3 minute read
HYPERGRO.AI- Revolutionizing advertising with a focus on short video content
In the bustling startup ecosystem of Goa, Hypergro.ai stands out as a beacon of innovation and technological advancement. Launched in November 2022, this dynamic startup has quickly become a game-changer in the advertising industry, particularly in the realm of short video content.
The Genesis of Hypergro.ai
The inception of Hypergro.ai can be traced back to the increasing prominence of short video content in advertising and the consequent rise in Customer Acquisition Costs (CAC). Founded by a team of experts from the social media and adtech industries, Hypergro.ai is spearheaded by professionals who have honed their skills at esteemed organisations such as ShareChat, Glance, and InMobi. The fusion of their vast experience has given birth to a startup that not only understands the current market dynamics but also anticipates future trends.
Innovative Services Offering a Competitive Edge
Hypergro.ai’s array of services is tailor-made to address the challenges faced by businesses in the digital era. Their offerings include
Short Video Ad Creation: Specialising in creating attention-grabbing short video ads that resonate with the brand's core message
AI-Driven Ad Optimisation: Utilising AI algorithms to optimise ad campaigns for maximum impact and efficiency
Regional and Vernacular Content Targeting: Crafting content in various regional languages to reach a diverse audience
Customer Acquisition Strategies: Focusing on reducing CAC through innovative engagement and conversion tactics.
The Founding Minds Behind the Vision
The founders of Hypergro.ai bring a diverse and rich expertise to the table
Rituraj Biswas, CEO: Formerly with epto and ShareChat, he has an extensive background in product management and data science
Neha Soman, CBO: An IISc researcher with experience in social media and brand marketing at Glance
Arijit Mukhopadhyay, COO: An IIT Delhi graduate who played a pivotal role at ShareChat Abhijeet Kumar, CTO: An IIT Roorkee alumnus with significant contributions in the development of the Moj app at ShareChat.
The Driving Force and Future Aspirations
Hypergro.ai was born from a realisation of the untapped potential in short video content for business advertising. The aim was to create ads that integrate seamlessly into the viewer's digital experience, offering value and engagement rather than mere promotion.
Looking forward, Hypergro.ai plans to expand its influence beyond Indian shores, targeting the US market in the next two years. The five-year vision for Hypergro.ai is to become an indispensable tool for digital marketing globally, much like Shopify in the e-commerce space.
Initial Public Response and Challenges
The public reception of Hypergro.ai was overwhelmingly positive, with creators and brands alike recognising the unique opportunities offered by the platform. However, challenges such as integrating advanced AI technology, gaining market trust, and staying abreast of evolving trends were significant hurdles that the team has been navigating skilfully.
A Message to Aspiring Entrepreneurs
The founders of Hypergro.ai advise aspiring entrepreneurs in Goa to believe in their ideas, embrace the local culture for inspiration, and remain adaptable in the face of an ever-changing business landscape.
