4 minute read
Deepali Raikar Chodankar - A journalist whose passion for content creation led her to emerge as one of Goa’s most popular influencers
In the age of social media, where the digital landscape is dotted with influencers vying for attention, there emerges a figure who stands out not just for her vibrant content but also for her remarkable journey of balancing multiple roles. Meet Deepali Chodankar Raikar, an Instagram influencer from Goa, who has carved a niche for herself in the world of travel and food blogging, all while gracefully managing the responsibilities of motherhood.
Her Professional Career
During her childhood, Deepali aspired to become a lawyer, but life had other plans for her. Armed with a Postgraduate Diploma in Journalism and Mass Communication, she embarked on a diverse and enriching career path.
Deepali's professional journey took her through the corridors of media houses such as Goa365, Herald HCN, RDX News channel, and GoTV. She donned various hats, serving as a News Video Editor and anchor while managing the social media presence of these organisations. Her internship at Big FM and contract-based work at All India Radio further honed her skills in the broadcasting industry.
A significant turning point in her career came when she joined Big Daddy Casino as a Senior Digital Media Marketing Executive. Here, she excelled in
devising online strategies, overseeing brand campaigns, and implementing influencer marketing tactics that heightened the brand's visibility.
Her Journey as an Influencer
Deepali's journey as an influencer commenced in 2016 during a period of joblessness, which prompted her to explore content creation. Leveraging her education and professional experience, she delved deep into understanding the dynamics of social media. During the lockdown, she began showcasing Goa's hidden travel gems, strategically boosting her digital platform's growth.
What sets Deepali apart is her authentic portrayal of life's ebbs and flows. She has documented her journey through relationships, marriage, and now motherhood, with her baby Svojas often featuring in her Instagram collaborations and reels. Her approach resonates with her followers, who appreciate her genuine and relatable content.
Her Support System and Collaborations
Deepali's friends and family, though initially teasing her about her penchant for posting everything on social media, have become her pillars of support. Her husband, Sunny, plays a dual role as both a staunch supporter and a charming irritant who motivates her to take on new collaborations and projects.
Deepali has collaborated with a plethora of brands, ranging from small-scale local businesses to prestigious 5-star properties. She has also worked with popular pages on Instagram. Her pictures showcasing offbeat places in Goa were featured on Goa Tourism’s Instagram page.
Balancing Act: Motherhood and Blogging
As a working mother, Deepali faces the dual challenges of nurturing her career as an influencer while prioritising her baby's care. Her life's priorities have undergone a significant shift, with quality time for her child being paramount. Despite the challenges, she manages to strike a balance by setting boundaries, planning content in advance, and seeking help when necessary.
Future Aspirations
Deepali's journey as an influencer is far from over. She continually seeks growth and innovation in her field. Her curiosity and enthusiasm for exploring new destinations and culinary experiences keep her followers eagerly awaiting her next adventure.
A Message of Inspiration
Deepali encourages aspiring bloggers and individuals seeking to juggle their passions and responsibilities to cherish moments, seize opportunities, and prioritise their work. Her message is simple: Celebrate Progress.
In a world where influencers are born every day, Deepali stands out as a trailblazer who embraced her journey long before it became a trend. Her growth continues, and as she creates more viral content in the future, we can only look forward to her inspiring narrative evolving further. Deepali Raikar Chodankar is a name that represents the vibrant spirit of Goa and the indomitable will to succeed in a digital world where the only constant is change.
