3 minute read
Vedkala Collections
Vedkala Collections: A Passion for Embroidery Turned into a Successful Micro Enterprise
Vedkala Collections is a micro enterprise that was started by Vedshree Lawande during the Covid-19 pandemic. Her registered office is her home itself as she works from home. The enterprise initially started with making hand-embroidered masks and later diversified into a lot of embroidery items like handkerchiefs, baby clothes, organic cotton tote bags with hand embroidery and hand painting, even jute bags for conferences and eco-friendly bags for big events.
Vedshree Lawande, the founder of Vedkala Collections, is from Belgaum, Karnataka. She did her schooling and graduation at Belgaum and by profession, she is a science graduate who worked in a stock holding company after graduation. Her passion for embroidery inspired her to start this business during the pandemic.
The response from the public was good when Vedkala Collections started off. Vedshree Lawande started with making embroidered masks, which was the need of the hour. People around her circles started giving orders for various other products like embroidery on baby clothing, quilts, embroidered kurtas, and blouses.
Each and every individual from a newborn who needs baby clothes to a senior citizen who needs shopping tote bags are clients of Vedkala Collections. The major challenge faced while setting up this enterprise was finding a professional workspace, scarce finances for investment to upscale the business, marketing of the venture, and lots of initial hiccups, which are always there in the start of any business. It was also a great challenge to keep a balance between family and business as the kids were having online schooling.
The biggest backbone for Vedshree Lawande was her husband and her two kids. They were her biggest strength and support. Investment in modern machinery was the immediate short-term plan. Vedkala Collections bought a state-of-the-art industrial unit of machine embroidery, which is completely automated and runs with a special embroidery software as its backbone. Currently, the enterprise takes embroidery orders for bed and bath linen for hotels, spas, and salons. They also take bulk orders for birthday return gifts, wedding gifts, and corporate orders.
In the future, Vedkala Collections wishes to venture into unique gifting ideas with embroidery and give recognition to this beautiful form of art.
In conclusion, Vedshree Lawande’s advice to new entrepreneurs is to never give up, keep their passion alive, and have a firm belief in themselves. They should keep working patiently towards their goals and do things that will make them happy. Many of life's failures come from people who did not realize how close they were to success when they gave up.
