mar keting ser vices
2012 RATE
Reach over
CARD
3 million ClubCard customers Targeted marketing channels and services available to Clicks suppliers.
5 times a year, up to 1 million high value members are mailed. You can be part of a Cash-back Reward mailing with a targeted offer.
NOW IN FULL COLOUR TO GOLD MEMBERS
Targeted Offers
AVE
Target the cream of accurately selected Clicks customers to build your brand. Drive sales with a category exclusive offer in our ClubCard Cash-back Reward mailings by booking a full-colour, branded, targeted offer.
SAVE
. 003 00 3 .R
CUSTOMER REACH
COSTS*
50 000
R35 000
100 000
R45 000
150 000+
R55 000
* Inclusive of redemption analysis
Your brand and offer will really stand out on our full-colour coupon mailed to loyal Gold ClubCard members.
CASH-BACK MAILING DEADLINE DATES MAIL DATES
BOOKING DEADLINE DATES
20 January 2012
30 November 2011
23 April 2012
20 February 2012
29 June 2012
21 May 2012
13 August 2012
29 June 2012
29 October 2012
28 September 2012
Visit www.clicksmarketingservices.co.za
Create a targeted ClubCard endorsed direct mail pack. We’ll design and make up a pack for you.
Standalone Direct Mail Reach current and potential shoppers of your brand with a targeted, personalized ClubCard endorsed direct mail pack. Ideal for brand building, consumer education, product launches, sampling and crossselling of brand extensions. APPROXIMATE COSTS* MAIL QTY:
25 000
50 000
100 000
200 000
COST/PACK
R6.45
R4.80
R3.85
R3.40
* Standard DL pack includes an A4 letter and redemption voucher in DL size envelope. Costs are dependent upon the size of your pack and mail quantity.
Clicks
digital
550 000 page impressions served monthly 500 000 ClubCard members receiving regular Clicks e-Newsletters.
Build your brand with banners on the Clicks website www.clicks.co.za
BANNER www.clicks.co.za
Clicks Digital
SIZE*
COST/IMPRESSION
Homepage
224 x 170
35c / R350 /CPM
Rest of site
224 x 170
30c / R300 /CPM
Homepage
700 x 150
40c / R400 /CPM
Rest of site
700 x 150
35c / R350 /CPM
Homepage
300 x 185
35c / R350 /CPM
Rest of site
300 x 300
35c / R350 /CPM
DISTRIBUTION / BI MONTLY
SIZE*
COST/NEWSLETTER
500 000 Clicks ClubCard members
700 x 150
R45 000
*Pixels
NEW
Customer Insights: Online Panel
Clicks Click manages an online panel community giving suppliers access to actionable, quantitative and qualitative insights about their customers. Target your customers based on their shopping habits. Benefits include survey flexibility, quick turnaround times, cost effective pricing and response rates significantly above the norm. RESEARCH OPTION
DESCRIPTION
COST*
Enquirer Basic
Raw data extraction supplied in Word document format with tables and percentages
R30 000
Insight Activator
Full PowerPoint report supplied with tables and qualitative analysis, conclusions and recommendations
R55 000
* Costs include access to Clicks customers via the online panel, research proposal, drafting of questionnaire and feedback of results. Costs exclude customer incentives.
Clicks Advertise in growing Clicks Facebook communities.
digital
NEW
www.facebook.com/ClicksSouthAfrica
BANNER RATES PAGE PLACEMENT
SIZE
RATE/PAGE /MONTH*
Clicks
180 x 520
R10 000
babyclub, Beauty,
180 x 520
R15 000
520 x 520
R60 000
Healthy Living, Home
babyclub, Beauty, Healthy Living, Home
* Rates are subject to change
ENGAGEMENT RATES BRANDED STATUS UPDATES
RATES
Either: Clicks, babyclub, Beauty, Healthy Living or Home, Facebook Page
R15 000 per update
The Clicks fan base consists of 5 ever growing and interactive communities: 1 Clicks branded & 4 Sponsored communities targeting specific interest groups (babyclub, Beauty, Healthy Living & Home). Our collective fan base has over 20 000 fans and if the average Facebook fan has 130 friends, your advert’s potential social reach is 130 x 20 000 which is approximately 2.6 million people.
* Rates are subject to change
Up to 1.2 million people in Clicks stores over a 7 day period Reach Clicks customers while they shop
RATES* TIME SLOT
WEEKDAYS
SATURDAY
09h00-12h00
R350
R590
09h00-13h00
SUNDAY
R470
12h00-14h00
R590
14h00-16h00
R470
16h00-18h00
R350
R660
Clicks Live is an in-store radio station broadcast live via satellite to each Clicks store and Pharmacy around the country. Use this highly effective medium to drive product sales. Ideal when combined with other Clicks channels. Ask about our package deals. * 30 second slot. Ads of different durations available
ClubCard
magazines
5 issues per year mailed to ClubCard qualifiers
504 2 COPI 04 ES
The ClubCard Magazine is the primary communication medium of the ClubCard loyalty programme sent to top ClubCard members who qualify with 150+ Points.
* A BC Jan Jul 20 11
Readership: 1.491 Million (AMPS July 2010 - June 2011)
ClubCard Magazine BOOKING RATES* FULL COLOUR
STANDARD
5+INSERTIONS
DPS
R136 000
R120 000
Full Page
R68 000
R61 500
Half Page
R41 000
R37 000
IFC DPS
R150 000
R134 500
INSERTS
R750/1000
* All prices for advertising excl. VAT and include agency commission. Inserts and sampling also available
MAGAZINE DEADLINE: CLUBCARD ISSUE
PUBLICATION DATE
BOOKING DEADLINE
MATERIAL DEADLINE
Issue 1:
20 January 2012
23 November 2011
30 November 2011
Issue 2:
23 April 2012
28 February 2012
6 March 2012
Issue 3:
29 June 2012
23 May 2012
30 May 2012
Issue 4:
13 August 2012
28 June 2012
5 July 2012
Issue 5:
29 October 2012
14 September 2012
21 September 2012
SIZES
TYPE
BLEED
TRIM
DPS
200 x 280
235 x 360
225 x 340
Full Page
200 x 140
235 x 180
225 x 170
Half Page Vertical
200 x 70
235 x 90
225 x 85
Half Page Horizontal
100 x 140
118 x 180
113 x 170
Visit www.clicksmarketingservices.co.za
Specs quoted in mm
MATERIAL SPECIFICATIONS: CLUBCARD AND BABYCLUB
babyclub
magazine
Now a 64 page standalone published 3 times a year
babyclub Magazine Clicks recently launched the Clicks babyclub designed for those planning a pregnancy, or mums of babies or toddlers under 3. Now 64 pages and a standalone, the babyclub magazine is mailed to all babyclub members 3 times a year. BOOKING RATES* FULL COLOUR
STANDARD
SPONSOR/PARTNER
DPS
R55 000
R39 000
Full Page
R27 500
R19 500
INSERTS
R750/1000
* All prices for advertising excl. VAT and include agency commission. Inserts and sampling also available
MAGAZINE DEADLINES: BABYCLUB ISSUE
PUBLICATION DATE
BOOKING DEADLINE
MATERIAL DEADLINE
Issue 1:
20 January 2012
23 November 2011
30 November 2011
Issue 3:
29 June 2012
23 May 2012
30 May 2012
Issue 5:
29 October 2012
14 September 2012
21 September 2012
www.clicksmarketingservices.co.za Your one-stop website for marketing to
over 3 million active ClubCard customers!
get in
touch Targeted
marketing
Clicks
digital
Clicks
live radio
contact For further information about our targeted, digital and radio channels:
Belinda Walsh or Debbie Norris Cell: 082 9000 742
ASK ABOUT OUR PACKAGE DEALS
Tel: 021 797 1628 E-mail: clicks@kbdirect.co.za
Create an integrated campaign across all the Clicks Channels (excl. babyclub) and we will put together a package deal at negotiated rates. Speak to Belinda on 021 797 1628
ClubCard
magazines
contact For further information or a booking in the ClubCard or babyclub magazine:
Tessa Fenton Wells Cell: 082 3200 014
Targeted
marketing
Tel: 021 761 2840 E-mail: tessa@tfwcc.net
ClubCard
magazines
Clicks
digital
Clicks
live radio