4 minute read
Luisa Fernandes
The Culinary Journey of Goan Food Influencer: Luisa Fernandes
Meet Luisa Fernandes, affectionately known as "thatgoanlady" or "Goenche Luiz", a seasoned content creator based in Benaulim, Goa. With a passion for cooking deeply rooted in her upbringing, Luiza has carved out a niche for herself in the digital realm by blending the flavours of Goan cuisine with her love for travel. Through her engaging Instagram and YouTube channels, Luisa invites her audience on a gastronomic journey through the heart of Goa, showcasing the rich tapestry of flavours and traditions that define its culinary landscape.
The Genesis of a Food Influencer
Luisa Fernandes’s journey into the world of food influencing began organically, driven by her innate talent for cooking and her daughter's keen eye for digital opportunities. Initially catering for local gatherings and households, Luisa's daughter
recognised the potential of showcasing her mother's culinary prowess to a wider audience. Thus, "thatgoanlady" was born on Instagram, capturing the essence of Goan cuisine through captivating cooking videos that resonated with food enthusiasts worldwide.
A Fusion of Food and Travel
For Luisa, the amalgamation of food and travel is a natural extension of her childhood memories and culinary adventures. Rooted in her love for cooking since her early years, Luisa's content seamlessly intertwines the flavours of Goan delicacies with the picturesque backdrop of Goa's coastal beauty. Whether it's savouring freshly caught seafood by the beach or exploring quaint village eateries, Luisa's content embodies the essence of Goan culture and hospitality.
The Evolution of a Digital Journey
Since her inception in November 2022, Luisa has flourished on Instagram and YouTube, captivating her audience with authentic Goan recipes and heartwarming anecdotes. Her content style exudes simplicity and authenticity, reflecting the rustic charm of Goan kitchens and the warmth of familial traditions. From traditional fish curry rice to soulnourishing congee, Luisa's culinary repertoire strikes a chord with followers craving a taste of home.
Embracing Collaborations and Partnerships
Luisa's influence extends beyond her digital footprint, as she collaborates with brands and tourism boards seeking to showcase the vibrant gastronomic culture of Goa. Through strategic partnerships, Luisa has amplified her reach while staying true to her roots, fostering meaningful connections with brands that resonate with her ethos of simplicity and authenticity.
Navigating the Influencer Landscape
When considering brand partnerships and collaborations, Luisa prioritizes authenticity and alignment with her values. She seeks collaborations that complement her content without compromising her creative freedom, ensuring that her audience receives genuine recommendations and experiences.
Engagement and Community Building
At the heart of Luisa's digital presence lies her dedicated community of followers, who eagerly anticipate her daily culinary creations. Her content resonates deeply with her audience, with daily lunch and dinner showcases garnering the most engagement. Despite occasional negative feedback, Luisa remains steadfast in her commitment to authenticity, drawing strength from her family's unwavering support.
The Road Ahead
Looking ahead, Luisa Fernandes's vision for the future is grounded in her passion for cooking and her reverence for Goan culture. With no set goals or milestones in mind, she intends to continue sharing her love for Goan food with the world, trusting in divine providence to guide her path forward.
Exploring New Horizons
While Luisa's heart remains firmly rooted in Goan soil, she remains open to exploring new culinary adventures and destinations in the future. However, her love for Goan food and culture remains thedriving force behind her creative endeavours.
Nurturing Growth and Reach
In her quest to expand her influence and reach, Luisa Fernandes's approach remains refreshingly simple: to continue sharing her passion for cooking and authentic Goan recipes with her growing audience. Through consistent content creation and engagement, she aims to foster a vibrant community of food enthusiasts united by their love for Goan cuisine.
