Welcome

Welcome

HELLO AND WELCOME to another edition of MAX*D magazine! I hope you have been staying safe and are looking forward to this holiday period to close out another year. Once again, I wanted to thank you for your ongoing support. We continue to navigate unprecedented challenges due to COVID-19, but we are delighted and grateful that you chose an Isuzu as your companion to help you get the most out of your journey ahead.

2022 proved to be yet another exciting year for the Isuzu UTE brand. We welcomed some milestones on the sales charts, with Isuzu UTE spending most of the year as a top-10 selling brand and the D-MAX and MU-X remaining as strong performers in their relevant segments. Couple this success with several accolades, including the D-MAX winning the ‘Best Ute’ category at the 2022 Drive Car of the Year awards and the brand achieving recognition from Canstar Blue and Roy Morgan for our commitment to customer satisfaction, and the entire brand is on track to achieve ongoing success.

So, while we wait for the final sales results of 2022, we are looking ahead at what is to come—celebrating this holiday period by encouraging Australians to Live Their Own Way! After all, if the last few years have taught us anything, it’s to make sure we are living our lives the way we want. And what better way to do that than with the introduction of the new 2023 Model Year (23MY) vehicles?

We value your opinions on our vehicles, which is why we are proud to say that our 23MY D-MAX and MU-X have been developed with your feedback in mind. For example, our Isuzu engineers have simplified the towing setup process by automatically disabling Blind Spot Monitoring and Rear Cross Traffic Alert when a trailer is hitched and detected via the genuine trailer wiring harness— something we know is important to those who tow regularly. In addition, our wheel designs have been updated to reflect your feedback. And a new feature, Tailgate Assist, has been introduced to all D-MAX ute variants, making for easy one-hand operation of the tailgate. The 23MY MU-X received similar updates too, with the addition of a hands-free powered tailgate across LS-U and LS-T variants, offering similar levels of convenience when operating. Other additions to the D-MAX range see the SX grade hosting three new variants, all powered by Isuzu’s frugal 1.9-litre turbo-diesel engine. So, you can see your feedback does matter to us as we continually strive for product and service improvement.

From all of us here at Isuzu UTE Australia, we hope you have a wonderful holiday period, stay safe with any travel plans you make and, as always, enjoy this latest issue of MAX*D magazine.

Managing Director, Isuzu UTE Australia