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INTRODUCTION
CONTENTS
I'm Yu-Chi Peng.
Project
I am a designer, and an engineer. With abilities in both fields, I want to make life-changing and well-designed products for people.
www.shellypon.com s10681068@gmail.com
#01 Buckie .................................4 #02 GoWild .................................8 #03 Study in Taiwan ..................12 #04 Point-Line-Plane Model ......16
Graphic Design .......20 Product Design ......26
(+886) 0958-278-675 3
Project
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Buckie A modern simplistic style for better space-saving bathroom storage and eliminating mildew on products in the bathroom.
Problem Analysis User Research 4
Brainstorming
Sketch
3D Model
Feasibility Assessment
Result
Problem We often put several bottles in our bathroom, like shampoos and body wash. According to survey results of 5,783 people conducted by a Bathroom Storage Product Design competition, almost 90% of people consider mildew on the outside bottom of bottles and containers as the most annoying problem in the bathroom. The mildew, which is caused by the water puddles that often appear in humid bathrooms, is not only unattractive, but also a breeding ground for germs, which is difficult to clean after some days.
User & Audience The target users of Buckie are people who frequently find water puddles in their damp bathrooms with no sunlight. These users may find mildew on bottles and containers in their bathroom, but may be lazy about drying the puddles and the bottles every time they use the bathroom.
(Mildew at the outside bottom of bottle.)
My Role
Participating in the Bathroom Storage Product Design competition organized by Limitstyle, I designed Buckie with a friend through several discussions, sketching out the product, making a 3D model, and eventually printing out Buckie using a 3D printer. We also conducted user research through interviews in order to address user behaviors and habits.
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Design Process After sifting through bathroom storage products in the market, we found that most of these products are in full contact with the floor or shelves. “Point-contact” is what we first identified as the key feature of our product. Through pointcontact, we could prevent water remaining on the bottles or containers. We started out to sketch several kinds of ideas.
(3D model of Buckie.)
Inspired by Buckyball, we designed “Buckie”. With the tubal linear structure of Buckyball, our product could reduce the possibility of water remaining at the bottom or contact point of bottles. Also, by applying materials like stainless steel or aluminum alloy, Buckie has more ability to prevent corrosion and maintain its structure after long-time usage. 6
(Sketches and 3D models.)
Design Process Through interviews, we also identified “spacesaving” as another important product feature for users. Buckie has aconical structure in the center, allowing users to put more items in the same place, fully demonstrating space-saving storage.
128mm
Challenge Since there are various shapes of bathroom products, it was hard for us to decide the size of Buckie. Observing the size of shelves and bathroom products currently in the market, we eventually determined the size of Buckie. Buckie is big enough for different sizes of bottles, but small enough to put on most of the bathroom shelves in the market.
155mm
88mm
(Left: Buckie printed out by 3D printer with PLA.) (Right: Buckie's side view and top view.)
Outcome Buckie won first place in the “Bathroom Storage Product Design” competition organized by Limitstyle.
(Buckie's 3D model with bottles.)
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Project
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GoWild
A publication for every National Cheng Kung University (NCKU) student to facilitate better communication between students and the school. Interview Picture Problem Analysis User Research
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Brainstorming
GoWild Facebook fan page
Topic Brainstorming
Content
Integrate News & Information
Layout Design
Publication & Post
Review
Problem While every department at NCKU has different information they want to provide to students, the university didn’t have an integrated system to do so. The responsibility of integrating and delivering information fell on the Information Department of the Student Union. It was always difficult to spread information to every single student in a school of more than 10,000 students. The main student publication of NCKU, “GoWild”, started eight years ago, but had not gained popularity among students, nor achieved the goal of spreading information on campus.
User & Audience The target audience of GoWild are the 10,000+ NCKU students. This audience has preference for student-related content, like food around school, traveling in Tainan, and student rights. The students’ preference for receiving information has changed in that students today are not used to reading long paragraphs to gather pertinent news and information.
My Role Serving as the vice president of the Information Department, I organized a team of 15 to reform GoWild. We conducted interviews to determine students’ attitudes about GoWild and their usual information receiving method. Then, I designed the overall layout.
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Problem Analysis After interviews with our target audience, we realized that the changing habit of reading (from digesting long paragraphs to needing short bits of information) and the unfamiliar channels (e.g. school email and posters) of accessing information were the two main reasons for low popularity.
(New GoWild with more pictures and relaxing articles.)
Problem Solving & Design
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(Original GoWild with full page of words.)
We redesigned the overall layout by curtailing total words in each article and adding more pictures on every page to meet the reading habits of our audience. Also, we rearranged the main content from student news and rights to relaxing articles like food, travel, and graduation topics.
Problem Solving & Design As for the latest news and student related information, we systemized them to make it easier to read and put it on the GoWild Facebook fan page. Through the fan page, we could achieve two-way communication between the school and the students. Students could then gain immediate information and also have a channel to communicate with the school. To improve popularity, we also cooperated with the Public Relations Department to enhance GoWild promotion and the Office of Student Affairs to arrange information channels.
(New student information for dummies posted on fan page.)
(Student Union president election instruction for dummies posted on fan page.)
Outcome As a result of our effort, the number of fans on the GoWild fan page increased by 20% after the reform, and 10,000+ students now have quicker and better access to school information and news.
(GoWild cooperated with companies and activities.)
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Project
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Study in Taiwan Official Website of Taiwan Chinese Learning
Making a better connection between potential students and the Taiwan Chinese Center by easily offering the students the right information for studying Chinese.
Website Usability Analysis Problem Analysis
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Survey Successful Samples
Brainstorming
Integrate Solutions Redesign Website
Feasibility Assessment
Proposal
Problem Since Taiwan already has 45 Chinese Centers for international students to study Chinese, the Taiwan Chinese Center needs a way to boost international popularity and increase enrollment. “Study in Taiwan” is the official website of Mandarin Chinese learning, but lacks website visibility. (The original official website, "Study in Taiwan".)
User & Audience The website’s target users are international students who currently study in Taiwan and potential Chinese learning students from around the world. These users don’t have high proficiency i n C h i n e s e , a n d m a y h a v e i n t e re s t i n t h e education quality, potential career opportunities, and distinguishing features of learning Chinese in Taiwan.
My Role Participating in a political competition, “National Youth Good Idea”, my two partners and I discussed the best solutions to the problem and analyzed the website together. I was responsible for redesigning the website according to our solution. We also conducted 51 surveys of international students to address user experience and attitudes about the website.
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Problem Analysis By analyzing the reason for low popularity of the Taiwan Chinese Center, we found that the official website, “Study in Taiwan”, did not show Taiwan’s features, prospects, and the difference between learning Chinese in China vs. Taiwan. The official website is the first connection between potential international students and the Taiwan Chinese Center. Easily offering the students the right information for studying Chinese could increase their willingness to study Chinese in Taiwan. Thus, we identified that our solution to the problem was to improve usability of the website.
(Original website: international students' introduction without stories.)
(Original website: long paragraphes and slow updates.)
(Left: Original website's bullet points were mistaken that it could be clicked.) (Right: Original website listed Chinese Center without comparison with each other.)
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After careful observation of the thorough operation of the website, we found eight problems worth improving. The top issues included a lack of Taiwanese characteristics, slow updates, and absence of the integration of the 45 Chinese centers in Taiwan.
Problem Solving To address the problems, we incorporated Taiwanese culture and added important content according to international students’ needs, including career information and free Chinese lessons. Furthermore, we integrated information about the 45 Chinese centers, allowing users to compare the pros and cons between different Chinese centers. We also modified the layout design to provide more intuitive user experience when searching information on the website.
(Left: new website integrated information about 45 Chinese Center.) (Right: new website incorporated Taiwanese culture. )
At last, we gave suggestions about emphasizing the authority of the website to gain user trust, and the synchronization with a Facebook fan page to provide updated information and interaction with users.
(New website's layout design with more pictures.)
Outcome
(New website's bullet points are allowed to click and show more information.)
Our proposal achieved second place in the competition, and it was applied by the Ministry of Education. The website was redesigned according to our proposal. 15
Project
Point-Line-Plane 04 Marketing Model for Local Products
A better way for local enterprises to expose their products to the public by making connections with other enterprises. Government’s Policy Problem Analysis
Survey Successful Samples
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Brainstorming
Integrate Solutions
Feasibility Assessment
Proposal
Problem While traditional industries and small and medium-sized enterprises in Taiwan have highquality, distinctive products, the products have not been discovered by the public. Even though these enterprises have embraced e-commerce, their products’ visibility is still low in the market due to limited marketing skills and resources.
86%
86% of the local interprises we interviewed indicated that they have tried Internet marketing.
33%
33% of the local interprises we interviewed supposed that marketing has no benefit to their business.
90%
90% of the local interprises we interviewed indicated that they are willing to make difference get assistance in Internet marketing.
User & Audience Our target audience is local enterprises in centralsouthern Taiwan which are willing to change their marketing strategy and gain visibility. The audience is not skilled in marketing skills and usually have limited resources.
My Role Participating in a political competition, “National Youth Good Idea�, my two partners and I conducted surveys of enterprises in Tainan, Taiwan to address their experience in marketing and attitudes about Internet marketing. We discussed the proposal together, and I was responsible for the proposal to the government.
Problem Analysis After conducting surveys in Tainan, we found that most of the enterprises market their products independently and could not produce economies of scale. In addition, some of the enterprises are not familiar with the method of Internet marketing, nor could they gain a successful result. 17
Problem Solving We developed a “Point-Line-Plane� marketing model to increase the visibility of local products. Seeing the local products as different points scattered in the market makes it hard for customers to notice them. However, connecting the products (points) into walking paths (lines) and forming a map (plane) could increase product visibility. Compared to products, traditionally limited as single units, marketing local products within maps could expose them as bigger units and, at last, produce regional economic gain. We integrated the maps with well-known online platforms (e.g. BountyHunter) to increase the popularity and discovered unknown products by hosting a competition. We also suggested the delivery of Internet marketing workshops for local businesses, and incorporating existing government policies. Hence, the enterprises would receive the opportunity to expose their product in markets and on the Internet, and gain necessary knowledge for marketing.
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(Diagram of Point-Line-Plane marketing model.)
Outcome Our proposal achieved second place in the competition, and it was applied by the Ministry of Economic Affairs. The government is now executing the proposal starting from offering Internet marketing workshop and promoting the marketing model to local enterprises.
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Project
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Graphic Design
Chinese New Year Card I design Chinese New Year card and send them to friends and people who love my work every year since 2011. The topic is usually the Chinese Zodiac and me. The purpose of this card is to make connections with people in a simple way and greet people with happiness.
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CIS Design - H.G. Education Institute H.G. Education Institute is a cram school in Tainan, giving junior/senior high school students the best education. They would like to renew their Corporate Identity System and transform their visual style into a modern and luxury style.
LOGO Continue using the light bulb and the mortarboard of the original logo as the main concept, I added the college-style badge to make the style of "Elite Cram School" more obvious. Neat lines also increase the sense of professionalism. For the main color, I chose ivory and dark green to create the image of sedate, elegance, and luxury. As for the typography, I chose GenJyuu Gothic, which is an open source font. The slightly rounded edge makes the font tender and soft, bringing the atmosphere of mild, but trustworthy education. 22
Textbook Cover I designed two versions of the textbook cover. For the first one, I used lines throughout the design, and only the logo itself remains as a surface, improving the recognizability. The radial lines around the logo symbolize the sacredness of education. The second one is more of simpicity in style. The hexagons symbolize the high diversity of subjects in H.G. Education, and the different shades of color symbolize the varied style of teaching. 23
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85th NCKU Anniversary
Forest Cry
I was responsible for the whole design of the 85th anniversary of NCKU, including poster, logo, and guidemap. I personified the representative tree of NCKU and put him into every design.
Representing the environmental damage caused by human, this design won the second place in the National Awards of Arts competition.
Eternal Night
Camp of University Life
Using "blind" to represent Eternal Night, I combined photographs with my design for a club performance, including logo and poster, and also designed the font for the logo.
Camp of University Life is the biggest camp in NCKU. I designed the logo, and was responsible for the overall handbook design, including cover and layout.
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Project
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Product Design
Owl in Night - Floor Lamp This floor lamp product was inspired by nocturnal animals. Nocturnal animals can see clearly in dark, as if they are the ones carrying lights in the forest, and owls are one of the most representive nocturnal animals.The Owl in Night Floor Lamp is the portrait of an owl standing on the branches. It was designed to put in bedrooms, and when the light is lit, the light will come out from the eyes, mouth, and feathers of the owl. The branches is also designed for hanging clothes.
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Mangosteen Sofa Chair This sofa chair is designed for multi-use, and was inspired by the queen of fruit, mangosteen. The reddish-purple colored outside layer of the sofa is the rind of mangosteen, and the white pillows inside are the flesh of mangosteen. The pillows can be contained in the sofa, being the backing pillows for people who sit on the rind. The pillows can also be taken out, and become pillows for sitting if there are more guests.
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