5 minute read
Deliciously URS - By Greta Fernandes
Greta Fernandes is a self-taught baker. A Goan, born and brought up in Mumbai, Greta studied Commerce at the University of Mumbai. After a 12year stint in the corporate world, she switched to teaching the tiny tots after completing a one-year course in Early Childhood Education.
Her first job as a teacher was in the Navy School –a beautifully constructed school, specially designed for pre-schoolers. Here, within the first year of working, she was promoted to the position of Principal and pursued teaching as a profession for 5 years. The exposure at the Navy school was huge learning in itself. Working closely with the President of the Navy Wives Welfare Association (NWWA) and its close-knit family of remarkable ladies automatically brought out the best in Greta.
Baking has been a long-drawn passion for Greta. She remembers learning to bake even before she learned to cook a simple dal-rice meal. Baking cakes and desserts have always been her happy space.
The idea of starting a professional baking business from home was a thought she had for quite some time and in November 2019, she started getting familiar with the customers and the baking business through various exhibitions. Albeit, in a matter of months, it all came to a standstill due to COVID.
Her anxiety grew during the lockdown; the endless waiting for the situation to normalize was nerve-wracking. And the fact that she was not able to initiate the business she was waiting for so long, and that she was losing so much time, both these thoughts gave her sleepless nights.
However, finally in October 2020, amidst the Covid phase itself, Greta took the leap of faith of launching a well-planned food blog and named it ‘Deliciously URS’ – where URS stands for Ultimate Revival of Senses - something she believes in. Food indeed does have the power to revive human senses.
Her cake business and her food blog, both, took off almost instantly. Within weeks, Greta started receiving orders for cakes from total strangers and they all loved the design and of course, the taste for which her bakery is noted for.
This warm response further motivated Greta to work even harder. Despite the lockdown, they delivered cakes and desserts most hygienically and most importantly, with the best quality ingredients.
Owing to this discipline that she followed, her client base grew. In the following month (December 2020), she added the sugar-free cakes and desserts range to the menu. This too was well received by everyone and today she has an exclusive clientele, repeatedly ordering cakes from her. Deliciously URS has begun pan India deliveries of brownies, cookies, and tea cakes –both, sugar-free as well as regular versions.
Greta is happy and thankful for the amazing response her brand has received. Her first cake orders came from completely unknown people who have now turned into her regular clientele. Be it birthdays, anniversaries, weddings and so many other important landmarks celebrations in their lives, they trust that only cakes from Deliciously URS can make their day.
Baking is a beautiful profession, but the beauty one creates has to also reach the customer intact and on time.
This is where Greta is always a bit concerned, because something so delicate and fragile like a designer cake delivery is a bit of an issue in Mumbai, largely due to the condition of the roads and traffic. This is something Deliciously URS is looking at and improving on their packaging and collaborating with trusted delivery partners.
Her blog, 'So Deliciously URS - The Recipe Lab' is a Facebook page, an extension of her website where all the tried and tested recipes are posted. Cooking was not one of her strengths but over the years it turned into a passion.
Good food is something Greta loves to eat and share. Hence, the thought of starting a blog came easily. It is something she looks forward to doing every day and tries her best to give content that is inspiring and knowledgeable to her readers.
Already the owner of an online pastry shop, her future plans include more healthy/sugar-free cakes and desserts on the menu. She doesn't plan on opening an offline venue as of yet.
Greta has recently completed her certification in Health and Nutrition Science. The knowledge she gained while studying the subject is something she always wanted to learn and apply. The nutritional aspect of food is quite close to her heart and she plans to take it forward, both
through baking and blogging.
Greta emphasizes the fact that although food is a necessity in everyone's lives it has so many aspects to it. It brings about the fusion of the rich culture that we have in India. She focusses on Goan food because she is most familiar with it and also feels that the real Goan delicacies which are long forgotten should be brought to the forefront. She adds that the most important aspect of good food is that it serves as the FIRST medicine for our body – It does both, prevents illnesses and cures them.
She urges all foodies to follow 'Deliciously URS', her blog where she curates the best content on food, based on various monthly themes.
People wishing to place an order for cakes and other confectioneries can contact Greta via Whatsapp on 8369880446. (Pan-India delivery of orders provided)
For more information on Deliciously URS, visit
Blog: https://deliciouslyurs.com
Facebook: facebook.com/deliciouslyursbygreta
Instagram: instagram.com/deliciously__urs
