A Word from Issuu CEO, Joe Hyrkin

Stories are the cornerstone of how we communicate. Everyone every culture has a story to tell. Stories serve as the wings upon which our culture and our lives move forward and they unite us in shared interests and enable us to explore transcending our differences. It’s through the story that we express our creativity. We are fortunate to live in a world where technology is available to accelerate the ways in which we can create and offer our creations to people globally who share our curiosity and interests. Stories aren’t limited to campfires or novels. Businesses of all kinds tell stories through their marketing materials and collateral, through magazines and catalogs. We tell our stories with words, pictures, videos, and links to more information related to the subject. The best stories have a lingering effect. We remember the story teller by the way they connect us to their subject, whether the hero of our favorite movie or a product that is marketed to us on a supermarket shelf or the pages of a brochure. Cereal boxes tell stories of treasures to be found within, tempting us before the box is even in the shopping cart. Magazines have long relied upon their covers to tell the story of the articles within. Even the most seemingly mundane businesses interest us with the way they tell their stories of helping customers or why their products has particular benefit. Each generation seems to think they live in the golden age of story telling. The truth is, humanity has always lived in the golden age of story telling. The mediums by which deliver our stories, change, but they’re always golden.

At Issuu, we’ve built a global company by offering millions of people and companies, form the largest Fortune 500’s to high school journalism students to real estate agents and everyone in between, the ability to tell their story digitally. We started off making the pages of their collateral, brochures and publications look great on any screen. We added in the ability to include features like video and commerce and sharing and now we’ve offered the ability to create one piece of content and have it transformed into the right size and format for every digital space adn canvas in which it can be consumed by the audience that most needs to access it. Welcome to the current golden age of Story telling. At Issuu we’re empowering, millions of companies and organizations to connect with hundreds of millions of human beings in every corner of the globe who are inspired, informed and offered a set of ideas that matter most to them. #IssuuStories.