SOKHA SENG UEI COLLEGE GARDENA BUSINESS OFFICE ADMISTRATION MARKETING MOD 140 TASK 2 FRANK EZENEKWE MBA
ELEMENTS OF A MARKETING PLAN Business Mission Statement Situation Or SWOT, Analysis
Objectives
Marketing Strategy Target Market Strategy Marketing Mix Product Promotion
Place Price
Implementation Evaluation Control
THE CONSUMER DECISION–MAKING PROCESS
Cultural, Social, Individual, and Psychological factors affect all steps
Need Recognition
Information Search
Evaluation of alternatives
Purchase
Postpurchase behavior
KEYWORDS
DEFINITIONS
Market penetration
refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service and measure of how much had ended the market, success or not.
Media Campaign
social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Social Media Mix
A media mix is the combination of communication channels your business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter
Unique Selling Point
is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.�
KEYWORDS
DEFINITIONS
Market penetration
refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service and measure of how much had ended the market, success or not.
Media Campaign
social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Social Media Mix
A media mix is the combination of communication channels your business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter
Unique Selling Point
is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.�
KEYWORDS
DEFINITIONS
Search Engine Optimization
The way of making sure your company name is searching will come up fast. The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. "the key to getting more traffic lies in integrating content with search engine optimization and social media marketing“.
Keyword for SEO
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site
B2B
Influencer
Business-to-business (B2B or, in some countries, B to B) is a situation where one business makes a commercial transaction with another.
MARKETING a person or group that has the ability to influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative
KEYWORDS
DEFINITIONS
Market share
is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
Brand Loyalty
in marketing, consists of a consumer’s commitment to repurchase or continue to use the brand. It can be demonstrated by repeated buying of a product, service, or other positive behaviors such as word of mouth advocacy.
Market Leader
the company selling the largest quantity of a particular type of product. a product that outsells its competitors.
Content creation
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contextsexample anytime you’re releasing information to media
KEYWORDS
DEFINITIONS
Brand monetization
monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
Target audience
is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message
Market segmentation
is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Market saturation
In economics, market saturation is a situation in which a product has become diffused within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
KEYWORDS
DEFINITIONS
Brand perception
is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand. Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception
The 4’s P
The four Ps of Marketing (Product, Price, Place & Promotion) are also known as the (Product Mix). The product mix is a crucial tool in determining a product's offering to the customer. Let us look at each P one by one: 4 R's of Marketing
Public relations (PR)
is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment
Advertising
the activity or profession of producing advertisements for commercial products or services. "movie audiences are receptive to advertising
KEYWORDS Competitive advantage
DEFINITIONS a condition or circumstance that puts a company in a favorable or superior business position. "expansion is vital to maintaining a competitive advantage"
THANK YOU FOR YOUR TIME!