Elevate attendee experiences
WHILE MAXIMIZING COST SAVINGS
Unforgettable events are all about attendees
Your trust in our partnership is an honor, and we thank you for the opportunity to share how we’d scale our support across your events portfolio. In short: We can do it all. We understand your programs, people and vision for the future, and we can support you on everything you’re looking for in a single partner for incentive trips, meetings and events.
All you need is all in-house
Efficiencies
Shared history
We’ve refined our processes throughout our partnership to assign the best team members to your account, so they're quick to act and fully understand your attendees and event goals.
Scalability
One-stop shop
We’re flexible if you want full-service support or simply want to lean on us more through an à la carte model. Quick scalability is what we're known for, with the team structure to operate events of all sizes, while maintaining a standard of excellence.
Let’s continue the conversation!
Scott Solomon
Account
Executive
| (215) 760 1010 | ssolomon@itagroup.com
Relevance
Telecom industry expertise
Attracting and retaining top talent in the telecom industry has never been more of a challenge. Our attendee-first approach combines our events experience with employee experience solutions to deliver programs that will keep top talent.
Charter Communications approved vendor
92+% attendee satisfaction on all Charter Communications programs (operated by ITA Group)
Making good on our promise
When we first became your partner, the goal was clear: Elevate Leadership Summit. More specifically, make it more reflective of the brand and the leaders who attend. Today, Leadership Summit is a premier event that attendees look forward to each every year.
It starts with deeply understanding what attendees value
Your attendees are our clients, too—and their feedback fuels our event strategies. We don’t want to serve them as we always have—although we’ll certainly build on what works. Rather, we want to keep them creatively engaged, unexpectedly inspired and connected to the Charter Communications brand.
What we know resonates
Relevant, rolespecific engagement
For customer-facing employees, "a save is as good as sale!" It’s one example of keeping communications relevant— something we’re as capable of supporting for business meetings as incentive trips.
Once-in-a-lifetime experiences
For your most valued employees, attending events like Charter Leadership Summit, P&T Leadership Meeting and P&T Forever Forward are a big deal—and their rave feedback proves it. It’s part of the reason we take great pride in creating experiences they couldn’t do on their own.
It starts with deeply understanding what attendees value (cont.)
Telecom industry knowledge-sharing and innovation
For all employees, showing we recognize their contributions is at the heart of the attendee experience. We work with telecom clients across all business units, including employee experience, customer experience, events and channel solutions. Our knowledge of audience needs, organizational goals and business logistics all inform how we impact your events portfolio.
How we structure support around it
> Relevant communications to reach attendees (specific to each event and what matters most)
> Program-specific recommendations to drive behavior change in alignment with program goals
> Aligned in-house team to stay nimble as your event needs shift
What’s inside
Jump to each section by clicking the page number. Want to get back to the table of contents? Simply click the home button.
Trusted ITA Group team
Team continuity is key. We know the Charter Communications brand and business, and you’ll see plenty of familiar faces. Plus, as we support you on new programs, you'll meet a handful of new team members that will quickly feel like old friends.
Jill Bartholomay Sourcing Strategist
Jill and Beth are very good partners to us. The overall service model is very good.
—Mary Jo Moehle, Vice President, Communications
Scott Solomon Account Executive
Beth Honnold Senior Event Manager
Noteworthy partnership moments
Our partnership has become enriched by the years we’ve invested in it, leading to a deep understanding of what resonates with attendees and the work styles you seek in a partner. The systematic, strategic process we have today is thanks to the refining we’ve done together.
Client-first MSA and Performance Guarantee
The current Performance Guarantee sets aside 10% of our management fee to be paid to Charter Communications if we don't meet service or quality exceptions.
Special retirement salute
When Tom Rutledge retired in 2022, he was presented with a custom, three-legged stool that reflects his business philosophy. Our team personally transported the stool to and from the airport, handing it directly to the pilot, to ensure it stayed undamaged.
VIP-style service
When a hotel couldn't accommodate an executive by moving a Peloton bike into their room, we worked directly with another vendor to bring one in. One ITA Group team member not only set it up but used their own power cord to ensure it worked.
Noteworthy partnership moments (cont.)
2021
Charter Leadership Summit
2022
Charter Leadership Summit
P&T Leadership Meeting
P&T Forever Forward 2023
Charter Leadership Summit
P&T Leadership Meeting
2024
Charter Leadership Summit
P&T Leadership Meeting
P&T Forever Forward
Future contracted programs
2025
Charter Leadership Summit
P&T Leadership Meeting
P&T Forever Forward 2026
Charter Leadership Summit
P&T Leadership Meeting
P&T Forever Forward (currently in presale process)
2021 Leadership Summit
Planned within 79 days
We took over program operations 79 days from the event. In that time, we fully developed the registration website and mobile app, planned all activities and successfully executed the on-site event. overall attendee satisfaction 93%
of attendees satisfied with meeting staff 98%
of attendees satisfied with customer service 97%
2022 Leadership Summit
Attendee perspective
Very nice folks that were there and available whenever needed.
overall attendee satisfaction 94%
of attendees satisfied with travel headquarters 93%
of attendees satisfied with travel staff 95%
Adaptable processes
After 2022 program operations, we implemented a new project and timeline management system allowing for easier tracking and quicker decision-making .
2023 Leadership Summit
Attendee perspective
It was a fantastic event and very well organized, allowing our focus to be on the business knowledge shared.
Attendee perspective
It was one of the best run events I have ever attended. Thank you! of attendees satisfied with travel staff 95%
Attendee perspective
How could one complain. It was perfectly executed. Thanks for all the hard work and effort that went into making it a success!!!
2023 P&T Leadership Meeting
of participants satisfied with travel staff 95%
Attendee perspective
ITA Group handled the travel reservations that I requested very well.
overall attendee satisfaction 92%
of attendees satisfied with travel headquarters 93%
2024 P&T Forever Forward
satisfaction with ITA Group (provided by Keely Buchanan, Director, Event Experience & Internal Communications) 100%
overall attendee satisfaction 97%
Attendee perspective
The event staff was incredibly responsive. Highest marks from a customer service perspective.
Attendee perspective
So organized. Everyone was incredibly knowledgeable, professional and charming!
of attendees satisfied with ITA Group 100%
Attendee perspective
Everyone was so friendly, welcoming, and went above and beyond to make our stay incredible and memorable. You all did such an amazing job!!
Savings achieved when consolidating all programs to a single vendor
Working with one partner is the best way to save money and resources across your events portfolio. We’ll work with you to offer better deals than ever before by reviewing your programs holistically for two objectives: to find efficiencies and create more savings for Charter Communications.
Direct benefits with a single vendor model (with ITA Group)
> Guarantee our management fee will not increase more than 5% after SOW, unless major SOW changes are initiated by Charter Communications
> Complete assessment of Charter Communications’ events portfolio (including key stakeholders: business owners, finance, staff) to develop a strategy that leverages opportunities for efficiencies while eliminating waste and redundancy
> 5% rebate on all management fees in a calendar year to be used toward future programs (once Charter meets a minimum of $2.5M in that same calendar year)
> No management fees for all 4 corporate holiday parties (currently in the scope of work) in year 1
> Dedicated ITA Group team, creating efficiencies across sourcing and operations
> Project management efficiencies through a dedicated team with Charter Communications-specific SOPs
> Consistent workflows across programs
> Strategic sourcing to focus on potential for multiyear, multiprogram placements
> Consolidated supplier partners to maximize savings/negotiations and leverage ITA Group’s preferred partners, taking advantage of our purchasing power and negotiated terms
> In-house legal counsel with expertise in hotel and partner contracting to speed up and align terms
> Reusable assets when possible, reducing program waste
Cost saving examples applied on current programs (operated by ITA Group)
$67,000+ in negotiated savings to date (applied to the P&T Leadership Meeting)
> Meetings now operate back-to-back at the same property, allowing for reduction in participant flights, stronger hotel and DMC concessions, and production cost reduction
> 30 Mbps bandwidth for general session complimentary
Estimated savings: $23,859
> Discounted one-bedroom suite upgrades
Estimated savings: $12,213
> F&B minimum reduction of $13,000
> Favorable attrition and cancellation terms, including 20% allowable attrition and tiered cancellation with damages based on lost profit
> Negotiated key teardown time for general session
Leveraging strong industry relationships
Charter Communications already benefits from our vetted partner network that lets us offer the best services at the best prices. We actively influence the latest event trends.
Ingrained in the industry
ITA Group team members sit on many industry boards, including SITE, IRF, MPI and CEMA. All proof of our incentive travel thought leadership.
Team member certifications
Hotel partnerships
Beth Jill
Driving down costs even further
Our sourcing team generates great buying power—maximizing your budget on past and current programs. But we can save you even more with an event portfolio model.
More savings with an event portfolio model
Our event portfolio sourcing model provides a flexible solution that works in tandem with Charter Communications and key decision-makers. Our Sourcing Strategist, Jill Bartholomay, to provide solutions at the business-unit level while also managing strategic sourcing initiatives and negotiations at the enterprise level. The result? Efficiency and savings you’ll be proud of.
Strategic sourcing framework
> Leverage spend across the enterprise
> Manage preferred hotel agreements and effectively negotiate non-preferred hotel contracted
> Measure and analyze data to provide business insights and drive strategy
> Enforce policy and compliance to protect enterprise from risk
> Negotiate best possible rates and terms/conditions from venue/vendor contracts
> Source and contract all Charter Communications opportunities, providing consistency and depth of brand knowledge across multiple business units
Savvy budgeting is a priority
Here’s how we’ve already put it into action.
One hotel for both leadership events: Saving costs by reusing the Summit ballroom space and extending the room block
Consistent on-site team: Keeping the same
Travel Directors and production team members assigned across both programs
Refining our strategies
We're committed to always making the next event even better than the last! Sharing insights across your event portfolio will help us spot future opportunities for growth and efficiency.
Implementation of quarterly and annual business reviews
With different Charter Communications decision-makers per event, we recommend these meetings to keep us aligned and share insights.
> New trends learned from our industry advisory boards involvement
> Program insights from comparable client programs (knowing industry competition is fierce and incentive trips are critical for retaining top talent)
> Data insights generated by post-event surveys and budget data (analyzed our analytics experts then identified as portfolio-level trends or cost savings)
> Data analysis on meeting-over-meeting and year-over-year spend, contracting and operational data to craft action plans and next steps
Moving forward with a partner that mirrors your priorities
Women leadership
> 68% women employee-owners
> 50% women executive team
> 61% women management*
> 64% women leadership**
*Senior Manager, Director, Executive
** Manager, Senior Manager, Director, Executive
Financial strength
> $0 long-term debt
> 25 of 29 years of bottom-line growth
> 100% employee-owned
Sustainability
Event Sustainability Committee
Event team members (with specialties in global events, event strategy, sourcing, operations and onsite support) use a 360-degree approach to make sure events are sustainability and follow developed best practices for both internal and client events.
Ecogroup Committee
Team members across ITA Group work together to create and maintain an ecofriendly office-environment with the goal of empowering team members to be good stewards of the environment.
Trusted brands trust us with their event portfolios
Number of programs operated: 90+
> Red Hat Summit (user conference hybrid components)
> Summit Rewards
> President’s Club
> SKO/Tech Exchange
> Regional Meetings
> Roadshows
Number of programs operated: 150+
> Home Services Award Trip
> Circle of Excellence Trip
> Annual Store Managers Meeting
> Annual Supplier Partnership Meeting
(Also leverages our Employee Experience Solutions)
Number of programs operated: 60+
> Grow to Win Sales Recognition Trip
> Winners Circle & Growth Champions Incentive Trip
> Supply Chain Awards Trip
> 100th Anniversary celebrations
> Additional meetings during the year
(formerly McAfee)
Number of programs operated: 60+
> Xpand User Conference
> Global Leadership Meeting
> Enterprise SKO
> Club Excellence
You're in good company
Saving $3.3M with strategic sourcing
Historically, Snap-on left its regions in charge of their own sales conference/EXPO event, but there wasn’t consistency and onsite sales fell flat. ITA Group helped streamline the regional events into one national event that redefined success through an exceptional attendee experience.
Quick facts
> Built 3 comprehensive registration websites
> Crafted a communication strategy and mobile app to maximize brand exposure
> Drove on-site product sales with barcode technology for easy purchasing
> Offered superior on-site service with Travel Directors who answered questions, provided directions and ensured efficient traffic flow
Results
> 25% increase in attendance
> $270M product sold—nearly 8% more than the previous year
> $3.3M saved by negotiating a multiyear hotel contract
Strengthening bonds among leadership
Looking to launch an exclusive senior leadership workshop, our television provider client had us build a multiday program that would foster connections among 240 executives while energizing the entire leadership team.
Developed event brand and one-of-a-kind signage that incorporated
Engaged leaders in experiences that fostered teamwork and dialogue
Designed dynamic multimedia keynote with stadium surround sound
Keeping the experience fresh
A leading telecommunications company turned to ITA Group for an incentive travel agenda that would motivate its audience of discerning repeat winners. Thoughtful touches, including competitions that tapped into their fierce local pride and enhancements exclusively for multiyear winners, made for a fresh experience that delighted participants.
Personalized gifting experience featuring market-style pickup with local goods
Exclusive golf course with 36 holes across two 18-hole championship courses
Compelling communications delivered at key attendee touchpoints
351 winners and guests, 52 hosts and 13 senior leadership
JW Marriott Scottsdale Camelback Inn Resort & Spa (with private casitas)
Crafting an awardwinning incentive experience
Puglia, Italy, was the destination of choice when one tech brand sought to elevate its already iconic incentive travel event. The ability to essentially take over the perfect-for-thegroup-size village transformed it into an unforgettable and
2026 Spectrum Elite
Destination recommendations
Property at a glance
> Top tier attendee-appropriate property in Nassau, Bahamas
> Jack Nicklaus’ Royal Blue golf course
> Endless amenities, including a casino, spas, pools, sports activities and a water park
Property at a glance
> Situated between lush rainforest and pristine coastline in Riviera Maya
> 11 on-site dining experiences
> Luxurious spa
Elevated activities
> Give attendees a true Bahamian experience with a recreation of the famous Nassau Straw Market at the welcome reception. Let attendees pick a local handmade gift, like a handcrafted bag.
> Enhance networking by giving winners extra time with leadership. Have leaders reserve cabanas by the pool where attendees can drop in for additional face time.
Top: Grand Hyatt Baha Mar
Alternative: Conrad Tulum Riviera Maya
Nassau, Bahamas
Riviera Maya, Mexico
View property
View property
2026 Spectrum Superstars
Destination contracted
Wyndham Grand Rio Mar Rainforest Beach & Golf Resort
View property
Property at a glance
> Mandara Spa
> 2 golf courses
> Private bar at welcome reception Elevated activities
> Explore El Yunque rainforest on a guided tour
> Give attendees options of snorkeling, taking an Old San Juan food tour, or a mixed tour of kayaking and horseback riding
> Enhance the welcome reception by serving classic mojitos and iconic piña coladas made with the island’s finest rum
2026 Spectrum Gold
Destination recommendations
Top: The Boca Raton
Property at a glance
> Historic property with a private beach
> Award-winning Spa Palmera (awarded Five Stars by Forbes Travel Guide 2023 and 2024)
Alternative: Grand Hyatt Regency
Scottsdale Resort & Spa at Gainey Ranch
Property at a glance
> The property recently transitioned from a Hyatt Regency to a Grand Hyatt
> 27-hole championship golf at Gainey Ranch Golf Club
Elevated activities
> Foster team building that doubles as community give-back, like a build-a-bike experience to combine gameplay and teamwork, resulting in fully functional bicycles that Charter Communications can donate locally
Extra attendee moments
> Personal arrival: Have leadership greet attendees to the hotel while wearing branded shirts (we’ll have the on-site team and resort staff join to clap and cheer)
Let’s
talk alternative properties
It can be a challenge to find a high-end 4–5-star property with 400 single rooms. We understand the desire for an experience that feels exclusive to Spectrum Gold attendees, so we'll work closely with you to find a property that feels right.
> Custom playlist: Collect data during registration like "share your top 3 favorite songs" to curate a playlist that's played on the way to activities
> Spotlight attendees: Use the mobile app to showcase unique reasons why winners were nominated like "community builder" or "most improved" (for optimal bragging rights, incorporate name badge ribbons or lapel pins)
Boca Raton, Florida
Scottsdale, Arizona
View property
View property
2026 President’s Circle
Potential themes
> Bring the heat
> Ascend to Arizona
> Seize the Southwest Destination contracted Four Seasons Resort Scottsdale at Troon North View property
Property at a glance
> Reservable poolside cabanas
> Luxury spa
> 2 championship golf courses
Elevated activities
> Take a hummer tour with a brewery visit and beer tasting following
> Visit Old Town Scottsdale while on a food tour
> Have a cowboy cookout under the stars (complete with dinner and a pop-up gift market with experiences like a felt hat fitting station and leather branding stand)
> Watch an Arizona Diamondbacks MLB baseball game from the Legends suite (if the 2026 schedule aligns with the trip dates)
2026 Reach Elite
Destination recommendations
Property at a glance
> 8 restaurants (including beachfront bistros and elegant eateries)
> 30,000 sq. ft. of event space (perfect for evening celebrations)
> Award-wining SE Spa by Grand Velas
Property at a glance
> Situated 12 miles north of Cancún
> Expansive access to a long stretch of white-sand beach
> 18,000 sq. ft. Secrets Spa
Unforgettable evening event themes are where we excel
> Moonlight Mystique Bash: We enveloped attendees in a dream atmosphere with soft lighting, candles and reflective surfaces. Specialty cocktails aligned with the “moon and stars” theme to set the vibe and draw from Mayan inspiration (including replicas of ancient artifacts, traditional music and regionally inspired menus).
> Rainforest Awards Night: We added flair to a traditional awards show, connecting attendees to their island surroundings. Highlights included an interactive camera to capture attendees on the red carpet and a champagne wall to toast to winners.
Top: Grand Velas Riviera Maya
Alternative: Secrets Playa Blanca Costa Mujeres
Rivera Maya, Mexico Cancún, Mexico
View property
View property
2026 P&T Forever Forward
Destination recommendations
Top: Ojai Valley Inn
Ojai, California
Property at a glance
> Celebrity-famous retreat
> Culinary classes with guest chefs
> Championship golf course
Alternative:
Four Seasons Nashville
Nashville, Tennessee
Property at a glance
> Located in the heart of downtown Nashville’s vibrant SoBro neighborhood
> Steps away from music, sports and entertainment venues
> Rooftop pool
Extra attendee moments
It’s a once-in-a-lifetime event for attendees, so we want to make them feel like the VIPS they are.
Unexpected upgrades: We’ll help you make the most of your hotel contract inclusions. Consider surprising attendees with upgrades. The Ojai Valley Inn features an artist-in-residence program that we can partner with for a hands-on activity.
Travel day kindness: Make the day easier by handing out cold towels during attendee’s airport transfer to the hotel. Even consider sending a handwritten note to all attendees from a senior leader as either a first-night room drop or during check-in.
View property
View property
2026 Spectrum All Stars
Destination recommendations
Property at a glance
> Located in the Sonoran Desert
> On-site classes (including cooking, biking, archery and more)
> World-famous spa treatments
Property at a glance
> Adults-only luxury resort
> On-site classes (including knife crafting, cocktail making)
> Signature experiences (including yoga, meditation, Tai Chi and daily hikes)
Repeat winners get VIP treatment
We work with another telecom client on an additional VIP track within their incentive program, making sure repeat winners feel extra special. And we’ll do it in a way that protects your budget, like a VIP pin, exclusive check-in experience or a reserved breakfast area. Additionally, we could incorporate an on-site sweepstakes for repeat winners to get prizes like an upgraded suite or dedicated poolside cabana.
Recommended keynote speakers align with your commitment to supplier diversity
Inky Johnson: Former college football player (highly sought after by executives, professional sports teams and business owners)
Ryan Leak : Executive coach (author of “Chasing Failure”)
Chaunte Lowe: 4-time Olympian (known for her “I can do anything” attitude)
Top: Miraval Arizona
Alternative: Alila Ventana Big Sur
Tucson, Arizona
Big Sur, California
View property
View property
Corporate holiday parties
From planning our own corporate holiday parties to doing it for big brands like LinkedIn and Yahoo, we know how to draw a crowd! But we don’t just create fun events. Our team intentionally designs for the people attending—making it their experience.
Solutions that fits your style and budget
We'll approach each holiday party with an innovative approach, unique design strategy and award-winning production. More importantly, we’ll focus on known challenges.
Incentivize attendance: To create excitement and increase attendance, auction off prizes that attendees can only win by in person. It’s one way to make it a can't-miss event!
Customize the experience for the 4 headquarters: We'll customize a theme to each specific destination (matched to attendee preferences) or craft a cohesive theme across all locations to create efficiencies and cost savings.
2026 Leadership Summit
Attendee perspectives
It was a fantastic event and very well organized, allowing our focus to be on the business knowledge shared.
Recommended gifting
Impress attendees with an on-site gift experience and let them choose from a variety of Allbirds sneakers.
It was one of the best run events I have ever attended. Thank you. Destination contracted
Property at a glance
High caliber of golf and spa facilities (the leading reason this property was selected)
> Flexible event space
> 4 private pools
Top Travel Directors already assigned
We understand this group of top-tier attendees well and always keep concierge-style service top of mind. That includes proactively assigning tenured Travel Directors to the program. The best part? The feedback we hear from attendees.
The Breakers Palm Beach View property
2026 P&T Leadership Meeting
Recommended “wow” factor
This program calls for something special. We’re already thinking about theming for the final evening event. Imagine a party on the beach or on a yacht!
Destination contracted (SOW in place)
Our work on this program is a testament to creative problem solving while protecting your budget. Since combining the Leadership Meeting with the Leadership Summit (previous page), we’ve found multiple ways to safeguard your investment.
Savvy budgeting is a priority
Here’s how we’ve already put it into action. One hotel contract for both leadership events: Saving costs by reusing the Summit ballroom space and extending the room block
Consistent on-site team: Keeping the same Travel Directors and production team members assigned across both programs
The Breakers Palm Beach View property
2026 Customer Ops Leadership Conference
Destination recommendations
Property at a glance
> Large ballroom (able to accommodate the full group)
> 30-minute drive from your Stamford headquarters
Property at a glance
Located along the May River (a great out-of-state option, perfect for a relaxing escape)
Recommended keynote speakers
Molly Fletcher: Former sports agent (who also spoke at an ITA Group Summit)
Kindra Hall: Motivational speaker (known for her signature "selling through storytelling" approach)
Elevated team building
Give back while connecting with each other! Attendees can prepare food donations to donate to a local food bank, or they can work in teams on a painting/building repair project. It all ties back to your purpose of creating community impact.
Top: The Opus Westchester Alternative: Montage Palmetto Bluff
White Plains, New York Bluffton, South Carolina
View property
View property
2026 Field Ops Leadership Conference
Destination recommendation
Stamford Marriott Hotel & Spa
Property at a glance
> Renovated in 2023 (with an all-new spa)
> Located in the heart of Stamford, Connecticut
> 18 versatile meeting rooms
Recommended gifting
Let's make attendees’ experience even more personal! We know they appreciate branded pullovers, vests and backpacks, so give them power to choose an elevated branded gift. We’ll happily ship it to their homes, so it doesn’t take up luggage space.
View property
2026 Spectrum Community Solutions CAB
Destination recommendations
> 5-minute drive from Park City, Utah’s main street
> Spa sanctuary and wellness center
> Cozy accommodations (including gas fireplaces and private balconies)
> Located 21 miles from Charleston
> Forbes Five-Star Property
Recommended gifting
What do you get the most wellseasoned travelers? Nothing—you let them choose! We'll work with you to curate a high-end selection of gifts. We’ll happily ship it to their homes, so it doesn’t take up luggage space.
Easy trip extensions
We understand how important it is for attendees to easily lengthen their stay at the hotel (at their expense). To make it a great experience, we'll work with the hotel to negotiate the best rates.
Extra pre-trip excitement
Our creative team's communications strategy includes relevant, timely emails and a teaser video to create excitement long before the trip begins.
Top: Montage Deer Valley
Alternative: Kiawah Island Golf Resort
Park City, Utah
Kiawah Island, South Carolina
Property at a glance
Property at a glance
Implementing the strategy
Charter Communications will benefit from our ability to quickly operate your programs. Budgets for all 13 programs are already completed, so we're ready to hit the ground running.
Weeks 1–4
Define scope and road map
Identify team support
> Define team member roles and responsibilities for expansion
> Map out key dates and deliverables
> Determine events requiring immediate or transition service requirements
> Determine events requiring immediate registration website creation
Week 5–11
Create workflow
Determine SLA and KPIs
> Discuss current and future processes; identify gaps and needs
> Determine technology requirements
> Plan for program owner and ITA Group kickoff
> Procurement and data strategy
> Determine SLAs/KPIs
> Define reporting requirements
> Beth onboards additional team members to Charter Communications account
Weeks 12–16
Move road map to operations
> Implement phased transition approach (as needed)
> Communicate with program owners on change management initiatives
> Manage event planning and on-site delivery
> Conduct 6-month review to ensure processes are aligned
> Facilitate ongoing analysis to gauge success and areas for reinforcement of key messages
Growing your team with the best people
Building off the dedicated Charter Communications team in place, we’ll assign additional team members to support your 2026 portfolio who work well with the current team, understand your work style and are experienced in executing these specific events. Because culture, fit and communication preferences all matter, we ensure that the great working styles we’ve refined on previous events continues forward. All team members who support your account are trained in meetings, events and incentives.
Team structure
Executive Leadership Sponsor (assigned to our premier partner accounts)
Account Executive (account relationship point)
Event Manager (primary point of contact)
Event Accountant
Event Tech Engineer
Creative Advisor
Analytics Advisor
Event Registration Manager
On-site Travel Directors
Event Buyer
Using a comprehensive approach
When looking at Charter Communications’ full event portfolio, we use our full breadth of knowledge to design the best event solutions that work in harmony with each other and your brand. Here are just a few of the factors that play a role in our approach.
Industry expertise: All our business units are ingrained in the telecom industry. We know this audience on a deep level, allowing us to bring different perspectives into the strategy. It’s more than just logistics. It’s creativity and human behavioral science.
Support levels: The additional roles we’ll add to the account will become experts on Charter Communications' business, goals, brand and audience. Consistent support ensures a cohesive narrative that drives engagement across all programs.
Team caliber: You're accustomed to the high-quality standards set by Beth, and we’ll maintain that same level of excellence you expect from ITA Group. With the right team in place to support your portfolio of programs, and Beth managing key programs, you’ll feel confident your participants have the best experiences.
Platform integration: Spark, your internal platform, is already the preferred way your employees connect, recognize each other, celebrate service awards and shop the awards catalog. Take it to the next level by using the data and insights to plan event program strategy.
Elevate Your Employee Experience
Create a culture rooted in authenticity. Connect your people to a shared purpose. Provide support with ongoing skills development. Recognize and celebrate accomplishments.
Learn more about ITA Group’s employee experience solutions
EPIC Design elevates the experience
A client-first mentality is the center of all we do. Onesize-fits-all solutions don’t work, so we take the time to understand your enterprise goals, event objectives and audience, using insights you might not have considered to inform the event strategy. Any agency can operate an event, but we deliver memorable, unmistakably Charter Communications moments.
When applied to Charter Communications events ... ... EPIC Design reveals a core theme to inspire future planning: activate connectivity. It’s inspired by the brand attributes we brainstormed from our knowledge of your programs: commitment to community, fast, reliable and innovative.
Scaling services to your needs
All our capabilities are in-house, so we can provide you with seamless execution. While needs vary from event to event, we’re always ready to support! Our team is nimble and flexible to adjust services as the event scope ebbs and flows.
What you asked for
Event strategy development
Event strategy that achieves your biggest goals
View our step-by-step approach for maximizing attendee impact.
Invitation process, registration and participation
How we deliver
Our EPIC Design approach uses a consultative, comprehensive lens to elevate all the events in your portfolio.
PerformanceCentral, our proprietary registration platform, sets the standard for high-quality attendee care. Its dynamic, user-friendly design has been successful on many programs.
Staffing
Our on-site staff—including Beth, who you know and love—is the best in the business. Each in-house Travel Director goes through extensive operations and account-based training. Plus, all are employee-owners who are uniquely invested in your programs.
Attendee perspectives
At Forever Forward 2024, 100% of guests were satisfied with ITA Group. Here’s some of their feedback.
The staff was excellent. It was easy to find someone, and they were friendly and helpful.
The event staff was enthusiastic, knowledgeable and responsive to all requests of any kind.
Scaling services to your needs (cont.)
What you asked for
Activities and entertainment
Venue and travel agency coordination and logistics
Administrative and financial duties
How we deliver
Activities: We know what it takes to exceed your high expectations (exclusive spas, championship golf courses, private pools and unique-to-the-destination experiences, like food tours and hosted activities).
Entertainment: The right entertainment options tie into the theme and set the mood. Whether it’s a classical duo or a fireworks-anddrone show, your attendees will go home with lasting memories.
Gifting: High quality gifts are necessary to make attendees feel appreciated. Our in-house gifting team had great success with the latest Apple AirPods and Theragun massagers as pick-a-gift options for P&T Forever Forward. Luxury brands like Louis Vuitton resonated with Spectrum Elite attendees.
Décor: Elevated tastes require breathtaking décor. We know from past events like the Leadership Summit that the scenery needs to be magical, and Beth’s keen eye will make that happen while staying within your budget.
Mobile app: The app integrates seamlessly with PerformanceCentral to accommodate your needs, no matter how complex they are. Some programs require intricate filtration, and we can do that.
Our tenured, in-house air team makes sure attendees receive a level of support that reflects our partnership. Seamless integration between our customer service center and PerformanceCentral platform makes reporting available 24/7. Fewer suppliers mean a more efficient process, cost containment and mitigated risk.
Administrative: Small details set the scene for attendees’ arrivals, and that’s where we excel. Assembling welcome bags and packets is important.
Communications: We’ll continue producing high-quality, high-touch communications that resonate with attendees.
Production: In the current model, we work well with Bow & Arrow (a valued partner located right across the road from ITA Group's Des Moines headquarters). We can continue to do so, or you can enhance your AV and production services . We always seek to elevate your events by building consistency with the same production team. When applied to your events portfolio, it allows for cost savings, team alignment and consistent brand messaging.
Financial: Accurate billing is an expectation, and we deliver every time. Our performance guarantee ensures you’ll receive your bill within 60 days. We take pride in our high level of transparency through billing and cost breakouts.
Producing wow-worthy events
Expectations are clear: Plan and operate events that are engaging, on brand and within budget. Whether you prefer to leverage our award-winning in-house team, work with a preferred partner or even use your own media team, we're ready to deliver!
We’ll support your preferred production team
ITA Group in-house team
Create consistency with a partner who can do it all. What sets us apart? Our “story first” methodology. The event narrative is the cornerstone of our creative strategy. We delve into each attendee’s emotional journey to create messaging that resonates long after each event, blending emotional engagement and storytelling to leave a lasting impression.
Key services:
> Speechwriting and copyediting
> Speaker and executive support
> Individual coaching
> Development, rehearsal and post-event assistance
> Production design
> Lighting and visual design
> Audio design
> Stage management
> Technical execution
> Show calling
> Rehearsals
> On-demand content availability
Trusted production partners
Maintain relationships with year-over-year partners, including Bow & Arrow. We’ll assign the best team members to support their staff so our workstyles align.
With ITA Group as your liaison, you can trust we’ll always advocate for the best team members and processes, in addition to providing seamless delivery and consolidated line-item billing.
Charter Communications in-house team
We've collaborated with your in-house creative team on content creation for general sessions, video assets, transitions, show flow design and more. And we’re happy to do it again to the level of involvement you prefer!
