question makes a candidate flush,

MANAGEMENT

blush, or blink. I am on the lookout for these signs because when their words are incompatible with their body language, I know something is up.

THE THREE KEY QUESTIONS

Hiring well starts with asking these three key questions at the early stage of the interview process. Each question leads to more questions, and each will uncover the truth about how appropriate this candidate will be for the job at hand, how badly they want this job, and how good they’ll be at it.

1. Do you get it? • Do you understand the job on offer? • Do you understand the KPI metric you are being asked to reach? • Does that metric or number motivate you? • Have you read the job description in detail? • Do you understand what every task and obligation means? • Do you fully understand the role this job plays in the wider functioning of this company? • Do you have the skills and experience to deliver on the job at hand?

“

Assuming they say ‘yes’ to those questions, I then ask:

2. Do you want it? • Now that you know exactly what the role entails, do you honestly, genuinely, with no reservations want this job? • Is there another job that you had your eye on (but didn’t get), making this role the booby prize? • Are you interested in this role because you’ve got your eye on the prize of a bigger job a few rungs above this one? • Do you see yourself staying in this same role for at least three years? Assuming they know what the job entails — they ‘get’ it —and they wholeheartedly desire the job at hand — they ‘want’. My final and perhaps most important question is …

3. Do you have the capacity to fit this job into your life? • Do you have the time, mental preparedness, skills, experience, desire and space to fully commit to this role? • Is there anything going on in your life that will prevent you from completing this job to the standards I have outlined in the earlier questions? • Is there anything that could prevent you from completing this job in the allocated time?

WHY DO I ASK THESE THREE QUESTIONS?

”

We hire for will and train for skill, so we take a lot of time in our hiring process to ensure we get the right people, in the right job, for the right reason. Hiring is easy. Firing is hard. (Or as we say in the recruitment business, ‘hiring is guessing, firing is knowing’.) It’s costly, draining on everyone and leaves a bad taste in the mouth for all concerned. It’s much harder to get someone out of an organisation than it is to get them in, so we spend a lot of time ensuring we get the right people in so that we don’t have to worry about moving them out. ■ Edited extract from How to Build a Business Others Want to Buy by Kobi Simmat. Kobi is a self-taught expert in business management, advisory services, and the founder of Best Practice Biz www.incleanmag.co.nz 41

MARKETING

10 myths about business marketing What you need to know to help take your business to new heights of success

hen it comes to marketing a small business, there are some truths that we hold dear. We understand the importance of return on investment (ROI) because budgets are tight, we know that effective marketing can make or break a business, and we’re aware that it’s often the owner or founder who handles marketing responsibilities. However, amidst these harsh truths, there are also numerous myths that hinder small businesses from taking control of their marketing and steering it towards success. As someone who has supported small and medium-sized businesses in marketing for the past eight years, I’ve identified these myths and I’m here to debunk them. 42 INCLEAN NEW ZEALAND November 2023

Myth 1: Marketing is constantly changing and it is hard to keep up This is a common misconception. While marketing technology may evolve (e.g., changes in social media platforms), it doesn’t change as rapidly as you might think. Underneath all the technology, there are simple marketing techniques that remain consistent, rooted in the timeless behaviours of the humans we aim to engage with. By focusing on the core principles of understanding your target audience, creating compelling messaging, and delivering value, you can build a strong foundation for your marketing efforts.

Myth 2: There is a secret trick to marketing I wish. Unfortunately, there’s no magic trick that guarantees marketing success.

Behind every successful business and marketing campaign lies a trail of experiments, tests, and failed attempts. It’s about embracing best practices and learning from the experiences of others. Instead of searching for a secret formula, focus on understanding your unique value proposition, identifying your target market, and delivering your message consistently across different channels.

Myth 3: I need to get a formal education to be good at it While some education may be helpful, formal learning doesn’t guarantee success over anyone else. Marketing is a dynamic field where practical experience and adaptability are often more valuable. Embrace learning from any available source, including testing and experimenting

MARKETING

within your own business. Stay up to date with industry trends, attend webinars or workshops, and engage with online communities to expand your knowledge and network.

Myth 4: Marketing is expensive Yes, marketing can be expensive, especially when considering traditional advertising methods or large-scale campaigns. However, not all marketing strategies require a big budget. In fact, there are countless ways to turn strangers into loyal fans that cost little to no money at all. Leveraging digital platforms such as social media, content marketing, and email marketing allows you to reach your target audience effectively without breaking the bank. Focus on creating valuable content, engaging with your audience, and nurturing relationships to drive organic growth. Even just employing different sales strategies can transform your business through the number of leads you convert into customers.

Myth 5: I need to outsource all of it False. While it’s true that marketing can feel overwhelming, and certain aspects may require specific technical expertise, there are plenty of tasks that you can handle yourself with consistency, patience, and free resources.

Myth 6: I need to keep all of it in house Conversely, this is also false. While it’s important to maintain control over your marketing strategy, there are times when outsourcing certain tasks or seeking external expertise can be beneficial. Marketing agencies or freelancers can provide specialised skills and insights, help you navigate new platforms or technologies, and save you time and effort. The key is to strike a balance between in-house and outsourced marketing to maximise your resources and achieve your goals effectively.

Myth 7: My competitors know something I don’t It’s easy to fall into the trap of thinking that your competitors possess some

secret knowledge or strategy that sets them apart. However, the reality is that you may be overestimating everyone else around you. You already possess the necessary tools, experience, and insights to succeed beyond them. Letting go of this myth will instil the confidence you need to thrive. Instead of focusing solely on your competitors, invest your energy in understanding your target audience, identifying their needs, and delivering value that sets you apart from the competition.

Myth 8: My competitors are spending more money on marketing than me Often, this is also a myth. It’s natural to assume that your competitors have bigger budgets or are doing more than you. However, the reality may be different. You may be more aware of their advertising efforts, or they may have simply found a formula that works for them. Or else they’ve captured your cookies and you just think they’re spending a lot of money because you see their ads everywhere.

Myth 9: Any DIY marketing efforts I make are going to be terrible Absolutely false! DIY doesn’t equate to poor quality. In fact, investing your time in marketing can be more valuable than any money you spend because you possess an intimate understanding of your own business. Imagine the compounding effect of spending just 2.5 hours per week on your marketing efforts. That’s nearly 20 working days dedicated to marketing in a year, while many of your competitors may be doing nothing at all. Additionally, there is an abundance of tools available to help you execute marketing activities effectively. Whether it’s designing graphics, scheduling social media posts, or analysing data, there are user-friendly and affordable resources that empower you to take control of your marketing efforts.

Myth 10: A strategy is the same as a plan A strategy, much like an idea, a dream, a wish, a theory – is not the same at all as an actionable plan. You need both.

“

Successful marketing is not about magic tricks or enormous budgets. Identify exactly where you are losing customers on their journey from stranger to fan and then work consistently on improving.

”

You need not only the strategy to get you to your goals with marketing but you need the step by step plan that you can implement to help you achieve it. You need to know what to do with any time you dedicate to marketing or any money that you have to allocate to it. You need to know when it’s working, when to abandon it, or pivot. A plan is very different from a strategy and combining the two is a misstep. By debunking these common myths, you can gain a clearer perspective on small business marketing and empower yourself to make informed decisions. Embrace the opportunities available to you, leverage your unique strengths, and focus on building authentic connections with your audience. Remember, successful marketing is not about magic tricks or enormous budgets. Identify exactly where you are losing customers on their journey from stranger to fan and then work consistently on improving. With the right mindset and a willingness to learn and adapt, you can achieve remarkable results and drive your small business to new heights of success. ■ Amy Miocevich is author of The Very Good Marketing Guide and founder of Lumos Marketing. www.verygoodmarketing.com.au

OPINION

What the election result means for the commercial cleaning industry

t the time of writing this article, New Zealanders are still waiting to understand the final 2023 election result. Special votes may equal to an inclusion or exclusion of Winston Peters in the Coalition. Either way, New Zealanders have voted for change, and hopefully this is what we have. So, what does this change mean for the commercial cleaning industry? We will see the reversal of the Fair Pay Legislation within the first 100 days. David Seymour has made announcement that as soon as the new government is sworn in, they will be pushing that the reversal happens with urgency. As someone who has been working with my members to navigate this new legislation, it is with utmost relief and will mark the day with celebration the day it is reversed. Why? The first reason being, when I express my concern to someone outside of our industry, I am justifiably asked, “doesn’t your industry believe in fair pay?”. I take pride in then explaining that BSCNZ members have the longest standing multiple employer collective agreement in New Zealand. We were the first collective group of employers in New Zealand to take a collective stance to value our employees, working with union to create a ‘fair’ working environment. 44 INCLEAN NEW ZEALAND November 2023

Our multiple employer collective agreement is 50+ years old. This does not just mean “pay”, but the overall working conditions agreed to with union representatives. We are a labour driven industry, where would we be if we didn’t prioritise the care of our workers? Do we always get it right? No, but in between mistakes, intent wins out. The intent to collectively work together for the betterment of both parties, employee, and employer. The second key reason is that FPA legislation controlled the narrative between two key working relationships within the business environment - employee and employer, ignoring all other forms of legally engaging workers in New Zealand. Big mistake. When one form of engaging workers becomes too difficult and complex, and compliance costs go through the roof, business owners will naturally evolve to avoid this form of engagement. You will end up with industries that avoid the employee/ employer relationship at all costs, even to the end of not doing business at all. Thirdly, when a completely new piece of legislation is formed, industries are forced to engage and navigate their way through, when it comes to applying the law, it is inevitable to find short comings. Areas become highlighted, that when applied to ‘real life’ it needs adjusting to be workable. Some of the short comings and

‘unworkable’ portions in the FPA legislation could be compared to what recently happened via a sink hole on Parnel Road, and then flowed into the Waitemata Harbour. I could go into more specifics but thankfully for you the reader, I have a word limitation! Compounded with the overwhelming reality that this piece of legislation is more than likely to be reversed by the incoming government. I do not doubt that this piece of legislation will be talked about for many years to come, used as an example of “let’s not go back to the 1990s but learn and move forward”. We will also potentially see the reintroduction of the three-month new employee trial, which some employers will be grateful for. There have been many claims made by some that sick days will be halved, a public holiday will be taken away, would any new government be interested in “taking” away benefits that have already been put into place? On the flip side of this coin, a recent BusinessNZ survey found that 93 per cent of business leaders stated that in the past three years the cost of doing business has increased, that is significant. We may also see more changes ahead for our industry training organisations. But this very much will be a wait and see. Some of these decisions will need to be carefully considered and approached with caution to ensure the best outcomes for all involved. As the industry body we also hope that a change of government will mean that we are heard. The commercial cleaning industry in New Zealand plays an important role. On last count, we are 29,245 workers strong, equalling to 6 per cent of all workers in New Zealand. Firstly, we offer entry level employment – this plays a critical role in any country. We will offer anyone a job and the opportunity to grow a varied and multifaceted career. Secondly, we don’t just pay lip service to keeping New Zealand clean and hygienic, we get out there and make it happen. ■ Sarah McBride is CEO of the Building Service Contactors of New Zealand (BSCNZ)

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NEW FUSE Dilution on Demand – Cleaning Chemicals Trigger Bottle and Cartridges

Rejuven8 Rejuven8 is designed to enhance the appearance of worn floor finishes. Rejuven8 is the next generation in hard floor maintenance. Rejuven8 increases the durability of floor finishes and enhances gloss levels. Rejuven8 effectively repairs scratches and reduces the appearance of scuffing – black heel marks, grounded in dirt and surface scratches.

Step into the future of product dispensing with FUSE’s groundbreaking system. Imagine a sleek dispenser unit powered by ultraconcentrated cartridges, seamlessly fused in a robust sprayer head. Gone are the days of mixing, measuring, and storing chemicals. Simply fill a water bottle with tap water, Snap in the product cartridge of your choice, and voila! Experience an unprecedented blend of convenience, safety, and efficiency. Say goodbye to the old hassles and hello to the revolutionized way of dispensing with FUSE. Elevate your routine today!

Pacific Hygiene +64 (0) 9 477 5700 info.nz@pacifichygiene.com www.pacifichygiene.com

` Extends life of polish films ` Enhances gloss levels ` Easy application ` Concentrated formula makes more than 280-litres

Whiteley Corporation 1800 833 566 marketing@whiteley.co.nz

RapidClean Glide 300 Canister Vacuum RapidClean’s improved Glide 300 is a great pull-along option for commercial and domestic environments that require regular, detailed cleaning. With a 15-litre capacity, you’re free to clean large areas without having to empty the dust bag, and the 18-metre power cord with the cord restraint system, provides superior reach, increasing productivity. Lightweight at 5kg, users will be impressed with the suction on this canister vacuum driven by its 1300W motor, keeping you cleaning for longer. Developed in collaboration with worldwide leaders in vacuum technology, Pacvac. ` Noise level (at 1.5m) 64dB(A) ` 33.9 litres p/sec airflow rate ` Reusable 15-litre SMS dust bag ` Disposable 15L paper dust bags ` Three-stage filtration and high filtration filter ` Two-year body and motor warranty

RapidClean New Zealand 0508 727 433

Selfgard Blaxx Texture Grip Nitrile Gloves These texture grip, powder free, nitrile gloves come in boxes of 100 gloves and are available in a black colour with sizes from Small (S) to Double Extra Large (XXL). They are tough and durable, have a micro textured surface, are resistant to most chemicals and solvents and are latex free. Perfect for usage in cleaning, trades, automotive and food environments, these gloves will not let you down. Selfgard Blaxx nitrile gloves are FDA and ISO certified, offer a 15 mpa tensile strength, an AQL of 1.5 and an elongation break at 500per cent and are 240mm in length with a palm width of 80mm - 130mm.

Selfgard 0800 766 662 enquiries@selfgard.co.nz

sales@rapidclean.co.nz www.rapidclean.co.nz

Brilliance Sealer Brilliance is back and improved! Brilliance is a sealer finish one-step, high-gloss productthat provides an amazing “wet look” finish while sealing up to 400sqm per 5L bottle. Brilliance also has a slip-resistance rating D1 classification as per AS4586:2013. ` Easy to apply, ` Self-leveling properties, ` Quick dry time, ` Australian made Brilliance extends longevity and lifespan of the flooring. Brilliance is suitable for most hard floor surfaces including terrazzo, vinyl tiles, granite, vinyl sheeting, tiles and slate. Scan the QR code to access the floor sealer calculator.

Whiteley Corporation 1800 833 566 marketing@whiteley.co.nz

46 INCLEAN NEW ZEALAND November 2023

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makitasales@makita.co.nz