mar keting ser vices
Target the right shoppers every time
2013 Rate Card
Over 3.9 Million active ClubCard customers
75%
CLICKS SALES FROM CLUBCARD CUSTOMERS
Targeted marketing channels and services available to Clicks suppliers
4 times a year up to 1.4 million high value members are posted their Cash-back Rewards. You can be part of this mailing and target your shoppers with a coupon offer.
Targeted Coupon Offers: Print and Digital
NEW LOWER COST
Plus every month we send over 500 000 shoppers an e-newsletter. You can include a targeted digital e-coupon. RATES Cash-back Mailings: Printed, Targeted coupons Up to 50 000 shoppers
R15 000
Up to 100 000 shoppers
R25 000
Up to 150 000 shoppers
R35 000
e-Newsletters: Targeted digital e-coupon Up to 50 000
R12 000
Plus: R3 000 coupon design; and redemption costs. CASH-BACK MAIL DATES
BOOKING DEADLINE DATES
21 January 2013
30 November 2012
22 April 2013
11 March 2013
28 June 2013
17 May 2013
30 October 2013
19 September 2013
e-NEWSLETTER SEND DATES 1st / 3rd week each month
Target your existing, lapsed or potential customers, using Clicks transactional-based methods. Drive sales and ROI with a category exclusive offer. Post analysis provided.
1 month prior
Visit www.clicksmarketingservices.co.za
Create a targeted ClubCard endorsed direct mail pack. We’ll design and make up a pack for you.
Standalone Direct Mail Reach current, lapsed or potential shoppers of your brand with a targeted, personalised ClubCard endorsed direct mail pack. Ideal for brand building, consumer education, product launches, sampling and cross-selling of brand extensions. Mail at any time during the year. Allow 6-8 week turnaround time from brief to mailing. APPROXIMATE COSTS Reach current and potential shoppers of your brand with a targeted, personalized ClubCard endorsed MAIL QTY: 25 Ideal 000 for 50 brand 000 100 000 consumer 200 000 direct mail pack. building, education, product launches, sampling and crossCOST/PACK R6.45 R4.80 R3.85 R3.40 selling of brand extensions.
Costs include creative, print, data, personalisation and postage. Plus post analysis. Based on a standard DL pack with an A4 letter and envelope. Non-standard packs can be designed and quoted for.
APPROXIMATE COSTS* MAIL QTY:
25 000
50 000
100 000
200 000
COST/PACK
R6.45
R4.80
R3.85
R3.40
* These costs include creative, print, data, personalisation and postage. Plus post analysis. Costs are based on a standard DL pack with an A4 letter and envelope. Non-standard packs can be designed and quoted for.
1.5 million page impressions served monthly Over 100 000 unique monthly visitors
Digital: Clicks website and mobi-site Build your brand with banners on the Clicks website www.clicks.co.za
RATES BANNER
SIZE*
COST/IMPRESSION
Home page
224 x 170
35c / R350 /CPM
Rest of site
224 x 170
30c / R300 /CPM
Home page
700 x 150
40c / R400 /CPM
Rest of site
700 x 150
35c / R350 /CPM
ClubCard Zone Home page
300 x 185
35c / R350 /CPM
Reach the fast growing mobi market
NEW Advertise on the new Clicks mobi-site. Choose from display, text and rich media options:
RATES DISPLAY
CPM: R250
TXT
From R7500
Rich Media
Subject to brief
Rates may vary based on site traffic.
R2.50/Click
Interact with 30 000+ fans across our 3 pages: Clicks branded page, beauty and babyclub
RATES Competitions
Run a competition with a custom-built branded competition tab. Entry by providing identity or uploading of images or text.
From R20 000 depending upon duration (Set up, admin, design & reporting; regular status updates and announcements)
Guest slots
Have access to the Clicks Facebook page for a delimited time slot for a Q&A session or product information updates.
From R10 000 depending upon no of slots. (Set-up, research preparation, forward notices, question elicitation, hosting and reporting)
Status Updates
Choose from text, branded, pinned or featured status updates
From R2000 for 1 status update.
Up to 1.5 million people in Clicks stores over a 7-day period. Reach Clicks customers while they shop
Clicks Live Radio
RATES*
Clicks Live is an in-store radio station broadcast live via satellite to each Clicks store and Pharmacy around the country. Use this highly effective medium to drive product sales. Ideal when combined with other Clicks channels. Ask about our package deals.
TIME SLOT
WEEKDAYS
SATURDAY
09h00-12h00
R390
R660
09h00-13h00
SUNDAY
R530
12h00-14h00
R660
14h00-16h00
R530
16h00-18h00
R390
R740
*30 second slot. Ads of different durations available
Customer insights will help shape your strategy and fine-tune your marketing plans
Customer Insights: Analysis and online research Customer Insight Analysis A tailored in-depth look at customer behaviour which includes: • Topline stats • Shopper profiling • Regime analysis • Seasonality • Basket contents Cost: R35 000 (Further analysis can be commissioned and quoted on request.)
Online Research Panel Clicks manages an online panel community enabling customers to express their views and opinions. Clicks suppliers can now access the Clicks ClubCard customer via this online research panel. Gain actionable customer insights from targeted groups of customers. Cost: From R30 000
Targeted channel information or bookings (excl. magazine) Magazine information or bookings Mobi-site
Contact us Belinda Walsh
Tel: 021 797 1628 E-mail: clicks@kbdirect.co.za Mobile: 082 9000 742
Tessa Fenton-Wells
Tel: 021 761 2840 E-mail: tessa@tfwcc.net Mobile: 082 320 0014
Lee Wessels
Tel: 031 940 1242 E-mail: lee.wessels@thumbtribe.mobi
Visit www.clicksmarketingservices.co.za
Visit www.clicksmarketingservices.co.za