BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
H.I.T 8.12.2016
THE ELECTRIC LIGHT DID NOT COME FROM CONTINUOS IMPROVEMENT OF CANDLES
DARING OUTSOURCED. BORN IS A STRATEGIC FUTURES R&D CONSULTANCY. WE ARE FUTURE MAKERS.
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
RESEARCHING & DEVELOPING DESIRED FUTURES
BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS TO BECOME FUTURES-READY HYPER-ADAPTIVE AND VALUE-SENSITIVE IN A RADICAL NOW & FUTURE
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
Volatile
Uncertain
WE LIVE IN A
VUCA WORLD Complex
TRUST IS BROKEN Ambiguous
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
Get ready to be fast & future-adaptive Circles of change are shorter than ever – demanding a radical change in organizational readiness
Lucid purpose addresses volatility
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
Exploring futures addresses uncertainty
System clarity addresses Complexity
Flow & Flexibility addresses Ambiguity
*Developed by Bob Johansen, IFTF
The currency of the new economy is TRUST
LOVE Brands are gods
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
TRUST Be good, or be gone.
ARE YOU READY TO DESTROY OLD WORLD REALITIES FOR A BETTER FUTURE? WELL, IT’S INEVITABLE.
CREATIVE DESTRUCTION Joseph Schumpeter
THE CONTRADICTION BETWEEN ASPIRING FOR FUTURE IMPROVEMENT WHILE MAINTAINING PRESENT STABILITY
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
FROM DREAMABLE REALITIES TO REALISABLE DREAMS
NONCONFORMIST
EXPERIMENTAL
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
CONFORMIST
EXPERIENCES
SUGAR COATING ‘BRANDALISM’
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
MANUFACTURED NORMALCY
We live in a continuous state of “Manufactured normalcy” You need to break through by design “manufactured normalcy” field that hides that the future is now
CONCEPTUAL VALIUM
Design traditionally uses comfortable branded metaphors for innovation.
A kind of social hypnosis. Like a mask over subjective experiences of the strange and unusual. Keeping us in a “Golden cage”
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
of the known and familiar.
JAMMING THE NORMALITY FIELD
So how do we interrupt this state hypnosis? Design for the New Normal should cut through “Orthodox narratives” by creating experience that offers a “digestible strange now”
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
THE BIGGEST MARKET IN THE WORLD IS THE MARKET OF BELIEF CLUETRAIN MANIFESTO
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
Speculative design: story around object. Design fiction: objects around story
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
SPECULATIVE DESIGN IS A COUNTER-NORMATIVE DESIGN
economics aesthetics technology Operate freely from imposed
politics
constraints of the market:
ethics history sensorial borders societal
Reframe or remove constraints to imagine the new & alternative and challenge the “sameness�
CRITICAL & SPECULATIVE LONDON SCHOOL OF COMMUNICATION
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
3 SITUATIONAL CONTEXTS
KNOWN KNOWNS
KNOWN UNKNOWNS
UNKNOWN UNKNOWNS
Required approach
ACTION PLANS/ KPI’S & EXECUTIONS
REALISTIC HUMAN-CENTERED RESEARCHING & SOLVING
EXPERIMENTAL FUTURES EXPERIENCES & PROVOCATIONS
Relevant mindet
CHECKLIST THINKING
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
DESIGN THINKING
FORESIGHT THINKING
BETWEEN SENSE-MAKING AND STRANGE-MAKING
SPECULATIVE & DESIGN FICTION •
A way of exploring alternative approaches towards desired futures
•
A way of raising questions, provocations, innovating
•
A way of exploring new kinds of social, cultural, organizational, and human interactions
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
BOT Birds of Tomorrow
The Scifutures agency explores futures by creates Scifi futures prototypes and narrative for organizations
Intel "Mind-Off"
ITS ALL ABOUT THE SUSPENSION OF DISBELIEF
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
Takami Nakamoto and Noemi Schipfer NONOTAK Studio
EXPLORING FUTURES TRAJECTORIES
MYRIAD OF FUTURES MYRIAD OF FUTURES THE ALTERNATIVE NOW
CONFORMIST CONTEXTS
CONSENSUS REALITY
NG W ISI L NO R TU CA FU ADI R E TH
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
SANE - INSANE CYCLE
CONCRETE EXPERIENCE
REFLECTIVE FUTURE-TO PRESENT OBSERVATION
ACTIVE EXPERIMENTATION
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
‘FERAL’ SCENARIOS, ARTIFACTS, AND FICTIONS
BORN
FUTURISING ORGANISATIONS AT THE EDGE OF NOW
Fringe artists & cultures
Sciences & Extreme technology
Science fiction
Artifacts & Materials EXPLORING NARRATIVES & PHENOMENAS
Cinema & Documentary DETECTING TENDENCIES, VECTORS, HORIZONS
Relevant ecosystems dynamics
1
ANALYSE
DIVERGENCE
EXISTING ECOSYSTEM RESEARCH
RENDERING RELEVANT SECENARIOS
FUTURE PRE-PRODUCTION ROUGH CUTS
FREAK OUT ‘ALICE IN WONDERLAND’
2
PLOTTING, COMPOSING & SHAPING
SANITY NOW FUTURE’ DOCOMNETARY
PROJECT FORENSICS ‘CSI’
FANTASIZE
Patternicity & com[position
EXPERIEMNT
3
EMERGENCE
NEW WORLD FORMATION
Visual,, Sensorial , tactile prototyping
CONCRETIZE
REALISE
4
5
CONVERGENCE
DESIGN IS ALL ABOUT RESPONSIBILITY
We are responsible for the future we are designing towards. Making decisions for the human collateral.
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
“Sometimes I’ve believed as many as six impossible things before breakfast.” Lewis Carroll
TNX!
BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
bornfutures@gmail.com bornlabs.strikingly.com