3 minute read
Welcome
HELLO AND WELCOME to the latest edition of MAX*D magazine!
2023 was a year for the Isuzu UTE Australia (IUA) history books, with record annual sales cementing IUA as a top ten brand in the country for the second consecutive time. With 45,341 deliveries across both nameplates, the D-MAX was the third best-selling vehicle in Australia, while the MU-X placed as the third best-selling SUV in its segment.
As we reach the halfway point in 2024, IUA’s performance continues to impress, with sales tracking an incredible 46.6 per cent year-on-year increase. Both the
D-MAX and MU-X sit proudly among the top ten in the VFACTS rankings, reflecting their enduring popularity—and with supply greatly improved, many dealerships are stocked for immediate delivery.
Over the year I’ve had the privilege to experience first-hand the incredible work of our major partners. I visited the Royal Flying Doctor Service base in Brisbane, witnessing the profound impact they have on communities. The Isuzu UTE A-League Men’s Grand Final played in May was unforgettable—the electric atmosphere, the passionate crowds and the family-oriented spirit made it truly
special. And I’m proud to announce that we have renewed our partnership with Surf Life Saving Australia for another three years, reinforcing our commitment to that vital organisation.
In this edition we welcome the 2024 Isuzu D-MAX, an evolution of one of Australia’s favourite utes, which introduces improvements directly inspired by valuable customer feedback. Dive into the details on page 24, where we subject the new D-MAX to rigorous on- and off-road tests.
For the tech heads, lead I-Venture Club trainer David Wilson shares five essential loose-surface tips for beginners on page 14, while I-Venture itself visits South Australia’s iconic Flinders Ranges on page 18. And then there’s a bucket list of off-beat foodie destinations on page 34.
The not-for-the-faint-hearted exploration of the Iron Summit on page 16 brings back my memorable (and slightly terrifying) first trip across the attraction. I heartily recommend taking a ride on the world’s steepest 4WD demonstration if you get the chance— it’s an experience that truly showcases the capability of Isuzu UTE’s vehicles.
On a personal note, the past year has been incredibly fulfilling. I’ve been travelling this beautiful country, meeting many of you, and visiting over 60 Isuzu UTE dealers. My family has joined me on this adventure, including our beloved three-year-old Japanese Pomeranian and our 18-year-old cat. Both have adapted wonderfully to their new home after a lengthy 10-day quarantine at Melbourne Airport, and the MU-X has proven the perfect vehicle for all of us.
As we celebrate our achievements and look forward to the future, I want to thank you for being a part of the Isuzu UTE family. Here’s to continued success, growth and unforgettable experiences— and, as always, enjoy the latest edition of MAX*D magazine !
