10 Publishing Habits for 2020

Ready to take your publishing game to the next level in 2020? Here are Issuu’s 10 publishing habits you need to learn for 2020 to elevate your business.

Share to Social The first publishing habit that is crucial to implement in 2020 is to share to social. Now more than ever, readers are digesting all kinds of content on their preferred social platform. So, leverage The Issuu Story Cloud‘s suite of integrated publishing tools to reformat and redistribute your content. First, create and publish your content to Issuu. Second, leverage Issuu’s many tools to ensure your work is seen by many.

Format Your Content into Stories 2019 brought us story-sharing experiences on all types of social platforms. From Instagram to Twitter, to Facebook and more, Stories are now the most popular format to connect with new audiences. Thus, it is imperative to make Stories sharing a publishing habit in 2020. Transform your content with a few simple steps so it can easily be viewed on mobile. Think long bulky text that is reformatted into simple-to-read and scrollable content. Optimized for mobile, now your content can be viewed anywhere and at any time.

Next, leverage Issuu’s innovative Visual Stories tool to take your content to the next level. Think, imagery and eye-catching quotes, that will do all the heavy lifting and draw in readers to your publication and social platforms.

Create Multi-Media Experiences The days of text and image only content are behind us. Instead, leverage embedded video within your publications to create a multimedia experience for your audience. Simply link to a YouTube or Vimeo video, and let the content instantly play right on the page.

Let Your Content Design Shine You’ve spent hours upon hours crafting creative copy and capturing vivid imagery. Don’t let sloppy design overshine all of your hard work. Instead, ensure your content shines with sleek and easy to read publication design.

Publish Creative Covers Sadly, in most cases, books (or any publication for that matter) are judged by their covers. So, ensure you’re publishing your work with creative, unique, and eye-catching covers. A few key tips to learn when making creative covers a publishing habit of yours: be innovative, be who you are, and have fun with it!

Use Captivating Copy A major habit to ensure you’re learning in 2020 is to use captivating copy. In today’s over-saturated content-driven world, ensure your work stands out with fresh and innovative use of words!

Create Revenue Driven Content Looking to scale up your digital publication in 2020? Why not leverage Issuu’s shopping link and digital sales features to turn your creative work into revenue-driven publications. Whether it’s an editorial magazine, digital lookbook, or catalog, earn money by directing readers to your own marketplace or to e-commerce sites like Amazon, Etsy or eBay. Preferred affiliate links programs work too. To set up shopping links: Go to the “Links” section of your publication. You can highlight the clickable areas and then add the link where readers can shop for the item or service.

Additionally, with Issuu Sales, publishers can sell digital access to their content on Issuu as a subscription or sell as single issues. Now, sell your content to readers all across the globe. Thus, increasing your potential customer base to the 100 million+ monthly Issuu readers. Looking to make more money in 2020? Then make revenue-driven content a publishing habit today.

Understand Analytics Understanding your audience and the way they interact with your publication is a powerful publishing habit to learn in 2020. Issuu offers powerful page-level data analytics on the Issuu Story Cloud that enables brands, content creators and marketers to know when their audience is the most engaged, view which pages perform best and track their ad’s performance. First, understand your publications analytics with Issuu’s innovative tools. Second, leverage those understandings to pivot and create work that will perform to its very best.

Leverage Collaboration Whether you’re a team of one or a team of many, collaboration is the key to business (and publication) success. Don’t let all of the pressure and to-do’s lie solely on one individual. Instead, leverage your team, mentors, creators, and more to help within the publication process. Whether it be a design critique, words of wisdom from a friend, or hiring a professional to help with a complex job — let the expertise and mind power of many help along the way.

Be Inspired The last publishing habit to learn in 2020: be inspired. Over 15,000+ publications are uploaded to Issuu daily. Thus, let all of the unique brands, creators, and businesses inspire you and your work. Whether you’re looking for design inspo, fresh branding techniques, or simple spins on classics — Issuu is home to thousands of creators pushing the limits and thinking outside of the box. Find your next get idea within the publications of Issuu.