3 minute read
The power of ‘good’ brings hope, inspiration and smiles to millions
Everyone enjoys a bit of good news, so much so that a small company which started out by simply sharing a few inspirational stories, touching articles and motivating tips has now grown into a global media brand reaching an audience of more than 2 million a week.
Traveling around the world as a humanitarian photographer, Branden Harvey has witnessed hardship, injustice, and misfortune through the eye of his lens that would easily overwhelm and distress anyone in that position. But during these difficult moments, Branden also experienced the beauty of humanity - where someone, somewhere would rise up, help out, and selflessly do good for others. He wanted to share these stories of hope, so he started a new journey and founded Good Good Good.
Good fuels Growth
Using his own and others’ stories as a source of inspiration helps propel and energize Branden in his extraordinary career as a storyteller, digital activist, author, speaker and founder of Good Good Good — a media company focused on showcasing the good in the world. His one-person passion project has grown into a profitable business staffed with writers, editors, content marketers, social media experts and producers. Launched at a time when most printed newspapers and magazines were struggling to stay alive, the Goodnewspaper has grown from quarterly to monthly print and digital editions, in addition to weekly good news emails delivered to their eager and growing fanbase via their free Goodnewsletter.
The Good Good Good team curates material from various sources, fact checks, and does the layout for the newspaper in Adobe InDesign, and then
Goodnewspapers use Issuu’s digital sales tools to make past issues — including issues that are completely sold out — available to readers.
sends their beautifully designed publication for final production using a third-party printing company. They also take the final PDFs of the finished publications, and turn to Issuu to create the digital versions. The PDFs are uploaded, enhanced and converted in Issuu into digital editions of the newspaper complete with animated page turns and full screen reader capabilities. Links to the digital newspaper are included within emails sent to print subscribers.
“Issuu makes it easy for us to take our growing, successful print newspaper, and transform it into it’s identical digital twin,” says Branden. “We really enjoy how the digital Goodnewspaper allows our readers to flip pages, read the articles in full-screen mode for a high-quality viewing experience.
Digital archives extend Delight
Branden and his team sell their print subscriptions via their own website (www.goodgoodgood.co) - but utilize the Issuu platform to give print subscribers access to digital copies of the Goodnewspaper as well. They also use Issuu digital sales tools to make past issues of their Goodnewspapers — including issues that are completely sold out - available to readers. Branden shared, “we had a fan in France who loved the Goodnewspaper but couldn’t receive the print editions in the mail during COVID-19 lockdown. They asked for access to past editions to help bring some good news to a challenging situation. Within hours we uploaded all of our old issues and made them available for them to enjoy. They were delighted, and we now have the ability to sell archived editions for some extra revenue. It’s nice to see that good news really has no shelf-life.”
Good content from great People
Most publishers and marketers struggle to create or source fresh content, but not Branden and team. “What we’ve found is that there’s no shortage of good news in the world, we just have to know where to look.” Hundreds of subscribers and contributors send Good Good Good leads on stories for consideration across a wide range of topics from humanitarianism and the environment to health-related matters and heroic deeds. With Issuu, the team can continue their fast pace to share good news in print and digital, because they have Issuu as their go-to platform for distributing their popular digital content.
Branden Harvey Founder, Editor-in-Chief, Good Good Good
Good Good Good chooses Issuu for
• Easy, quick success: Team members can easily upload, convert and publish digital versions of
PDF newspapers
• Added subscriber benefits: Digital version of newspapers an added benefit to their print subscribers
• Revenue opportunities: Make money selling digital subscriptions or digital archives with
Issuu’s digital sales tools
• Professional: Web-ready fonts, full screen reader and embedded link makes reading experience first-class
• Reach: Showcasing Goodnewspapers on Issuu’s discovery platform unlocks access to millions of potential new readers and subscribers
