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How Social Media can be a useful tool
Š i-TRUST COVER 2009
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Pen & Paper Type Writer TeleTele-gram Telephone Telex Fax
Word Processor PC Mobile Phone TXT MSG e-Mail
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Social Media (aka WEB 2.0 aka ‘The Live Web’ aka New Media)
“is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies”
Source: Wikipedia http://en.wikipedia.org/wiki/New_media
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Survey : 94% had HEARD of Social Media
60%
had used Social Media of some form
100% had used Social Networking Sites 70% had used Forums 60% had used Blogs 60% had used Media Storage 60% had used Google Apps 40% had used Wiki’s 20% had used Twitter 10% had used Social Bookmarking
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Social Media breaks down in to roughly the following;
Social Networking Social Book Marking Wiki’s & Blogs Image Galleries Collaborative Document Creation Mobile Communication Devices
.
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THREE MAIN AREAS
1. 2. 3.
CAMPAIGNING COLLABORATION COMMUNICATION
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THREE MAIN AREAS
1.
CAMPAIGNING
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CAMPAIGNING
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Campainging
Pros
F R E E!!! (in most cases) Access to a GLOBAL audience Your ideas and messages can be spread very quickly Can take on a creative life of its own VERY HIGH PROFILE – the latest ‘buzz’ Can even tick the Green Agenda box!
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Campaigning
Cons
Can be intimidating if not used to using the internet/technology Can be time consuming. Have a clear plan Can be fickle. What is fashionable this week.. Impossible to control. People/groups may take your message and spin it to their own ends
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THREE MAIN AREAS
2.
COLLABORATION
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Collaborative
Working
◦Planning ◦Communication Communication Cooperation ◦Cooperation ◦Updating
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COLLABORATION
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COLLABORATION
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THREE MAIN AREAS
3.
COMMUNICATION
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COMMUNICATION
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COMMUNICATION
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Ultimately a Social Media Solution can be found for many things
It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend. ◦ Video Key Note Speeches and publish on YouTube ◦ Podcast Speeches etc ◦ Publish Photos of the event
Can help you work smarter not harder!
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On average travelling 20 miles per day or 100 miles per week in a car with a 1.4L to 1.8L petrol engine produces
1.5 Tonnes Of CO2 per annum
Š i-TRUST COVER 2009
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Reduce weekly mileage by 5-10% and the amount falls to
1.4 Tonnes Of CO2 per annum
Š i-TRUST COVER 2009
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A saving of
0.1 Tonnes Of CO2 per annum
Š i-TRUST COVER 2009
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100 people making this saving is a reduction of
10.0 Tonnes Of CO2 per annum
Š i-TRUST COVER 2009
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© i-TRUST COVER 2009
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www.mediatrust.org www.ncvo-vol.org.uk/
www.commoncraft.com –
explanations of various New Media in Plain English
www.cover-east.org www.i-trust.org.uk
www.google.co.uk
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Social
Media
Certainly not the only method and won’t always be appropriate but it can be immensely useful
Social Media can provide you with access to previously inaccessible groups/networks
Widens the range of communications and can increase your “audience”.
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Social Media solutions provide additional ways of delivering/promoting your message.
Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place
Think of Social Media as additional tools in your communications kit bag.
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