How to ge a positive with a com that suffe a natural d
Index 3 5 11 12 18 20 23 24 25
Visual References At the Beginning Typologies The haiti poster Websites Apps for smartphones Maps The new towns From the survey
29 31 37 41 53 61 71 75 81 89
Visual Experiments Picturing the idea Word and environment The collage series Visual manipulations before/after Flyers:ripped Sewing a dialogue Shaked copies Live!
1
Visual references At the beginning Typologies Maps
In this section are collected the visual references that I used to orient myself during this journey. Some of this references are directly connected with the context of the Major Project definition. Some others have been a useful branch of my mental process, just like some sections of the mindmap have been for the context.
At the beginning Images taken from: Glaser, M. & Ilic, M. The Design of dissent (2005)
I started analysing two aspects of the graphic design applied to the place management. What follows is a simple collection of visual references that I found when I was starting deeply analysing my research question. The first two pages are from Milton Glaser’s works regarding different place management artworks. The last pages of this section are instead a collection of poster and other artworks issued during the 1992’s Jugoslavia war.
Design and Rethoric
At the beginning
6|7
Design and Rethoric
At the beginning
War is not a natural disaster. However I found interesting those artworks because they instantly give a strong feeling regarding the problem and the critical situation.
At the beginning
8|9
Typologies The Haiti’s posters
Websites
Apps for smartphones
I researched the communication that young designers produced for the 2010’s Haiti earthquake. I also divided the images in different typologies, in order to analyse better the common keypoints. In these pages I researched more than twenty websites that discuss about L’Aquila and its community. This analysis is focused on some Apps that I thought were interesting because of their subjects.
Design and Rethoric
Typologies
The Haiti’s posters In this research I categorised some of the posters that participated at the “Haiti poster project”. Limited edition posters have been donated by designers and artists from around the world. All money raised has been donated to Doctors Without Borders.
The categorisation: • • • • • •
Hands Hearts Maps Text and Typography Band-aids Geometrical
Typologies
12 | 13
Design and Rethoric
The Haiti poster
Within every typology it is possible to recognise other subcategories, such as: stitches or threads, crumbled paper or ground, crosses, sysmic wawes.
Typologies
14 | 15
Design and Rethoric
The Haiti poster
During the research I observed that just few posters out of the majority have been made in landscape instead of portrait ratio.
Typologies
16 | 17
Design and Rethoric
Typologies
Websites In this categorization I tried to understand the level of information (news, governance, citizens) and innovation into the city. The most interesting examples of innovation were given by Wired Magazine and Facenews. •
Wired created on its website a column called “#occypylaquila”. This section hosts a monthly selection of up-to-date projects made to rebuild the city and the social tissue through technology.
•
Facenews is the first free-press of the city. This monthly zine was created by three local students and is now at its sixth issue.
On the other page: • • • •
Institutional websites Private blogs Associations News
Typologies
18 | 19
Design and Rethoric
Typologies
Cities’ apps The aim of this research was to analyse the needs of the consumers and the commercial answer given by the smartphone’s apps; also, I wanted to investigate the visual communication of different applications in several zones of the world (some of those hit by a natural disaster). Some of these are merely touristic commodities, but some reveal interesting interactions (i.e the possibility to upload picture into the app’s community or the augmented reality for the fourth New Orleans’ app.) Below this page there is an App for the city of Christchurch. With this software it is possible to use the augmented reality in order to see the buildings’ appearance before the earthquake. It also is possible discover the new points of interest of the city and several other options.
On the other page: • • • •
New Orleans L’Aquila Social Networks Earthquake
Typologies
20 | 21
Maps New town
From the survey
The first map shows the deployment of the CASE project on the surroundings of the medieval city centre of L’Aquila. Some of the New Towns are actually inside the borders of the Gran Sasso National Park, a wild and poor connected area. In the second map is represented how L’Aquila’s city centre looked like in march 2012. I decided to visual represent the assembly points or streets, as well as the bar, clubs or pubs that used to be in the city centre before the earthquake. This map is just an example of the difficulties for the young to gather and to create a longlasting relationship.
Design and Rethoric
L’Aquila city centre red zone - closed assembly squares assembly streets club/bar/pub closed club/bar/pub re-opened club/bar/pub moved out
Chapter
|2 241| 25
Design and Rethoric
Legend L’Aquila
Case Project Hill / Forest / Mountain
Chapter
1 Km 1 mi
26 | 27
1|2
Design and Rethoric
Chapter
Visual experiments Picturing the idea Word and environment The collage series Visual manipulations before/after Flyers:ripped Sewing a dialogue Shaked copies Live!
This section is probably the core of this book. I tried to visually express my topic through visual experiments about the research question. Some are collage I took sticking different pages on pictures, some others are digital manipulation, or exercises with different materials.
1|2
Design and Rethoric
Chapter
Picturing the idea
1|2
Design and Rethoric
sketches: picturing the idea
The first sketches regarding the research question. I was fascinated by the division within the same city. Young people in an old crumbled environment.
Picturing the idea
32 | 33
Design and Rethoric
sketches: picturing the idea
First experiments regarding the interaction between the word earthquake and community. In the page on the right I started creating mixing experiments between actual pictures of L’Aquila and new contaminations.
Picturing the idea
34 | 35
Design and Rethoric
Chapter
Word and environment
1|2
Design and Rethoric
word and environment
How to express the concept of community with the only word? I first tried to work with a neutral peaceful image, the cloudy sky. I moved eventually to a collage taken from different images of L’Aquila. Two pictures of two streets, one plastic filter and the typeface.
Word and environment
38 | 39
Design and Rethoric
Chapter
The collage series
1|2
Design and Rethoric
the collage series
At the core of these visual experimentation there is the idea of let the scaffolds and the red zone disappear. What would it happen if the scaffolds become a new beginning, a new door for the creativity. What if they could carry out a positive message?
The collage series
The first step of this work has been covering the ruins, the scaffolds, the barriers. I just stuck a white paper on all the barriers and the holes I wanted to erase, to see what was the suggestions that I receive from this simple operation. 42 | 43
Design and Rethoric
Chapter
1|2
Design and Rethoric
On the previous pages: the scaffolds disappear. What once was one border of the red zone, now becomes the repository of new creativity.
the collage series
With the first collage I tried to express the concept of city centre now lived by young. The scaffolds become a canvas and the main street is lived again.
The collage series
This road is inside the red zone. It is forbidden to stay there. It is because of this reason that I imagined that street as a new assembly point, where the people are welcomed to stay and gather. 46 | 47
Design and Rethoric
the collage series
This was the most famous bar of the city centre; after the earthquake has been closed. The idea of this experiment is to bring a new life to the place with the creativity.
The collage series
Graffiti on the scaffolds of one of the main streets of the city centre.
48 | 49
Design and Rethoric
Again the concept of community comes into my mind. I tried to add some colour were people used to gather before the earthquake.
the collage series
On the other page, the barrier seemed to me a sport horse, so I decided to add a “real� one on top of it.
Chapter
1|2
Design and Rethoric
Chapter
Visual manipulations
1|2
Design and Rethoric
Chapter
visual manipulation
Originally this photo was shoot during the 2009 G8, and pictured the former prime minister Berlusconi with Barack Obama. I thought the disney characters were more appropriate to raise the spirit of the inhabitants. 1|2
Design and Rethoric
visual manipulation
I tried to picture the contrast between the old and the new by adding a skyscraper’s glass where there were big cracks on the dome.
Visual manipulations
The occupy London’s movement went to L’Aquila’s main square.
56 | 57
Design and Rethoric
visual manipulation
Another metaphor for the concept of community in a shocked place. Youngsters takeover the place and start playing again.
Visual manipulations
I overlapped several pictures of the city and I tried to see the results. A destroyed square becomes full of people. A woman in a tend has a house again.
58 | 59
Design and Rethoric
Chapter
before/after
1|2
Design and Rethoric
before/
how to communicate in a very simple way the idea of something that goes destroyed?
before/after
62 | 63
Design and Rethoric
/after
how to communicate in a very simple way the idea of something that goes destroyed?
Chapter
1|2
Design and Rethoric
in between
how to communicate in a very simple way the idea of something that goes destroyed? And how to communicate the reconstruction?
Chapter before/after
66 | 67
1|2
Design and Rethoric
before/after
how to communicate in a very simple way the idea of something that goes destroyed? And how to communicate the reconstruction?
Chapter
1|2
Design and Rethoric
Chapter
Flyers: ripped
1|2
Design and Rethoric
Flyers: ripped
In this investigation I tried to see the visual message that came from a series of flyers ripped out and then roughly reassembled.
flyers:Chapter ripped
|2 721| 73
Design and Rethoric
Chapter
Sewing a dialogue
1|2
Design and Rethoric
Sewing a dialogue
in these works I tore a couple of flyers from a club and I then sewed them again.
Chapter
1|2
Designand andRethoric Rethoric Design
Sewing a dialogue
The idea that comes from this experiment is that after an event, whatever is the patch, the trace will remain.
Chapter sewing a dialogue
2 781| |79
Design and Rethoric
Chapter
Shaked Copies The two originals are on the left. Images taken from : World photography, Cambpell, B. (1981) Littlehampton Book Services
I chose two pictures from a photography book. Then I went to the copying machine and I experimented the results of modifying the images through the shacking or the moving of the books during the copy.
1|2
Design and Rethoric
Chapter
1|2
Design and Rethoric
Chapter
1|2
Design and Rethoric
Chapter
1|2
Design and Rethoric
Chapter
Live! Images taken from: Epstein, M. (2009) Recreation: american photographs 73-88 Steidl Meyerowitz, J. (2006) Aftermath - Phaidon
Turn the pages and be part of the experiment. This series of images are specifically selected in order to determine the different feelings the experiment could determine on the viewer depending on the different context. Don’t be afraid of the consequences!
1|2
Design and Rethoric
Chapter
1|2
Design and Rethoric
Chapter Live!
72 | 73
1|2
Design and Rethoric
Chapter
1|2
enerate e dialogue mmunity ered disaster? Emanuele Catena Design and Rethoric