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Company Mission Become a top brand in the fast-fashion market; Create desirable, fashion-forward and distinctive collections; Appeal to customers by providing them with the unique POIS total look; Maintain a clear and consistent brand concept; Guarantee a high turnover of styles, rapid manufacturing and effective distribution; Organize the distribution of the POIS brand nationally and internationally through directly managed stores, distributors and franchisings; Continue to expand globally by attracting new partners worldwide to enter distribution agreements in the most suitable way for each geography.
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History 1982:
Founding of Drive In s.p.a., creator of the POIS brand. Opening of the first 3000m2 showroom in “Il Girasole� shopping centre near Milan. 1988: Commercialization of the POIS brand begins. A new showroom is opened in Cernusco S/N. 1997: Development of a retail network comprising of more than 60 directly owned sales points. 2002: Commencing of transformation of POIS own-brand stores into a franchising network. 2009: Drive In becomes POIS NOY s.r.l.: the restructuring of the company creates an agile structure capable of tackling complex market conditions. The future: POIS NOY s.r.l. aims at further expanding its franchising network, and is looking for talented and trustworthy business partners to achieve global success. 3
POIS Distributors and Franchisings Austria: Eisenstadt, Markhlgasse 1
Italy Alba (CN), Via Mazzini 6
Bulgaria: Plovdiv, Martisa Blvd. 89
Andria (BA), Via Regina Margherita 32
Greece (Distributor): Belvita, Mitropoulou 42, 54664 Thessaloniki Holland (Distributor): Estilo Agentuur, Brandingdijk 98, 3059 RB Rotterdam Hong Kong (Distributor): Fashion Road, R.M. 505 6 Hanford House, D Nathan Rd, Kowloon Fashion Club Superstore, 2F Hanford House 221, CD Nathan Rd, Kowloon. Japan (Franchising network with legal base in): Nigata Pref, 22-21 2 Chrome Aramachi Sanjo-City Spain Ibiza, Via De La Cruz 8 Switzerland: Lugano-Grancia, Centro Lugano Sud
Crema (CR), Centro Commerciale “Gran Rondò”, Via La Pira 12 Fidenza (PR), Via Cavour 42/B Fiorenzuola D’Arda (PC), Piazza Caduti 1 Milano, Via Madonnina 1 Oristano , Via Mazzini 88 Pieve Fissiraga (LO), Centro Commerciale “Bennet”, Via Nazioni Unite 1 Salò (BS), Centro Commerciale “Salò 2”, Via Montale 1/5 Località Cunnettone Treviglio (BG), Centro Commerciale “Pellicano”, Via leMonte Grappa 31 Varese, Via Croce 4
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POIS Concept WORK HARD, PLAY HARD- THINK POISITIVE! BRAND: POIS is the fast-fashion brand for the young woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full. TARGET: Our collections are aimed at fashion-conscious women from 20 to 40 years of age, and create a POIS total look that covers: Office wear Casual day-wear and jeans-wear Formal evening-wear Clubbing and party- wear We target the middle-high segment of the market. PRICING: Our production is 70% Made In Italy and 30% abroad, offering the perfect blend of fashion, quality and affordability. DELIVERY: POIS NOY s.r.l. specializes in fast-fashion. The time-span between the creation of the product in our style office and the delivery to our stores can be as little as 15 days, enabling POIS’ clients to be always on top of the trend. COLLECTIONS: Our style office produces 4 main collections per year: Spring, Summer, Autumn/Winter and Evening wear. Each of these collections is integrated with at least 4 additional “flashes ”, which aim at further developing the most successful fashion themes and integrating the collection with any new trends.
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Achieving Success The success of POIS is based on the following facts: All shops are in prime locations in city centers, department stores and shopping malls, guaranteeing high customer foot flow. The stock turnover speed achieves top values. Visual concepts are clear and consistent and help to promote sales. POIS reaches to customers through its website, its brochures, webadvertisement, social networking sites, sponsoring of television programs in Italy, and promotional events. The captivating image created for POIS stores entices customers and upholds the prestige of the brand. Participating in fashion fairs and events worldwide enhances visibility of the POIS brand in the fast-fashion market and gives access to possible new business partners.
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Why does POIS NOY have Partners as well as its own locations? To become “GLOCAL”: global success through local success, by creating a synergy between our production strong-points and the “local” knowledge of our partners. Because we believe our Partners are better placed to understand their territory, clients, competitors and logistical challenges.
Because we believe that our Partners are professional, trustworthy, and excellent businessmen/women. 7
Some of Your advantages as our Partner New franchisees are successfully assisted in every step of the business relation, from the ordering of products, to the laying out of the stores, to visual identity creation. You will have the possibility of ordering from our well-stocked 3000m2 showrooms around Milan or directly from our website from your own base. Our Made-In-Italy products have an excellent price/quality ratio that allows for high profit margins. Rapid delivery from the time of order and restocking. We will provide you with free projects for the layout of Your POIS stores, to include our sales-promoting shop fitting system. You will have access to our vast experience in sales, distribution and franchising in foreign markets. There is no entry charge! 8
We are waiting for OUR new adventure to begin: WORK HARD PLAY HARD THINK POISITIVE!
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