Corporate Branding Image is Everything – Simplifying Complex What Is Corporate Branding and Why Is It Important? Think of your favorite brand (or one you interact with regularly.) What comes to mind? Do you think of their tagline? The logo? The color palette? The chosen ambassador? These assets, among many others, are what make up corporate branding. Corporate branding is the outward projection of a brand’s mission and culture in colors, logo, tone, and design. A successful corporate brand encompasses an organization’s goals, mission, and ideology and appears across all mediums (website, packaging, copy, ads, etc.) to ensure visual consistency. A strong corporate branding strategy focuses on a wide range of assets, from details as small font and color options and as large as building structure and slogan.
Emotions play a large role in marketing, and when a consumer relates to your brand’s values, they build an emotional connection with your brand. These emotional connections increase customer loyalty, not to mention profits and word-of-mouth advertising. As an established fact, Branding is an equally important part of advertising for any kind of business. The list of benefits of branding is exhaustive. Branding bags up a widespread recognition and builds an identity of your company. A well-established brand can add to your business’ value and growth. It helps you in generating and maintaining a loyal customer base. This, in turn, opens the gate to referral business. Thus, it is important that you work with absolutely the best. Enter TechExcel. We are a flourished advertising agency in Nairobi, amongst the best digital marketing agency Kenya, and also amongst the best branding agency in Kenya. TechExcel also offers various other IT services, such as
Domain & Web hosting
Cloud Server management
Internet of Things (IoT)
Branding and Graphics Designing:
01. Logo Designing Creating a logo is a no less important or trivial task, for it shall stand as the face of your company. TechExcel is a specialist in creating the powerful and apt logo that creates a memorable impression right from the first glance on it. 02. Visiting Cards Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm. 03. Leaflets Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm.
04. Merchandising and many more Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm.