BALENCIAGA Ice-Bar Brand Extension

Cristóbal Balenciaga. Not only did he revolutionize the history of fashion by shaking up the concepts of femininity and feminine silhouette, but he also pushed fashion beyond its edges creating works of art that can’t be classified.

PROSPERIT Y AUTHENTIC

BRAND MOOD BOARD

Exquisite can be an underestimation in describing “Balenciaga.” The famous and most luxurious fashion households more celebrated history, which defines its uniqueness. They were founded in Spain by Cristobal Balenciaga, a passionate designer from Guetaria, Spain. The worldclass fashion hub had its reputation as a couturier. Christian Dior back, then referred to it as “the master of us all.” The designer had an exclusive mark on female fashion design. Innovating the bubble skirts, ostensible odd feminine design but amazingly modernistic outlines. This gave him the first ranks in the fashion world back then (1917; 103 years ago) and still reigns to date.

TERE ESSENTIAL

PRODUCT MOOD BOARD

The latest collections from Demna Gvasalia are known for their experimental wardrobe items that showcase the designer’s bold and daring ideas. In a short amount of time, Gvasalia has garnered the attention of fashion critics and established a reputation as one of the most innovative designers in the industry. Building on the austere, sculptural garments of Cristobal Balenciaga, Gvasalia has created a new aesthetic that incorporates the cocoon silhouette and balloon shapes into contemporary garments, such as anoraks and coats. His unique approach has helped to redefine the boundaries of fashion.

WEALTHY

TIONARY

SS HIGH SOCIET Y APITAL HIGH FASHION INN OVATIVE

TARGET MOOD BOARD

Balenciaga is a prestigious luxury brand with a rich heritage, but it has recently experienced a significant increase in sales by attracting younger customers. In response to the growing influence of Generation Z and millennials on the global personal luxury goods market, which is expected to reach 45% by 2025, Balenciaga has begun designing clothing that appeals to these younger generations. This strategy has proven successful, with the brand being ranked as one of the most popular in the world, surpassing even Gucci in the top spot.

EXTENTION LINE

THE ICE BAR.

An ice bar is a unique type of drinking establishment that is primarily made of ice, including the walls, seating, and sculptures. It is typically kept at a very low temperature, around -5°C, to prevent the ice from melting. Ice bars are often associated with ice hotels and are considered a novelty, attracting tourists who want to experience the unique environment for a limited amount of time. The most popular drinks served at ice bars are ice-cold vodka shots or cocktails made with vodka and berry puree. Ice bars originated in Jukkasjärvi, Sweden in 1994 and are usually found in colder regions around the world.

The Balenciaga ice bar offers a one-of-a-kind experience for customers to immerse themselves in the brand’s culture. At the ice bar, guests can wear Balenciaga clothing while enjoying handcrafted cocktails in a unique and unconventional setting. This experience allows customers to engage with the brand on a deeper level, creating a truly unique and memorable experience.

COMPETITORS

HOTEL DE GLACE

Hotel de Glace, a seasonal hotel made entirely of ice and snow, is located in Valcartier Vacation Village, just 30 kilometers from Quebec City. Open from January to March, the hotel offers unique accommodations with ice beds, mattresses, and sleeping bags, as well as themed suites with ice sculptures and artistic lighting. Some rooms even feature fireplaces.

In addition to its unique rooms, the hotel offers a range of amenities, including four restaurants, an outdoor Nordic spa with saunas and hot tubs, and guided tours of the hotel. Guests can also visit the ice bar and the ice wedding chapel, both of which are made entirely of ice. Overall, Hotel de Glace offers a truly one-of-a-kind experience for visitors looking to escape the hustle and bustle of everyday life and experience the beauty of ice and snow.

Hotel de Glace uses an analogous color palette featuring shades of blue and white, which perfectly captures the essence of ice and snow. These colors are used throughout the ice bar and the hotel, creating a cohesive and visually striking aesthetic. The use of an analogous color palette adds to the overall atmosphere and helps to transport guests to a frozen, wintry world.

Hotel de Glace’s logo features four shades of blue arranged in the shape of a snowflake, perfectly capturing the essence of the ice bar. This unique and visually striking logo represents the hotel’s identity and sets it apart from other establishments. The use of blue, a color often associated with ice and snow, reinforces the theme of the ice bar and adds to its overall aesthetic.

THE KUBE HOTEL

Fans of ice cream and unique experiences alike will be delighted to learn about The Ice Kube Paris, a hotel with an ice bar located in the heart of Paris. In the postapocalyptic world of AFTER, visitors can experience a completely frosty atmosphere and enjoy delicious cocktails prepared by expert mixologists. To withstand the freezing temperatures of -20°C, guests are advised to wear a down jacket and gloves.

The Ice Kube Paris has a few different logos, including one for the hotel and two for the ice bar. These logos reflect the hotel’s distinctive atmosphere and help to create a cohesive and visually striking brand identity. Whether you are looking to escape the heat of the city or simply enjoy a unique and memorable experience, The Ice Kube Paris is the perfect destination.

The first logo for The Ice Kube Paris is a simple grey design that is used on the hotel’s website. This logo captures the minimalist aesthetic of the hotel and its frosty

atmosphere, making it the perfect representation of the brand. The use of grey in the logo also adds a sense of sophistication and elegance, reflecting the high-end nature of the hotel and its services. Whether you are browsing the website or visiting the hotel in person, this logo is sure to make a lasting impression.

The first logo for The Ice Kube Paris is a simple grey design that is used on the hotel’s website. The second logo is a combination of the words “Kube Hotel Paris”

The Ice Kube Paris uses an analogous color palette in the design of their ice bar, featuring vibrant and colorful shades that perfectly capture the essence of the space. This color scheme is both playful and sophisticated, adding to the unique atmosphere of the ice bar and creating a cohesive visual experience.

The third logo for The Ice Kube Paris is a sleek design featuring black typography overlaid with ice. It is used

laid over palm tree leaves, and is used for the rest of the hotel. These logos reflect the hotel’s unique atmosphere and create a cohesive brand identity. exclusively for the hotel’s ice bar, capturing the frosty atmosphere of this unique space. The use of black adds sophistication and elegance, reflecting the high-end nature of the ice bar. Whether you are enjoying a cocktail or admiring the ice sculptures, this logo is sure to make a lasting impression.

ICE CLUB ROMA

“Here at the Ice Club we know that the best way to offer ice is with a cocktail. Inside the club you can choose one of our drinks, or create one from our list with more than 15 different flavored vodkas, choosing from the tropical one. coconut or melon, more delicate peach or strawberry. In addition, a wide range of classic vodkas are available for you, including some of the best in the world such as Belvedere or Gray Goose.”

- Ice Club Roma

The first logo used by Ice Club Roma is a unique and visually striking design that is only used in the ice bar. The logo is engraved within the ice at the entrance of the bar, creating a memorable and attention-grabbing entrance. This distinctive logo perfectly captures the frosty atmosphere of the ice bar and sets it apart from other establishments. Whether you are visiting the ice bar for the first time or returning as a regular, the engraved logo is sure to make a lasting impression.

The second logo used by Ice Club Roma is a simple and elegant design featuring an ice cube with the letters “I” and “C” written on the side. This logo is used exclusively on the hotel’s website, creating a cohesive visual experience for online visitors.

Ice Club Roma uses an analogous color palette that is both vibrant and playful, perfectly capturing the energetic atmosphere of the ice bar. This color scheme is made up of bold and colorful shades that add to the overall vibrancy and excitement of the space.

LOGO DEVELOPEMENT

IN SPIR ATION

To attract the attention and recognition of consumers, I wanted to create a logo that represents an iceberg. Using geometric shapes to mimic the shape of an iceberg, the logo incorporates the old-school Balenciaga aesthetic into the words “ice bar.” To stand out from competitors, the ice bar chose to use an analogous color palette, featuring vibrant and playful shades that perfectly capture the frosty atmosphere of the bar. Whether you are enjoying a cocktail or admiring the ice sculptures, this unique and eye-catching logo is sure to make a lasting impression.

WHITE

EXTENTION LINE

EXTERIOR MOOD BOARD

As guests approach the ice bar, they are greeted by a mesmerizing winter wonderland, with snow-capped peaks and glittering glaciers surrounding them. The bar itself is a towering masterpiece of ice, shining and shimmering in the soft light. The blue and white color palette, accented with touches of silver and sparkle, creates a chic and sophisticated atmosphere. Inside, the bar is a haven of luxury and exclusivity, with plush furs and frosted glasses inviting guests to indulge in the ultimate winter experience.

INTERIOR MOOD BOARD

As guests step inside the ice bar, they are immediately enveloped in a warm and luxurious atmosphere. The cool blue color palette is offset by plush fur throws, inviting guests to sink into the softness and warmth. The bar itself is a stunning display of ice sculptures, each one a unique and shimmering work of art. Frosted glasses and flickering candlelight add to the ambiance, while soft, ambient music provides the perfect soundtrack to the ultimate winter experience.

BALENCIAGA ICE BAR PRODUCT DEVELOPEMENT

EXTENTION

BALENCIAGA ICE BAR

When a client books a reservation, they will receive a basic admission ticket (Fig. 1) that grants them access to the ice bar. For special events, clients may receive an invitation to attend a “Balenciaga Event” (Fig. 2). This ticket entitles them to exclusive access to the ice bar, where they can enjoy special discounts, entertainment, and other perks. Both tickets are valid for one admission to the ice bar, and can be presented at the entrance for entry.

1.

As soon as they enter the ice bar, clients will be outfitted with a one-of-akind Balenciaga jacket that is specially designed to keep them warm and comfortable in the chilly -5°C temperatures. This luxurious jacket features cutting-edge insulation technology and a sleek, stylish design that will make clients feel like VIPs. Whether they’re sipping on a frosty cocktail or admiring the ice sculptures, the jacket will ensure that they can fully enjoy their time at the ice bar without worrying about the cold.

GLOVES

In addition to the jacket, clients will also receive a pair of one-of-a-kind Balenciaga gloves that will keep their hands warm and cozy while they enjoy the wide variety of cold beverages served at the ice bar. These gloves are made of high-quality materials that will provide excellent insulation, and they feature a stylish design that will complement the jacket perfectly. Whether they’re sipping on a cold cocktail or sampling a frozen treat, the gloves will allow clients to fully enjoy their time at the ice bar without any discomfort.

HAT

Last but not least, clients will also receive a one-of-a-kind winter hat that can only be found at the Balenciaga ice bar. This hat is made of the finest materials and features a stylish, elegant design that will make clients feel like royalty. The hat will keep their head and ears warm and cozy in the chilly -5°C temperatures, so they can fully enjoy the ice bar experience without any distractions.

EXTENTION

BALENCIAGA ICE BAR: MILAN

The Balenciaga ice bar will have an exclusive secret pop-up in the heart of Milan, where guests can experience the ultimate winter wonderland. From the glasses and seats to the ice sculptures and decorations, every element of the event space will be crafted from ice. Mixologists will be serving a selection of signature cocktails and drinks, including vodka and prosecco creations that are exclusive to the ice bar. In addition to these cold beverages, guests can also indulge in traditional Italian drinks like Aperol Spritz, Campari Spritz, and Negroni, or opt for a warm cup of coffee to enjoy in the chilly atmosphere. Guests will be able to fully immerse themselves in the unique and magical world of the Balenciaga ice bar.

EXTENTION

BALENCIAGA ICE BAR: MIAMI

The Balenciaga ice bar will be a refreshing oasis in the heart of Miami, providing a cool and luxurious escape from the heat. As soon as they step inside, guests will be surrounded by ice sculptures and decorations, creating a magical and mesmerizing atmosphere. They can sip on a cold cocktail or frozen treats while lounging on plush fur throws and admiring the ice art. In addition to the exclusive Balenciaga clothing available at the bar, guests will also have the opportunity to purchase one-of-a-kind souvenirs and memorabilia to remember their visit. Whether they’re looking to cool off or indulge in the ultimate winter experience, the Balenciaga ice bar will be the perfect destination for clients in Miami.