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September 8 2015 Ozark Life Publishing, LLC
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Vol 1 Issue 23
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TIDBITS® RESEARCHES
ADVERTISING SLOGANS by Kathy Wolfe All companies know the importance of advertising and product recognition. This week, Tidbits investigates some clever slogans that have caught our attention over the years. • Who hasn’t sung along to the “Rice-A-Roni, the San Francisco Treat” jingle? The first commercial featuring the clang of a cable car aired in 1959, launching the success of the small Golden Grain Macaroni Company. The product was based on the family recipe of the founders, the Domenico’s. There were not many packaged side dishes available in the late 1950s and Rice-A-Roni was an immediate hit. It became so successful that when Golden Grain sold out to the Quaker Oats Company in 1986, the price tag was $275 million. • The Clairol company was started up in 1931 by two Americans who had been traveling in France and observed hair-coloring preparations there. Sold strictly to salons for 25 years, in 1956, an at-home product was introduced with its slogan “Does she or doesn’t she? Only her hairdresser knows for sure.” Within 6 years, 70% of American women were coloring their hair. The company has had several catchy phrases over the years, including 1965’s “The closer he gets, the better you look” and the 1960s slogan, “Is it true blondes have more fun?” • “Plop, plop, fizz, fizz, oh what a relief it is” is one of the most recognizable ad slogans of all time. The effervescent antacid Alka-Seltzer made its debut in 1931 as a remedy for aches, pains, inflammation, fever, heartburn, indigestion, and a number of other maladies. The character “Speedy” (signifying speedy relief) was introduced in 1951 and was used until the mid-1960s. The company had another successful catchphrase in 1971 when a man suffering from severe indigestion said, “Try it, you’ll like it,” followed in 1972 with “I can’t believe I ate the whole thing.” Alka-Seltzer’s competition Rolaids countered with “How do you spell relief?”
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• Credit card companies are well-known for reminding us how much we need them. In 1975, American Express introduced its “Don’t leave home without it” campaign, featuring Oscar-Awardwinning actor Karl Malden. Various celebrities asked TV viewers, “Do you know me?” in another American Express ad. In 2004, the company updated its slogan to “My life. My card.” Visa’s catchphrase was, “It’s everywhere you want to be,” initiated in 1985. (Visa spends about $500 million each year on advertising around the world!) MasterCard was not to be left out, and in 1997 originated, “There are some things money can’t buy. For everything else, there’s MasterCard.” Capital One followed up with, “What’s in your wallet?” • What’s the best part of waking up? According to Folgers, it’s their coffee in your cup! The company, in business since 1850, featured the Swedish neighbor Mrs. Olson in their ads from 1965 to 1986, who told (Continued next page)
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Tidbits® of North Central Arkansas (Front page continued)
us that Folgers was “mountain grown, the richest kind of coffee.” Another coffee vendor, Maxwell House, has one of the longest-used slogans, “Good to the Last Drop,” created in 1917.
1. Is the book of Ephesians in the Old or New Testament or neither? 2. Who was stoned to death for preaching that Jesus was the Savior? Stephen, Joel, Asa, Malachi 3. What village was known as “The City of David”? Nimrod, Antioch, Bethlehem, Babylon 4. How many men did Nebuchadnezzar see walking in the fiery furnace? 2, 4, 20, 40 5. From the Bible, who could be called “Mr. Patience”? Naaman, Jairus, Philippi, Job 6. Who owned a coat that had many colors? Hosea, Joseph, Edom, Abraham
• Founded in 1922 by a retired farmer turned insurance salesman, State Farm is currently #41 on the Fortune 500 list of largest companies. They process almost 35,000 claims per day. Pop star Barry Manilow composed their “Like a good neighbor, State Farm is there” jingle in 1971. • Barry Manilow also composed the familiar “I am stuck on Band-aids, cuz Band-Aid’s stuck on me” jingle in the mid-1970s. Earle Dickson, the inventor of the Band-Aid in 1920, came up with the idea when his wife Josephine regularly injured herself while performing housekeeping and cooking tasks. Dickson, who worked for Johnson & Johnson, was looking for an easier way to bandage up her wounds than cotton and wrapping. Sales were just $3,000 that first year, but in 1961, the year of Dickson’s death, sales of Band-Aids were $30,000,000. • In 1973, as the feminist movement was gaining momentum, a young 23-year-old copywriter named Ilon Specht came up with the phrase “Because I’m worth it” for the L’Oreal cosmetics company. Still in use today, it’s recognized by 80% of women. • The first Kentucky Fried Chicken franchise opened in Salt Lake City, Utah, in 1952. Harlan Sanders had been selling chicken since the Great Depression when he peddled it from a Kentucky roadside restaurant. The “finger lickin’ good” slogan was initiated in 1956, and a second slogan “We fix Sunday dinner seven nights a week” was added in 1957. In 2011, KFC, wanting to focus on its shift to a healthier menu, made a switch to “Nobody does chicken like KFC” and “So good.” KFC is the second largest restaurant chain in the world, with close to 19,000 outlets in 118 countries, with China leading the pack with nearly 4,600 locations. • Where did our favorite candy M&Ms get its name? The little chocolates with a candy shell were introduced by the Mars Company in 1941 as a treat that allowed soldiers to carry chocolate without it melting. The two “M”s stand for Forrest Mars, son of the Mars founder, and Bruce Murrie, who was the son of the Hershey Chocolate president, who owned a 20% share in the product. M&Ms famous “melts in your mouth, not in your hand” slogan was trademarked in 1954. • After decades of using “It takes a licking and keeps on ticking” to describe the durability of their watches, Timex replaced the phrase with one they felt updated their image. The 1950s phrase was updated in 2003 to “Timex. Life is ticking.” • Frito-Lay challenged our self-control when they released their advertising slogan for Lay’s potato chips of “Betcha can’t eat just one” in 1963. They were the first snack food manufacturer to release television commercials, using actor Bert Lahr of The Wizard of Oz fame as their spokesman. Herman Lay started up the company in 1932 selling potato chips out of the trunk of his car. He merged his venture with the Frito Company in 1961. • The name of Paul Marcarelli is probably not familiar, but it’s almost certain that his face is. Paul was the actor who traveled the country for Verizon Wireless beginning in 2002 asking, “Can you hear me now?” The campaign was a huge success because most people are familiar with having to move to a place with better cell phone reception. The first year Verizon ran the ad, their sales improved by 10%, and numbers grew by another 15% the following year. Today, Verizon’s slogan is “Never settle.”
1. When was the last time before 2014 that St. Louis Cardinals pitchers combined to record at least 23 shutouts in a season? 2. Who has the best career regular-season winning percentage among these three majorleague managers: Sparky Anderson, Davey Johnson and Earl Weaver? 3. In 2014, running back Todd Gurley set a record at the University of Georgia for most allpurpose yards in a game (293). Whose mark did he break? 4. The Spurs’ Tim Duncan, Manu Ginobili and Tony Parker set a record in 2014 for most NBA postseason wins of any trio. Who had held the record? 5. Name the last team before the Los Angeles Kings in 2015 to miss the NHL playoffs a season after winning the Stanley Cup. 6. Who holds the men’s soccer record for most appearances as a captain in the World Cup? 7. In 2015, Lindsey Vonn set a World Cup skiing record for most career wins (63). Who had held the mark?
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by Samantha Weaver * It was 20th-century Hungarian author and psychiatrist Thomas Szasz who made the following sage observation: “The greatest analgesic, soporific, stimulant, tranquilizer, narcotic, and to some extent even antibiotic -- in short, the closest thing to a genuine panacea known to medical science -- is work.”
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* The story that’s been adapted to film more than any other is the fairy tale “Cinderella.” * While it’s true that paying to use transportation routes is nothing new, you might be surprised to learn the extent of some early pay-for-travel routes. In England in the early 1800s, there already were 30,000 miles of toll roads -- not to mention 8,000 toll gates. * During World War II, money was smuggled into German POW camps using Monopoly games -- the real stuff was stashed in among the fake cash. * Twerking may be a modern phenomenon, but in the 16th century, it was not unusual for a gentleman to be caught twirking (with an “i,” not an “e”) in public. Of course, twirling the hairs of one’s mustache generally didn’t raise an eyebrow in polite society. * If you see a group of ducks in the water, you can call them, collectively, a “paddling” of ducks. In the air, however, the correct collective term is a “team.” * Before he became famous in his eponymous sitcom, Jerry Seinfeld appeared on the TV show “Benson” -- he played the governor’s speechwriter. He didn’t last long, though; he was fired after just three episodes. *** Thought for the Day: “By the age of 6 the average child will have completed the basic American education. ... From television, the child will have learned how to pick a lock, commit a fairly elaborate bank holdup, prevent wetness all day long, get the laundry twice as white, and kill people with a variety of sophisticated armaments.” -- Russell Baker (c) 2015 King Features Synd., Inc.
Uncle Joe Nimo told me this story about Uncle Mart Holland. He said that he moved over to a place called Hand, Arkansas, over on the ridge in the northeast part of Baxter County pretty close to the Fulton/Izard county line. He took a mail route over there. It was a star route as they called it in those days. A star route was where they carried the mail from one post office to the other. This was somewhere around 1920 and he had this contract to carry the mail form Hand Post Office to Mountain Home every day and back. He had two good oldtime saddle horses, fox trotting horses, and he said one morning he was coming out across the cedar break there from Hand going toward Mountain Home and he got about a mile and a half from the house and the sun was just up shining well, big frost on the ground. He said he hadn’t gotten much rest the night before and he had just halfway nodded off riding the horse. He really wasn’t asleep, just kind of relaxed. He said he had heard of Uncle Mart Holland, but he hadn’t met him. Uncle Mart was pretty stooped in his Martin Holland old age and he had a long flowing white beard. This beard, as I recall seeing him in 1935, came down to about his belt buckle. He was very withered up by then and he looked rather pitiful. Uncle Joe said his horse was just kind of nodding his head going on down the road and all of a sudden this little gray donkey shot right out of the cedar break out in front of him and on it was an old man, stooped, small, with a flowing white beard. Uncle Joe told me, “I guess I wasn’t living a very good life at the time. The first thing that happened was my horse reared straight up and my mail pouches fell off. I just thought of the devil. That’s the first thing I thought of.”
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* On Sept. 10, 1608, English adventurer John Smith is elected council president of Jamestown, Virginia -- the first permanent English settlement in North America. Smith had won popularity in the colony because of his organizational abilities and effectiveness in dealing with local Native American groups.
Be sure and read Petbits weekly column each week for helpful ideas!
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* On Sept. 7, 1813, the United States gets its nickname, Uncle Sam. The name is linked to Samuel Wilson, a New York meat packer who supplied barrels of beef to the Army during the War of 1812. Wilson stamped the barrels with “U.S.” for United States, but soldiers began referring to the grub as “Uncle Sam’s.” * On Sept. 9, 1939, audiences at the Fox Theater in Riverside, California, get a surprise showing of “Gone With the Wind” as a second feature. Producer David O. Selznick sat in the back and observed the audience reaction to his highly anticipated film. * On Sept. 12, 1940, near Montignac, France, a collection of prehistoric cave paintings is discovered by four teenagers. The roughly 16,000-year-old paintings, mostly of animals, are among the finest examples of art from the Upper Paleolithic period. * On Sept. 11, 1965, the 1st Cavalry Division (Airmobile) begins to arrive in South Vietnam, bringing U.S. troop strength to more than 125,000. The unit was the first full U.S. Army division deployed to Vietnam. * On Sept. 8, 1974, in a controversial executive action, President Gerald Ford pardons his disgraced predecessor Richard Nixon for crimes committed while in office involving the Watergate scandal. * On Sept. 13, 1990, the drama series “Law & Order” premieres on NBC. It would go on to become one of the longest-running prime-time dramas in TV history -- 20 seasons. The “Law & Order” franchise was created by Dick Wolf, who began his TV career as a writer for “Miami Vice.” (c) 2015 King Features Synd., Inc.
PAW’S CORNER By Sam Mazzotta
Overeating Puppy Isn’t So Cute
--DEAR PAW’S CORNER: I watched a “cute” commercial today where a toddler sneakily pours dog food on the floor for the family puppy to eat. I think it was really irresponsible of the dog food company to show that without noting the risks to dogs that overeat, particularly puppies. Maybe a better commercial would be the mom rushing the dog to the veterinarian to make sure he doesn’t die of bloat. Why would the company present this as cute? -- Shocked in Syracuse, New York DEAR SHOCKED: You don’t need me to answer why the pet food company presented the commercial in that way. Cute sells, right? Because you’re concerned about the way the situation is presented, with no apparent consequences for the puppy (bloat is a possible risk for dogs that eat a large amount of food in one sitting), you can contact the company either through its website or in writing. Now, what if that situation happened in real life? Your toddler gets into the dog food and sits there happily feeding the family pet, for who knows how long before you discover them. You’ll need to monitor the dog closely. Bloat, known clinically as GDV (gastric dilatationvolvulus), happens when a dog’s stomach enlarges, twists and puts pressure on surrounding organs. It’s a very serious condition that can cause death in just hours. Overeating is one possible cause of bloat. If your dog’s stomach is distended, it tries to belch or vomit without success, it’s weak, panting and salivating, rush it to the vet. If your pet shows no symptoms but you’re concerned, contact the vet for instructions. Send your questions about pet care to ask@ pawscorner.com. (c) 2015 King Features Synd., Inc.
Fishing Report, White/Norfork River Hi Gang,
and feeding on any edible food that drifts by. Just picture that when you are fishing and present your rig correctly. We seem to be having a last blast of Summer weather Do that and you will catch lots of fish. with temps getting into the upper eighties and some Even the fly fishing is productive if you get your bright low nineties during the days and low seventies at colorful flies down deep. I have had very good success night. The humidity is on the high side so we have even with beginners using the deep nymphing technique on the usual fog on the river in the mornings which a very consistent basis. makes it feel chilly when running up and down the In spite of the high water you can catch some fish on river. hoppers fished on the surface up close to the bank under The lakes are slowly receding but are still high and overhanging tree limbs. Man! It is fun when the fish that means plenty of generation on the rivers. This explode on the surface. pattern has been in effect for weeks now and will Don’t let the high water hold you back, go with continue for quite a while. Stability is good for the flow and you will have some great fishing! fishing even with the high fast water. The key to success is to get your bait, lure or fly down to where See Y’all next week. the fish are. That means more weight and a correct Tite-Lines, drift to allow the rig to drop down and bounce along Nick Kopcha 314-609-5507 nkopcha@centurytel.net the bottom. The fish are holding behind anything that Rose’s Resort and Full Service Trout Dock will break the current. They are conserving energy http://www.rosestroutdock.com 870-499-5311
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INVENTIONS OF THE ‘70s The 1970s were a time of great innovation in many areas. Take a look at a few ground-breaking inventions introduced during that decade. • In 1974, a patent was granted to Dr. Raymond Damadian for an “Apparatus and Method for Detecting Cancer in Tissue,” the world’s first MRI machine. Dr. Damadian completed construction of the first whole-body scanner three years later. MRI stands for Magnetic Resonance Imaging, and is a means of looking inside the body without surgery or X-rays. The scanner uses magnetism and radio waves to take internal pictures. Dr. Damadian discovered that different types of tissue emit signals of varying lengths, and that cancerous tissue’s signals last much longer than non-cancerous. • The food processor came to North America in 1973, when American inventor Carl Sonthemier improved on the 1971 French machine, the Le Magi-Max. This new appliance hit U.S. shelves using the name Cuisinart. • The 1970s were an exciting time in the electronics world. The floppy disk was invented in 1970, an invention that revolutionized the storage of computer data. In 1973, the first word processor that used floppy disks for storage was introduced by Vydec, a media system capable of holding 80 to 100 pages of text. Early printers included the LA30 dot matrix printer and the daisy-wheel printer, named such because of its resemblance to the flower. Both were introduced in 1970 and were able to print 30 characters per second. IBM debuted its Model 4640 ink-jet printer in 1976, followed up by its 3800 laser printer, able to print 20,000 lines (215 pages) per minute in 1979. • We’ve been “flicking our BIC” since 1973 when BIC introduced its disposable lighter with an adjustable flame. The BIC lighter could provide 3,000 lights before wearing out. Today, BIC produces about 6 million lighters daily worldwide. There have been more than 30 billion lighters sold in 160 countries. Entertainment Weekly has named the “Flick Your BIC” advertising campaign as one of the 50 best campaigns of all time. • In 1974, two Italian doctors, father and son Arpad and Giorgio Fischer, were responsible for the invention of a blunt, hollow surgical instrument called a cannula that enabled the creation of tunnels between major blood vessels of the body. Adding a suction device known as an aspirator, the pair were able to suck out body fat, creating the cosmetic surgery operation known as liposuction. • Are you familiar with the term “timeshifting”? It’s the word used to refer to recording a television program to play back at a more convenient time, a process facilitated by the invention of the VCR in 1971. The first VCR for home use was the Phillips Model 1500, introduced in 1972. It was an expensive item and for many years, most consumers chose to rent rather than purchase this pricey technology. • In 1979, Sony introduced an item that changed the way people listened to music. Sony’s co-founder Masaru Ibuka loved opera music and wanted to listen to it while traveling by air. He approached a company engineer with his idea of a portable audio cassette player. The engineer designed it, adding lightweight headphones and the Walkman was born! By 1995, sales of Walkman units had reached 150 million. Improvements over the years have resulted in 300 different Walkman models produced to date.
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Tidbits® of North Central Arkansas
One-Step Lemon Pound Cake 1. Who wrote and recorded “I’m So Lonesome I Could Cry”? 2. Name the one big hit by James & Bobby Purify. 3. Who were Fred Hellerman, Pete Seeger, Ronnie Gilbert and Lee Hays? 4. How did Ernie K-Doe (of “Mother-in-Law” fame) get his name? 5. Name the song that contains this lyric: “She had a place in his life. He never made her think twice. As he rises to her apology, anybody else would surely know he’s watching her go.” Answers 1. Country legend Hank Williams. He wrote the song to be spoken instead of sung, until he discovered it was due to be released. 2. “I’m Your Puppet,” in 1966. After Robert retired in 1971, James paired up with Ben Moore, who also took the stage name Bobby Purify. 3. The Weavers, a folk group that started in 1948. 4. He was born Ernest Kador, Jr. The 1961 song was his only No. 1 hit. 5. “What a Fool Believes,” written by Michael McDonald and Kenny Loggins, in 1979, and recorded by The Doobie Brothers. Legend says that McDonald once fired his whole band because a backup singer hit a sour note during the chorus of the song during a 1979 show in Chicago. (c) 2015 King Features Synd., Inc.
Dog-eared recipes deserve some review now and then, and I’m glad I rediscovered this classic from my mom’s recipe box. It’s a never-fail, fabulous one-step pound cake that is a perfect “first” cake baking experience for kids. Read the recipe together, and let them search for the dry ingredients in the pantry, measuring cups from a kitchen drawer, eggs and sour cream from the refrigerator, and lemons in the fruit bowl. Grate, measure, pour and mix it all together in just one step. Nothing could be easier than dumping it all in a bowl and mixing it up for a delicious cake to serve for your next afternoon snack or a dessert at a family picnic. You can easily change up the flavor by substituting orange zest for lemon, and even reducing the sour cream and replacing it with orange juice. Don’t be surprised if it becomes your family’s signature recipe. Let’s get started: ONE-STEP LEMON POUND CAKE 2 1/4 cups flour 2 cups sugar 1/2 teaspoon salt 1/2 teaspoon baking soda 1 cup soft unsalted butter, at room temperature 1 cup sour cream, at room temperature 3 eggs, at room temperature 1 teaspoon pure vanilla extract 2 teaspoons grated lemon zest Glaze: 1 cup confectioners’ sugar, sifted 2 tablespoons freshly squeezed lemon juice 1. Heat oven to 325 F. Grease and flour one Bundt cake pan. 2. Put all of the cake ingredients into a mixer bowl and blend at low speed for about 1 minute. Beat an additional 3 minutes at medium speed. It will be light-yellow and creamy. 3. Pour into prepared pan. 4. Bake 55-60 minutes, or until toothpick inserted into the middle comes out clean. 5. Cool the cake upright on a rack for 15 minutes. Remove from the pan and cool completely before glazing. To glaze, combine confectioners’ sugar and lemon juice in a bowl, mixing with a whisk until smooth. Add more juice for a pourable consistency. Drizzle over the top of the cooled cake and let glaze dry. *** Donna Erickson’s award-winning series “Donna’s Day” is airing on public television nationwide. To find more of her creative family recipes and activities, visit www.donnasday.com and link to the NEW Donna’s Day Facebook fan page. Her latest book is “Donna Erickson’s Fabulous Funstuff for Families.” (c) 2015 Donna Erickson Distributed by King Features Synd.
“Be known before you’re needed” Advertise with Tidbits (870) 421-7898 MORE AD SLOGANS • “Sometimes you feel like a nut, sometimes you don’t” was the jingle originated in the 1970s by Peter Paul to advertise its chocolate and coconut candy bars Mounds and Almond Joy. The original slogan of Mounds, a confection created in 1920, was “indescribably delicious.” It was the result of a contest that challenged entrants to come up with the best two words to sell a candy. The winner took home $10. Almond Joy (for when you feel like a nut!) came along in 1946. • How long have we been in good hands with Allstate? The company was founded in 1931 as part of Sears, Roebuck, & Company, but the familiar slogan didn’t come along until 1956. A company sales executive came up with the idea based on his comforting words to his wife when a doctor was caring for their child. It’s now ranked as one of the most recognizable slogans in America. • Nothing outlasts the Energizer. It keeps going, and going…” The pink bunny in the sunglasses and sandals beating on his bass drum has proven the effectiveness of this slogan time and time again. Appearing in commercials since 1989, the term “Energizer Bunny” has become part of our vocabulary referring to anything or anyone that continues endlessly. • Plenty of exhausted young mothers have uttered the phrase, “Calgon, take me away” since that catchphrase was introduced in the 1970s. A quiet, relaxing bath in Calgon bath products was the solution to the stress of everyday life. The product takes its name from “calcium gone,” referring to its ability to prevent the formation of unwanted elements in the water. • In 1910, 18-year-old J.C. Hall had two shoeboxes of picture postcards to his name and nothing else. He peddled them on the streets of Kansas City, Missouri, then bought more, and soon had a good little business. His brother joined him and they became the Hall Brothers Company. By 1915, they were offering high-quality valentines and Christmas cards. In 1917, they started printing their own gift wrap. Knowing that goldsmiths used the word “hallmark” to denote a mark of quality, in 1928, the Hall brothers began printing the word Hallmark on the back of every card. The year 1944 brought the advertising phrase that most folks are familiar with – “When you care enough to send the very best.” The NBC network approached the company in 1951 about sponsoring a premiere television production and the Hallmark Hall of Fame program began. Over the years, the productions have garnered 80 Emmy Awards. • One of the longest-running, most familiar ad slogans is Campbell’s “Mmm, mmm, good!”, which has been in use since 1935. Fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson teamed up in Camden, New Jersey, in 1869 to produce canned vegetables and jellies. The invention of condensed soup in 1897 by the nephew of the company’s general manager cemented Campbell’s place in history. The company began using the image of the round-faced Campbell kids in 1904 on the side of trolley cars.
BIBLE TRIVIA ANSWERS:
1) New; 2) Stephen; 3) Bethlehem; 4) 4; 5) Job; 6) Joseph
1. The Cardinals had 30 shutouts in 1968. 2. Weaver, with a .583 winning percentage in 17 seasons, topped Johnson (.562 in 17 seasons) and Anderson (.545 in 26 seasons). 3. Rodney Hampton had 290 allpurpose yards in a game in 1987. 4. Kareem Abdul-Jabbar, Michael Cooper and Magic Johnson had 110 playoff wins for the Los Angeles Lakers during the 1980s. 5. The Carolina Hurricanes, in 2007. 6. Diego Maradona, with 16 appearances for Argentina (198694). 7. Austria’s Annemarie MoserProell, with 62.
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Tidbits® of North Central Arkansas
Franklin Mint ---
Q: I have a collection of the Franklin Mint’s Greatest Banknotes, in proof-quality sterling silver. The set has a certificate of authenticity signed by Michael C. Boyd, vice president of public relations at the Franklin Mint. I am interested in selling. -- Larry, Weyburn, Sask., Canada A: I have always advised my readers to steer clear of “instant collectibles,” such as the ones issued by the Franklin Mint. They might be lovely to look at and delightful to hold, but the reality is that they are also virtually impossible to sell. Put another way, there are few secondary markets for Franklin Mint products. *** Q: I have a tea cart that was made in Grand Rapids by the Paalman Furniture Company. It originally was painted black, but has been stripped and refinished. I would like to know more about it. -- Teresa, Ancramdale, New York A: During the first three decades of the past century, Grand Rapids, Michigan, was home to at least a dozen companies that specialized in the manufacture of furniture and accessories. Your tea cart probably was made during the 1920s, and from your photo appears to be crafted of oak. Prices vary from region to region. To find out how much your tea cart might be worth, I suggest you contact antique- and used-furniture dealers near where you live. A good reference book that can provide you with general information about furniture from this period and the companies that produced pieces such as your tea cart is Furniture of the Depression Era: Furniture & Accessories of the 1920s, 1930s, & 1940s by Robert W. and Harriett Swedberg. Although out of print, there are numerous copies available on online. *** Q: I have a set of lamps that are marked “Cordey.” Can you tell me anything about them? -- Betty, Marion, Indiana A: The Cordey China Company was established in Trenton, New Jersey, in 1942 by Harry Wilson, Harvey Greenburg and a small group of investors. The company established a reputation for its highly stylized porcelain pieces, mostly figurines. Many of the products produced by the company before 1950 have become quite collectible. Write to Larry Cox in care of KFWS, 628 Virginia Drive, Orlando, FL 32803, or send e-mail to questionsforcox@aol.com. Due to the large volume of mail he receives, Mr. Cox cannot personally answer all reader questions, nor does he do appraisals. Do not send any materials requiring return mail. (c) 2015 King Features Synd., Inc.