Orcus Media

Aditya Naik, a young entrepreneur and founder of Orcus Media, blends innovation, resilience, and creativity to redefine digital marketing while inspiring aspiring entrepreneurs with his visionary leadership and customer-centric approach. entrepreneur

Aditya Naik: The Visionary Behind Orcus Media’s Growth and Innovation

Aditya Naik, a 19-year-old first-year BBA student at SS Dempo College (Autonomous), is not your typical college student. While many his age are still figuring out their career paths, Aditya has already established himself as an entrepreneur, digital marketing expert, and a force to be reckoned with in the world of creative business solutions. His entrepreneurial journey began when he was in class 9, driven by a desire to blend creativity and technology. Despite the fact that his father owns a hardware business, Aditya was never inclined to follow that path. Instead, he forged his own way, eventually founding Orcus Entertainment, which later evolved into Orcus Media—a thriving digital marketing agency that is making waves in the industry.

The Spark of Innovation

Aditya’s interest in business was ignited during his early school days, as he dabbled in learning various skills and exploring opportunities. However, it was the innovative ideas presented on Shark Tank India that truly motivated him to take his first steps toward entrepreneurship. The entrepreneurial spirit displayed by the contestants on the show inspired him to delve deeper into business and expand his horizons. Rather than following the family business model, Aditya sought to carve out a niche for himself in the digital realm.

The Founding Story of Orcus Entertainment

Aditya’s entrepreneurial journey began with Orcus Entertainment, a venture that initially focused on video editing and website design. Though he started with minimal resources, his passion for digital solutions drove him forward.

Determined to explore different business avenues, Aditya expanded his company’s offerings, experimenting with ventures like a clothing brand, an ed-tech platform, and a 360° real estate platform. While not all of these projects succeeded, they provided invaluable lessons in resilience, adaptability, and market dynamics.

As his experience grew, Aditya rebranded Orcus Entertainment into Orcus Media, shifting its focus to digital marketing and creative services. With a lean team of freelancers and co-working professionals, Orcus Media quickly gained a reputation for highquality web design, UI/UX services, graphics, paid advertising, and social media management.

The agency’s steady growth reflects Aditya’s ability to embrace challenges, pivot when necessary, and stay ahead of industry trends, proving his unwavering commitment to innovation and excellence.

The Expansion: Adfilms and Content Creation

In his ongoing quest to offer comprehensive digital marketing solutions, Aditya teamed up with Alec Gracias to launch Adfilms—a new segment specializing in content creation and social media management for brands. This partnership allowed Orcus Media to expand its scope of services and better serve its clients by offering end-to-end solutions for brand visibility and audience engagement. With Adfilms, businesses can now count on a tailored approach to content creation, ensuring their marketing strategies align with their goals.

Overcoming Challenges and Building Resilience

Aditya’s journey has been filled with challenges, starting with renting a server at just 16— a significant financial and logistical hurdle. However, he persevered and ultimately reduced long-term costs. Balancing academics with business was another struggle. As a science student, managing time between school and entrepreneurship was difficult, but he overcame it by streamlining efforts and using automation to improve efficiency. Additionally, some of his ventures, like a clothing brand and a real estate platform, didn’t succeed, leading to financial losses. Despite these setbacks, Aditya viewed them as valuable lessons in market research, strategy, and perseverance, shaping his approach to future ventures.

These lessons have been instrumental in shaping Orcus Media into the successful business it is today.

Key Milestones in Aditya’s Journey

Several key milestones in Aditya’s entrepreneurial journey have solidified his reputation in the industry. One of the standout achievements was becoming a Wix Studio Certified Partner Agency. This recognition not only boosted Orcus Media’s credibility but also allowed the agency to offer cutting-edge digital solutions to its clients. Another highlight for Aditya was attending the Wix Developer Conference in Bangalore in 2024. At this prestigious event, Aditya had the opportunity to connect with industry leaders, gaining valuable insights into the future of digital marketing and web development.

Leadership Philosophy: Collaboration and Empowerment

Aditya’s leadership philosophy centers around collaboration, empowerment, and creativity. He believes in giving his team the freedom to explore their creative potential without imposing restrictions. By creating an environment where his team can take ownership of their work, Aditya fosters a culture of innovation and growth. Under his leadership, Orcus Media has been able to maintain a focus on highquality output while encouraging each team member to contribute their unique skills to the company’s success.

A Culture of Creativity and Innovation

At Orcus Media, the company culture revolves around creativity, innovation, and collaboration. Aditya has built a team that thrives in a positive and supportive work environment, where client satisfaction remains a top priority. By focusing on delivering interactive designs that are tailored to meet individual client needs, Orcus Media ensures that its clients’ goals are met and exceeded. The emphasis on creativity and innovation, coupled with a positive work environment, directly impacts the quality of service that the agency provides.

Aditya understands the importance of staying ahead in a fast-evolving industry. Orcus Media was among the first to transition to Wix Studio from Wix Editor X, enabling innovative web design and digital marketing solutions. He also invests in training his team to stay updated on AI and design advancements.

By embracing cutting-edge tools, Orcus Media delivers AI-driven strategies that boost business rankings and digital visibility, solidifying its leadership in the field.

A Customer-Centric Approach

Orcus Media’s customer-centric approach is built on the foundation of trust and long-term relationships. Aditya firmly believes that a satisfied client is a loyal client, and this principle is reflected in the agency’s work. To build trust, Orcus Media offers a 100% refund policy for the initial months on select services if clients are not satisfied with the work.

This ensures that clients have peace of mind when they engage with the agency and underscores Orcus Media’s commitment to delivering top-notch services. Furthermore, Aditya actively seeks client feedback to refine the company’s offerings and ensure that each project aligns with the client’s vision.

Advice for Aspiring Entrepreneurs

For those considering venturing into entrepreneurship, Aditya offers simple yet impactful advice: just start. He emphasizes that there will never be a perfect time to begin, and challenges and failures are part of the process.

By embracing the journey and learning from setbacks, aspiring entrepreneurs can grow and ultimately succeed. Aditya’s resilience and ability to learn from failure are key attributes that have contributed to his success and will continue to guide him on his path forward.

Managing Work-Life Balance

As a first-year BBA student and the founder of Orcus Media, Aditya faces the challenge of balancing academics with his entrepreneurial pursuits. However, he has found ways to streamline operations through automated systems, allowing him to focus on overseeing projects and ensuring quality. Aditya has also made it a point to prioritize family time, ensuring that he recharges and maintains a healthy work-life balance. The support he receives from his college has been instrumental in helping him juggle both responsibilities effectively.

Future Vision: Global Expansion and Industry Leadership

Looking ahead, Aditya envisions Orcus Media expanding its reach into international markets, all while operating from Goa. His goal is to build a strong local team and position Orcus Media as a one-stop solution for premium digital marketing services that are affordable and accessible. By setting industry benchmarks for creativity and innovation, Aditya aims to make a lasting impact on the digital marketing landscape and help businesses across the globe achieve their marketing goals.

Leaving a Lasting Legacy

Beyond Orcus Media’s success, Aditya aims to leave a legacy of creativity, excellence, and innovation. His entrepreneurial passion goes beyond profit—he strives to inspire future entrepreneurs to pursue their dreams and embrace challenges. By fostering innovation and setting high standards, he hopes to contribute to industry growth and make a lasting impact on his community.

Aditya Naik’s journey from aspiring entrepreneur to founder of a thriving digital marketing agency showcases his resilience, creativity, and passion. With a foundation built on innovation and adaptability, Orcus Media is set for greater success. Through his work, Aditya is reshaping digital marketing while inspiring young entrepreneurs to chase their dreams.